mabl

Design and execute enterprise ABM campaigns, align sales and marketing efforts, and optimize performance through data-driven insights. | 6-8 years of B2B marketing experience with a focus on enterprise demand generation, proficiency with marketing tools like Salesforce and Marketo, and deep understanding of enterprise sales cycles. | mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience. In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.) To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work. Why We Need You mabl is seeking an experienced, results-driven Enterprise Marketing Manager to architect and execute our enterprise and ABM strategy. This is a high-impact, foundational role where you will be responsible for defining the playbook that drives significant pipeline and acceleration within our most critical, high-value target accounts. You and the Demand Generation Specialist will act as the crucial link between Sales and Marketing, owning the strategy, execution, and measurement of segmented and bespoke, multi-channel campaigns. You must be a self-starter who can not only manage execution but also drive the business forward by clearly identifying and articulating the resources, technology, and alignment needed for success. If you thrive in a fast-paced environment, possess deep experience in enterprise GTM motions, and are passionate about delivering personalized experiences that convert, apply! What You'll Do • Strategy & Planning: Design, build, and orchestrate the strategic engine that drives predictable pipeline and revenue growth from engaged, and high-value target accounts. This includes defining the key plays, activation channels, and reporting structure. • Execution & Campaign Management: Own the end-to-end execution of multi-channel ABM campaigns, utilizing tools like advertising, direct mail/gifting, personalized landing pages, and executive engagement events (virtual and field). • Sales Alignment & Enablement: Establish and lead a formalized Smarketing (Sales & Marketing) rhythm with key Sales leaders,Account Executives, and Partner Manager. Provide Sales with personalized messaging, content, and clear guidance for account follow-up, ensuring maximum engagement. • Content & Personalization: Adapt mabl's narrative and messaging for target accounts, ensuring we are telling a consistent and compelling story across all channels, from marketing campaigns and thought leadership to sales materials. • Measurement & Optimization: Define and report on key account-level metrics. Use data to constantly iterate and optimize campaign performance. • Align with Company-wide Objectives: Work closely with your peers and leadership team to ensure we’re achieving company results. About You • You have 6-8 years of B2B Marketing experience, with a minimum of 3 years in a dedicated ABM, field, or enterprise demand marketing role. Experience within the Software Development Lifecycle or AI tools a plus. • You are comfortable being both strategic and hands-on: you can architect campaigns and personally execute them end-to-end. • Familiarity with software such as 6Sense, Keyplay, Gong, Salesforce, and Marketo. • You deeply understand enterprise sales cycles and how marketing can create and accelerate qualified opportunities in complex, multi-stakeholder environments. • You excel in cross-functional collaboration, working closely with Marketing, Sales, Product, and RevOps teams to ensure seamless execution. • You possess excellent communication skills, with the ability to bring clarity and structure to fast-moving, high-ownership environments. • You bring strong analytical rigor, able to dig into metrics, identify insights, and communicate performance clearly to optimize campaigns and inform executive decisions. • You’re excited to join a company where marketing-generated demand is the driver of the business Working at mabl • We embrace hybrid and remote work across the US and around the world! • We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states. • Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible. • Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations. • We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award. • We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks. • We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award! About Us mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.

Develop and execute go-to-market messaging and content tailored to engineering, DevOps, and QA leaders, supporting demand generation and ABM campaigns. | 3-5 years B2B SaaS product or solution marketing experience with proven success marketing to technical personas and familiarity with software development lifecycle and related technologies. | mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience. In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.) To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work. About the Role We’re looking for a curious, technically fluent individual with experience connecting with software engineering leaders, DevOps leaders, and QA leaders. The ideal candidate has a background in software development or a related technical field, and a strong understanding of the software development lifecycle—including open source technologies and practices. You’ll play a pivotal role in creating go-to-market strategies, and supporting sales and demand generation with high-impact messaging and content. This contractor role has a strong possibility of converting into a full-time role in Calendar Year 2026, for now, we are seeing ~20 hours a week for the rest of the year. Open to more hours a week for a shorter duration (e.g., 30 hours a week for 4 months or 40 hours a week for 3 months). What You'll Do • Craft Messaging That Resonates: Develop clear, compelling positioning and messaging for mabl’s solutions—tailored specifically to engineering, DevOps, and QA leader personas. • Create Content: Collaborate with content and demand gen teams to build campaigns, short & long form content, videos, and other materials. • Support Campaigns & ABM: Contribute to demand generation initiatives by shaping campaign themes, content, and messaging with a solution-oriented lens. What You'll Bring • 3–5 years of experience in product or solution marketing at a B2B SaaS company. • Proven success in marketing to technical personas—especially software engineering leadership and DevOps teams • Familiarity with the SDLC, CI/CD pipelines, cloud infrastructure, and open source ecosystems. • Exceptional writing and storytelling skills with the ability to simplify complex technical topics. • Strong cross-functional collaboration skills and a bias toward action. Nice to Have • Experience with developer tools, test automation, or observability platforms. • Background working in or around open source communities and projects. • Experience supporting both product-led and sales-led go-to-market strategies. Why You'll Love Working at mabl • A collaborative, inclusive culture that values curiosity and creativity. • An opportunity to make a big impact in a rapidly growing market. • Talented teammates who care deeply about quality—of code, products, and relationships. Working at mabl - We embrace hybrid and remote work across the US and around the world! - We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states. - Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible. - Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations. - We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award. - We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks. - We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award! About Us mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.