SINE Digital

Develop and manage paid social media strategies and campaigns, analyze performance data, and communicate insights to clients. | Experience in paid social advertising across multiple platforms, client-facing account management skills, and proficiency in analytics and reporting tools. | ABOUT US SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court. ABOUT THE ROLE We are seeking a Paid Social Account Manager to execute high performing paid social media strategies for our US venue clients, acting as a channel specialist and strategic partner within our broader Paid Media function. This role will be responsible for campaign planning, activation, optimization, and reporting across a range of leading social platforms. You will ensure paid social activity is aligned to client objectives and drives performance across the full funnel. You will collaborate with the wider paid media teams (based in the UK) to deliver best in class paid social strategies, ensure consistency in execution, and share insights and innovation across accounts. You will also partner closely with the Client Account Director to align paid social activity with wider client strategy, commercial objectives, and ongoing account development. The ideal candidate will bring strong experience in client facing account management, as well as deep knowledge of planning and managing paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit. RESPONSIBILITIES Campaign Strategy and Planning Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements. Campaign Activation and Optimization Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance Apply a structured test and learn approach to continuously improve results Maintain strict brand guidelines in creative set-up and execution Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards Performance Analysis and Reporting Analyze in platform and third party analytics data to extract actionable insights Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led Identify trends and recommend optimizations to capitalize on or mitigate performance shifts Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy. Client and Internal Communication Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations Attend and contribute to client calls as required, translating complex performance data into clear business impact Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features Communicate updates and recommendations in a clear and concise manner across time zones. Governance, Quality, and Financial Management Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution Oversee budget recommendations, pacing, and billing accuracy for paid social activity Evolve internal best practices in line with industry standards and innovation. Industry Knowledge Maintain and develop an understanding of the industries SINE works with, including key players and external agencies Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks Establish and develop relationships with relevant US media vendors Keep abreast of changes in the NYC and broader US media landscape Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise. As part of our dynamic and fast-growing US team, you’ll need to demonstrate the following: 3+ years of experience in paid social advertising – agency experience preferred Experience working with most paid social platforms, including Facebook, Instagram, X, TikTok, Pinterest, Snapchat, Reddit and LinkedIn’s ad platforms (not required to have worked on all, but should have a solid understanding of how each is planned) Skilled in performance measurement and deriving key insights from in-platform reporting and other analytics platforms (e.g., GA4) to identify strategic opportunities Proven experience planning and managing full funnel paid social campaigns, from awareness through to conversion A clear understanding of how paid social integrates with other channels within a broader campaign strategy. Experience collaborating with cross channel teams to align paid social activity with wider media plans and overall business objectives A mature mindset and the ability to take initiative Confident communicator with clients and internal teams Strong desire for learning and passion for self-development, particularly across digital channels and platforms Excellent attention to detail in all aspects of your work Strong interpersonal, verbal, and written communication skills, with the ability to present complex information in a clear and client-friendly manner Proven practical knowledge of Google Drive and/or Microsoft Office applications, especially Sheets/Excel and Google Slides/PowerPoint Ability to thrive under pressure and meet tight deadlines Comfortable working across multiple time zones and collaborating with international teams to ensure consistent communication and workflow alignment Passion for, or experience working in, the arts and live entertainment, is desirable but not required. A competitive salary between $60,000 - $80,000, commensurate with experience 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period) Access to 401(K) Retirement Plan Access to Company subsidised healthcare and dental care Hybrid working (three days in the office, two days remote) Working from home equipment allowance Free tickets to live events Structured personal development, a customised training program and opportunities to attend industry conferences. LOCATION Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays. At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we’re here to ensure you have what you need to show up as your best self.

