Roku

Lead development of performance-driven video ad solutions and measurement systems for Roku's advertising platform. | Extensive experience in product management, digital advertising, and data-driven platforms, with leadership in complex, cross-functional initiatives. | Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. About the role We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement. This role sits at the intersection of ad delivery, measurement, and optimization. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels. For California Only - The estimated annual salary for this position is between $176,163 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing • Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory • Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows • Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation • Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics • Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact • Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt • Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities • Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health We're excited if you have • 5+ years of product management experience, including ownership of complex or platform-scale products • Proven experience defining product strategy and driving execution in ambiguous environments • Strong background in digital advertising, media, marketplaces, or data-driven platforms • Excellent analytical and decision-making skills with a track record of delivering measurable impact • Effective leader through influence, able to align diverse teams and stakeholders • Passion for building scalable advertising products that deliver value to advertisers and viewers • Experience with connected TV, programmatic advertising, or measurement platforms • Experience leading large initiatives without direct authority #LI-SR2 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.  We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.  To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

Lead development of performance-driven video ad solutions, define measurement and optimization strategies, and collaborate across teams to enhance Roku's advertising products. | Over 5 years of product management experience, strong background in digital advertising or data-driven platforms, proven ability to lead large initiatives, and experience with connected TV or measurement platforms. | Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the role The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement. This role sits at the intersection of ad delivery, measurement, and optimization. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels. For Massachusetts Only - The estimated annual salary for this position is between $176,163 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health We're excited if you have 5+ years of product management experience, including ownership of complex or platform-scale products Proven experience defining product strategy and driving execution in ambiguous environments Strong background in digital advertising, media, marketplaces, or data-driven platforms Excellent analytical and decision-making skills with a track record of delivering measurable impact Effective leader through influence, able to align diverse teams and stakeholders Passion for building scalable advertising products that deliver value to advertisers and viewers Experience with connected TV, programmatic advertising, or measurement platforms Experience leading large initiatives without direct authority #LI-SR2 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

Manage and coordinate marketing creative projects from concept to delivery, ensuring timely and aligned outputs. | Experience in project management within marketing or creative teams, excellent communication skills, and ability to work across multiple time zones. | Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Creative Studio team partners across the organization to bring ideas to life, creating high-quality assets that support Roku’s business goals and drive engagement. The team translates strategy into compelling creative, enabling teams and clients to achieve their objectives. About the role We are looking for a proactive, analytical, and strategic thinker who loves technology and entertainment for the position of Marketing Creative Project Manager to work on our streaming service. The ideal candidate has previous experience in a project management role in marketing or creative development, preferably in the streaming space. They are a proactive team player with a head for process, a pragmatic, strategic approach to problem solving and a self-starter attitude. They will be non-political, with the ability to influence stakeholders across different business and functional teams. They will work to understand priorities, develop, and communicate a plan, prioritize appropriately, and deliver commitments on time. They will track key dates, work effectively with cross-functional teams across multiple time zones and geographies, identify and manage risks, and assist with capacity planning processes. The work we do can be challenging, but that’s why we enjoy it so much. The ideal candidate isn’t a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous. Our industry changes quickly, so we expect a great candidate to be comfortable responding quickly to changing business needs, knowing that their own success comes when the team succeeds. Your typical day will include working collaboratively with marketing leads on prioritization, coordination, and management of creative projects. This can include project scoping and delivery timelines. The right candidate will thrive in high-pressure, high-volume settings, and be comfortable communicating with both creative and marketing teams. For California Only - The estimated annual salary for this position is between $112,000 and $140,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Day-to-day management of marketing creative operations to ensure all deliverables are aligned with the creative brief and delivered on time Coordinate and manage details of each project from concept to delivery, including, but not limited to, entering creative tickets, managing deadlines, following up with teams on creative alignment, feedback, approvals and communicating timelines and deliverables Manage expectations for dependencies, timelines, and due dates for deliverables, reviews, and approvals for campaign launches Provide proactive updates and raise red flags on any issues that impact flawless execution Assist in measuring and defining capacity of creative team, managing expectations and flagging risks for stakeholders We’re excited if you have 5+ years of project management experience preferably at an advertising agency or with creatives in the marketing space Experience in working across multiple time zones Experience with Project Management tools such as Asana, Excel, or others Skilled communicator with good verbal, presentation, and written communication skills: Ability to succinctly communicate with stakeholders and creatives Ability to work well with some oversight and be aware of when/how to ask for assistance from senior team members or flag risks that need addressed Good prioritization skills and an ability to stay calm under pressure. Comfortable with ambiguity in a fast-changing environment Attention to detail while managing multiple projects/tasks Bachelor’s degree in Creative, Marketing, or related discipline preferred, but not required #LI-RD2 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

