Sega of America

Lead and execute integrated marketing campaigns for gaming products across multiple channels, managing budgets, and collaborating with cross-functional teams. | Minimum 3-4 years in gaming or adjacent consumer products marketing, strong interest in gaming culture, excellent project management and analytical skills, and experience with marketing plans and campaigns. | Hybrid Work Model #LI-hybrid JOB SUMMARY: Reporting to the Product Marketing Director, the Product Marketing Manager is responsible for developing and driving the continued growth of ATLUS products. With a strong passion for video games and deep understanding of players, the Product Marketing Manager will ensure campaigns resonate with relevant player communities, creating innovative and thoughtful marketing activations tailored to inspire engagement throughout the product lifecycle. Working closely with studio partners, cross-functional teams and other business stakeholders, you will lead and shape the Product Marketing vision, strategy and go-to-market tactical plan, and business plan for your titles across the Western Market. As an accomplished marketer, enthusiastic collaborator, and results-driven professional, you will leverage both global and regional insights to execute impactful campaigns and develop strong planning processes. You will also play a pivotal role as part of the marketing team that will continue to drive innovation and constantly advance Sega's Western marketing capability and performance. DUTIES AND RESPONSIBILITIES: • Be the driving force behind strategic integrated product marketing campaigns, supporting efforts for the product's entire lifecycle and ensuring alignment across digital and physical retail activations, while driving innovative ways to engage our target audiences. • Liaise with SEGA of America, SEGA of Japan, and SEGA of Europe cross-functional and international teams to develop globally integrated go-to-market campaigns that are aligned with the project's strategic and financial goals. • Act as a highly collaborative custodian of integrated and innovate marketing campaigns across multiple partners including communications, social & community, sales, creative services, events, paid media, brand, licensing, legal, 1st parties, external agencies, EMEA teams and developers. • Critical thinking skills and strong business acumen, with ability to quickly learn and apply learnings to daily decisions and executions. • Maintain content marketing roadmap calendar, clearly outlining promotional efforts and keeping Product Marketing Director and cross functional teams organized. • Track and manage all aspects of marketing budget across your portfolio with rigor and accuracy. Ensure budget reconciliation and oversee fiscal year spend tracking to maintain alignment with broader financial goals. • Partner with Communications and Community Managers to ensure PR and social media plan messaging is aligned to product strategies and timelines. • Partner with cross-functional teams to analyze consumer research, performance marketing, and other business data to intelligently develop KPI goals, business strategies, and optimize marketing investments. • Serves as an important marketing contact with Consumer Insights team to identify research needs, opportunities and application of insights to wider teams. • Develop, implement, and support product positioning, audience definition/sizing and the over-arching marketing strategies. • Serve as a key marketing contact to development and production teams; providing teams with key target audience and marketing insights to champion the voice of the player during the development process. • Plan, support, and collaborate the timely planning and execution of go-to-market plans across all marketing channels - including paid media, paid influencers, community, creative, and events, as well as promotional partners, in the development and execution of regional marketing activations. • Manage development, production, creation, and delivery of marketing, advertising, and promotional assets by working with internal partners and external vendors as required. Includes but not limited to trailers, packaging, special edition content, logos, screenshots, social media, B-roll assets, etc. • Continuously monitor the evolving social media and influencer landscape demonstrating a general understanding of traditional media trends and leveraging insights to execute memorable creative campaigns. Staying on top of trends, influencers, platforms, technologies, methodologies, and shifts in consumer behavior. • Other duties as assigned. • Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. • To enhance the sharing of information necessary to effective job performance and product creation. • To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes. QUALIFICATIONS AND SKILLS: • Minimum of 3-4+ years' experience in a publisher marketing role within gaming and or adjacent consumer products field. • Must be an avid gamer, including time spent in relevant genres and recent releases. Strong interest ATLUS video games, gaming culture and community, specifically RPGs a must. Interest and experience in Anime industry or brands a plus. • Bachelor's Degree or equivalent experience in the field. • Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics. • Excellence in project management, analysis, and the ability to work with multiple teams. • Experience creating and owning a marketing plan from the research and positioning stage through go-to-market and live services. • Experience with creative advertising production and marketing campaigns, demonstrating knowledge of high-impact, unforgettable activations tailored to audience needs. • Must excel in managing multiple projects & priorities, with high attention to detail, strong organizational and multitasking skills suited to a fast-paced environment. • Proven ability to track and maintain marketing budgets with oversight from leadership, ensuring reconciliation and alignment with fiscal planning goals. Ability to analyze, project sales and forecasts for upcoming products. • Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. Ability to tell a story via PowerPoint and/or Excel a strong plus. • Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity. • Ability to analyze