LA

Later

4 open positions available

2 locations
1 employment type
Actively hiring
Full-time

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Later

Account Manager - Influencer Marketing

LaterAnywhereFull-time
View Job
Compensation$90K - 105K a year

Manage and lead customer accounts by building relationships, executing influencer marketing strategies, project managing campaigns, and providing consultative recommendations. | 5+ years experience in influencer marketing or social media management, strong project management and communication skills, ability to act as a trusted advisor, and team collaboration. | Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position: As an Account Manager, you will be a strategic leader and partner for our customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy. In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor. You will be counted on to build and nurture strong relationships with your account contacts, providing consultative recommendations and solutions that meet their needs. In this role, you'll get to: • Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships, and positioning yourself as a trusted advisor and serving as the day to day point of contact for your customers from onboarding to renewal • Execute post-sale influencer marketing strategies for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results on an ongoing basis to optimize future performance • Manage high volume and fast paced communications with customers and creators, from kickoff and initial sourcing, guiding the creative development of content and ensuring all delivery aligns against re-sale campaign goals and KPIs • Build and deliver value-add presentations to stakeholders within your book of business including regularly scheduled strategic business reviews (SBRs), campaign wrap reports, and/or best practice strategy planning • Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members • Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings • Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply! • 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus • Strong project management skills are a must. Able to develop a strategy and execution plan. • Ability to manage & track time effectively across you and your support teams work. • Previous agency or customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals • Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem-solving and analytical skills • Detail-oriented with strong analytical skills to interpret data and generate actionable insights • Strong communication and collaboration skills, detail-oriented and organized • High degree of integrity, empathy, and focus on “doing the right thing” • Strong relationship-building skills with internal and external stakeholders • Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $90,000-105,000 OTE • Co-op team members, independent contractors, and freelancers are not eligible for company benefits. #LI-Hybrid Where we work We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Influencer Marketing
Social Media Management
Project Management
Customer Success
Analytical Skills
Communication
Collaboration
Verified Source
Posted 3 months ago
Later

Senior Paid Media Manager

LaterAnywhereFull-time
View Job
Compensation$120K - 145K a year

Lead and execute multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth while collaborating cross-functionally and managing budgets and reporting. | 6+ years in paid media roles within SaaS or technology sectors, deep technical skills in digital ad platforms, experience managing large ad budgets, data-driven decision making, and strong leadership and collaboration abilities. | Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position: Do you thrive on building high-performing marketing programs that drive conversions, qualified leads, and ultimately revenue? Are you passionate about harnessing the power of omnichannel paid media tactics to achieve ambitious goals? Do you consistently strive for more than “good enough”? If so, then we want to hear from you! We are seeking a high-energy, results-oriented Senior Paid Media Manager to lead, manage and drive revenue growth through paid media tactics such as search, social, and display. In this critical role, you will be responsible for strategizing and executing comprehensive multi-channel paid media programs that drive brand awareness, generate high-quality conversions (trials and leads), and nurture prospects through the sales funnel. This role will work closely with the VP of Demand Generation, but will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting. You will be responsible for hitting new account creation goals for our SaaS business and high-quality lead generation goals for our comprehensive services side of business, all while driving ongoing efficiency. The ideal candidate is a data-driven marketer with a strong understanding of multiple digital ad platforms and a proven track record of managing performance marketing campaigns. What you'll be doing: Channel Management: Oversee the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting for the following channels to hit sign up, lead generation and revenue goals. The ideal candidate has a deep skillset and understanding of each platform: • Paid Search: including Google Ads and a variety of campaign types within (ie PMax, DemandGen, Search Campaigns) • Paid Social: including Facebook, Instagram, TikTok, Youtube, LinkedIn • Display: StackAdapt, RollWorks, or similar DSP This role will utilize multiple platforms to drive results for the three focus areas for Later – audiences range between enterprise B2B, SMB/mid-market B2B, and creator/influencers (B2C). Conversion focuses include platform sign ups and quality enterprise lead generation. Strategy Creation, Leadership and Technical Execution: • Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers • Operate with an audience oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates. • Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns. • Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals • Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights • Summarize findings for team and executive leadership • Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience. • Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload. • Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs Research: • Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry leading • Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation. Team / Collaboration: • Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals • Partner with the sales and product teams to ensure that traffic is qualified and leads generated are high-quality • Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns • Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate • Actively collaborate daily and weekly with the Sr. Manager, Demand Generation Manager, and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps. • Participate in team and company-wide meetings Leadership: • View yourself as a leader at Later and a primary driver to our success • You are the primary lead for paid media • Demonstrate Later’s core values on a day-to-day basis We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply! • Bachelor's degree preferred (Marketing, Business or Related) • 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology • Proven success in driving results through paid media channels • Knowledge: Deep technical understanding and ability to execute in Google Ads and Meta. In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus • Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude. Ability to deep dive into data driven spreadsheets and organize data for insights. • Experience managing seven figure ad spend budget • Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences • Extreme level of quality assurance for visual and written creative • Understanding of UX, high-level web strategy, and how it ties in with paid campaigns • Excellent results orientation, proven record performing to aggressive growth targets • Flexibility and ability to work in a fast paced and dynamic environment • Ability to think outside the box Nice to Haves • Experience with data visualization tools such as Mode and Looker • Experience in Contentful and Wordpress a plus How you work: • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results. • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support. • You share insights to help the team stay ahead and make informed decisions. • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $ 120,000 - $ 145,000 • Co-op team members, independent contractors, and freelancers are not eligible for company benefits. #LI-Hybrid Where we work We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Paid Search (Google Ads, PMax, DemandGen)
Paid Social (Facebook, Instagram, TikTok, YouTube, LinkedIn)
Display Advertising (StackAdapt, RollWorks)
Campaign Strategy and Execution
Data Analysis (GA4, Salesforce, Mode, Supermetrics, Amplitude)
Budget Management
Team Leadership and Collaboration
Verified Source
Posted 3 months ago
Later

