Kooth

Leading lifecycle communication strategies for digital health services, translating complex concepts into engaging messages, and ensuring compliance across channels. | 5+ years in product or lifecycle marketing within digital health or SaaS, with experience managing multi-channel campaigns, content production, and data-driven insights. | About Us: At Kooth, our mission is to create welcoming, accessible spaces for personalized digital mental health care that empowers young people to thrive. Grounded in an early-intervention model, we help youth aged 13–25 build resilience, access timely support, and lead fulfilling lives. We are more than a digital service — we are a movement for inclusive, evidence-informed mental health care. Our culture is rooted in our values: Alongside You, Flexible, Compassionate, Committed, and Safe. These guide everything we do - how we show up for young people, how we collaborate as a team, and how we build solutions that meet communities where they are. With Kooth, you’ll be part of something bigger than yourself: meaningful work with measurable impact. We bring this mission to life through Soluna, California’s first-in-the-nation digital behavioral health service for 13–25-year-olds. Soluna removes barriers to care by providing nearly immediate access to 1:1 coaching, Care Navigation, and self-guided tools helping young people find real support, build resilience, and discover hope when they need it most. Together with state and local partners, we’re transforming access to mental health support for youth. Learn more at solunaapp.com/impact. What We’re Looking For: We’re looking for a data-informed, impact-driven Product Marketing Manager to own and evolve positioning and lifecycle communications for Soluna. This role is responsible for shaping how young people discover, engage with, and continue to benefit from Soluna over time across both service users and our most important ecosystem partners (schools, universities, health systems/facilities, government programs, and local and regional community organizations). As a Product Marketing Manager, you’ll lead lifecycle strategy across owned channels, including email, push, in-app, and web messaging, along with product positioning — ensuring communications are supportive, value-driven, inclusive, age-appropriate, and aligned with our safeguarding responsibilities. This is a highly cross-functional role primarily at the intersection between Product and Marketing teams – but you will also work closely with Clinical, Commercial, Regulatory, and Partnerships teams to ensure every message adds value from the audience perspective, builds trust, and supports positive outcomes. How You’ll Make an Impact: Define and manage the end-to-end lifecycle communications strategy for Soluna service users, from onboarding and activation through engagement and retention on owned digital channels. Translate clinical and product value into clear, compliant messaging that drives adoption by patients, providers, and buyers. Build and prioritize campaign roadmaps that support regional product launches, user demand and affinity, service utilization, and long-term impact. Work with Product and Creative Leads to produce and maintain a suite of featured product marketing assets, including demo videos, external-facing talk tracks, print collateral, and digital assets organized across regions and audiences. Ensure lifecycle programs support direct-to-user journeys, brand trust, and partner-led ecosystem initiatives. Ensure all communications meet safeguarding, regulatory, and data protection requirements, particularly for under-18 audiences in partnership with Safeguarding, Privacy and Legal, Product, and Marketing Operations teams. Work with Clinical, Service Delivery and Research Leads to translate complex mental health concepts into approachable, clear, and motivating communications across service user and ecosystem audience channels. Support thought leadership development, championing consistent narratives and proof points that build trust with young people and stakeholders while continuously refining journeys based on performance, feedback, and evolving user needs. Develop thoughtful segmentation strategies using behavioral, demographic, and engagement data. Own a structured testing and experimentation approach across messaging, timing, and channel mix. Use insights to improve engagement, reduce drop-off, and increase meaningful use of Soluna’s tools and support services. What You’ll Bring: 5+ years of experience in product marketing, lifecycle marketing, or communications within digital products or services (healthcare technology, DTC SaaS, or education technology preferred). Skilled storyteller with the ability to adapt narratives for different audiences and formats. Proven track record managing multi-channel communications across owned channels (email, push, in-app, web) and lifecycle frameworks with 4+ years of experience with complementary MarkOps tools (e.g. Hubspot, Braze, Contentful, etc.). Experience with digital publishing, social platforms, email marketing, and webinar tools. Skills in multimedia content production and editing. Strong written and verbal communication skills, with experience creating sales and marketing materials (e.g. decks, one-pagers, website copy, enablement tools). Data-informed mindset with experience using research, insights, and performance metrics to guide positioning and GTM decisions. Familiarity with healthcare compliance and regulatory considerations (HIPAA, FDA, CE/MHRA, or similar). Comfortable operating in ambiguity in a fast-paced, scaling environment. What You’ll Get: Compensation: The base salary for this role is $110,000 to $130,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role. Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including: Excellent Medical, Dental, and Vision Coverage Long-Term Incentive Plan (LTIP) 401(K) Retirement Plan with company match Generous Paid Time Off Remote-first flexibility and work-from-home support Paid parental leave Learning & development opportunities 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve) Equal Employment Opportunity: Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs. Reasonable Accommodations: Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team. Ready to Join Us? If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.

