Sinch

Develop and manage targeted customer lifecycle campaigns across multiple channels, focusing on in-app messaging to drive conversion, engagement, and retention while collaborating cross-functionally. | 4+ years in lifecycle or customer marketing, experience measuring campaign success, project management skills, cross-functional teamwork, excellent communication, and prior use of in-app messaging tools. | Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! Sinch is looking for a Lifecycle Marketing Manager to join the Mailgun product-led growth team and help drive the customer marketing strategy across the Mailgun brand. Our ideal candidate is a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention in developer-oriented environments. What You'll Do: Establish a deep understanding of the customer journey across different segments. Develop targeted campaigns across multiple communication channels, with primary ownership of in-app messaging. Build out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings via in-app messaging. Design campaigns to drive conversion, usage and retention across the customer lifecycle. Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention. Manage timelines, deliverables, and reporting for your programs to drive success against team and individual goals. 4+ years in lifecycle marketing, customer marketing or related marketing roles Experience in measuring and tracking the success of different cross-channel campaigns Project management skills and attention to detail Experience working cross functionally with sales, support and product teams. Excellent communication and writing skills Prior experience with in-app messaging tools (ex: Gainsight) Our Hiring Process We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. The annual starting salary for this position is between $75,000 - $90,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until October 8th, 2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

The Lifecycle Marketing Manager will establish a deep understanding of the customer journey and develop targeted campaigns across multiple communication channels. This role involves collaborating with various teams to drive product adoption and customer retention. | Candidates should have 4+ years of experience in lifecycle marketing or related roles and possess strong project management skills. Excellent communication and experience with in-app messaging tools are also required. | Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! Sinch is looking for a Lifecycle Marketing Manager to join the Mailgun product-led growth team and help drive the customer marketing strategy across the Mailgun brand. Our ideal candidate is a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention in developer-oriented environments. What You'll Do: Establish a deep understanding of the customer journey across different segments. Develop targeted campaigns across multiple communication channels, with primary ownership of in-app messaging. Build out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings via in-app messaging. Design campaigns to drive conversion, usage and retention across the customer lifecycle. Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention. Manage timelines, deliverables, and reporting for your programs to drive success against team and individual goals. 4+ years in lifecycle marketing, customer marketing or related marketing roles Experience in measuring and tracking the success of different cross-channel campaigns Project management skills and attention to detail Experience working cross functionally with sales, support and product teams. Excellent communication and writing skills Prior experience with in-app messaging tools (ex: Gainsight) Our Hiring Process We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. The annual starting salary for this position is between $75,000 - $90,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until October 8th, 2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

The Lifecycle Marketing Manager will establish a deep understanding of the customer journey and develop targeted campaigns across multiple communication channels. This role involves collaborating with various teams to drive product adoption and customer retention. | Candidates should have 4+ years of experience in lifecycle marketing or related roles, with a strong focus on measuring campaign success. Excellent communication skills and experience with in-app messaging tools are also required. | Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! Sinch is looking for a Lifecycle Marketing Manager to join the Mailgun product-led growth team and help drive the customer marketing strategy across the Mailgun brand. Our ideal candidate is a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention in developer-oriented environments. What You'll Do: Establish a deep understanding of the customer journey across different segments. Develop targeted campaigns across multiple communication channels, with primary ownership of in-app messaging. Build out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings via in-app messaging. Design campaigns to drive conversion, usage and retention across the customer lifecycle. Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention. Manage timelines, deliverables, and reporting for your programs to drive success against team and individual goals. 4+ years in lifecycle marketing, customer marketing or related marketing roles Experience in measuring and tracking the success of different cross-channel campaigns Project management skills and attention to detail Experience working cross functionally with sales, support and product teams. Excellent communication and writing skills Prior experience with in-app messaging tools (ex: Gainsight) Our Hiring Process We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. The annual starting salary for this position is between $75,000 - $90,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until October 8th, 2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

