Silktide

Manage and optimize growth marketing programs including CRO, experimentation, funnel analytics, and demand generation to drive pipeline and revenue. | 3-6+ years in B2B SaaS growth marketing or demand generation with hands-on CRO experience, proficiency in analytics and marketing automation tools, strong copywriting and collaboration skills, and willingness to work onsite in Austin. | Help make the web better for everyone We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring a Growth Marketing Manager to own the programs that create pipeline and revenue in the United States. You will combine data, creativity, and rigorous experimentation to attract, convert, and expand customers who love Silktide. Where you will work You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia. What you will do Conversion Rate Optimization (CRO) Own on-site and landing page conversion through structured A/B testing, messaging optimization, and UX improvements. Optimize form flows, CTAs, page layouts, and user journeys to systematically improve visit-to-lead and lead-to-opportunity rates. Build a testing roadmap prioritized by potential impact, running experiments across industry verticals and buyer personas. Growth Experimentation & Strategy Design and execute rapid-cycle experiments across channels, audiences, and messaging to identify scalable acquisition opportunities. Define clear hypotheses, success metrics, and learning frameworks for each test. Scale winning experiments into repeatable playbooks for channel owners (Paid Media Manager, Email Specialist, etc.) to execute. Funnel Analytics & Optimization Build dashboards connecting marketing activity to pipeline and revenue, tracking CAC, LTV:CAC, ROAS, conversion rates, and velocity by channel and segment. Identify conversion bottlenecks and friction points throughout the funnel from first touch to closed-won. Analyze performance across government, higher education, healthcare, and financial services segments to inform targeting and resource allocation. Landing Page & Website Performance Partner with Content Marketing and Product Marketing to develop high-converting landing pages for campaigns, verticals, and product launches. Optimize website conversion paths and calls-to-action based on user behavior and testing results. Collaborate with Product Marketing on messaging testing to improve resonance with target audiences. Demand Program Strategy Work with Paid Media Manager, Email Specialist, and Event Coordinator to design integrated demand programs that create qualified pipeline. Develop testing frameworks for new channels, audiences, and campaign approaches before scaling to full execution. Partner with Sales and SDRs to optimize lead handoffs, nurture paths, and ABM plays based on conversion data. Process & Enablement Turn successful experiments into documented playbooks for channel owners to replicate and scale. Help maintain clean data in HubSpot and analytics tools to ensure accurate attribution and reporting, in collaboration with RevOps. Build growth rhythm including regular test reviews, results sharing, and prioritization sessions with marketing team and leadership. About you You are a resident of Austin, TX (or willing to relocate) and fluent in English. 3–6+ years in B2B SaaS Growth Marketing or Demand Generation with a proven record of creating pipeline and revenue. Hands-on with CRO and A/B testing frameworks. Comfortable owning budgets and forecasting outcomes. Proficient with GA4 or similar analytics, a modern marketing automation platform, and a CRM. Strong copy instincts and an eye for clean, persuasive design. Analytical and curious. You test, measure, and iterate fast. Collaborative and organized. You communicate clearly and keep projects moving. Strong familiarity with Salesforce and HubSpot Compensation Base salary: $90,000 - $120,000 What’s in it for you Be part of a fast-growing company that is making the web better for everyone. Freedom to innovate with room to test bold ideas and scale what works. Join a creative, ambitious team with top-tier customer and employee ratings. Market a product that delivers meaningful outcomes for accessibility, performance, and quality. Opportunity to grow your career at a profitable, self-funded SaaS with global reach. Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private Insurance, Health, Dental and Vision, plus Wellness Allowance Company Sponsored Pension and Enhanced Paternity or Maternity Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company OutingsCasual Dress Code, Flexible Schedule, Weekly Paid Lunches & Monthly Company Outings

