LP Careers Page

Lead and optimize Google paid media campaigns to drive profitable growth, mentor team members, and develop scalable frameworks for campaign testing and analysis. | Over 6 years managing large-scale digital media portfolios, with at least 2 years in leadership, proven success in scaling campaigns profitably, and deep analytical skills. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $100,000 - $140,000 per year MUST HAVE Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals. Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.) Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem. Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics. Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads. Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams. Leadership experience mentoring and developing paid media teams. EXPERIENCE: 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role. YOUR ROLE You will lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence. You’ll combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies. You’ll partner with existing media managers to plan and allocate resources to execute on your campaign strategies. You’ll identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing. This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team. You’ll partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision. OUTCOMES (PERFORMANCE EXPECTATIONS) Own paid media performance across Google Ads channels (Search, PMax, YouTube, Display, Discovery, Demand Gen). Deliver consistent growth in spend and profitability, meeting or exceeding channel ROAS and your own margin targets towards aggressive YoY growth goals. Mentor paid media manager, developing their strategic thinking, analytical rigor, and cross-functional skills with the intention to manage them once you master the business. Partner with creative & yield teams to align your own ad copy messaging, landing page experience, and testing strategies that improve CTR, CVR, and ROAS. Build scalable frameworks for campaign testing, data analysis, and creative iteration within Google’s automation and audience systems. Drive cross-functional collaboration to ensure Google paid media investments integrate with the broader company growth strategy. Identify and champion new Google platform opportunities, betas, and expansion strategies. Enhance the existing Launch Potato’s Google media-buying playbooks to improve operational efficiency and data-driven decision-making. SUCCESS LOOKS LIKE You deliver growth beyond 2026 goals across spend, efficiency, and profitability. You elevate the Paid Media team through leadership, structure, innovation, and coaching. You set the standard for ownership, analytical rigor, and cross-team partnership. You earn recognition as a trusted strategic leader by executives and peers. COMPETENCIES Strategic Leadership: Connect high-level business goals to tactical execution across Google’s platforms. Analytical Mastery: Deep understanding of performance metrics, cohort behavior, attribution, and financial modeling. P&L Ownership: Experience managing large-scale budgets and achieving profitability goals. Operational Excellence: Establish efficient workflows, testing frameworks, and best-in-class media-buying practices. Communication: Clear, concise, and persuasive communication with executives, peers, and cross-functional partners. Cross-Functional Collaboration: Proven success working across creative, analytics, product, and yield teams. Innovation: Constantly testing, learning, and evolving to stay ahead of Google Ads ecosystem changes. Leadership: Strong mentoring, coaching, and team development capabilities. NICE TO HAVES Experience with AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflow efficiency or insights. Understanding of personal finance and consumer financial services verticals. Experience leading cross-channel media expansion strategies beyond Google. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Lead and optimize copy across paid media channels, develop brand voice, and manage a team of writers to improve campaign performance. | 4-6 years of performance marketing copywriting experience, 2+ years in a leadership role, proficiency in digital ad formats, and analytical skills. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $110,000 - $135,000 per year MUST HAVE: 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube EXPERIENCE: 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity YOUR ROLE Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. OUTCOMES Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing COMPETENCIES Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative. Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making. Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance. Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives. Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies. Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Leading nonprofit communications, grant writing, and fundraising initiatives. | Extensive experience in nonprofit communications, grant writing, and fundraising, with leadership in these areas. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $110,000 - $135,000 per year MUST HAVE: 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube EXPERIENCE: 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity YOUR ROLE Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. OUTCOMES Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing COMPETENCIES Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative. Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making. Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance. Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives. Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies. Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Lead and optimize copywriting for paid media campaigns to improve performance and brand consistency. | 4-6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship role, and proficiency in writing for digital platforms. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $110,000 - $135,000 per year MUST HAVE: 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube EXPERIENCE: 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity YOUR ROLE Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. OUTCOMES Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing COMPETENCIES Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative. Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making. Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance. Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives. Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies. Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Manage and grow a portfolio of publisher partners, optimize campaigns, analyze performance data, and collaborate across teams to maximize revenue. | Experience in digital media, performance marketing, or lead generation with partner relationship management, data analysis, and strategic growth skills. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $80,000 to $110,000 per year MUST HAVE Fully comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours when required. Experienced in managing a direct response portfolio of accounts for a mix of channel types like email, newsletter, listicle, co-reg, etc. Demonstrated ability to interpret, diagnose, and act on performance data across KPIs (CTR, CPC, CPA, ROAS), including identifying trends, risks, and scalable opportunities. Advanced communication, negotiation, and upsell skills with the ability to influence both tactical decisions and strategic partner direction. Highly proactive, growth-minded, and organized, able to manage complex workflows while driving long-term outcomes. EXPERIENCE: Minimum 3–5 years working directly with Publishers, Affiliates, and/or Advertisers in digital media, performance marketing, or lead generation, with ownership of partner relationships, revenue performance, and reporting. YOUR ROLE Own and grow a direct response, high-impact portfolio of publisher partners, applying industry expertise, strategic thinking, and cross-functional influence to maximize revenue, efficiency, and long-term partner value. This role expands beyond execution: you will anticipate risks, uncover growth opportunities, design optimization strategies, influence internal roadmaps, and elevate best practices across the team. Outcomes (Performance Expectations) Strategic Account Ownership: Own, optimize, and expand a portfolio of publisher/affiliate accounts by managing daily partner needs, driving long-term growth strategies, and proactively identifying new placements, integrations, and whitespace opportunities. Campaign Execution & Daily Management: Execute all campaign operations, including pacing, budgets, QA, creative testing, launches, and troubleshooting with 100% accuracy while using advanced judgment to prioritize issues and maintain performance stability. Performance Optimization: Analyze performance data across CTR, CPC, CPA, and ROAS to diagnose trends, forecast impact, and deliver clear, actionable recommendations that improve yield and partner outcomes. Revenue & Margin Growth: Drive revenue and margin expansion by scaling high-performing partners, upselling new opportunities, optimizing traffic quality, and influencing internal teams to unlock additional growth levers. Documentation & Reporting: Maintain clear, organized documentation and produce structured reporting that communicates insights, decisions, risks, and next steps to internal teams and external partners. Cross-Functional Leadership: Partner with media buying, analytics, creative, and product to resolve blockers, shape testing roadmaps, refine processes, and elevate partner performance through cross-team alignment. High-Trust Partner Communication: Lead recurring partner communications that build trust, address issues quickly, and deliver strategic insights that strengthen alignment and long-term retention. Competencies Industry-Grounded Strategist: Leverages strong experience in publisher, affiliate, and advertiser ecosystems to anticipate shifts, navigate constraints, and identify high-impact opportunities. Relationship & Influence Leader: Builds trust across partners and internal teams; influences without authority; balances partner needs with Launch Potato’s goals. Advanced Data Literacy: Uses Looker, Excel, and performance dashboards to run analyses, forecast outcomes, design tests, and translate insights into action. Operationally Excellent: Manages multiple accounts, priorities, and workflows with accuracy and process discipline at expectations. Collaborative & Cross-Functional: Works fluidly with media buyers, analytics, creative, and engineering partners; communicates directly with clarity and respect. Entrepreneurial Problem Solver: Acts with ownership, experiments thoughtfully, and drives long-term revenue growth through both systematic and creative approaches. Coachable, Reflective, Growth-Minded: Seeks feedback, adapts quickly, and shares learnings to raise the bar across the team. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Manage and grow a portfolio of publisher partners, optimize campaigns, and analyze performance data to maximize revenue. | Experience in digital media, performance marketing, or lead generation, with strong data analysis and partner management skills. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $80,000 to $110,000 per year MUST HAVE Fully comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours when required. Experienced in managing a direct response portfolio of accounts for a mix of channel types like email, newsletter, listicle, co-reg, etc. Demonstrated ability to interpret, diagnose, and act on performance data across KPIs (CTR, CPC, CPA, ROAS), including identifying trends, risks, and scalable opportunities. Advanced communication, negotiation, and upsell skills with the ability to influence both tactical decisions and strategic partner direction. Highly proactive, growth-minded, and organized, able to manage complex workflows while driving long-term outcomes. EXPERIENCE: Minimum 3–5 years working directly with Publishers, Affiliates, and/or Advertisers in digital media, performance marketing, or lead generation, with ownership of partner relationships, revenue performance, and reporting. YOUR ROLE Own and grow a direct response, high-impact portfolio of publisher partners, applying industry expertise, strategic thinking, and cross-functional influence to maximize revenue, efficiency, and long-term partner value. This role expands beyond execution: you will anticipate risks, uncover growth opportunities, design optimization strategies, influence internal roadmaps, and elevate best practices across the team. Outcomes (Performance Expectations) Strategic Account Ownership: Own, optimize, and expand a portfolio of publisher/affiliate accounts by managing daily partner needs, driving long-term growth strategies, and proactively identifying new placements, integrations, and whitespace opportunities. Campaign Execution & Daily Management: Execute all campaign operations, including pacing, budgets, QA, creative testing, launches, and troubleshooting with 100% accuracy while using advanced judgment to prioritize issues and maintain performance stability. Performance Optimization: Analyze performance data across CTR, CPC, CPA, and ROAS to diagnose trends, forecast impact, and deliver clear, actionable recommendations that improve yield and partner outcomes. Revenue & Margin Growth: Drive revenue and margin expansion by scaling high-performing partners, upselling new opportunities, optimizing traffic quality, and influencing internal teams to unlock additional growth levers. Documentation & Reporting: Maintain clear, organized documentation and produce structured reporting that communicates insights, decisions, risks, and next steps to internal teams and external partners. Cross-Functional Leadership: Partner with media buying, analytics, creative, and product to resolve blockers, shape testing roadmaps, refine processes, and