a variety of data, identifying marketing trends, and apply data to produce fact-driven recommendations. Strong analytical skills a must to measure campaign effectiveness/ROI and adjust as needed. • Understanding of high impact, cutting edge marketing campaigns and initiatives, with ability to explain effectiveness via KPIs. • Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role. Experience building new processes and applying best practices a strong plus. • Ability to develop, pitch, and execute a marketing plan, delegating tasks and working with cross functional teams to ensure the vision is executed effectively to meet and exceed goals. • Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency. • Japanese language skills and experience working with Japanese/Asian corporations (not required, but a plus). Open to flexible hours while working with overseas teams (primarily, Japan time zones). • Positive, professional, collaborative, and flexible attitude. Ability to work in-person in Irvine, CA in hybrid model (Tuesday to Thursday in Office)

Develop and manage targeted digital media campaigns to drive awareness and conversions for gaming products, analyzing performance data and optimizing strategies. | Extensive experience in digital marketing, media planning/buying, and familiarity with gaming industry marketing, analytics tools, and performance marketing. | Hybrid Work Model #LI-hybrid Job Summary: The Digital Media team leads strategy and execution of SEGA's paid media and paid influencer marketing campaigns across all PC & Console titles such as Sonic the Hedgehog, Persona, Metaphor: Refantazio, Yakuza/Like a Dragon, Total War, and Football Manager. Working with external agency partners and cross-functional internal teams, the digital media team defines strategy, manages execution, and leads analysis of our paid media efforts in the US, Canada, and across LATAM. The Digital Media Manager role will collaborate with the individual teams under Marketing Services, Consumer Insights, Business Planning, Sales, Brand, Transmedia and Product Marketing team to usher in existing and new audiences into the SEGA ecosystem. This includes managing campaigns across paid media and paid influencer campaigns for both North America and LATAM regions. The right candidate for this role will be goal-oriented, data-driven and analytical with a passion for digital media, media planning/buying, catalogue marketing, detail-oriented, an eye for accuracy and a love of data. This person has a deep understanding of the relationship between media metrics, reach/frequency and sales with an emphasis in catalogue marketing. The ideal candidate will have experience of working on product launches in the gaming industry. This role reports into the Director of Digital Media, is based in the Irvine, CA office and will require to be on-site a minimum of 3 days per week. Duties and Responsibilities: • Develop accurate and effective media plans designed to drive highly targeted, high frequency conversion campaigns for SEGA's console, and PC games. • Manage awareness and conversion campaigns, testing a variety of traffic sources and targeting refinements with the goal of driving purchase intent, traffic to sega.com and maximizing return on investment. • Coordinate assets and QA within our external agency and internal teams to ensure edits and adjustments are made to specification. • Ensure that campaign KPIs are met and provide a detailed interpretation of performance data, identifying new opportunities. • Create and run AB tests and be able to interpret and represent data to wider team members. • Analyze campaign and research data and present findings to brand marketing teams and executives. • Ensure games and campaigns are tagged and tracked correctly, defining event goals associated with conversion objectives and support product marketing teams during implementation. • Lead the measurement and analysis of media campaign performance and ensure campaign optimization is happening in an on-going basis. • Manage SEGA's media agency of record and influencer agencies while maintaining point of contact for conversion and media campaigns. • Performs other duties as assigned. • Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. • To enhance the sharing of information necessary to effective job performance and product creation. • To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes. Qualifications and Skills: • 5+ years' experience in digital marketing with a focus on media planning. • Hands on experiencing directly planning and managing digital paid media campaigns and presenting media plan and findings in a concise fashion. • Knowledgeable with game marketing, specifically catalog marketing and eCommerce with an emphasis on performance marketing driving to digital storefronts. • Expert in digital, programmatic, paid search, and social media platforms. Advanced knowledge in Amazon, Google, Meta, and Tik Tok required. • Deep understanding of how to use media to drive awareness and conversions of console and PC gaming brands. • Knowledge of directly using industry planning and research tools such as Kantar, ComScore, GWI, and Nielsen. • Intellectually curious with strong analytical skills, including demonstrated ability of performing complex data analysis and building data-driven reports. • Experience of working with development teams and media outlets to properly implement and test analytics tracking. • Experience working with audience builders to run retargeting campaigns. • Strong project management skills and ability to multi-task in a fast-paced environment under tight deadlines. • Ability to analyze, draft, and share presentations to the executive team in a clear and effective manner. • Self-motivated, revenue driven and passionate about supporting SEGA in the online games space. • Outstanding oral, written and multi-cultural communication skills. • Must be detail oriented, possess good time management as well as business process management skills and be able to prioritize in a changing environment. • Ability to travel. This position requires occasional day and overnight trips away from the traditional business setting. • Active player of PC and console games, able to understand the perspective of both casual, mid-core and even hard-core gamer.

