MariaDB plc

Develop and execute customer marketing programs, build and manage a Customer Advisory Board, and create strategic communication channels to enhance customer relationships and advocacy. | Over 5 years of marketing experience in a B2B tech environment, proven advocacy and content development skills, and sufficient technical understanding of database technologies. | MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. We are looking for a dynamic and creative Customer Marketing Manager to join our global corporate marketing team. This is a high-impact, strategic role designed to turn our massive customer base into a scalable growth lever. You will be responsible for building our Customer Advisory Board (CAB) from the ground up, driving expansion revenue through targeted upsell/cross-sell programs, and working hand-in-hand with our Customer Success team to ensure our customers become lifelong advocates. Key Responsibilities Expansion & Revenue Generation Upsell & Cross-Sell Strategy: Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services. Sales Pipeline Acceleration: Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars. Customer Success Partnership: Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content. Customer Advisory Board (CAB) & Strategy Build from the Ground Up: Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers. Executive Feedback Loop: Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand. Voice of the Customer: Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback. Strategic Communication & Channels Customer Newsletter: Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices. Advocacy & Content: Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions. Customer Stories: Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB. External References and Review Sites Industry Analyst Support: Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through. Public Reviews: Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative. Position Requirements Experience: 5+ years of relevant marketing experience in a B2B technology company, preferably within the enterprise database or IT infrastructure space. Advocacy Mastery: Proven track record of developing core messaging and content that generates customer engagement and improves sales effectiveness. Revenue Mindset: Ability to design marketing programs that contribute to expansion pipeline and customer retention. Technical Literacy: Sufficient understanding of database technologies. Travel Flexibility: Travel up to 10% Desired Skills & Experience Storytelling: Ability to translate technical functionality into clear, jargon-free messaging for a variety of audiences. Project Management: Superior multi-tasking abilities and the capacity to “manage sideways” in a fast-paced, globally distributed environment. Proactive Problem Solver: You take initiative to find solutions and see complexity as an interesting challenge. Strategic & Tactical Balance: Willing and able to roll up your sleeves to get things done while defining the “big picture”. Location Remote (US, Canada, Dominican Republic, Bulgaria, UK). Must have a valid passport and be flexible to travel up to 10% of the time What's in it for you? Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB, plc. Be part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry. You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays) and a massive degree of flexibility and freedom, and more. Salaries for candidates outside the U.S. will vary based on local compensation structures. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.

Manage full sales cycles, develop customer solutions, and drive revenue growth in enterprise database and cloud solutions. | 7+ years in database/data management or cloud sales, proven ability to manage large enterprise opportunities, and experience with complex sales cycles. | MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. The Opportunity The Enterprise Account Executive is responsible for increasing sales from current and new MariaDB services within multiple customer segments. The ideal candidate will own the full sales cycles by engaging with customers continually throughout their adoption of MariaDB. A successful candidate will generate and maintain active engagements with customers and prospects, as well as consistently meet and exceed sales quotas. Responsibilities Drive the right customer solutions Close business with existing and new customers Work effectively in a highly collaborative and fast-paced environment Maintain an accurate, robust pipeline and forecast of business opportunities Understand the technical requirements and certifications specific to the prospect or customer Manage and accelerate the sales pipeline by engaging with prospects, partners and key customers Set a strategic sales plan for your territories in line with the MariaDB strategic direction Prepare and deliver business reviews to the senior management team regarding quarterly strategies Follow up with leads in your territory within company SLAs, using relevant messaging via phone, email and social media Must be willing to travel up to 20% to various company and customer locations Qualifications Sales hunter, focused on new and expansion business who is persistent, tenacious and self-disciplined with a track record of managing time efficiently and meeting personal goals Proven ability to manage large enterprise opportunities, while closing transactional business Ability to champion inside of key accounts Sales acumen to run complex sales cycles 7+ years’ database/data management, DBaaS or cloud sales experience Background in selling enterprise cloud database solutions preferred Experience selling open source software solutions is preferred Proactive and optimistic spirit with strong interpersonal communication skills Demonstrated ability to effectively communicate the business value of complex enterprise solutions Experience with prospecting and opportunity development using tools such as Salesloft, Salesforce.com, Zoom, Marketo and Zoominfo Bachelor’s degree or equivalent practical experience Bonus Experience and Skills Knowledge and understanding of cloud databases or data integration technologies Experience working with and managing partners in complex implementation projects including global system integrators and packaged software vendors Working understanding of relational, distributed and analytic databases Experience with large complex commercial and legal discussions working with procurement, legal and business teams Experience working at a growth startup Track record working effectively with internal, partner and customer teams Location Remote - US (New England area preferred) Compensation The annual anticipated U.S. base salary range for this full-time position is USD $110,000.00 - $150,000.00, plus commissions. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package, additional benefits include health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, just to name a few! Salaries for candidates outside the U.S. will vary based on local compensation structures. What’s in It for You? Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB. Be part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry. You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays), stock options, a massive degree of flexibility and freedom, and more. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.

Build and execute regional marketing plans supporting MariaDB's enterprise and cloud adoption, including ABM, events, and AI-driven relationship marketing. | Experience in North American regional marketing, ABM, event management, data-driven marketing, and proficiency with marketing automation and analytics tools. | About MariaDB MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. The Opportunity: MariaDB powers applications used by billions. In North America, we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, ABM, campaign orchestration, and AI-driven relationship marketing. You’ll be the marketing owner for NA, partnering closely with Sales, SDR, PMM, and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase. What You’ll Do: Regional Plan & Ownership Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud. Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists. Own the NA field budget; source and negotiate vendors and sponsorships; manage POs. ABM & Account Orchestration Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout. Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage. Events that Advance Deals Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel). Modern B2B Programs (AI + relationship marketing) Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries. Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently. Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency. Customer Evidence & Advocacy Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals. Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states. Campaign Localization Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale. Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail. Partner with PMM to translate technical value into persona-sharp stories and align proof points, references, and enablement assets per vertical. Partner & Marketplace Motion (collaborative) Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs. Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content). Sales/SDR Alignment Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop. Measurement & Continuous Improvement Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings. Champion data hygiene and multi-touch attribution; test, iterate, and scale what works. What You'll Bring: You’ve owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns. You’re ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales. You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement. You’re hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up. You distinguish decision makers from practitioners and speak each persona’s language. You’re a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude. You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, Monday.com/Asana, or Notion to build simple, efficient, clear processes that keep stakeholders aligned. Nice to Have: Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell. Public sector experience (U.S. Federal and SLED, plus Canadian public sector): familiarity with procurement cycles, RFP/RFI processes, compliance, and stakeholder navigation. Why Join Us? You will be a key player in MariaDB's growth story, directly impacting our success in a critical market. We offer a competitive salary, comprehensive benefits, and the opportunity to work with a dynamic and innovative global team. If you are a strategic thinker with a passion for driving results and building strong relationships, we encourage you to apply. Location: Remote - US. Preference for Eastern or Central time zones to support 9:00–5:00 ET collaboration. Compensation: The annual anticipated U.S. base salary range for this full-time position is USD $120,000 - $150,000. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package. We also include health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, a massive degree of flexibility and freedom, and more. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.