Plan, build, and optimize email marketing programs including lifecycle, nurture, campaigns, segmentation, deliverability, and reporting to drive pipeline and revenue. | 3-5+ years B2B SaaS email or lifecycle marketing experience, hands-on with marketing automation platforms and CRM, strong copy and design skills, understanding of deliverability and compliance, analytical and collaborative mindset, and willingness to work hybrid in Austin. | Help make the web better for everyone We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring an Email Marketing Specialist in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement. Where you will work You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia. What you will do Lifecycle and Nurture Own email lifecycle from lead capture to closed-won and expansion Build segmented nurture streams for key personas and industries Campaigns and Automation Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths Segmentation and Personalization Use firmographic, behavioral, and product signals to target the right message at the right time Maintain clean lists and preference centres to respect choices and improve engagement Conversion and Testing Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates Deliverability and Compliance Monitor sender reputation, inbox placement, and performance by mailbox provider Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR Create, launch, and maintain a global subscription page Reporting and Insight Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced Analyze cohort performance and share insights with Marketing and Sales Collaboration Work closely with Product Marketing for messaging and offers Align with SDR and Sales on handoffs, SLAs, and feedback loops About you You are a resident of Austin, TX (or willing to relocate) and fluent in English 3–5+ years in B2B SaaS email or lifecycle marketing with measurable pipeline impact Hands-on with a modern automation platform and CRM. HubSpot, Marketo, or similar Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus Comfortable with testing frameworks, segmentation, and data hygiene Understand deliverability mechanics and legal requirements Analytical mindset. You track outcomes and iterate quickly Organized and collaborative. You communicate clearly and keep projects moving Compensation Base salary: $75,000 - $95,000 What’s in it for you Be part of a fast-growing company that is making the web better for everyone Freedom to innovate with room to test ideas and scale what works Join a creative, ambitious team with top-tier customer and employee ratings Market a product that delivers meaningful outcomes for accessibility, performance, and quality Opportunity to grow your career at a profitable, self-funded SaaS with global reach Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private Insurance, Health, Dental and Vision, plus Wellness Allowance Company Sponsored Pension and Enhanced Paternity or Maternity Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

Create and optimize content for web, SEO, and marketing channels to engage audiences and improve conversions. | 3-5+ years in B2B SaaS content marketing, strong storytelling, SEO skills, familiarity with CMS and analytics, and collaborative skills. | Help make the web better for everyone We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring a Content Specialist in Austin, TX. You will plan, create, and optimize content that attracts high-intent audiences, educates buyers, and drives pipeline for Silktide. Where you will work You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia. What you will do Strategy and Planning Build and maintain an editorial calendar aligned to ICPs, buyer stages, and business priorities Partner with Product Marketing and Growth to define topics, angles, and success metrics Creation and Storytelling Write clear, persuasive content: blog posts, guides, landing pages, emails, webinars, and ad copy Produce customer stories and proof: case studies, quotes, and short video scripts SEO and Distribution Optimize content for search intent, structure, and internal linking Work with Growth to promote content across email, social, partners, and events Web and Conversion Collaborate on landing pages and site copy to improve clarity and conversion Test headlines, CTAs, and layouts to raise visit-to-lead rates Quality and Accessibility Own voice, tone, and consistency across channels with a practical style guide Ensure content meets accessibility best practices and is easy to scan and understand Measurement and Iteration Track performance with dashboards for traffic, rankings, engagement, and pipeline influenced Analyze what works, share insights, and double down on winners About you You are a resident of Austin, TX (or willing to relocate) and fluent in English 3–5+ years of B2B content or product marketing experience, ideally in SaaS Strong portfolio that shows crisp writing, structure, and storytelling for technical topics Solid grasp of SEO fundamentals and keyword intent Comfortable in a CMS, light HTML, and using analytics tools like GA4 Organized editor who can manage timelines and stakeholders Collaborative partner to Product Marketing, Sales, and Customer Success Familiarity with accessibility and plain-language principles is a plus Compensation Base salary: $75,000 - $95,000 What’s in it for you Be part of a fast-growing company that is making the web better for everyone Freedom to innovate with room to test new formats and scale what works Join a creative, ambitious team with top-tier customer and employee ratings Market a product that delivers meaningful outcomes for accessibility, performance, and quality Opportunity to grow your career at a profitable, self-funded SaaS with global reach Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private Insurance, Health, Dental and Vision, plus Wellness Allowance Company Sponsored Pension and Enhanced Paternity or Maternity Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings