Navient

The Director, Performance Marketing will drive acquisition strategy across all major channels and manage multimillion-dollar budgets to optimize campaigns for growth. This role involves setting channel strategy, mentoring a team, and collaborating cross-functionally to align marketing performance with company goals. | Candidates must have a bachelor's degree and at least 8 years of performance or growth marketing experience, including 3 years in a leadership role. Proven expertise in managing large budgets and a strong analytical mindset are essential. | Navient Solutions LLC Navient (Nasdaq: NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes The Director, Performance Marketing will drive acquisition strategy across all major channels—Paid Digital, Partnerships, Lifecycle, Direct Mail, and OOH. This role combines big-picture strategy with hands-on execution, managing multimillion-dollar budgets and optimizing campaigns to deliver scalable, sustainable growth for our in-school lending product. As a key leader, you’ll set channel strategy, mentor a talented team, and collaborate cross-functionally to ensure marketing performance aligns with company goals. If you’re a data-driven marketer with deep expertise in SEM, paid social, display, video, and OTT—and you thrive on blending strategy with execution—this is your opportunity to make a measurable impact on growth and ROI. Areas of Responsibility: Performance Marketing Strategy and Leadership Own performance marketing strategy across all channels: Paid Digital, Partnerships, Direct Mail, and Lifecycle Marketing. Translate company goals into actionable acquisition and retention plans, balancing efficiency and scale. Manage annual and quarterly channel budgets; forecast volume, spend, and efficiency metrics (CPFL, SLV, ROI). Partner with Analytics and Finance to ensure consistent tracking, attribution, and financial accuracy across channels. Present channel performance, strategy updates, and growth forecasts to senior leadership. Paid Digital Channel Ownership Serve as in-house expert and hands-on owner for Paid Search, Paid Social, Display, Video, and OTT channels. Build, manage, and optimize campaigns across Google Ads, SA360, Meta Ads Manager, DV360, YouTube, and other platforms. Test and implement bidding strategies, audience segmentation, and creative variations to drive acquisition and efficiency. Maintain deep understanding of platform algorithms, tracking mechanisms, and emerging features to ensure the company stays ahead of digital trends. Partner with creative and analytics teams to continually refine messaging and targeting. Team Management and Cross-Channel Coordination Directly manage and mentor the Direct Marketing Manager, Lifecycle Marketing Manager, and Partnership Marketing Manager, providing guidance, coaching, and clear performance expectations. Foster collaboration among channel owners to ensure consistency in targeting, messaging, and measurement. Build alignment with Product Marketing, Creative, and Data teams to ensure cross-channel campaigns support broader brand and product initiatives. Identify skill gaps and development opportunities to strengthen the performance marketing function. Optimization, Testing, and Reporting Establish a unified testing roadmap across all channels focused on conversion rate optimization, creative performance, and audience expansion. Implement a robust measurement framework in collaboration with Analytics to assess the incremental impact of campaigns and inform reallocation decisions. Develop and deliver weekly and monthly reports summarizing spend, performance, and insights across all paid channels. Leverage A/B and multivariate testing to refine campaign performance and inform long-term strategy. Continuous Improvement and Industry Awareness Stay ahead of trends in digital advertising, marketing technology, and data privacy to ensure innovation and compliance. Evaluate new tools, platforms, and agency relationships that improve efficiency and scale. Pilot emerging channels or technologies (e.g., Connected TV, influencer partnerships, AI-driven optimization) that align with our audience and goals. MINIMUM REQUIREMENTS Bachelor’s Degree Marketing, Business, or a related field. Additional equivalent experience above the required minimum may substitute. 8+ years of performance or growth marketing experience, including 3+ years leading multi-channel marketing teams. Proven ability to manage 7-figure budgets and deliver measurable efficiency and growth outcomes. Deep hands-on expertise in Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, TikTok), Display/Programmatic (DV360, The Trade Desk), and Video/OTT. Experience overseeing affiliate, direct mail, or lifecycle marketing programs. Strong analytical mindset with experience in attribution modeling, multi-touch measurement, and data visualization tools (e.g., Looker, GA4, PowerBI). Excellent End-to-end understanding of digital marketing ecosystems, bid management, and conversion optimization. Familiarity with direct mail, CRM, and partnership marketing strategies. Understanding of consumer lending or financial services marketing performance metrics (CPFL, NII, ROI). Exceptional analytical, budgeting, and forecasting skills. Expert-level proficiency with Google Ads, SA360, Meta Ads Manager, DV360, and marketing automation platforms. Strong project management and organizational skills with ability to lead multiple concurrent initiatives. Excellent written and verbal communication, with the ability to distill complex insights for executive audiences. Ability to lead a team while maintaining direct ownership of high-impact channel execution. Ability to balance strategic planning with hands-on optimization. Ability to drive alignment across teams and motivate channel owners toward shared goals. Ability to operate independently, prioritize effectively, and deliver results in a fast-paced environment. PREFERRED QUALIFICATIONS Experience working cross-functionally in financial services or other regulated industries. IMPORTANT NOTICES: All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and/or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and/or local contracts also may require additional background checks to determine eligibility and suitability. EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America. Navient is a drug free workplace. Navient (Nasdaq: NAVI) Delivers Technology-Enabled Financing and Support Our mission is to enhance the financial success of our clients by delivering innovative solutions and insights with compassion and personalized service. We leverage our decades of experience and performance, and our data-driven culture, to deliver exceptional results for our customers. Learn more at navient.com. To view the Navient Benefit Brochure click here Applicants can learn more about their rights by viewing the federal "Know Your Rights" and pay transparency posters click here. Equal Opportunity Employer Race/Ethnicity/Sex/Disability/Protected Veterans/Sexual Orientation/Gender Identity Navient participates in E-Verify. To View the E-Verify notice, click here. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at the number or email provided below: Navient (855) 281-1828 Talent_Acquisition@navient.com