Lead and optimize the U.S. marketing technology stack and team, ensuring seamless integrations, scalable workflows, and data-driven marketing performance. | 7+ years in marketing or revenue operations with expertise in martech stack design and integration, data architecture, attribution frameworks, and mobile acquisition optimization. | About Us: At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact. Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time. What We’re Looking For: Kooth is looking for a technically fluent, operationally strong Director of Marketing Operations to design, optimize, and run our U.S. martech systems and team. Reporting to the VP of Marketing, you’ll build and lead the infrastructure that fuels our growth and lifecycle marketing, while guiding a small but agile team across marketing automation, CRM workflows, email operations, and cross-functional project intake. You’ll take ownership of our martech stack — including HubSpot (all Hubs), Contentful, MMPs (AppsFlyer), and ASO tools (AppRadar) — ensuring systems are seamlessly integrated, workflows are scalable, and data flows transparently across teams and cross-departmental platforms like Braze and SFDC. How You’ll Make an Impact: Martech Infrastructure & System Integrations Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment. Lead ongoing administration of platforms including: HubSpot (CRM, automation, forms, email, web content) Contentful (web content management, app content management) Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar) Project Management systems (e.g., Monday, Wrike) Translation Management systems (e.g., Smartling, Phrase) Lead system integration support of cross-department and global platforms including: Braze (customer engagement and lifecycle automation) Partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly. Salesforce (data sync, lead lifecycle, and commercial ops interface) Attribution & Performance Tracking Maintain cross-platform attribution models to track user acquisition and engagement across paid, owned, earned, and in-app channels in partnership with Data Engineering and Business Intelligence teams. Manage custom event tracking frameworks, UTMs, and conversion goals across web and app properties. Develop dashboards and reporting infrastructure to provide the marketing team with real-time visibility into channel performance and lifecycle KPIs. Web, App, and CRM Systems Management Own technical infrastructure of solunaapp.com and other Soluna web properties (via Contentful and Hubspot Content Hub), ensuring marketing teams can launch campaigns and update content efficiently. Manage end-to-end CRM operations within HubSpot, including segmentation logic, data hygiene, lead scoring, and cross-team workflows. Optimize app store presence and performance through ASO tooling and cross-functional coordination with product. Process Engineering & Operational Scalability Document and continuously improve campaign processes, QA protocols, test plans, and lead/data flow audits. Build scalable playbooks to support campaign automation, app engagement, and web conversion strategies. Serve as a primary technical liaison for all marketing-related platform vendors and agency partners. What You’ll Bring: 7+ years in marketing operations, revenue operations, or growth systems roles within digital product, SaaS, or app-based environments. Expertise in marketing tech stack design and integration across multiple platforms (e.g., HubSpot, Contentful, Braze, SFDC, AppsFlyer/Adjust). Deep understanding of data architecture, including custom event tracking, API integrations, and CRM → product → analytics workflows. Proven ability to develop and implement attribution frameworks and marketing performance reporting dashboards (Looker, Tableau, or similar). Experience optimizing mobile acquisition flows and ASO performance. Fluency in key growth marketing concepts: LTV, CAC, cohort analysis, segmentation, funnel conversion, and re-engagement. Bonus Points For Experience working in HIPAA-compliant environments or health tech contexts. Familiarity with behavioral health, public sector programs, or K–12/higher ed ecosystems. Experience supporting multilingual/multicultural products (e.g., Spanish/English web/app content). What You’ll Get: Compensation: The base salary for this role is up to $150,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role. Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including: Excellent Medical, Dental, and Vision Coverage Prescription Drug Benefits Generous Paid Time Off 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve) 401(K) Retirement Plan with company match Equal Employment Opportunity: Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs. Reasonable Accommodations: Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team. Ready to Join Us? If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.