Paid Social Media Specialist

LaterAnywhereFull-time
View Job
Compensation$70K - 80K a year

Plan, launch, optimize, and report on paid social influencer and brand campaigns across multiple social platforms to meet client KPIs. | 2+ years managing paid social media campaigns with expertise in campaign management platforms, strong analytical skills, and a bachelor's degree or equivalent experience. | Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position: As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams. What you'll be doing: Technical/ Execution • Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms. • Continuously monitor performance and pacing, making proactive adjustments to hit KPIs. • Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards. • Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes. • Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations. Team / Collaboration • Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives. • Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance. • Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals. Research/Best Practices • Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends. • Experiment with new ad formats, targeting tactics, and creator-led paid media approaches. • Share learnings with the wider team to uplevel collective expertise and campaign outcomes. What success looks like: • Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives). • Data and insights are presented clearly, driving strategic decisions and client trust. • You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success. • Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results. • You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact. What you bring: • Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience). • 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms. • Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment. • Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.). • Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.). • Meticulous attention to detail, especially in trafficking, QA, and live asset management. • Strong analytical mindset with the ability to turn data into clear, actionable recommendations. • A keen eye for paid social creative and knowledge of current performance content best practices. • Nice to have: Experience with creator-led paid content. How you work: • Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. • Strategic Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. • Curious Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. • Collaborative Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. • Accountable Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation: We take a market-based data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $70-80k OTE • Co-op team members, independent contractors, and freelancers are not eligible for company benefits. Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Paid social media campaign management
Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Google Analytics
Tableau
Looker Studio
Campaign performance metrics
Data analysis and reporting
Social media influencer marketing
Verified Source
Posted 3 months ago
Later

Digital Content Manager – Later Social

LaterChicago, ILFull-time
View Job
Compensation$120K - 140K a year

Develop and execute Later Social's content strategy across multiple channels to drive trial activations, product adoption, and engagement using SEO and AI-powered methods. | 4-6 years of digital content or growth marketing experience in SaaS, proven SEO and AI content skills, strong writing and multimedia abilities, and passion for social media marketing. | Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position: We're hiring a Digital Content Manager to own and scale the content engine for Later Social—crafting narratives that resonate with marketers while staying ahead of the evolving search landscape. In this role, you'll blend human creativity with AI-powered strategies to ensure Later Social's content is optimized for visibility, shareability, and measurable business impact. This is a high-impact, cross-functional role reporting to the Head of Product for Later Social. You'll partner with research, data, product, and demand gen teams to create content that drives trial activations, improves adoption, and positions Later as the go-to brand for social media marketers. What you'll be doing: Strategy • Develop and lead Later Social's content strategy across blog, web, social, and demand generation channels. • Focus on driving trial activations, product adoption, and engagement through high-performing digital content. • Build narratives that connect product innovation with customer needs, showcasing Later as a thought leader. Technical/ Execution • Write and edit content optimized for both classic SEO and Generative Engine Optimization (GEO)—ensuring visibility across AI Overviews, ChatGPT, Perplexity, and emerging answer engines. • Partner with Data & Research teams to surface proprietary insights that strengthen Later's thought leadership. • Refresh and repurpose existing content, keeping it relevant with richer formats, new data, and updated storytelling. • Experiment with short-form video, interactive formats, and multimedia assets to match shifting consumption habits. • Build lifecycle content (onboarding guides, feature overviews, case studies) that fuels customer adoption and retention. • Analyze performance metrics (traffic, trial conversions, feature usage) and iterate quickly to improve results. Team / Collaboration • Partner with Product, Demand Generation, and Social teams to align content efforts with GTM strategy. • Work closely with Design and Creative to produce compelling, on-brand content assets. • Act as the go-to resource for digital content best practices, sharing trends and recommendations with the broader marketing team. Research/Best Practices • Stay ahead of digital, social, and AI-driven content trends—from voice search to social-first storytelling. • Continuously test new approaches, channels, and tools to maximize reach and effectiveness. • Monitor competitor content strategies and identify opportunities for differentiation. What success looks like: • Consistently produces high-quality, engaging digital content that drives measurable outcomes—traffic, trial activations, product adoption, and customer retention. • Builds a strong, data-informed content engine, optimizing performance across blog, social, and demand-generation channels. • Creates narratives that position Later Social as a thought leader in social media marketing, translating complex product features into clear, compelling stories. • Collaborates seamlessly across Product, Design, and Marketing teams, aligning content with GTM strategy and business objectives. • Demonstrates agility by testing new formats, channels, and AI-driven content strategies, iterating quickly based on performance insights. • Contributes to a culture of learning and innovation, sharing best practices, trends, and actionable insights across the marketing organization. What you bring: • 4–6 years in digital content or growth content marketing, ideally in SaaS or product-led growth (PLG) businesses. • Proven track record of producing content that delivers measurable outcomes (traffic, trial activations, adoption). • Expertise in SEO and AI-enhanced content strategies (GEO, voice search, social search, AI overviews). • Excellent writing, editing, and storytelling skills with the ability to translate complex product features into engaging narratives. • Strong grasp of video and multimedia content creation, particularly for social-first campaigns. • Passion for the social media and influencer marketing space (industry experience a plus). How you work: • Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $ 120,000 - 140,000 USD • Co-op team members, independent contractors, and freelancers are not eligible for company benefits. Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

SEO
AI-enhanced content strategies
Content writing and editing
Storytelling
Video and multimedia content creation
Digital content marketing
Growth content marketing
Verified Source
Posted 3 months ago

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