elevate partner performance through cross-team alignment. High-Trust Partner Communication: Lead recurring partner communications that build trust, address issues quickly, and deliver strategic insights that strengthen alignment and long-term retention. Competencies Industry-Grounded Strategist: Leverages strong experience in publisher, affiliate, and advertiser ecosystems to anticipate shifts, navigate constraints, and identify high-impact opportunities. Relationship & Influence Leader: Builds trust across partners and internal teams; influences without authority; balances partner needs with Launch Potato’s goals. Advanced Data Literacy: Uses Looker, Excel, and performance dashboards to run analyses, forecast outcomes, design tests, and translate insights into action. Operationally Excellent: Manages multiple accounts, priorities, and workflows with accuracy and process discipline at expectations. Collaborative & Cross-Functional: Works fluidly with media buyers, analytics, creative, and engineering partners; communicates directly with clarity and respect. Entrepreneurial Problem Solver: Acts with ownership, experiments thoughtfully, and drives long-term revenue growth through both systematic and creative approaches. Coachable, Reflective, Growth-Minded: Seeks feedback, adapts quickly, and shares learnings to raise the bar across the team. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Manage and grow a portfolio of publisher partners, optimize campaigns, analyze performance data, and collaborate across teams to maximize revenue. | 3-5 years experience with publishers, affiliates, or advertisers in digital media or performance marketing, with strong data analysis and relationship management skills. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $80,000 to $110,000 per year MUST HAVE Fully comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours when required. Experienced in managing a direct response portfolio of accounts for a mix of channel types like email, newsletter, listicle, co-reg, etc. Demonstrated ability to interpret, diagnose, and act on performance data across KPIs (CTR, CPC, CPA, ROAS), including identifying trends, risks, and scalable opportunities. Advanced communication, negotiation, and upsell skills with the ability to influence both tactical decisions and strategic partner direction. Highly proactive, growth-minded, and organized, able to manage complex workflows while driving long-term outcomes. EXPERIENCE: Minimum 3–5 years working directly with Publishers, Affiliates, and/or Advertisers in digital media, performance marketing, or lead generation, with ownership of partner relationships, revenue performance, and reporting. YOUR ROLE Own and grow a direct response, high-impact portfolio of publisher partners, applying industry expertise, strategic thinking, and cross-functional influence to maximize revenue, efficiency, and long-term partner value. This role expands beyond execution: you will anticipate risks, uncover growth opportunities, design optimization strategies, influence internal roadmaps, and elevate best practices across the team. Outcomes (Performance Expectations) Strategic Account Ownership: Own, optimize, and expand a portfolio of publisher/affiliate accounts by managing daily partner needs, driving long-term growth strategies, and proactively identifying new placements, integrations, and whitespace opportunities. Campaign Execution & Daily Management: Execute all campaign operations, including pacing, budgets, QA, creative testing, launches, and troubleshooting with 100% accuracy while using advanced judgment to prioritize issues and maintain performance stability. Performance Optimization: Analyze performance data across CTR, CPC, CPA, and ROAS to diagnose trends, forecast impact, and deliver clear, actionable recommendations that improve yield and partner outcomes. Revenue & Margin Growth: Drive revenue and margin expansion by scaling high-performing partners, upselling new opportunities, optimizing traffic quality, and influencing internal teams to unlock additional growth levers. Documentation & Reporting: Maintain clear, organized documentation and produce structured reporting that communicates insights, decisions, risks, and next steps to internal teams and external partners. Cross-Functional Leadership: Partner with media buying, analytics, creative, and product to resolve blockers, shape testing roadmaps, refine processes, and elevate partner performance through cross-team alignment. High-Trust Partner Communication: Lead recurring partner communications that build trust, address issues quickly, and deliver strategic insights that strengthen alignment and long-term retention. Competencies Industry-Grounded Strategist: Leverages strong experience in publisher, affiliate, and advertiser ecosystems to anticipate shifts, navigate constraints, and identify high-impact opportunities. Relationship & Influence Leader: Builds trust across partners and internal teams; influences without authority; balances partner needs with Launch Potato’s goals. Advanced Data Literacy: Uses Looker, Excel, and performance dashboards to run analyses, forecast outcomes, design tests, and translate insights into action. Operationally Excellent: Manages multiple accounts, priorities, and workflows with accuracy and process discipline at expectations. Collaborative & Cross-Functional: Works fluidly with media buyers, analytics, creative, and engineering partners; communicates directly with clarity and respect. Entrepreneurial Problem Solver: Acts with ownership, experiments thoughtfully, and drives long-term revenue growth through both systematic and creative approaches. Coachable, Reflective, Growth-Minded: Seeks feedback, adapts quickly, and shares learnings to raise the bar across the team. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Create data-driven, CRO-optimized user experiences to improve key metrics like conversion rate and revenue. | 8+ years in UX/UI within performance marketing or lead generation, expertise in data-informed design, proficiency in Figma and Adobe Creative Suite, experience with A/B testing and collaboration with developers. | WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $150,000 to $180,000 per year This position is Contract to Hire MUST HAVE: 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite Hands-on experience collaborating with developers and executing A/B tests for CRO Excellent communicator with the ability to present design rationale across technical and non-technical audiences EXPERIENCE: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments. YOUR ROLE Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. OUTCOMES Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization Propose and implement design process improvements that enhance experimentation velocity and design scalability COMPETENCIES Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs to drive measurable outcomes Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration Initiative-Driven: Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.