The Direct Marketing Manager will lead new customer acquisition through direct mail, managing the full strategy, execution, and performance of this channel. This role includes overseeing lettershop operations, collaborating with various teams, and forecasting new direct mail campaigns. | Candidates must have a Bachelor’s Degree and at least 5 years of experience in direct marketing, with a strong focus on Direct Mail channel management. Proficiency in data analysis and familiarity with credit bureau data are also required. | Navient Solutions LLC Navient (Nasdaq: NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes. Our Direct Marketing Manager will lead new customer acquisition through direct mail, owning the full strategy, execution, and performance of this channel. As the subject-matter expert, you’ll manage everything from targeting and creative development to testing, vendor relationships, and performance optimization. You’ll collaborate with marketing and data analysts to build prospect files and refine targeting methods, work with creative teams to design compliant solicitations, and partner with credit bureaus for file procurement and list optimization. This role also oversees lettershop operations, ensuring timelines and quality standards are met, and manages all personalization, proofing, and creative approvals. In addition, you’ll forecast and plan new direct mail campaigns, including financial performance and cost/revenue projections. If you’re detail-oriented, data-driven, and passionate about delivering impactful direct marketing programs, this is your opportunity to make a measurable impact. Areas of Responsibility: Channel management Own the full lifecycle of our Direct Mail program for private student loans including audience targeting, creative strategy, campaign execution, and performance optimization. Serve as the internal subject-matter expert for all things Direct Mail, educating marketing and leadership on channel best practices, testing strategies, and growth opportunities. Partner with Analytics, Data Science, Risk, and Partnerships to develop targeting models and segmentation strategies that balance volume growth with credit quality. Lead strategic planning for seasonal campaigns aligned with private loan Peak season. Creative Strategy and Compliance Management Develop and test messaging frameworks, offer positioning, and creative layouts that resonate with student and parent audiences. Partner with Brand and Compliance to ensure all solicitations meet regulatory and disclosure standards while maintaining brand integrity. Manage creative agencies and vendors from brief through production proofing, ensuring accuracy and flawless execution. Drive continuous testing of creative variables (headlines, offers, formats, personalization) to maximize response and conversion rates. Data, Targeting, and Analytics Define audience segmentation and targeting strategies using demographic, credit bureau, and behavioral data. Partner with Data and Analytics teams to source, score, and model prospect lists; design test cells and measurement frameworks. Develop dashboards and KPI reporting to monitor campaign performance, cost efficiency, and downstream loan funding. Analyze results to identify opportunities for scaling profitable segments and discontinuing low-performing lists or creatives. Vendor and Budget Management Own vendor relationships, including lettershops, list providers, and credit bureaus; negotiate pricing, manage timelines, and ensure quality standards. Manage the Direct Mail budget end-to-end: forecasting, pacing, reconciliation, and ROI analysis. Evaluate new partners and technologies (data providers, mail tracking, response attribution) to enhance targeting precision and measurement accuracy. MINIMUM REQUIREMENTS Bachelor’s Degree Business Administration, Analytics, Economics, or related. Additional equivalent experience above the required minimum may substitute. 5+ years of experience in direct marketing, with at least 3 years in Direct Mail channel management. Strong understanding of financial services marketing, particularly customer acquisition for private student loans. Deep experience managing end-to-end mail production: list procurement, creative, printing, personalization, and delivery. Strong analytical skills; proficient in Excel/Sheets and comfortable using SQL or Looker to analyze performance data. Familiarity with credit bureau data (e.g., Experian, TransUnion) and regulatory requirements in consumer lending marketing. Proven success designing and interpreting A/B and multivariate tests. Excellent cross-functional communicator and self-starter capable of thriving as a solo channel owner in a fast-paced, high-accountability environment. Expertise in implementing and maintaining rigorous quality assurance protocols to ensure data accuracy, content integrity and timely campaign delivery. Ability to interpret campaign data, build forecasts, and identify insights that drive ROI improvement. Proficient in Excel/Google Sheets and comfortable working with SQL, Looker, or similar data tools. Comfortable using marketing automation systems, mail tracking tools, and campaign reporting platforms to manage workflow and measure success. Exceptional organizational skills with the ability to manage multiple campaigns, vendors, and deadlines simultaneously. Skilled at developing and evaluating direct response creative; able to translate data and insights into actionable creative strategy. Excellent written and verbal communication skills, with the ability to clearly convey recommendations to executives and cross-functional partners. Ability to work cross-functionally to collaborate across Marketing, Analytics, Data Science, Risk, and Compliance to align priorities and resolve issues efficiently. Additional equivalent education above the required minimum may substitute for level of experience. IMPORTANT NOTICES: All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and/or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and/or local contracts also may require additional background checks to determine eligibility and suitability. EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America. Navient is a drug free workplace. Navient (Nasdaq: NAVI) Delivers Technology-Enabled Financing and Support Our mission is to enhance the financial success of our clients by delivering innovative solutions and insights with compassion and personalized service. We leverage our decades of experience and performance, and our data-driven culture, to deliver exceptional results for our customers. Learn more at navient.com. To view the Navient Benefit Brochure click here Applicants can learn more about their rights by viewing the federal "Know Your Rights" and pay transparency posters click here. Equal Opportunity Employer Race/Ethnicity/Sex/Disability/Protected Veterans/Sexual Orientation/Gender Identity Navient participates in E-Verify. To View the E-Verify notice, click here. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at the number or email provided below: Navient (855) 281-1828 Talent_Acquisition@navient.com