McDermott Will & Emery

Designing and delivering role-specific sales technology training programs to enhance business development and CRM adoption. | Requires 7+ years in sales training, business development coaching, or client relationship management, with strong Salesforce knowledge and experience in professional services. | About the position The Sales Technology Enablement Manager leads the firm’s comprehensive sales technology training program, equipping lawyers, legal practice specialists, business development, and marketing professionals with the tools and training they need to drive strategic growth. A key focus of this role is accelerating Salesforce adoption and usage by helping lawyers and client teams leverage CRM and business intelligence insights to identify opportunities, manage pipelines, and deepen client engagement. The Sales Technology Enablement Manager ensures all participants understand how to use tools, like Salesforce, and why they matter for advancing the firm’s growth priorities. This role works in partnership with the Commercial Excellence team to ensure the technology training aligns with broader sales coaching strategies. This position is responsible for designing and delivering role-specific training programs, onboarding for new hires, and ongoing sessions tailored to the distinct needs of each audience, including helping lawyers leverage CRM data for smarter outreach, enabling legal practice specialists to support client service workflows, and empowering BD and marketing staff to execute data-driven campaigns. Responsibilities • Design and deliver engaging, role-specific technology training programs, onboarding sessions, and one-on-one training that improve business development capabilities and technology adoption • Translate Salesforce CRM capabilities into practical benefits for lawyers by demonstrating how data and tools support client development, cross-practice collaboration, and client relationship expansion • Partner with the Salesforce Administrator to share user feedback, recommend enhancements, and align training initiatives with system updates and new functionality • Collaborate with the Commercial Excellence team to integrate technology-enabled sales coaching into lawyer and staff training programs, ensuring consistent messaging and alignment with firmwide business development strategy • Engage with firm leadership and practice group leaders to identify training needs, skill gaps, and opportunities to improve business development effectiveness • Build user-friendly training materials (guides, tutorials, and videos) tailored to different audiences, ensuring adoption at all levels • Manage the firm’s Salesforce LMS pages, including strategy, content development, and ongoing updates to videos, guides, and resources to ensure relevance and usability • Serve as a trusted advisor to Salesforce users, helping them embed CRM, business intelligence and other business development practices into their daily work • Measure and optimize training impact by tracking engagement, adoption metrics, and business outcomes to continuously refine enablement programs Requirements • Bachelor’s degree ; advanced degree or certifications in training and business development preferred. • At least seven (7) years of experience in sales training, business development coaching, or client relationship management, preferably in professional services. • Strong knowledge of Salesforce CRM, with the ability to explain its value in a non-technical, client-centric way. • Experience designing and facilitating training programs for professionals with varied levels of business development experience. • Excellent communication, presentation, and interpersonal skills; ability to inspire confidence and motivate behavior change. • Strong organizational skills, attention to detail, and ability to manage competing priorities under tight deadlines. • Collaborative, consultative approach to working with senior leadership and partners. • Ability to learn new concepts and skills quickly