Reebok International, Ltd

Support global sports marketing initiatives, manage product fulfillment, and collaborate on creative campaigns. | Experience in sports marketing, campaign management, partnership collaboration, and excellent communication skills. | Purpose: The Associate Manager, Global Sports and Partnerships Marketing role will support global initiatives across athlete and talent management, as well as brand and sport product collaborations. This position is responsible for assisting the team’s execution of marketing strategies and activation plans designed to drive brand awareness, strengthened category position, consumer engagement & full price sell through of key product stories. Will own the full promo process and product fulfillment required in servicing athlete and sport collaboration partners. Key Accountabilities: Operational Excellence Primary function of the role will be to own the full process of athlete promo product ordering, organizing, and fulfilment. Will work with internal stakeholders to secure promo product (i.e. seasonal sample/promo ordering, individual athlete shoe adjustments, PE colorway planning) as well as external stakeholders to ensure critical partner product fulfilment: recurring product refreshes, seasonal priorities, and key moments inclusive of major competitions and content capture opportunities Manage marketing project timelines and cross-category planning in support of Sr. Manager, keeping internal and external timelines aligned to partner approval schedules, ensuring campaign + strategy delivery on time and in full Facilitate key meetings and planning for marketing review (activation meetings, strategy deep-dives and brainstorms, partner servicing check-ins, creative briefing and production) Create and maintain project status documents in support of the larger team Strategic Planning Work with Product Marketing team to truly understand each product’s positioning within respective categories, distribution and consumer, ultimately helping ensure effective marketing positioning Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend Creative Management Collaborate with brand partners and production teams to drive creative development from conceptual ideation, through production and campaign go-live inclusive of owned channels (social and DTC), partner channels/socials, and external channels (media and PR) Help to author agency briefs across various marketing touchpoints including social, activation, influencer strategy, etc. Support and organize content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR Marketing Activation Identify key marketing opportunities that could support Reebok’s global positioning strategy, while focusing primarily on US Share activation plans with key global markets and support localized efforts Knowledge, Skills, and Abilities: Well versed and knowledgeable in the current sport landscape, primarily Basketball and Golf. Experience working on integrated marketing campaign tactics including digital, public relations, experiential, influencer marketing and retail point-of-sale Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors Creative thinker; always on the lookout for the next opportunity Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously Outstanding organizational skills; the ability to prioritize, multi-task and manage time Excellent communications skills – both verbal and written – with a passion for storytelling Ability to deliver effective presentations and influence within a highly matrixed organization Proven analytical and problem-solving skills Bachelor’s degree required. Graduate Degree a plus Proficient in all Microsoft Office applications, particularly Excel and PPT. Must be willing to travel (domestic and international) 10-20%

The Associate Manager, Digital Merchandising is responsible for executing digital merchandising strategies for Reebok's eCommerce site, focusing on enhancing customer experience and achieving sales targets. This role involves collaboration with various teams to optimize product presentation and performance metrics. | Candidates should possess a bachelor's degree in business, marketing, or IT, along with two years of related experience, preferably in eCommerce merchandising. Strong skills in time management, digital presentation, and problem-solving are essential. | Overview: The Associate Manager, Digital Merchandising is responsible for ensuring Reebok eCommerce offers superior customer shopping experience through the execution of digital merchandising and implementation of strategy for specific categories. The Site Merchandiser is also responsible for achieving sales plans and usability performance targets for Reebok US eCommerce. The objectives will be met by setting up compelling customer driven merchandised assortments, leveraging data to improve KPIs, and product management in close collaboration with Category Management, Master Data, Buyers, & ABG partners. Key Responsibilities: Own digital merchandising strategy for Reebok US site, and execute merchandising for all product categories, inclusive of footwear, apparel, and accessories Maximize performance (i.e., conversion rate, average order value, units per transaction), with a focus on making continuous improvements in customer experience ratings, cross-sell strategies, sell-thru, and promotion execution Weekly evaluation of PLP and PDP performance as well as quarterly merchandising recaps and recommendations to support future seasons based upon findings Manage site sorting algorithms, recommending optimizations as needed Input into seasonal planning to identify merchandising opportunities to increase sell through Collaborate with Category Management, Channel Marketing, and ABG teams to position key stories and products Partner closely with Master Data to ensure products are prepared for launch throughout the season in PIM. Support metadata, filters, and optimize categorization for a seamless consumer journey Collaborate with the Promotions Manager, Planning Team and Buying Team to optimize on-site promotion collections and site merchandising experience during promotional time periods Knowledge, Skills, and Abilities: Excellent time management, multi-tasking, and organizational skills A strong understanding of merchandise hierarchy and digital presentation Strong computer skills, including proficiency with Microsoft office applications, including intermediate capabilities with Excel and Word High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends Excellent problem-solving skills – able to identify, analyze and propose solutions to various technical and business issues Strong visual aptitude that aligns with brand and global standards Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously A desire to meticulously ensure that every aspect of the product launch is fulfilled Shopify experience a plus Bachelor’s degree in business, Marketing or IT Two years’ related experience preferred Proficiency with MS Office Suite and working with systems/application and content management systems preferred Previous experience with eCommerce business in merchandising preferred