LawnStarter

Manage and optimize large-scale SEM campaigns, analyze performance data, and develop strategies for customer acquisition. | 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, proficiency in analytics tools, and experience with large-scale search and display campaigns. | Paid Search Marketing Manager We’re currently hiring a Paid Search Marketing Manager to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You’ll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions. LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort.. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms. Help Us Build the Future of Outdoor Services At LawnStarter, we’re transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Paid Search Marketing Manager to help drive it. 📹 Responsibilities: Campaign Management & Optimization • Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. • Activate, optimize and make efficient Local Services Ads (LSA) at scale. • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. Data Analysis & Reporting • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement. • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • Develop and maintain dashboards to track performance, efficiency, and spend. Keyword, Audience & Campaign Strategy • Research and identify new keyword opportunities to expand our reach. • Implement audience segmentation strategies to improve targeting and efficiency. • Manage negative keyword lists and refine match types to improve campaign relevance. • Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more. Budget & Bid Strategy • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • Utilize automated bidding strategies and manual adjustments to improve ad performance. Collaboration & Cross-Functional Work • Work closely with the product, engineering and content teams to align ad messaging with user intent. • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • Provide insights and recommendations to senior leadership to guide marketing strategy. Requirements Experience & Expertise • 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C. • Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools. • Experience with large-scale search, display, retargeting, video and local services campaigns. • Understanding of auction dynamics, quality score, and smart bidding strategies. Analytical & Technical Skills • Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization). • Ability to analyze and interpret large datasets to make data-driven decisions. • Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus. • Experience with tag management through GTM, Segment or other platforms. Strategic & Executional Abilities • Proven ability to execute A/B tests and iterate on learnings. • Strong grasp of conversion rate optimization (CRO) and landing page best practices. • Ability to adapt strategies based on competitive trends and seasonality. Other Qualifications • Strong attention to detail and ability to manage multiple projects simultaneously. • Comfortable working in a fast-paced, remote-first environment. • Passion for SEM and digital marketing, with a test-and-learn mindset. • Willing to accept challenges and be a pro-active problem solver. Benefits Benefits: • Salary range: 90k to 125k USD annually • Healthcare benefits: Medical, dental, and vision • Fully remote position: Work remotely from anywhere you want. • Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back. Disclaimer LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter’s employees to perform their job duties may result in discipline up to and including discharge. LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let’s grow together. Paid Search Marketing Manager We’re currently hiring a Paid Search Marketing Manager to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You’ll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions. LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort.. As an integral part of our marketing team, you will be responsible for managing, optimizing, and growing our search engine marketing (SEM) campaigns across Google Ads, Bing Ads, and other platforms. Help Us Build the Future of Outdoor Services At LawnStarter, we’re transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Paid Search Marketing Manager to help drive it. 📹 Responsibilities: Campaign Management & Optimization • Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. • Activate, optimize and make efficient Local Services Ads (LSA) at scale. • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. Data Analysis & Reporting • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement. • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • Develop and maintain dashboards to track performance, efficiency, and spend. Keyword, Audience & Campaign Strategy • Research and identify new keyword opportunities to expand our reach. • Implement audience segmentation strategies to improve targeting and efficiency. • Manage negative keyword lists and refine match types to improve campaign relevance. • Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more. Budget & Bid Strategy • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • Utilize automated bidding strategies and manual adjustments to improve ad performance. Collaboration & Cross-Functional Work • Work closely with the product, engineering and content teams to align ad messaging with user intent. • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • Provide insights and recommendations to senior leadership to guide marketing strategy. Requirements Experience & Expertise • 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C. • Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools. • Experience with large-scale search, display, retargeting, video and local services campaigns. • Understanding of auction dynamics, quality score, and smart bidding strategies. Analytical & Technical Skills • Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization). • Ability to analyze and interpret large datasets to make data-driven decisions. • Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus. • Experience with tag management through GTM, Segment or other platforms. Strategic & Executional Abilities • Proven ability to execute A/B tests and iterate on learnings. • Strong grasp of conversion rate optimization (CRO) and landing page best practices. • Ability to adapt strategies based on competitive trends and seasonality. Other Qualifications • Strong attention to detail and ability to manage multiple projects simultaneously. • Comfortable working in a fast-paced, remote-first environment. • Passion for SEM and digital marketing, with a test-and-learn mindset. • Willing to accept challenges and be a pro-active problem solver. Benefits Benefits: • Salary range: 90k to 125k USD annually • Healthcare benefits: Medical, dental, and vision • Fully remote position: Work remotely from anywhere you want. • Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back. Disclaimer LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter’s employees to perform their job duties may result in discipline up to and including discharge. LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let’s grow together.

