PracticeTek

Lead and execute go-to-market strategies, develop messaging, support product launches, and collaborate cross-functionally to drive growth and customer engagement for ChiroTouch. | 5-7+ years in B2B SaaS marketing, experience with healthcare or vertical SaaS, strong communication skills, and proficiency with marketing automation and CRM platforms. | Product Marketing Manager – ChiroTouch Full Time Manager/Supervisor: Dir of Product Marketing – Chiropractic Vertical At PracticeTek At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms. PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties. We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better. The Marketing Department The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you. The Chiropractic Marketing Team The Chiropractic Marketing Team drives awareness, engagement, and revenue for the ChiroTouch product line through strategic launches, lifecycle programs, and close partnership with Sales and Product. The team ensures clear positioning, strong enablement, and consistent execution across the customer journey, supporting both growth and long-term customer value within the chiropractic market. The Career Opportunity The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion. You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve. This is a remote eligible position, working with colleagues across Eastern and Pacific time zones. Primary Focus Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch. Core Responsibilities • Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap. • Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages. • Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation. • Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success. • Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution. • Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity. • Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction. • Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership. Expanded Areas of Accountability • Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness. • Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement. • Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs. • Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention. • Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources. • Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market. • Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem. • Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements. Competencies for Success • 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred. • Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership. Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback. • Proven experience supporting go-to-market strategy, launches, and lifecycle marketing. • Strong ability to translate complex product capabilities into clear, compelling customer value. • Experience working cross-functionally with Product, Sales, and Revenue teams. • Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce. • Strong organizational, planning, and execution skills with attention to detail. • Excellent communication and storytelling abilities, with a customer-first mindset. Compensation and Inclusivity At PracticeTek and its family of companies, including RevolutionEHR, we carefully consider a range of factors to determine offers of employment, including market conditions, experience, and skills. PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.

Providing technical support and troubleshooting for healthcare software clients, ensuring high customer satisfaction. | Minimum 2 years experience in an orthodontic practice and 1 year with specific software systems, strong communication skills, and ability to troubleshoot complex issues. | The Role Title: Customer Support Specialist 1 – Gaidge | GCM Team: Gaidge Location: Remote Reports To: Sr Manager Onboarding Support About PracticeTek Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. At PracticeTek, you’ll get to: Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. Why You’ll Love It Here As part of the TekTribe, you’ll enjoy: Comprehensive health, dental, and vision coverage options Wellness benefits that support lifestyle, behavioral health, and overall wellbeing Flexible paid time off, sick time, and 10 company-paid holidays 401(k) plan with company match to help you build your future Culture Committee driving initiatives that spark connection, fun, and belonging A workplace powered by innovation, collaboration, and energy every day About Gaidge At Gaidge, our mission is to simplify the business of orthodontics. We provide actionable performance metrics, new patient task management tools, and business insights that help orthodontic practices operate more efficiently, increase profitability, and improve patient experiences. From digital health history forms and fee presentation tools to industry benchmarks and comprehensive data dashboards, our platforms empower orthodontic teams to make data driven decisions and deliver exceptional patient experiences. We are seeking a Customer Support Specialist to join our growing team. This role is dedicated to providing world-class support to our clients, assisting with troubleshooting and/or providing information regarding the software. Whether it's a quick fix or a multi-step process, each customer interaction will require creative thinking, soft skills, and industry expertise to resolve, therefore, ensuring the client can fully leverage our software solutions to achieve their practice goals. What You’ll Do Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner: Delivering excellent customer service through phone, email, and web-based support. Researching, troubleshooting, and resolving software and process-related issues quickly and accurately. Documenting support cases and resolutions thoroughly in our ticketing system. Providing workflow guidance and product best practices to clients, ensuring strong user adoption and satisfaction. Collaborating with internal teams to share client feedback that drives product improvements. How Success is Measured Here’s how we’ll know you’re making an impact and raising the bar: Response & Resolution– Research, troubleshoot, diagnose, and resolve support requests and software issues in a timely manner Customer Satisfaction (CSAT) Scores – Consistently meeting or exceeding client satisfaction benchmarks. Case Documentation Quality – Maintaining accurate, thorough documentation of support issues and resolutions in our web-based ticketing system User Adoption/Engagement Feedback – Identify and provide learned best practices to ease user adoption and engagement resulting in positive client feedback. First-Contact Resolution – Field inbound customer support calls, emails and chats and resolve issues without escalation when possible. What You Bring Your unique talents are what make you shine. For this role, success looks like: Minimum of 2 years working in an orthodontic practice as financial coordinator, treatment coordinator, practice manager and/or operations Have a minimum of 1 year experience working with at least one of our integration partners' software systems (Tops, Cloud9, Dolphin, OrthoTrac, or Edge Cloud) Ability to troubleshoot and research complex software issues in a timely manner Excellent verbal and written communication skills with both clients and internal teams. Capable of managing multiple tasks, prioritizing effectively, and documenting thoroughly. Proactive in sharing insights and working with others to improve client outcomes. Drive to perform at a high level in a fast-paced environment, balancing competing priorities, and meeting objectives Ready to Join? If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better.Together. The Fine Print (That Really Matters) At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable. PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law. This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.

