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Transform customer and campaign data into insights to improve marketing effectiveness and engagement. | 5-10 years of experience in marketing analytics, healthcare domain knowledge, proficiency in SQL, Tableau, and data platforms. | Senior Marketing Analytics Analyst Company : Highmark Health JOB SUMMARY The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle. This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeysincluding Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP / CJA, and Tableau is preferred. Essential Responsibilities • Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and / or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience. • Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. • Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities. Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities. • Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience. • Other duties as assigned or requested. Qualifications Required : High School Diploma or GED 5-10 years of relevant, progressive experience in the area of specialization Preferred : 510 years in marketing analytics, digital analytics, or customer analytics. Experience in healthcare, payer / provider environment, or other regulated industries (preferred). Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web / app analytics, and marketing automation platforms. Experience with Adobe Web SDK or Tealium / Freshpaint event instrumentation. Background in behavioral science, marketing science, or healthcare consumer experience. Exposure to machine learning operations (MLOps) or automated model scoring. Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS). Technical Skills Advanced SQL (window functions, CTEs, analytical modeling). Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights). Experience with at least one major CDP / marketing cloud : Salesforce : MCI (Datorama), MCE (Engagement), Data Cloud Adobe : AEP (RTCDP), CJA Strong data wrangling skills (Dataiku, Python or R preferred). Analytical Skills Strong foundation in statistics : regression, hypothesis testing, forecasting, experimental design. Hands-on experience with multichannel attribution and media performance evaluation. Ability to build and interpret predictive models and customer segmentation. Domain Expertise Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP / OEP). Familiarity with HIPAA, PHI, consent management, and data governance best practices. Skills Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms. Exceptional communication and insight storytelling ability. Strong stakeholder engagement skillscomfortable presenting to marketing, product, and executive leadership. Highly organized and comfortable operating in a fast-paced, matrixed environment. Language (Other than English) : None Travel Requirement : 0% - 25% Physical, Mental Demands and Working Conditions Position Type : Office-based Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products / services (sales employees) Never Physical work site required Yes Lifting : up to 10 pounds Constantly Lifting : 10 to 25 pounds Occasionally Lifting : 25 to 50 pounds Rarely Disclaimer : The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Pay Range Minimum : $57,700.00 Pay Range Maximum : $107,800.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice Req ID : J273819

Lead hotel content strategies, develop training materials, and optimize creative content to drive engagement. | Minimum 10 years in content or brand marketing, proven leadership, experience in multi-channel content strategies, and ability to collaborate with senior stakeholders. | Director, Hotel Level Marketing - Creative Strategy This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or remote. This is your chance to be part of an in-house Commercial Services team that propels Hilton's marketing, sales, revenue management, call center, and analytics functions. As a Hotel Level Marketing (HLM) Creative Strategist you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the HLM team reporting to the Sr. Director of HLM, you will help to ensure hotels capture brand-aligned digital assets. You will also partner to standardize tools, workflows, and production quality to improve marketing performance and website conversion. Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as : • Go Hilton travel program : 110 nights of discounted travel with room rates as low as $40 / night • Hilton Shares : Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount • Paid parental leave for eligible Team Members, including partners and adoptive parents • Mental health resources including free counseling through our Employee Assistance Program • Paid Time Off (PTO) At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. Your role is important and below are some of the fundamental job duties that make your work unique. What your day-to-day will be like : • Partner on hotel content capture to help ensure quality of content is fit for media use. • Lead development of training / enablement materials • Hotel Level creative testing and optimization • Craft compelling narratives that align with brand positioning and drive engagement. How you will collaborate with others : • Identify agency partners for content capabilities within HLM Platform • Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots. • Work in a matrixed environment to ensure hotel creative needs are met What projects you will take ownership of : • Help to ensure website governance and guardrails are in place and provide guidance back to properties • Performance and storytelling of hotel level content impact • Ensuring appropriate training and processes exist for hotels around content • Advocating to the Enterprise for the hotel needs You have these minimum qualifications : • Ten (10) years of work experience in content strategy, brand marketing, or creative leadership. • Proven experience managing multi-channel content strategies, with an eye for creative effectiveness • Demonstrated success in leading teams and collaborating with senior stakeholders • Travel up to 30% It would be useful if you have : • Cross-Functional Collaboration • Experience translating business objectives into actionable content strategies. • Strong understanding of hospitality, travel, or lifestyle brands Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $110,000 - $175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and / or position within the Company.