As a Principal Software Engineer, you will lead projects end-to-end, collaborating on system architecture and technical strategy. You will also mentor engineers and contribute to both server-side and client-side development. | The ideal candidate should have experience as a principal engineer or lead full-stack engineer, with strong skills in software development. Familiarity with cloud services and a solid understanding of computer science concepts are essential. | Principal Software Engineer We’re currently hiring a Principal Software Engineer to join our growing remote team. Help Us Build the Future of Outdoor Services At LawnStarter, we’re transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Principal Software Engineer to help drive it. 📹 See what we’re building 🌟 Why This Role Rocks Own What You Build – Lead projects end-to-end with full autonomy and real impact. Remote & Flexible – Work from anywhere and set your own hours. Build Meaningful Tech – Help shape the tools that thousands of homeowners and service pros rely on daily. Join at the Right Time – We have strong product-market fit and real momentum—you’ll help define what comes next. 💻 Our Tech Stack Languages & Frameworks: PHP (Laravel), JavaScript (React, React Native, Vue) Cloud Services: AWS (Lambda, ECS, EKS, Aurora, Redshift) Approach: We’re not fixated on specific languages. If you have strong engineering fundamentals and experience with any mainstream object-oriented language, we believe you can quickly learn and adapt to our tech stack. 🌱 What You’ll Do As a Principal Software Engineer, you’ll work closely with the Software Architect and other engineers to: Collaborate on designing and implementing system architecture, technical strategy, and engineering standards. Lead technical initiatives across teams, ensuring alignment with architectural direction and goals. Build and maintain platform-level components, services, and libraries that enhance engineering efficiency and system maintainability. Mentor engineers through code reviews, pair programming, and hands-on guidance. Contribute directly to both server-side and client-side development across the entire stack. Write and review technical design documents, system diagrams, and reference implementations. Evaluate and implement new tools, frameworks, and best practices to continuously improve our platform. Enhance observability, performance, scalability, and security throughout our system. Share knowledge and insights to foster team growth and improvement. 🔍 What We’re Looking For We’re looking for someone who is: Experienced: A principal engineer, lead full-stack engineer, or someone with relevant experience in similar roles. Highly skilled in both server-side and client-side software development. Technically Proficient: Familiar with cloud development (AWS, Google Cloud, Microsoft Azure). Experienced with Test Driven Development (TDD), RESTful APIs, React, MVC frameworks, and security concerns (e.g., XSS attacks). Fundamentally Strong in Computer Science Concepts: You can explain concepts like Big O notation, pointers, composition vs. inheritance, and data structures such as arrays, sets, and linked lists. Database-Savvy: Proficient in SQL and NoSQL databases, and understand operations like CRUD, indexes, and joins. Cloud Infrastructure Expert: Comfortable working with cloud infrastructure (e.g., AWS Lambda, ECS, EKS, Aurora) and utilizing Infrastructure as Code (IAC). Customer-Centric: Passionate about clean code and building customer-driven solutions with a focus on quality and reliability. All team members at LawnStater are expected to embody our core values which are: Be data-driven, Get shit done, People are critical, Challenge the status quo, Be scrappy, and Be the Customer. Salary Range: 130K-180K USD annually Healthcare benefits: Medical, dental, and vision Fully remote position: Work remotely from anywhere you want. Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back. Disclaimer LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter’s employees to perform their job duties may result in discipline up to and including discharge. LawnStarter is building the future of outdoor home services. Want to help us shape it? Apply now and let’s grow together.

Monitor and evaluate customer service interactions, provide feedback, develop QA documentation, and collaborate to improve service quality. | Entry-level QA role requiring good attendance, no active warnings, and ability to work standard business hours with no prior QA experience required. | We are seeking an Operations Quality Assurance Specialist to join our team. In this role, you will be instrumental in conducting quality assessments, resolving issues, and maintaining our high operational standards. This position is a unique opportunity to make a significant impact in a crucial phase of our team's development. What you'll be doing: LawnStarter is seeking an Internal Quality Assurance Specialist to join our team. In this role, you will be responsible for monitoring and evaluating the quality of customer service interactions and ensuring compliance with company policies and procedures. You will play a crucial role in driving continuous improvement in the quality of service provided to our customers. Responsibilities: Conduct internal evaluations of client interactions and provide feedback to team members Identify areas of improvement and work with the team to develop and implement solutions Develop and maintain quality assurance documentation and procedures Collaborate with cross-functional teams to ensure consistency in service quality Stay updated on industry standards and best practices in quality assurance Must be in T3 and above. Must currently meet or exceed QA standards. Must not have any active written warnings. Must have excellent attendance. Open to all locations. Must be able to work Monday - Friday, 8 am - 5 pm Central Time. Prior experience in quality assurance is beneficial but not required. Please check with your manager regarding your eligibility for this role. Join us to experience a supportive team environment with opportunities for professional development and a chance to contribute significantly to key projects and initiatives.