Provide technical support and guidance to clients using healthcare software, troubleshoot issues, and collaborate with internal teams. | Minimum 2 years experience in orthodontic practice support roles and 1 year with specific healthcare software systems. | The Role Title: Customer Support Specialist 1 – Gaidge | GCM Team: Gaidge Location: Remote Reports To: Sr Manager Onboarding Support About PracticeTek Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. At PracticeTek, you’ll get to: Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. Why You’ll Love It Here As part of the TekTribe, you’ll enjoy: Comprehensive health, dental, and vision coverage options Wellness benefits that support lifestyle, behavioral health, and overall wellbeing Flexible paid time off, sick time, and 10 company-paid holidays 401(k) plan with company match to help you build your future Culture Committee driving initiatives that spark connection, fun, and belonging A workplace powered by innovation, collaboration, and energy every day About Gaidge At Gaidge, our mission is to simplify the business of orthodontics. We provide actionable performance metrics, new patient task management tools, and business insights that help orthodontic practices operate more efficiently, increase profitability, and improve patient experiences. From digital health history forms and fee presentation tools to industry benchmarks and comprehensive data dashboards, our platforms empower orthodontic teams to make data driven decisions and deliver exceptional patient experiences. We are seeking a Customer Support Specialist to join our growing team. This role is dedicated to providing world-class support to our clients, assisting with troubleshooting and/or providing information regarding the software. Whether it's a quick fix or a multi-step process, each customer interaction will require creative thinking, soft skills, and industry expertise to resolve, therefore, ensuring the client can fully leverage our software solutions to achieve their practice goals. What You’ll Do Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner: Delivering excellent customer service through phone, email, and web-based support. Researching, troubleshooting, and resolving software and process-related issues quickly and accurately. Documenting support cases and resolutions thoroughly in our ticketing system. Providing workflow guidance and product best practices to clients, ensuring strong user adoption and satisfaction. Collaborating with internal teams to share client feedback that drives product improvements. How Success is Measured Here’s how we’ll know you’re making an impact and raising the bar: Response & Resolution– Research, troubleshoot, diagnose, and resolve support requests and software issues in a timely manner Customer Satisfaction (CSAT) Scores – Consistently meeting or exceeding client satisfaction benchmarks. Case Documentation Quality – Maintaining accurate, thorough documentation of support issues and resolutions in our web-based ticketing system User Adoption/Engagement Feedback – Identify and provide learned best practices to ease user adoption and engagement resulting in positive client feedback. First-Contact Resolution – Field inbound customer support calls, emails and chats and resolve issues without escalation when possible. What You Bring Your unique talents are what make you shine. For this role, success looks like: Minimum of 2 years working in an orthodontic practice as financial coordinator, treatment coordinator, practice manager and/or operations Have a minimum of 1 year experience working with at least one of our integration partners' software systems (Tops, Cloud9, Dolphin, OrthoTrac, or Edge Cloud) Ability to troubleshoot and research complex software issues in a timely manner Excellent verbal and written communication skills with both clients and internal teams. Capable of managing multiple tasks, prioritizing effectively, and documenting thoroughly. Proactive in sharing insights and working with others to improve client outcomes. Drive to perform at a high level in a fast-paced environment, balancing competing priorities, and meeting objectives Ready to Join? If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better.Together. The Fine Print (That Really Matters) At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable. PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law. This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.

