QASource

Lead and execute global marketing strategies to drive growth, brand recognition, and demand generation, while managing a high-performing team and leveraging data insights. | Extensive experience in B2B technology marketing, proven leadership in developing and executing marketing campaigns, and familiarity with digital marketing tools and analytics. | At QASource, we help businesses bring better software to market, faster. Specializing in quality assurance and software development, we blend expert talent, proven processes, and a commitment to excellence to serve clients across the finance, healthcare, legal, and technology sectors. Our mission is simple: deliver quality at speed, every time. QASource is seeking a strategic and visionary Director of Marketing to lead and scale our global marketing initiatives, inspire our team, and drive our brand's growth in the marketplace. The Director of Marketing will oversee entire marketing strategy and execution including market research and brand positioning to demand generation, product marketing, digital strategy, and customer engagement. You will collaborate with cross-functional teams to deliver comprehensive and effective campaigns that build brand awareness, generate leads, and accelerate revenue growth. Responsibilities: Strategic Planning • Develop and execute a comprehensive global marketing strategy aligned with QASource's vision, business objectives, and growth targets. • Partner with Sales, Product, and Delivery teams to ensure an integrated go-to-market approach. • Define and track marketing KPIs, ensuring alignment with company goals and ROI expectations. Team Leadership • Lead, mentor, and scale a high-performing marketing team across demand generation, content, digital, creative, and communications functions. • Foster a culture of innovation, collaboration, and performance excellence. • Partner closely with Sales to co-develop performance-focused go-to-market campaigns, aligning execution with pipeline goals and conversion metrics. Brand Management • Strengthen QASource’s brand positioning and elevate brand recognition across domestic and international markets. • Oversee PR, thought leadership, analyst relations, and event marketing to position QASource as an industry leader. • Ensure consistent messaging across all channels and customer touchpoints. Campaign Management • Lead the strategic planning, execution, and optimization of integrated multi-channel marketing campaigns—including digital, social media, email, content, and events—to drive measurable business growth and brand positioning. • Collaborate with cross-functional teams to ensure campaigns align with overall business objectives and deliver strong ROI. • Utilize data-driven insights and performance metrics to continuously refine campaign strategies, budget allocation, and audience targeting for maximum impact. Market Analysis • Lead comprehensive competitive and market research initiatives to uncover industry trends, emerging opportunities, and customer insights that drive strategic marketing decisions. • Partner with cross-functional teams to translate market intelligence into actionable strategies that enhance positioning and growth. • Present data-driven findings and recommendations to executive leadership to support business planning and innovation. Demand Generation and Growth • Develop messaging, channels, and campaigns that resonate with technical, skeptical audiences—particularly engineering leaders. • Build and manage an integrated demand generation engine to drive qualified leads and pipeline acceleration. • Leverage data-driven insights to optimize campaigns, improve conversion rates, and maximize revenue impact. Digital Marketing and Content Strategy • Lead the digital transformation of QASource's marketing efforts, including SEO/SEM, social media, ABM (account-based marketing), and website optimization. • Develop a robust content marketing strategy across blogs, whitepapers, case studies, webinars, and podcasts to engage buyers at every stage of the funnel. • Expand and diversify inbound and outbound demand generation channels to increase lead volume and quality, focusing on scalability and win rates. AI Integration • Lead the strategic implementation of AI technologies and marketing automation tools to optimize campaign performance and drive marketing efficiency at scale. Customer Insights • Lead the development and application of advanced data analytics to gain deep understanding of customer needs, preferences, and behaviors. • Translate customer insights into actionable strategies that enhance targeting, messaging, and overall marketing effectiveness. • Collaborate with cross-functional teams to integrate customer data into marketing initiatives, ensuring a customer-centric approach that drives engagement and loyalty. The Ideal Teammate Must: • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred. • 7+ years of progressive marketing leadership experience in a B2B technology or services environment. • Proven track record of building and executing marketing strategies that drive growth and brand elevation. • Extensive experience with digital marketing, CRM platforms (e.g., HubSpot, Salesforce), marketing automation tools, and analytics. • Strong understanding of the software development lifecycle (SDLC), QA services, and enterprise B2B buyer behavior is preferred. • Exceptional leadership, communication, and organizational skills. • Leverage strong analytical skills, using data insights to drive informed decision-making and continuous improvement. • Be results-focused, with a demonstrated ability to drive measurable business outcomes and growth. • Adapt seamlessly to evolving market dynamics, maintaining flexibility and a proactive approach to challenges and opportunities. • Think creatively and strategically, transforming innovative ideas into effective marketing campaigns that resonate with target audiences. • Adaptable and proactive problem-solver with a customer-centric mindset. Salary Range: • $140,000 - $150,000 per annum (Depending on experience and qualifications). • Additional compensation includes performance-based bonuses and incentive programs. Perks: • Health, vision, and dental benefits. • 401(k) with company match. • Paid time off and holidays. • Wellness programs and professional development opportunities. • Flexible work arrangements.