Manage client communications, support digital campaign execution and reporting, ensure data accuracy, track budgets, and assist cross-channel teams to meet strategic goals. | 2-4 years digital marketing/agency experience managing client-facing digital advertising campaigns with strong analytical, organizational, and communication skills. | Location: Remote (US), preference for NYC Travel: Occasional travel required (venue site visits, client meetings) ABOUT US SINE Digital is a leading specialist in media, data, and insights for live entertainment across London, UK and the US. We partner with performing arts centres, theatres, and Broadway touring productions to design and execute digital-first strategies that drive ticket sales, brand awareness, and audience engagement. ABOUT THE ROLE Reporting to the Account Director, as an Account Manager, you will serve as a key conduit between clients, internal cross-channel teams, and the account leadership. You’ll support the execution of digital campaigns, monitor performance, ensure data integrity, and assist with day-to-day client operations. You’ll also act as a support to the cross-functional team in realizing strategic goals for multiple venue clients. You will support up to the same roster of accounts managed by the Account Director, helping to ensure smooth campaign delivery, accurate reporting, and high client satisfaction. RESPONSIBILITIES Client & Internal Communication Serve as a regular point of contact for clients for day-to-day questions, status updates, scheduling, and issue resolution Liaise between clients and internal media, creative, analytics, and tech teams to ensure alignment, dependencies, and timely execution Participate in client calls, meetings, and check-ins alongside the Account Director. Reporting & Insights Draft weekly campaign performance reports (in partnership with media teams) — summarizing results, identifying trends, and making recommendations Pull and validate data from multiple ad platforms and dashboards (Google Ads, Meta, DV360, TikTok, etc.) QA campaign data: check for anomalies, pacing deviations, tracking issues, discrepancies in spend, creative flags, etc. Budget & Financial Tracking Manage pacing trackers, budget sheets, and spend forecasts for assigned accounts Flag and escalate discrepancies, work with media teams and the Account Director to reconcile budgets Help maintain spend vs plan visibility for clients and internal stakeholders. Strategy & Support Assist in drafting briefs, audience plans, channel recommendations, and optimization ideas Provide support on administrative tasks: scheduling, client documentation, meeting notes, asset tracking Support cross-channel coordination, ensuring dependencies, timelines, and handoffs are met. Quality & Process Ensure adherence to internal processes, checklists, QA protocols Maintain and improve documentation, workflows, and templates for account delivery Help with onboarding new clients or expanding campaign capabilities (new channels, tech integrations). Experience: 2 - 4 years in digital marketing / agency environment with proven experience managing client-facing digital advertising campaigns Preferred industry: Prior exposure to live entertainment / performing arts / theatre marketing is a strong plus Channel familiarity: Comfortable with Meta, TikTok, Google Ads, DV360, programmatic, and analytics (Google Analytics / dashboards) Analytical skills: Able to interpret campaign data, spot anomalies, derive insights, and suggest optimizations Organizational & multitasking: Ability to manage tasks across multiple accounts simultaneously, ensure deadlines are met Communication skills: Clear written and verbal skills; ability to summarize performance, escalate issues, coordinate teams Attention to detail: Strong QA mindset, meticulous in campaign setups, tracking, reporting Team orientation: Comfortable working with cross-channel teams in dotted-line relationships; supportive collaborator Proven practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint. WHAT WE’RE LOOKING FOR You become confident in the campaigns under your accounts: you can independently QA, pull reports, surface insights, and support optimizations Weekly reports and performance summaries are delivered on time and with high quality, and clients see you as a reliable and responsive partner You catch and correct discrepancies / data anomalies before they impact client trust You help streamline internal processes (report templates, QA checklists, dashboards) You create value by contributing recommendations and optimizations that improve key metrics (e.g. ticket sales, CPA, ROAS). A competitive salary between $70,000 - $90,000, commensurate with experience 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period) 3pm finish on a Friday Access to 401(K) Retirement Plan Access to Company subsidised healthcare and dental care Remote working with equipment allowance An abundance of free tickets to live events Structured personal development, a customised training programme and opportunities to attend industry conferences. At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we’re here to ensure you have what you need to show up as your best self.

Lead digital strategy and client relationships for theatrical productions, oversee media campaigns, manage teams, budgets, and optimize performance. | 7-10+ years digital marketing agency experience, leadership skills, strong client management, deep knowledge of digital media platforms, and preferably live entertainment marketing experience. | ABOUT US SINE Digital is a leading specialist in media, data, and insights for live entertainment across London, UK and the US. We partner with performing arts centres, theatres, and Broadway touring productions to design and execute digital-first strategies that drive ticket sales, brand awareness, and audience engagement. ABOUT THE ROLE The Account Director will lead the digital strategy and client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours. This role combines strategic leadership with hands-on campaign management, ensuring optimal media performance across all channels. The Account Director will collaborate closely with internal teams to align media strategies with client objectives and oversee the performance of the media team and external vendors. RESPONSIBILITIES Client Strategy & Relationship Management Own the full digital strategy for assigned accounts Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables. Media & Campaign Oversight Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently. Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix). Team Leadership & Collaboration Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery. Budget Ownership & Reconciliation Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time. Performance Analysis & Optimization Utilize data and insights to measure success, generate reports, and iterate on strategy Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics. Production & Market Insight Because this role is specific to Broadway, Off-Broadway and national tours, you’ll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy. Experience: 7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts Preferred industry: Prior experience in live entertainment / performing arts / theatre marketing is highly preferred Channel familiarity: Deep experience with Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic. Familiarity with ticketing platforms (TicketMaster etc.), live event promotion, and analytics (Google Analytics etc.) Leadership & Team Management: Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence Communication & Client Management: Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations Organizational Skills: Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule. WHAT WE’RE LOOKING FOR A strategic thinker who can translate client goals into measurable, high-performing digital campaigns Proven leadership experience managing multi-channel digital marketing teams in a fast-paced agency environment Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools Experience with ticketing platforms such as Telecharge, AudienceView, TicketMaster and Nliven preferred Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously Strong vendor management and P&L oversight capabilities. A competitive salary between $101,000 - $122,000, commensurate with experience 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period) 3pm finish on a Friday Access to 401(K) Retirement Plan Access to Company subsidised healthcare and dental care Remote working with equipment allowance An abundance of free tickets to live events Structured personal development, a customised training programme and opportunities to attend industry conferences. At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we’re here to ensure you have what you need to show up as your best self.