Lead and optimize the operational performance of a SaaS dental/orthodontic segment, ensuring scalability, customer satisfaction, and strategic growth. | Over 10 years of leadership in SaaS or healthcare tech operations, proven success in building scalable processes, and strong cross-functional collaboration skills. | About the Role PracticeTek is seeking a Senior Director of Operations, Dental/Ortho to lead the operational performance of our dental SaaS solutions focused in the orthodontic and dental laboratory segments. This role reports directly to the VP, Market Leader for Vision and Dental/Ortho and serves as their primary operating partner for the Dental/Ortho segment, a multi-product portfolio with over $25M in recurring revenue. This leader will be accountable for the segment’s operational outcomes—customer experience, service delivery, scalability, and operational excellence—while partnering closely with Product, Engineering, Sales, Finance, and Customer teams to drive sustainable growth. The ideal candidate blends strategic leadership with hands-on operational execution, thrives in cross-functional environments, and has experience scaling operations in SaaS, healthcare/dental technology, and/or workflow-heavy software environments. Key Responsibilities Segment Operational Leadership Translate segment strategy into operating plans, staffing models, budgets, KPIs, and quarterly priorities. Own the segment’s business rhythm: weekly pipeline and forecasting, monthly KPI reviews, quarterly planning, and launch readiness. Drive alignment across product lines while preserving product-specific positioning, workflows, and customer needs. Identify and prioritize the highest-impact initiatives across growth, retention, customer experience, and operational scalability. Own and further develop key vendor and strategic partner relationships (e.g., orthodontic service organizations, orthodontic practice management systems). Develop and maintain a competitive intelligence system to assist in identifying product feature gaps, exploiting competitive advantages, and informing pricing & positioning decisions. Operational Excellence & Scalability Build scalable processes and standard operating procedures (SOPs) across teams supporting the segment. Improve operational efficiency through standardization, automation, tooling improvements, and structured change management. Identify operational bottlenecks and lead cross-functional initiatives to resolve them (e.g., release readiness, implementation cycle time, support ticket drivers, integration issues). Product & Engineering Partnership Represent the “voice of the segment” into Product and Engineering planning. Partner on roadmap prioritization informed by customer needs, retention drivers, support trends, and growth strategy. Ensure operational readiness for releases/migrations, including enablement, documentation, training, and customer communications. Collaborate on reliability, security, and performance initiatives that materially improve customer outcomes. Coordinate go-to-market readiness with Sales/Marketing (packaging changes, positioning shifts, enablement, launch checklists). Leadership and Team Development Lead a cross-functional team spanning Sales, Marketing, Customer Success, Implementation, and Support (directly or via leaders). Hire, develop, and retain strong leaders; set clear expectations, coaching, and accountability to outcomes. Build an operating culture grounded in metrics, customer empathy, urgency, and continuous improvement. Qualifications (Required) 10+ years of progressive leadership experience in operations, service delivery, or business operations in B2B SaaS, vertical SaaS, healthcare/dental tech, or similarly workflow-heavy software environments. Demonstrated success partnering to achieve commercial outcomes (Sales + Marketing) and customer outcomes (CS/Support/Implementation) as a senior operator. Proven ability to build operating systems: KPIs, forecasting rigor, cadence, playbooks, and scalable processes. Strong cross-functional leadership with Product/Engineering; ability to translate customer needs into roadmap priorities. Experience developing leaders and building high-performing teams. Qualifications (Preferred) Experience with orthodontic/dental practice workflows and/or lab workflows (case/order management, scheduling, billing, production/case tracking, integrations). Experience managing multi-product portfolios, pricing/packaging evolution, or product-line repositioning. Experience with migrations, platform consolidation, or post-acquisition integration. Familiarity with data privacy/security considerations in healthcare-adjacent environments (e.g., HIPAA considerations, SOC 2-aligned practices). Experience operating in environments with incomplete integration, legacy systems, or post-acquisition complexity. Leadership Attributes GM mindset: owns outcomes end-to-end, not functions in isolation. Customer-first operator: improves experience while maintaining scalable cost-to-serve. Metrics-driven: runs the business with dashboards, forecasting discipline, and accountability. Systems thinker: builds repeatable processes that scale across products and teams. Clear communicator: aligns executive stakeholders and frontline teams with clarity and urgency. Compensation and Inclusivity At PracticeTek and its brands—we carefully consider multiple factors when determining offers of employment, including market data, skills, and experience. The compensation range for this role is $185-215K. PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.