Support content marketing campaigns for sports, live events, Roku Originals, and priority programming by coordinating cross-functional teams, managing creative assets, and tracking campaign performance. | 2-3 years of direct experience in entertainment or streaming content marketing, strong collaboration and organizational skills, ability to manage multiple projects under tight deadlines, and a creative mindset with data-driven decision-making. | Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Content Marketing Team leads the promotion of all free content available on The Roku Channel — including Roku Originals, sports, live events, and licensed series and movies — leveraging the power of the Roku platform and owned marketing channels to drive awareness and viewership. Our team works closely with cross-functional partners to set and execute content marketing priorities, ensuring each campaign maximizes impact and supports the growth of our rapidly expanding library. About the Role Roku is seeking a Marketing Coordinator to support content marketing across sports, live events, Roku Originals, and priority programming. This role will work closely with content marketing leads to execute campaign strategies that drive tune-in and engagement, while also ensuring that all campaigns are delivered on time, on brand, and optimized for performance. In this position, you will partner cross-functionally with teams including media strategy, content, merchandising, live operations, creative studio, PR, social, sponsorship, and product to align on marketing plans and priorities. You will also play a key role in campaign execution, creative asset management, and performance tracking, ensuring all efforts support Roku’s overarching content marketing goals. The ideal candidate has experience in entertainment, tech, live events, or sports marketing, thrives in a fast-paced environment, and excels at managing multiple projects while collaborating across teams. Experience analyzing campaign performance to inform strategy is highly valued, as is a strong eye for creative that resonates with audiences. For California Only – The estimated annual salary for this position is between $83,000 - $97,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You’ll Be Doing • Supporting content marketing leadership in day-to-day execution of campaigns for sports, live events, Roku Originals, and priority content • Assisting in the development of campaign briefs that clearly outline objectives, messaging, and deliverables to kick off the creative development process • Collaborating with PR, social, media, merchandising, sales, and other partners to ensure alignment on campaign strategy and execution • Maintaining a centralized calendar of marketing resourcing, priorities, and campaign milestones • Auditing and cataloging incoming partner assets to support seamless development of creative deliverables and campaign materials • Managing the creative asset development process, including delivery of creative feedback, approvals, and trafficking • Coordinating QC and troubleshooting for select live events outside of standard business hours • Communicating with external partners for asset approvals and campaign alignment • Upholding and enforcing internal and external brand guidelines across all content categories • Partnering with internal stakeholders (Creative, Content, Sports, Live, Originals) on the development and review of campaign assets • Trafficking on-platform marketing assets to ensure timely, accurate delivery and alignment with campaign objectives • Sharing campaign media plans with internal stakeholders to ensure visibility and alignment • Tracking and reporting on campaign performance to help benchmark and inform future marketing strategies We’re Excited If You Have • 2–3 years of direct experience executing 360° content marketing campaigns at a studio, broadcast network, streaming platform, or similar entertainment/media organization • Proven ability to make data-driven marketing decisions that improve campaign performance • Previous experience in entertainment, sports, tech, or live event marketing • Strong collaboration, communication, and organizational skills • Ability to thrive under tight timelines and pivot quickly in a dynamic environment • A creative mindset with a strong eye for visual design and audience relevance • Awareness of trends in sports, entertainment, and streaming, with the ability to identify what resonates now and what’s next • Meticulous attention to detail in all aspects of execution #LI-SSC Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.  We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.  To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.