Recast Software

Lead growth marketing team to increase pipeline and sales through multi-channel campaigns, marketing operations, and field marketing. | 10+ years B2B marketing leadership experience with expertise in lead generation, marketing automation platforms, paid channels, and data-driven marketing. | About Recast Software: Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them. About the Role: We’re looking for a Sr. Director of Growth Marketing to support pipeline and sales goals for our product lines. Leading this shared service team, this person will oversee digital, marketing operations and field marketing functions. This role is focused on increasing leads generated, pipeline created and pipeline acceleration. The ideal candidate has a strong appetite for growth and experience leading a high-performing team. What You'll Do: • Collaborate with product lines to design, plan, and support campaigns across multiple channels to generate pipeline, including paid media, social, and field marketing. • Oversee marketing operations efforts, including marketing automation platform (Marketo) and contact database (ZoomInfo), and align operational efforts to team enablement, including but not limited to overseeing batch emails, nurture paths, web forms, landing pages, lead handoff, system integrations and reporting. • Lead all field marketing efforts, including event strategy, budget allocation, cross-collaboration with GTM teams and alignment on results. • Lead and oversee advertising strategy including SEM, retargeting and social, in collaboration with ad agencies. • Ensure campaigns are tracked, report on results, and continuously make data-driven decisions that improve results. • Collaborate cross-functionally with product line teams to ensure clear communication of initiatives and alignment on results. • Manage a team of high-performing marketers, ensuring initiatives and results are aligned to department goals and company growth objectives. What You've Done: • 10+ years of B2B marketing experience, focused on lead generation strategies and leading high-performing teams. • Experience with Salesforce, Marketo, ZoomInfo, paid channels, and website optimization   • Data-driven mindset with ability to connect marketing initiatives to sales results  • Creative thinker with willingness to proactively and constantly look for and try new ideas • Strong written and verbal communication skills   • Ability to work independently and collaboratively in a fast-paced environment What We Value: • We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team. • We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement. • We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork. • We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose. • We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey. What We Offer: • The salary range for this position is $150,000-$190,000. Additionally, cash compensation for this role includes 20% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location. • Competitive salary • Medical, dental, and vision • Employer paid STD, LTD, AD&D and life insurance • Educational assistance • Adoption assistance • 401k with discretionary employer contribution • Work-life balance, flexible time off and remote work options Why do we love working at Recast? It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work. Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws.

Lead technical content creation and strategy for product marketing and sales enablement focused on IT professionals. | 4+ years technical experience in EUC or application deployment, excellent writing skills, and ability to collaborate cross-functionally. | About Recast: Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.  About the Role: Recast Software is looking for a Technical Content Manager to lead go-to-market efforts for our Application Workspace product line. Reporting to the Director of Marketing, this role sits at the center of product, marketing, and sales—turning technical product knowledge into compelling messaging, positioning, sales enablement and technical content that drives demand, adoption, and revenue. You’ll partner closely with Product, Sales, Growth Marketing, and Web & Brand teams to define the product’s market fit, craft the story, and ensure we communicate its value clearly to our core IT audience and our global partners. This is a hands-on, strategic role ideal for someone who thrives on turning technical capabilities into market-winning narratives. What You’ll Do: • Create high-impact technical content: how-to videos, product demo recordings, blog posts, tutorials, solution briefs, customer case studies and more. • Translate technical product capabilities into clear, engaging narratives for IT professionals. • Collaborate with Product, Growth Marketing and Sales to support product launches, campaigns, and enablement assets for end users and global partners. • Collaborate with Product to deeply understand product capabilities, use cases, and the competitive landscape. • Own the end-to-end content production process—from scripting and recording to editing, publishing, and measuring. • Build a technical content strategy and serve as a subject matter expert in EUC and application deployment. • Monitor market trends, customer feedback, and competitor activity to inform product positioning and strategy. • Monitor content performance and adjust strategy based on engagement and feedback. What You've Done: • 4+ years of experience in a technical role with End User Computing (EUC) or application deployment (e.g. VMware, Citrix, or VDI). • Experience creating technical content or messaging for technical products. • Excellent writing and storytelling skills with the ability to simplify complex topics. • Highly collaborative and comfortable working cross-functionally with Product, Sales, Marketing, and Strategic Partners. What Stands Out: • Proven success in supporting product launches, sales enablement, and demand generation. • Experience with product marketing and sales enablement. What We Value: • We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team. • We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement. • We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork. • We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose. • We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey. What We Offer: • The salary range for this position is $90,000-$125,000 USD for US candidates and $100,000-$136,000 CAD for Canadian candidates. Additionally, cash compensation for this role includes 7.5% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location. • Medical, dental, and vision • FSA or HSA with company contributions • Employer paid STD, LTD, AD&D and life insurance • 401k with 4% employer match • Work-life balance, flexible time off, and remote work options • Parental leave Why we love working at Recast: It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work. Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.