Pearl West

Manage and optimize customer lifecycle marketing campaigns across multiple DTC brands to increase retention and lifetime value. | 3+ years in DTC retention or CRM marketing with experience in email/SMS campaign tools, strong analytical skills, and ability to work independently. | Company Overview At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak. We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations. Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results. Role Overview We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels. You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team. Type: Full-time Location: Remote Focus: Strategy + Execution Key Responsibilities • Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands. • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms. • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention. • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities. • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance. • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time. • Ensure high deliverability and performance of all communications across retention channels. • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies Key Performance Indicators (KPIs) • Increase customer LTV by 30%+ in the first 6 months • Reduce churn rate by 10%+ in the first 12 months • Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows • Launch 3 or more automated flows in the first 90 days • Deliver monthly retention performance insights and recommendations Success Benchmarks (30-60-90 Days) First 30 Days • Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies • Audit existing retention flows and identify immediate improvement opportunities First 60 Days • Launch initial optimized flows • Begin segmentation testing and A/B experimentation • Provide early reports on performance lift and recommendations First 90 Days • Deliver measurable uplift in flow and campaign performance • Own retention KPIs and present roadmap for 6-12 month lifecycle improvement Required Skills & Qualifications Must-Have Skills • 3+ years of experience in DTC retention or CRM marketing roles • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive • Strong understanding of customer lifecycle management and behavior-driven segmentation • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting • Clear communicator and confident executor, able to work independently and drive results Nice-to-Have Skills • Experience working in CPG, beauty, wellness, or health-related verticals • Familiarity with multi-brand portfolios or performance marketing environments • Background in A/B testing frameworks and experimentation roadmaps Education & Experience • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) • Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate Who Should Apply You’ll thrive in this role if you: • Have a builder mentality—you love to create systems that scale • Are highly analytical and results-driven • Thrive in fast-moving environments with lots of ownership • Have a proven track record of increasing LTV and reducing churn You should not apply if you: • Need constant direction or prefer working in rigid structures • Are uncomfortable with tight deadlines and real accountability • Avoid owning the outcome of your work Why Join Pearl West? • Growth Opportunity: Step into brands at inflection points and directly impact growth • Ownership & Equity: Have a say—and a stake—in the outcome • Performance-First Culture: Results > theater. Speed > endless discussion • Flexible Remote Work: Work from anywhere with high trust and autonomy • Team of Operators: Learn from leaders with real track records of scale and exits Compensation & Benefits • Salary Range: Based on experience • Bonus/Equity: Performance-based bonus and equity potential • Work Arrangement: Fully remote • Perks: Flexible PTO, team retreats, learning and development budget • Health & Wellness: Monthly wellness stipend Application Process • Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing. • Initial interview. • Final interview with marketing/growth leadership. Powered by JazzHR 9ihpNTqHgz

Lead end-to-end product development lifecycle including ideation, supplier sourcing, prototyping, compliance, launch, and post-market performance across multiple consumer product categories. | 5+ years in product development or brand management with strong supplier management, project leadership, and business acumen, preferably in CPG, beauty, or supplements industries. | Company Overview Pearl West is redefining what it means to build consumer brands. Think of us as a lean, high-performance version of Unilever—without the bureaucracy. We own and operate six brands in beauty, health supplements, sports nutrition, skincare, and pet products, with a combined run rate of $40M+ USD and scaling aggressively. Our mission is simple: build brands that leave lasting impressions and exit them at their peak. What makes us different? We’re not “scale and pray” private equity. We’re operator-led, performance-driven, and outcome-obsessed. Our centralized shared-services model (growth, creative, product, ops) fuels multiple brands with speed, clarity, and execution. If you want to step into momentum, lead with autonomy, and actually own outcomes, Pearl West is your arena. Role Overview As the Product Innovation & Strategy Manager, you’ll lead the entire lifecycle of product development—from ideation and R&D to launch and post-market performance. This is a full-time leadership role that requires a mix of strategic vision, operational execution, and cross-functional collaboration. You’ll work across categories, launching products that not only hit the market fast but also deliver measurable impact on growth, margin, and brand equity. Key Responsibilities • Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch. • Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps. • Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns. • Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems. • Ensure compliance & quality control – manage regulatory requirements across categories and markets. • Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks. Key Performance Indicators (KPIs) • Launch X new products per quarter on-time and within budget. • Achieve target gross margin % on new launches. • Deliver X% revenue contribution from new products within 12 months. • Reduce time-to-market by X% compared to industry benchmarks. • Maintain 100% compliance and quality standards across launches. Success Benchmarks (30-60-90 Days) First 30 Days • Deep dive into current brands, product pipeline, and supplier ecosystem. • Build relationships with cross-functional teams (marketing, ops, growth). First 60 Days • Take ownership of ongoing product development projects. • Identify opportunities to improve time-to-market or unit economics. First 90 Days • Lead your first product launch from concept to release. • Establish a repeatable product development framework for future launches. Required Skills & Qualifications Must-Have Skills: • Proven experience in end-to-end product development (CPG, beauty, health, supplements, or related industries). • Strong supplier management & sourcing skills. • Excellent project management and cross-functional leadership. • Ability to balance speed, quality, and cost in execution. • Strong business acumen and P&L awareness. Nice-to-Have Skills: • Regulatory knowledge in beauty, supplements, or food categories. • Experience in Amazon / DTC product launches. • Startup or high-growth environment background. Experience & Education: • 5+ years in product development or brand management. • Bachelor’s degree in Business, Supply Chain, or related field. Who Should Apply? ✅ Apply if you: • Thrive in fast-paced, high-growth environments. • Love owning projects from idea to impact. • Can make decisions fast and live with the results. 🚫 Do not apply if: • You prefer slow-moving corporate environments. • You are not comfortable with tight timelines and high accountability. Why Join Us? • Growth & Career Development: Direct impact on multi-brand portfolio scaling fast. • Work Culture & Environment: Performance-first, high-ownership culture. • Compensation & Benefits: Competitive salary, equity upside, flexible work. • Unique Perks: Annual retreats, wellness budget, learning stipends. Compensation & Benefits • Salary Range: TBD, depending on experience • Work Arrangement: Hybrid (Vancouver HQ) or Remote with travel • Health & Wellness Benefits: Medical, dental, mental health support • Additional Perks: Learning stipend, flexible PTO, team events Application Process • Step 1: Submit your resume and cover letter. • Step 2: Screening call with HR. • Step 3: Online assessment. • Step 4: Final interview with leadership team. Powered by JazzHR p9DsV2zrdZ