Drive strategy, execution, and partner engagement to expand Teradata's ISV ecosystem and deliver scalable AI-driven analytics solutions. | Proven success in cultivating ISV relationships in analytics or data platforms, experience with marketplace programs, and ability to operate at senior management levels. | Senior Manager for ISV Partnerships At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customersand our customers' customersto make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise. As the Senior Manager for ISV Partnerships focused on Analytics, AI & ML Ecosystems, you will drive strategy, execution, and partner engagement to expand and energize Teradata's global Independent Software Vendor (ISV) ecosystem. This role bridges innovation and executionadvancing partner collaboration to deliver scalable, AI-driven analytics solutions across cloud and on-prem environments. You will own your ISV portfolio's business and solution strategy, co-develop partner offerings, and accelerate platform adoption through ecosystem activation. Your impact will be seen in the growth of partner-sourced and influenced pipeline, new logo identification, and revenue through joint go-to-market initiatives, co-selling motions, tri-plays and partner-led campaigns. Success in this role means growth of partner-led solutions, marketplace presence, and joint go-to-market success that unlocks repeatable demand across industries. You will collaborate with cross-functional teams including Product Management, Engineering, Sales, Marketing, Legal and Compliance to bring ISV solutions from concept to commercial readiness. The role requires building and maintaining relationships with Teradata's Regional Partner Sales Executives and across our global Partner and Alliance teams. You will report to the Director of ISV Partnerships. What Makes You a Qualified Candidate : • Bachelor's degree (graduate degree a plus) • Proven success in cultivating and scaling ISV relationships within analytics, AI / ML, or data platform domains • Experience leading partner product development or marketplace partner programs • Strong understanding of enterprise data platforms • Demonstrated ability to operate effectively at senior management and executive levels • Proven experience with Hyperscaler / CSP programs and sales motions What You'll Bring : • Track record in AI product and analytics ISV solutions • Understanding of marketplace dynamics, including how to list solutions on cloud marketplaces with appropriate packaging, pricing models, and security vetting • Excel at cross-functional execution, aligning Product, Sales, Legal, and Marketing teams to deliver partner outcomes • Demonstrate a passion for partner-led innovation, a customer-centric mindset, and strong communication skills with executive fluency in ISV ecosystem dynamics Why We Think You'll Love Teradata : We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are. Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow. Pay Rate : 212700.0000 - 265800.0000 - 319,000.00 On-Target Earnings Starting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Sales roles will be eligible for commission payments tied to quota achievement. All other permanent roles will be eligible for one of our annual incentive plans, which are based on company financial attainment and individual performance. Employees in this position are also eligible to participate in the Company's comprehensive benefits programs, which include healthcare, life and disability insurance plans, a 401(k)-retirement savings plan, and time-off programs. Specific details of these benefits, including eligibility criteria and plan options, will be provided during the hiring process and can be reviewed here : https : / / www.teradata.com / About-Us / Careers / Benefits

Support the development and execution of integrated marketing campaigns across multiple channels, ensuring alignment with brand and business objectives. | Requires 5+ years in campaign and brand strategy, experience in agency environments, and strong analytical and project management skills. | Senior Associate, Campaign & Brand Strategy Become a part of our caring community and help us put health first. Humana's Marketing organization is seeking an experienced Senior Associate, Campaign Strategy to join the team working remote. Are you a strategic thinker who thrives on turning insights into action? As the Senior Associate, Campaign & Brand Strategy, you'll support the development of integrated marketing campaigns that drive awareness, engagement, and growth across Humana's lines of business. You'll collaborate with cross-functional teams to ensure campaigns are insight-driven, member-centric, and aligned with enterprise priorities. Key Role Functions • Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business • Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks • Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence • Monitor campaign performance and provide strategic recommendations for optimization • Assist in the development of campaign playbooks, toolkits, and reporting frameworks • Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling • Collaborate with teams to develop campaign briefs and inform messaging direction Use your skills to make an impact Required Qualifications • Bachelor's degree or higher in Marketing, Communications, or related field • 5+ years of experience in campaign & brand strategy • Experience working in an agency or agency environment • Experience with brand storytelling, positioning frameworks, and campaign performance metrics • Demonstrated ability to manage multiple projects and collaborate effectively across teams • Proven ability to develop and execute strategic campaign briefs that align with brand positioning and business objectives • Strong analytical, communication, and project management skills Preferred Qualifications • Experience in healthcare, insurance, or regulated industries • Familiarity with campaign measurement tools and marketing analytics platforms • Background in audience segmentation or persona development • Passion for both creative innovation and analytical evaluation To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria : At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including : • Health benefits effective day 1 • Paid time off, holidays, volunteer time and jury duty pay • Recognition pay • 401(k) retirement savings plan with employer match • Tuition assistance • Scholarships for eligible dependents • Parental and caregiver leave • Employee charity matching program • Network Resource Groups (NRGs) • Career development opportunities Our hiring process may contact you via text message and email to gather more information using a software platform called HireVue. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. Scheduled Weekly Hours : 40 Pay Range : $94,900 - $130,500 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance. Application Deadline : 12-15-2025 Humana Inc. is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.