The Lifecycle Marketing Manager will establish a deep understanding of the customer journey and develop targeted campaigns across multiple communication channels. This role involves collaborating cross-functionally to drive product adoption and customer retention. | Candidates should have 4+ years of experience in lifecycle marketing or related roles, with strong project management skills and attention to detail. Excellent communication and writing skills are essential, along with experience in measuring campaign success. | Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! Sinch is looking for a Lifecycle Marketing Manager to join the Mailgun product-led growth team and help drive the customer marketing strategy across the Mailgun brand. Our ideal candidate is a creative marketing professional, with prior experience developing cross-functional strategies to drive customer conversion, engagement and retention in developer-oriented environments. What You'll Do: Establish a deep understanding of the customer journey across different segments. Develop targeted campaigns across multiple communication channels, with primary ownership of in-app messaging. Build out customer focused campaigns, tutorials, resources and engagements to guide the customer experience with our product offerings via in-app messaging. Design campaigns to drive conversion, usage and retention across the customer lifecycle. Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention. Manage timelines, deliverables, and reporting for your programs to drive success against team and individual goals. 4+ years in lifecycle marketing, customer marketing or related marketing roles Experience in measuring and tracking the success of different cross-channel campaigns Project management skills and attention to detail Experience working cross functionally with sales, support and product teams. Excellent communication and writing skills Prior experience with in-app messaging tools (ex: Gainsight) Our Hiring Process We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. The annual starting salary for this position is between $75,000 - $90,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until October 8th, 2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Develop and execute digital demand generation strategies, manage paid Google Ads campaigns, analyze performance data to optimize growth, and collaborate cross-functionally to drive pipeline and revenue. | 6-8 years B2B demand generation experience in tech enterprise, expert management of high-budget Google Ads accounts, strong data-driven decision-making skills, and excellent cross-functional communication. | At Sinch, we’re not just connecting people—we’re pioneering the future of how the world communicates. More than 150,000 businesses, including some of the world’s most iconic brands and mobile operators, trust our Customer Communications Cloud to deliver seamless, meaningful, and measurable experiences. Our values—Dream Big, Win Together, Keep It Simple, and Make It Happen—are more than just words; they are the engine that drives our innovation and success. Now, we’re looking for a hungry, data-driven leader and team player who can transform strategy into measurable results in our largest market: North America. The Opportunity You will drive the strategy and execution for increasing demand in North America for the enterprise and mid-market sales teams for two of Sinch’s largest products -- Messaging and Voice. You will manage the Google account spend for these products and will work cross-functionally on larger demand generation programs and strategies to drive pipeline for the sales teams in Sinch’s largest market. You will report to the SVP of Marketing for North America and will be part of a positive, solutions-oriented, collaborative marketing leadership team that wins together. This isn’t just another marketing role—it’s a chance to be the growth catalyst for our sales-led enterprise motion in a dynamic, high growth market. What You’ll Do · Build and Lead – Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets. · Own the Channels – Manage and optimize our strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI. · Turn Data into Decisions – Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action. · Collaborate to Win – Partner with other Regional Marketing leaders, as well as Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate friction in the funnel and ensure every touchpoint counts. · Innovate Relentlessly – Champion a “test and learn” mindset, continuously exploring new ways to drive new customer acquisition. You’re a results-obsessed growth leader who thrives on building momentum and inspiring teams to go further than they thought possible. · Proven Expertise – 6-8 years in B2B demand generation for tech enterprise, with a track record of scaling programs that deliver measurable results. · Hands-On Mastery – Expert in managing complex, high-budget paid Google Ads accounts with precision and creativity. · Data-Driven Strategist – Comfortable diving deep into analytics to reduce friction, steer strategic thinking, and maximize impact. · Collaborative Force – Exceptional communicator with the ability to influence across functions and inspire action at every level. · Embodiment of Our Values: Dream Big – You see bold goals as the starting line, not the finish. Win Together – You know shared success beats individual glory. Keep It Simple – You cut through complexity with clarity and focus. Make It Happen – You deliver results and see roadblocks as opportunities. STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day. Get in touch and join us on our journey! The annual starting salary for this position is between $130,000.00 - $150,000.00 per year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 9/10/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Lead and execute digital demand generation strategies, manage paid Google Ads campaigns, analyze performance data, and collaborate with marketing and sales teams to drive pipeline growth. | 6-8 years of B2B demand generation experience in tech enterprise, expert-level Google Ads management skills, strong data-driven decision-making, and excellent communication and leadership abilities. | At Sinch, we're not just connecting people-we're pioneering the future of how the world communicates. More than 150,000 businesses, including some of the world's most iconic brands and mobile operators, trust our Customer Communications Cloud to deliver seamless, meaningful, and measurable experiences. Our values-Dream Big, Win Together, Keep It Simple, and Make It Happen-are more than just words; they are the engine that drives our innovation and success. Now, we're looking for a hungry, data-driven leader and team player who can transform strategy into measurable results in our largest market: North America. The Opportunity You will drive the strategy and execution for increasing demand in North America for the enterprise and mid-market sales teams for two of Sinch's largest products -- Messaging and Voice. You will manage the Google account spend for these products and will work cross-functionally on larger demand generation programs and strategies to drive pipeline for the sales teams in Sinch's largest market. You will report to the SVP of Marketing for North America and will be part of a positive, solutions-oriented, collaborative marketing leadership team that wins together. This isn't just another marketing role-it's a chance to be the growth catalyst for our sales-led enterprise motion in a dynamic, high growth market. What You'll Do Build and Lead - Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets. Own the Channels - Manage and optimize our strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI. Turn Data into Decisions - Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action. Collaborate to Win - Partner with other Regional Marketing leaders, as well as Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate friction in the funnel and ensure every touchpoint counts. Innovate Relentlessly - Champion a "test and learn" mindset, continuously exploring new ways to drive new customer acquisition. Requirements You're a results-obsessed growth leader who thrives on building momentum and inspiring teams to go further than they thought possible. Proven Expertise - 6-8 years in B2B demand generation for tech enterprise, with a track record of scaling programs that deliver measurable results. Hands-On Mastery - Expert in managing complex, high-budget paid Google Ads accounts with precision and creativity. Data-Driven Strategist - Comfortable diving deep into analytics to reduce friction, steer strategic thinking, and maximize impact. Collaborative Force - Exceptional communicator with the ability to influence across functions and inspire action at every level. Embodiment of Our Values: Dream Big - You see bold goals as the starting line, not the finish. Win Together - You know shared success beats individual glory. Keep It Simple - You cut through complexity with clarity and focus. Make It Happen - You deliver results and see roadblocks as opportunities. Benefits • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you're the most productive and successful. It's what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day. Get in touch and join us on our journey! The annual starting salary for this position is between $130,000.00 - $150,000.00 per year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 9/10/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.