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Manage and optimize paid digital marketing campaigns across Google Ads and Meta platforms to drive patient acquisition and maximize ROI. | 4+ years managing paid digital campaigns with Google Ads and Meta Ads proficiency, advanced analytics skills, healthcare or regulated industry experience, and Google Ads/Meta certifications. | Job Title: [Remote] Manager, Paid Digital Marketing Job Type: Full-time Location: Remote (USA) Job Summary: Join our team at Eleanor Health as a [Remote] Manager, Paid Digital Marketing, where you'll play a pivotal role in transforming lives affected by addiction. We are seeking a data-driven digital marketing leader to develop and optimize paid campaigns that drive patient acquisition. You'll leverage your analytical expertise and creativity to help us expand access to our comprehensive care model for those in need. Key Responsibilities: • Build, manage, and optimize paid digital marketing campaigns across Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other relevant platforms. • Monitor campaign budgets daily, weekly, and monthly, ensuring efficient spend and maximum ROI. • Analyze performance metrics to lower CPA, improve conversion rates, and maximize ROAS. • Collaborate with content and creative teams to develop compelling ad creatives and messaging. • Implement a robust A/B testing program and conduct regular incrementality testing to refine channel mix and bidding strategies. • Deliver comprehensive performance reports, highlighting key insights and action items. • Stay ahead of paid media trends, platform innovations, and industry best practices to ensure campaign competitiveness. Required Skills and Qualifications: • 4+ years of hands-on experience managing paid digital campaigns with a proven track record of strong acquisition results. • Proficient in Google Ads (Search, Performance Max, Demand Gen) and Meta Ads Manager. • Advanced analytical skills, with expertise in tools such as Google Analytics, Mixpanel, Looker, or similar. • Exceptional written and verbal communication skills for collaboration and reporting. • Ability to manage multiple campaigns and priorities in a fast-paced environment. • Experience with healthcare, behavioral health, or other regulated industries. • Google Ads and/or Meta Blueprint certifications. • Bachelor’s degree in Marketing, Advertising, or a related field. Preferred Qualifications: • Familiarity with HIPAA-compliant marketing strategies. • Experience delivering paid campaigns in highly regulated environments. • Demonstrated ability to drive measurable improvements in CPA and ROAS. Why Eleanor Health? We offer a comprehensive suite of benefits, including generous paid time off, company-paid health and dental insurance, 401(k) with matching, wellness and mindfulness perks, and robust family medical leave. At Eleanor Health, we are a health-first organization committed to supporting your personal and professional growth while empowering you to make a genuine impact in the lives of others. If you are passionate about using digital marketing to help people lead fulfilling lives, we encourage you to join our mission-driven team.