OUAI

Manage and execute influencer marketing strategies including relationship and campaign management to drive brand awareness. | 4+ years experience in influencer marketing or talent management in beauty or lifestyle, proficiency with Tribe Dynamics, and strong organizational skills. | OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care. Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products. OUAI’s culture is shaped by its ethos —fun, purposeful, and approachable—and is anchored by five Culture Codes: 1. We Aren’t Afraid to Go First. 2. We Don’t Compete, We Collaborate. 3. We Ask Questions to Find the Best Answers. 4. We Keep It Real, in a OUAI That’s Kind. 5. We Go All the OUAI With Work & Play. OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory. About the role: We’re looking for a Manager of Influencer Marketing to do day to day execution of OUAI’s influencer strategy. This person will own relationships with influencers, and manage the execution of organic campaigns, creative mailers, and events from start to finish. They will play a key role in shaping how our brand shows up through influencer content to help build authentic, high-impact programming. The ideal candidate is deeply embedded in the influencer landscape, with a strong understanding of emerging trends and the competitive space and can help translate these insights into clear, actionable moments that evolve and strengthen OUAI’s approach. What you’ll do: Execute our influencer marketing strategy to drive brand awareness, event planning, PR Mailers and long term partnership growth. Identify and prioritize relevant partner profiles across nano, micro, and macro tiers, including and hair professionals. Help support scalable partnership models such as gifting, seeding, and organic creator engagement. Collaborate cross-functionally with marketing, paid media, and social teams to ensure alignment on messaging and content usage. Manage influencer outreach from initial contact through ongoing relationship development. Monitor and report on evergreen and gifting campaign results, including engagement, creator output, and conversion performance. Refine outreach strategies, campaign messaging, and partnership structures based on results and insights. Track and share key learnings and trends across campaigns to inform future strategy and improve overall program performance What you'll bring: 4+ years of experience in influencer marketing, creator partnerships, or talent management, preferably within beauty, lifestyle, or a closely related category. Experience using Tribe Dynamics and other influencer tracking/reporting platforms. Strong communication skills with a proven ability to build and maintain creator and industry relationships. Highly organized with the ability to manage multiple partnerships, projects, and deadlines simultaneously in a fast-paced environment. Comfortable working independently while collaborating cross-functionally across marketing, social, PR, and paid media teams. Annual Base Salary Range is $100,000 - $110,000K (based on experience) + potential for yearly bonus Medical + Dental + Vision Unlimited PTO 25+ Paid Holidays Matching 401k program Quarterly OUAI Product Stipend + Employee Discounts Flex Fridays Employee HSA and FSA Charity matching and education reimbursement Hybrid work reimbursement Move Your OUAI (Exercise Reimbursement) Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.

Manage and execute social media strategy, content creation, scheduling, analytics reporting, and collaboration with marketing and influencer teams. | 2-3 years social media experience in beauty/fashion/lifestyle, creative eye, analytics skills, familiarity with social media tools, ability to embody brand voice, and work samples. | OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle." What’s it like to work here? Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play. Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other. OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. About the role: We’re looking for a strategic and creative Associate Social Media Manager to help bring OUAI’s brand voice and personality to life. You’ll - you guessed it - manage our social media platforms, but you’ll also execute a strategy, have a hand in content creation, and pitch best-in-class ideas. You’re in tune with the social media landscape, love trends but never chase them, have a great eye, and love storytelling. In this role, you’ll build awareness and brand love, reporting to the Director of Social Media and collaborating with the greater marketing team and cross-functional partners. What you’ll do: Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities Schedule and publish posts across all social media channels Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging Assist in ideation and content capture on dedicated social shoots, as well as BTS at larger campaign shoots Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts Reflect brand tone and voice across all social touchpoints, in both captions and content Pull analytics for quarterly and monthly reports, developing actionable insights to iterate and expand upon Collaborate on social campaign recaps and use findings to tailor go-forward strategies Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels Develop clear and compelling creative briefs to share with external-facing talent and partners Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research Handle content preparation, including pulling high-res files and light in-app video editing Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way Manage social projects from ideation to execution, staying ahead of timelines and key dates Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives Occasionally post on weekends (approx. 30 min/day) What you’ll bring: 2-3 years of social media experience at a beauty, fashion, or lifestyle brand A fresh eye and creative lens Ability to embody brand voice Strong grasp of analytics and how to apply findings Familiarity with social media management tools, such as Sprout, Dash, or Social Commerce Comfort juggling multiple projects and priorities Reliability and sense of urgency, with an understanding that social media is at the frontlines of consumer communication Work samples (or a social media-related passion project you’re proud of) A love of beauty, haircare, and/or fragrance “We go all the OUAI with work and play” - this speaks to the passion behind the work that we do, with the knowledge that developing entertaining & engaging content for social just so happens to be a ton of fun. Annual Base Salary Range is $65,000 - $75,000K (based on experience) + potential for yearly bonus Medical + Dental + Vision Unlimited PTO 25+ Paid Holidays Matching 401k program Quarterly OUAI Product Stipend + Employee Discounts Flex Fridays Employee HSA and FSA Charity matching and education reimbursement Hybrid work reimbursement Move Your OUAI (Exercise Reimbursement) Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.