Power Digital Marketing

Lead and manage measurement strategies for high-priority clients, oversee statistical modeling and experiment design, provide strategic direction, and mentor junior team members. | Bachelor's degree plus 8+ years marketing analytics experience, 3+ years agency experience, proficiency in R, Python, SQL, ETL tools, strong business acumen, and managerial experience. | Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in MA––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. • ** We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: • The ideal candidate will have a strong understanding of modern measurement, incrementality, statistics, data analysis, and reporting, as well as the ability to communicate effectively with clients and internal teams. In this role, you will oversee and guide the measurement strategy for high-impact marketing campaigns across multiple client accounts. You’ll bring an elevated strategic mindset, advising both internal and client leadership teams on best practices for statistical modeling (MMM), experiment design for incremental impact, customer analysis, and attribution-based measurement. Additionally, you will provide executive-level strategic direction, managing the relationship for your book of business and collaborating across departments to drive client success and high sentiment. As a senior leader, you will also be responsible for setting standards for measurement best practices, mentoring managing junior team members, and ensuring the continued growth of our measurement capabilities. Responsibilities: • Lead and manage the overall measurement strategy for a book of high-priority clients, overseeing the execution of statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Drive the implementation of advanced measurement methodologies and models, ensuring that insights are actionable and tied to client business goals. • Work closely with senior leadership to develop and maintain long-term strategic relationships with clients, ensuring their satisfaction and success with Power Digital’s services. • Lead cross-functional collaboration efforts across client-facing teams, creative departments, and analytics teams to implement holistic, data-driven marketing strategies. • Leverage large datasets and sophisticated data tools (R, Python, SQL) to uncover and communicate meaningful performance insights and areas for optimization. • Drive and communicate forecasts and performance outlooks to senior-level stakeholders, offering strategic advice and "so what" insights for ongoing campaign optimization. • Lead the team’s efforts in improving operational efficiency, continually refining the measurement and marketing science processes, and setting new benchmarks for client performance. • Champion the use of AI and automation tools to improve deliverable efficiency, productivity, and measurement outcomes across client accounts. Role Requirements: • Bachelor's degree in Marketing, Business Administration, or a related field • 8+ years of experience in marketing analytics and Measurement • 3+ years of agency experience • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies • Proficiency in R, Python, and SQL • Experience with ETL tools, such as Funnel.io and Fivetran • Strong understanding of full-funnel marketing strategies • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools • Excellent communication and organizational skills to collaborate effectively across teams internally and externally • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports • Highly dependable individual who thrives in a fast-paced environment and is a self-starter • Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders Key Performance Indicators (KPIs) • Maintain 90%+ revenue retention for dedicated Measurement accounts • Client sentiment for dedicated accounts • Efficiency and quality of analysis delivery, both in the hard output and presented narrative • Sentiment and performance of Direct Reports based on KPIs in their job descriptions Most Important Things (MITs) • A creative, problem-solver mind with a foundation of hard data skills • Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc. • Experience using Data Science to guide marketing decisions Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Manage and optimize paid media campaigns for enterprise B2B clients, provide strategic insights and reporting, and collaborate cross-functionally to drive client business success. | 3-4 years digital marketing with 2+ years agency experience, expertise in paid media channels and ABM DSPs, strong data analysis skills, and experience managing complex B2B accounts. | Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. A day in the life: The Paid Media Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space. The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of a variety of B2B GTM strategies, cross-channel strategy, and how their services impact the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. Working in lockstep with our Client Services team, hey are responsible for owning strategy, reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their services’ strategic nuances and the levers to pull to drive performance Responsibilities: • Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes • Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact • Participate and engage in weekly department scrums and training sessions to further channel knowledge • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in workflow wherever possible • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Requirements: • 3-4 years of digital marketing experience. 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: • LinkedIn • Performance Max • Bing Ads • ABM DSPs: Demandbase, 6Sense, Terminus, etc. • Additional significant campaign management experience in at least 3 of the following additional campaign types: • YouTube Ads • Meta • Display Advertising • Local campaigns • Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story Key Performance Indicators (KPIs): • $13.5k team-member EBITDA • Maintain below 10% Client Churn Rate • 4-6 Accounts (complex/large accounts in the top 100 of the agency) Most Important Things (MITs): • Excellence in channel production and account performance • Cross-channel collaboration • Internal communication Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Learn and implement SEO best practices through hands-on client projects including optimizing website copy, keyword research, and building SEO content calendars. | Must be a current college student enrolled in an internship course with strong interest in SEO and content marketing, excellent communication skills, and basic computer proficiency. | Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. • This is a remote opportunity open to current college students enrolling in an internship course for college credit Position Title: Organic Search (SEO & Content Marketing) Intern Internship Term: Fall 2025 Compensation: College credit [MUST be enrolled in college course] Desired Fields of Study: Business, Advertising, Marketing, Journalism, Communications Hours Desired: 15-20/week A day in the life: • The goal of this internship is to learnsearch engine optimization best practices and implement those learnings through hands-on client projects. You will have the opportunity to carry out SEO & content marketing projects from start to finish, build up an immense writing portfolio, learn the inner workings of a full-service marketing agency, and grow their professional experience. Responsibilities: • Be prepared to learn and understand search engine optimization techniques, strategies, and processes • Optimize and edit website copy • Complete keyword research • Write title tags and meta descriptions • Identify internal linking opportunities • Build SEO content calendars with relevant blog topic ideas • Implement optimizations to client websites (no coding experience required) • Assist the Organic Search team with ad hoc projects • Learn to perform competitive analysis • Learn and use Google Analytics and other industry leading SEO tools Role Requirements: • Strong interest in a career that blends analytics (looking at data and performance trends) and creativity (helping write web copy and meta data), especially within the fields of search marketing, advertising, and marketing as a whole • Excellent oral and written communication skills • Computer skills: thorough understanding of MS Office, Excel, PowerPoint, Google Drive • Time management skills: ability to prioritize tasks for efficient execution • Strong work ethic: must be self-motivated and able to take initiative • Ability to function in a team environment • Basic understanding of HTML is a plus but not required Benefits & Perks: • Monthly & quarterly team bonding activities • Fun, savvy, and hard-working team(s) • Full-remote flexibility Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.