Support and lead business development initiatives, negotiate deals, and develop strategic partnerships within the digital entertainment industry. | Requires 3+ years in business development or licensing, strong negotiation skills, and experience in gaming or digital media, which you do not have. | Hybrid Work Model #LI-hybrid Job Summary: The Manager of Business Development supports the VP of Business Development and collaborate closely with Japanese development studios, either independently or as part of a team. Key responsibilities include initiating contact with potential business partners, defining relationship scopes, identifying profitable deal points in consultation with internal stakeholders, developing negotiation strategies and sales pitches, supporting negotiations, and overseeing the implementation of agreements within the organization. Additionally, the candidate will assist in preparing internal and external executive presentations for company-wide strategic partnerships as part of a team effort. The role involves analyzing complex data, leading initiatives to identify new business opportunities, creating negotiation strategies, preparing business presentations for both internal and external audiences, supporting negotiations, and driving strategies for additional revenue generation. This position provides exposure to a broad spectrum of external organizations, such as first parties (console, mobile, and PC), platform providers (including VR, E-Sports, Web 3.0, etc.), media companies (animation, etc.), game publishers, licensors, developers, and distribution partners. The Manager will also interact with various internal divisions, including Game Studio, Product Development, Business Planning, Sales, Marketing, Legal, and Finance. This role reports directly to the VP of Business Development. Duties and Responsibilities: • Independently or as part of a team, identify, develop, and negotiate new business opportunities by expanding distribution channels, exploring alternative revenue models, introducing new products or content offerings, and establishing strategic partnerships. • Lead recommendations in the exploration of new emerging services, products and technologies to provide management with insights into new trends or product lines to continue to grow the business. • Drive portfolio and feasibility analysis to support the long-term growth of the business • Support the VP of Business Development to create negotiation strategy, executive business presentation with internal departments for internal executive approval and external sales pitch. • Independently or as part of a team, negotiate business terms, manage contract process, maintain relationships with assigned business partners. • Manage a business development tracker and share with relevant internal team in a timely manner. • Keep up with the trend in digital entertainment and be evangelist internally. • Other duties as assigned or needed • Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. • To enhance the sharing of information necessary to effective job performance and product creation. • To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes. Qualifications and Skills: • 3+ years' experience in business development, corporate development, or licensing in a gaming environment. • Bachelor's degree in Business, Business Administration, Analytics, or related discipline. Master degree is preferred. • Proven track record in deal analysis (risk management), negotiations and deal closure required. • Strong financial and technology acumen with ability to autonomously evaluate deal feasibility • Refined experience (detail orientation) with contract and terms management required • Excellent presentation and communication skills • Demonstrated cross functional/departmental knowledge with ability to lead multiple projects • Effective communication skills with ability to present across multiple levels, especially to Senior Management • Develop, negotiate, and close strategic deals with external partners • Mobile, video games, VR, Web3.0, TV, film, anime, online, or music experience strongly preferred • Passion for gaming or other digital media • Ability to travel. This position requires occasional day and overnight trips away from the traditional business setting. • Proficiency with computers and general business software required. • Must be detail oriented, possess good time management as well as business process management skills and be able to prioritize in a changing environment.