Shift Paradigm

The role involves building and managing Marketo campaigns, integrations, and data flows, primarily in a marketing automation context. | Requires 5+ years of experience with Adobe Marketo, integrations with Salesforce and RTCDP, and campaign management skills. | Overview/Key Skills We are seeking an experienced Sr. Marketo Engineer to assist in the following: Build emails, fragments, nurture streams, forms, etc. (experience with newer Marketo email editor required) Own hands-on configuration and execution within Marketo, including programs, campaigns, smart lists, lead lifecycle management, and nurture streams Design and maintain integrations between Marketo and the broader MarTech stack (e.g., AEP/RTCDP, CRM, Salesforce, analytics, activation endpoints) Implement and troubleshoot data flows, field mappings, and sync logic to ensure accurate lead, contact, and account data across systems Partner with marketing and strategy teams to translate campaign and lifecycle requirements into scalable Marketo implementations Ensure platform health, performance, and governance, including templates, naming standards, permissions, and operational best practices Qualifications: Able to work remotely preferably within the US overlapping with CST time zone Able to work up to 20/hrs. per week 5+ years of experience: Adobe Marketo, Integration with Adobe Target and RTCDP, Integration with Salesforce Self-directed, able to manage their own work/time Can speak to clients as part of a team to discuss issues Possesses high level of critical thinking; “thinks beyond the work order” and raises questions when something is missing or looks off About SH/FT: SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. Why SH/FT: SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world’s most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy. Our Commitment to DEIB At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Manage and validate user experience testing across multiple digital channels, including web, mobile, and email, ensuring quality and functionality. | 3-5 years of experience with QA testing in martech platforms like Adobe EDS, Target, Marketo, and Jira, with the ability to work remotely and manage testing processes independently. | Overview/Key Skills We are seeking an experienced QA resource who can manage testing of the user experience including: Validate end-to-end user experiences across web, mobile, email, and CRM touchpoints for visual accuracy, content correctness, and functional behavior QA Adobe Target experiments and personalization experiences, ensuring correct targeting, rendering, and fallbacks across devices and browsers Review and validate nurture campaigns (e.g., Marketo) for layout, links, personalization tokens, and delivery logic - Test form submissions, lead capture, and CRM handoffs to ensure correct field mapping, validation, and user flows Partner with marketing, UX, and content teams to certify releases against acceptance criteria prior to launch Write test cases based on functional requirements Qualifications Able to work remotely preferably within the US overlapping with CST time zone Able to work 40 hours for first 4 weeks; 50% thereafter 3-5 years of experience testing within Adobe EDS, Target, Marketo, Jira Self-directed, able to manage their own work/time Can speak to clients as part of a team to discuss issues Possesses high level of critical thinking; “thinks beyond the work order” and raises questions when something is missing or looks off About SH/FT: SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. Why SH/FT: SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world’s most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy. Our Commitment to DEIB At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Implement and manage Adobe Experience Platform and RTCDP, design data pipelines, and optimize platform performance. | 5+ years of experience with Adobe Experience Platform, strong technical skills, leadership ability, and client-facing communication skills. | Overview / Key Skills: We are seeking an experienced Adobe Experience Platform Engineer who can support the implementation of AEP and RTCDP within a larger Adobe MarTech Stack: Own hands-on implementation, configuration, and day-to-day management of Adobe Experience Platform and Real-Time CDP, including schemas, datasets, identities, and profile enablement Design and maintain data ingestion pipelines from web, CRM, and offline sources, ensuring data quality, governance, and compliance Build and manage unified customer profiles, segments, and audiences, and activate them across downstream Adobe and non-Adobe channels Partner with analytics, personalization, and marketing teams to support use cases across Adobe Target, EDS, Customer Journey Analytics, and Marketo Monitor platform performance, troubleshoot data and identity issues, and optimize configurations for scale, reliability, and cost Serve as a technical advisor to stakeholders, translating business requirements into scalable AEP/RTCDP data models and implementations Serves as a lead and visionary; can set the vision for the platform while also understanding impacts to other connected platforms/systems Qualifications: Fine working 40/hrs. for first 4-6 weeks, then 25% 5+ years of experience with Adobe Experience Platform, Adobe RTCDP, Adobe Launch, Integration with Adobe Customer Journey Analytics & Marketo Able to lead and guide others; be able to teach but also do the hands-on keyboard work as well Self-directed, able to manage their own work/time Can speak to clients and lead work sessions/training About SH/FT: SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. Why SH/FT: SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world’s most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy. Our Commitment to DEIB At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Design and manage email marketing campaigns, collaborate with cross-functional teams, ensure accessibility, and lead a design team. | 8+ years design experience, proficiency in Figma and Adobe CC, knowledge of email marketing and accessibility standards, and team leadership skills. | About SH/FT Shift Paradigm is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. Overview Shift is seeking an experienced Lead Designer to join the Content Studio. This role focuses on email design with an emphasis on innovation and personalized content. Our Designers collaborate closely with Copywriters, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours. Responsibilities • Design compelling emails and work alongside developers to create template systems. • Collaborate with writers to create unified messaging. • Validate designs through research and insights to curate the best UX. • Prioritize creating accessible, inclusive designs. • Stay up-to-date on email marketing trends and best practices. • Cultivate a strong understanding of the client’s brand to transcend the BAU. • Clearly and confidently communicate ideas to the internal team and clients. • Identify opportunities for design testing and optimization. • Prep files for development handoffs and perform quality assurance on final designs. • Manage multiple projects and deadlines simultaneously. • Identify risks and issues and troubleshoot the root cause, escalating as appropriate. • Manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching and performance management. Qualifications • 8+ years experience as a Designer or similar role. • Proficiency in Figma and Adobe Creative Cloud. • Experience mentoring or managing team members. • Strong understanding of email marketing best practices and industry trends. • Excellent communication and collaboration skills. • Working knowledge of WCAG as it applies to email. • Ability to work effectively in a fast-paced, deadline-driven environment. • Experience with luxury brands or the Financial Services industry is preferred. Our Commitment to DEIB We strive to champion diversity, equity, inclusion, and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences, perspectives, and viewpoints of our people, partners, and communities we serve. We are committed to providing knowledge and career opportunities to the next generation of digital marketers while championing diversity and equality in the workplace. At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process. As required by law, Shift Paradigm provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey or Washington. The salary range for these residents is $85,000.00 to $98,000.00. Salary is based on several factors including but not limited to role, skillset, relevant education, level of experience, certifications, etc. In addition to base salary, Shift Paradigm offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. MAXhBbaVd3