Panorama Education

Manage and execute complex event logistics and stakeholder collaboration to drive engagement and operational success. | Requires 3-5 years of B2B event marketing experience with CRM proficiency and data-driven mindset, preferably in SaaS or EdTech. | About the role Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support brand visibility. This role owns event planning and execution across multiple formats—from industry conferences and Panorama-hosted customer showcases to webinars and virtual learning experiences—applying strategic judgment and expertise to event selection, strategy, and implementation while delivering high-quality execution. You’ll partner closely with the Director of Events Marketing to evaluate opportunities, develop recommendations, and execute events aligned to Panorama’s broader go-to-market strategy. This role blends strategic thinking with hands-on delivery and plays a key role in ensuring our event investments translate into meaningful engagement, qualified lead generation, and measurable pipeline outcomes. Responsibilities- Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations. Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery. Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events. Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment. Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows. Build and maintain templates, playbooks, and systems that scale event operations and support consistency. Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence. Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment. Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning. Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene. Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution. Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value. 3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution. Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels. Experience executing hosted events (customer conferences, workshops, webinars), third-party conferences, field events, and partner activations. Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously while juggling vendor relationships and timelines. CRM & Marketing Automation proficiency: Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking. Data-driven mindset: Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights. Familiarity with event tools and lead management workflows (registration tools, badge scans, CRM/MAP integration). Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment. Base Salary: The base salary range for this position is $85,000 - $125,000. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits Some of the additional benefits offered are: 401K with an employer match Health, dental, vision, life insurance, and short-term and long-term disability coverage. Flexible spending account for health care and dependent care Wellness Reimbursement Work from Home Reimbursement Flexible vacation policy Parental leave program Company Issued Laptop

Lead complex, high-value client projects ensuring cross-functional alignment and successful delivery. | Requires seasoned professional with strong presence, problem-solving skills, and expertise in facilitation, analytics, or systems thinking. | The Strategic Program Manager (SPM) at Panorama Education is a high-impact, cross-functional leadership role designed to ensure our most complex, high-value projects/clients succeed. An SPM operates as the central “hub” for the client & projects they support—understanding needs, solving problems, and leading internal alignment to deliver exceptional outcomes. This role is ideal for seasoned professionals who can thrive in ambiguity, have a strong presence, and bring unique superpowers—like strategic thinking, product knowledge, or educational landscape expertise—to Panorama’s evolving client base. SPMs will step into roles on a rotating or time-bound basis depending on client/project need, scale, or challenge, and will work closely with other Panorama team members cross functionally. Key Responsibilities Client Leadership: Serve as a critical part of the account team for selected strategic clients, ensuring we meet key outcomes and earning trusted-advisor status. High-Stakes Engagements: Step into complex, high-visibility accounts or initiatives where Panorama needs a skilled operator to stabilize, enhance, or elevate our delivery. Strategic Problem-Solving: Identify pain points, needs, or opportunities and lead initiatives to design and implement scalable solutions. Cross-Functional Collaboration: Partner with internal teams (Client Partnerships, Account Management, Product, Engineering, etc.) to align resources and efforts to client goals. What Makes a Great SPM Gravitas & Presence: You inspire confidence, speak with clarity, and can operate credibly with senior district leaders and internal executives. People-Centered Problem Solver: You understand client experience deeply and are energized by figuring out the systems or strategies to solve their problems. Comfort with Ambiguity: You thrive when given space and trust to figure things out, and can navigate shifting priorities with grace. Superpower Depth: You bring a particular strength—whether it’s facilitation, strategic planning, analytics, or systems thinking—that makes your teammates better. Execution Excellence: You “get it done,” balancing quick wins with long-term solutions. Jobs to Be Done Project Placement: In cases where Panorama expects a project to become complex, or where the stakes are high, a SPM is added to the project. In these cases, the SPM will be responsible for: Working with key stakeholders to define success Designing a plan to achieve this vision for success Working with the client and internal teams to deliver on that vision The SPM will document the goals for each project placement, and report progress throughout until the goals are met. State Level Clients: In addition to project placements, for most state-level clients, the SPM will play a key role by: Acting as the delivery-focused contact for the state-level project teams. Coordinating delivery across internal teams supporting the LEAs within the SEA. Reporting progress to the state-level teams. The base salary range for this position is $121,500 - $162,000 Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits Some of the additional benefits offered are: 401K with an employer match Health, dental, vision, life insurance, and short-term and long-term disability coverage. Flexible spending account for health care and dependent care Wellness Reimbursement Work from Home Reimbursement Flexible vacation policy Parental leave program Company Issued Laptop