Roc Nation

Lead digital marketing strategy and execution for philanthropic initiatives, manage content production and social media platforms, oversee client and stakeholder communications, and deliver performance analytics. | 5+ years managing digital content and social platforms, strong project management and communication skills, ability to work onsite full-time in New York City, and experience with social media tools, CMS, and digital marketing campaigns. | Job Summary: Title: Senior Manager, Digital Marketing & Strategy (Philanthropy) Location: New York, NY (fully-onsite) The Role: Roc Nation, is seeking a Senior Manager, Digital Marketing & Strategy -Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution. The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams. Responsibilities: Marketing Strategy: Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns. Drive the planning and execution of client social content calendars—both short- and long-lead—using agile methodologies to ensure strategies remain timely, flexible, and impactful. Set strategic tone, themes, and performance KPIs; conduct creative reviews with team stakeholders. Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content. Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present finalized concepts for stakeholder approval. Content Production & Marketing: Manage and execute content publishing across Meta (Instagram +Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, Youtube, additional platforms, with support from the Digital Coordinator; ensure partner reshares and amplification are consistently secured. Review and edit copywriting, ensure brand alignment and error-free deliverables. Establish campaign KPIs, guide performance benchmarks, and ensure alignment with client expectations. Recommend channel-specific tone and creative adjustments to maximize engagement and effectiveness. Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through impactful content and social conversation. Live Event & Photoshoot Coverage Create and manage digital Run of Show (ROS) documents for event activations. Approve and develop shot lists aligned with strategic goals, including key moments, branded elements, and talent capture. Lead live content coverage, provide real-time asset feedback, and ensure content readiness for post-production and publishing. Review all content captured for completeness and alignment with strategic objectives. Community Management & Creator Campaigns Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting, while creating social toolkits - with support of the digital coordinator - to enable partners and stakeholders to effectively amplify content. Monitor audience engagement and provide strategic guidance for social responses, content reshares, and collaborations. Review notifications, comments, and creator content performance with stakeholders. Client & Stakeholder Management Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions. Liaise between content creators, external vendors, and stakeholders to ensure expectations and deliverables are met. Lead meetings and check-ins with foundation teams, directors, and partner organizations Content Management & Analytics: Lead monthly performance reports including social listening, competitive analysis, and campaign recaps. Present topline insights and strategic recommendations to stakeholders. Define success metrics, oversee campaign pacing, and implement adjustments as needed. Reporting & Analytics Lead monthly performance reports including social listening, competitive analysis, and campaign recaps. Present topline insights and strategic recommendations to stakeholders. Define success metrics, oversee campaign pacing, and implement adjustments as needed. Web Services, SEO & Digital Project Management Oversee timely content updates and quality assurance across all digital properties, including websites and mobile applications, ensuring functionality, accuracy, and alignment with strategic priorities. Manage CMS updates, SEO/SEM initiatives, and domain/IP compliance working cross functionally with internal teams and client stakeholders. Coordinate with development teams on web structure recommendations and digital optimizations. Administrative & Operational Oversight Manage digital budget allocations, invoice submissions, account verifications, and scheduling. Maintain internal documentation for content and event projects, ensuring visibility across teams. Qualifications: 5+ years business experience managing digital content and social platforms; experience in fast-paced environment Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week A deep passion for Team Roc’s mission and the work of our partner foundations and organizations, with a strong dedication to advancing change and uplifting underserved communities Detail-oriented with superior organizational and project management skills Ability to create compelling, results-driven digital marketing campaigns Ability to regularly accommodate digital requests beyond office-hours, addressing breaking news and other moments in real-time. Proven ability to generate momentum and amplify sentiment around impact and justice-focused initiatives. An in-depth understanding of social media platforms, industry trends, new technologies and digital services Bachelor's degree in a related field preferred Strong oral/written communication skills Ability to multi-task in fast-paced, high profile, on-the-fly environments Strong storytelling instincts with the ability to evoke emotion, build tension, and create compelling narratives that resonate. Track record of building and maintaining strong business relationships Experience working with social management and listening platforms Experience creating social media content using Adobe suite or similar Experience with website management, CMS, and HTML EQUAL EMPLOYMENT OPPORTUNITY We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case by case basis. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. ---------- The expected compensation for this position is: $80,000.00 USD - $90,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: Megan Thee Stallion, J Balvin, DJ Khaled, Christina Aguilera, Alicia Keys and more. We are a full service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Lead creation, publishing, and optimization of digital content across social media platforms for a Tier 1 global artist, including content production, calendar management, and performance analysis. | 5-8 years of social media management and content creation experience for high-profile talent or brands, proficiency in editing software, strong organizational skills, and excellent writing abilities. | Job Summary: Title: Senior Manager, Digital Content & Social Media (Artist Specific) Reports to: Head of Digital Location: Los Angeles or NYC - remote with travel required Salary Range: $125,000 - $140,000 (commensurate with experience) Job Summary We are seeking a highly creative and strategic Senior Manager, Digital Content & Social Media to lead the creation, publishing, and optimization of content across all social and digital platforms for a Tier 1 global artist. This role blends hands-on shortform content production with strategic channel oversight, ensuring every asset is engaging, on-brand, and aligned with broader marketing objectives. The ideal candidate will have a proven ability to produce, publish, and manage content that resonates with a global fanbase, drives measurable results, and supports the artist’s creative vision. Responsibilities Develop and execute innovative content strategies across Instagram, TikTok, YouTube, Facebook, and emerging platforms for a Tier 1 artist with a global audience, ensuring alignment with brand and marketing goals Capture, produce, and edit high-quality short-form video, photography, and graphic assets tailored to each platform Own and maintain the content calendar, ensuring timely posting that aligns with campaign moments, audience engagement patterns, and the artist’s creative output Write engaging, on-brand copy that connects with audiences and supports campaign objectives Monitor analytics and platform trends to optimize performance, drive engagement, and guide audiences through the marketing funnel to deepen superfan relationships and increase consumption Collaborate with internal teams and external partners to deliver content that supports launches, partnerships, and special initiatives Ensure all content meets brand, quality, and platform-specific guidelines while protecting the integrity of the artist’s image Represent the digital team at events, shoots, and other activations to capture and publish timely content Qualifications 5-8 years of experience in social media management and content creation for a high-profile talent, entertainment brand, or Tier 1 artist Proven ability to create and publish content that maximizes engagement while aligning with marketing funnel objectives Proficiency in video and photo editing software (Adobe Premiere Pro, Final Cut Pro, Photoshop, Lightroom) Deep understanding of social media trends, algorithms, and platform best practices Strong organizational skills and ability to manage multiple projects in fast-paced, high-stakes environments Demonstrated success working in fast-paced, remote environments - equally effective operating independently with minimal oversight and collaborating seamlessly within a dispersed team Excellent writing skills with the ability to adapt tone and voice to a premium, globally recognized brand High level of professionalism and discretion when working with celebrity talent and partners Preferred: Experience with digital marketing in music, entertainment, or global brand contexts Motion graphics skills (After Effects, Canva Pro, or equivalent) Knowledge of DSP platforms, content merchandising, and international market adaptation How to Apply Please submit your resume - include a portfolio and/or links to recent work that demonstrate both creative and strategic capabilities in managing digital content for a Tier 1 artist or equivalent global brand. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: Megan Thee Stallion, J Balvin, DJ Khaled, Christina Aguilera, Alicia Keys and more. We are a full service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.