Lead development and execution of strategic partnerships across California’s behavioral health ecosystem, managing implementation, stakeholder relationships, and cross-functional coordination to embed Kooth’s services. | 8+ years in partnerships or public sector strategy, deep knowledge of California’s mental health and education systems, experience with government and nonprofit stakeholders, technical fluency in implementation, and preferably digital or behavioral health experience. | About Us: At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact. Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time. What We’re Looking For: As Director of Partnerships & Implementation (California only), you’ll lead the development, execution, and implementation of strategic partnerships that embed Kooth into California’s behavioral health ecosystem. You’ll be a critical driver of Kooth’s expansion across the state—working closely with our VP of Partnerships, and cross-functional partners across Product, Clinical, Tech, and Payor Strategy. This is a hands-on, high-impact role designed for someone who knows how to build relationships and deliver results. From MCOs to LEAs, DHCS to CBOs—you’ll turn opportunity into action, and partnerships into impact. How You’ll Make an Impact: A Systems Implementer • Translate high-level opportunities into fully operationalized partnership models across Medicaid Managed Care Organizations (MCOs), County Offices of Education (COEs), Local Education Agencies (LEAs), and Community-Based Organizations (CBOs) • Collaborate with key partners including public agencies, MCOs, and other stakeholders, to define referral pathways, data-sharing frameworks, and implementation plans that align with Kooth’s service model • Ensure partner requirements are captured and coordinated across clinical, product, and technology teams for successful service delivery A Strategic Closer • Take the lead on partnership conversations initiated by Kooth’s senior leaders and advisors—guiding them through contracting, scoping, and implementation planning • Collaborate with the Director of Payers and external stakeholders to identify new Medi-Cal alignment and reimbursement opportunities • Develop MoUs, SLAs, and other partnership artifacts needed to move from handshake to go-live A Relationship Builder & Local Champion • Represent Kooth with state and regional organizations focused on mental health, education, and youth services • Maintain a deep understanding of California’s mental health policy landscape-including DHCS priorities, funding mechanisms, and system stakeholders • Identify and cultivate new partnership opportunities that align with Kooth’s mission and the state’s behavioral health transformation efforts A Relentless Implementer • Serve as the accountable driver for partnership rollouts-tracking milestones, unblocking issues, and coordinating cross-functional implementation teams • Ensure integrations are successfully delivered on time and to standard-prioritizing user impact, system fit, and long-term sustainability • Bring a "completer-finisher" mindset-thriving in execution, not just ideation Requirements What You’ll Bring: • 8+ years in partnerships, health system implementation, public sector strategy, or related roles • Deep familiarity with California’s mental health, education, and public health systems (esp. Medi-Cal, DHCS, LEAs, COEs, CBOs) • Track record of navigating complex stakeholders to deliver implemented partnerships • Experience working with or adjacent to government agencies, nonprofit coalitions, or public sector innovation teams • Fluency in technical implementation considerations (e.g. data privacy, referral systems, EHR/API implementation) and comfort liaising with Product/Tech teams • Prior experience in digital health, behavioral health, or youth-focused services preferred Benefits What You’ll Get: This is a remote role, but candidates must reside in California and be able to travel across the state as needed. Compensation: The base salary for this role is $130,000 to $150,000 annually, plus a performance related bonus. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role. Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including: • Excellent Medical, Dental, and Vision Coverage • 401(K) Retirement Plan with company match • Generous Paid Time Off and paid holidays • Remote-first flexibility and work-from-home support • Paid parental leave • Learning & development opportunities Equal Employment Opportunity: Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs. Reasonable Accommodations: Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team. Ready to Join Us? If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.