Kit

Optimize paid acquisition channels to improve efficiency, scale growth, and increase qualified inbound sales pipeline. | 8-12+ years growth marketing experience with proven success in paid acquisition, performance measurement, and collaboration across teams. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact. You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. Your support system You'll report to our Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Lead Content Marketing Manager, Creator Educator, and a Social Media Manager. You will work with Growth Product, Product Marketing, Sales, Rev Ops, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets. What you'll do • First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably. What You’ll Own • LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers. • Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths. • Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels. • Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results. • Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers. • Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback. What will S.E.T. you up for success Skills • Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero • Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement • Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments • Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels • Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts • Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams • AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting • Budget management, forecasting, and prioritization in a profitable, resource-conscious company Experiences • 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses • Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue • Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels • Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven • Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes • Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume • Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation Traits • Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done • Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction • Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work • Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers • Data-driven decision maker who optimizes based on performance, customer quality, and business impact • Bias toward action with a strong testing and iteration mindset • Comfortable with ambiguity while still communicating clearly and working in public • Scrappy, resourceful, and excited to drive impact without needing a large team or unlimited budget What won't set you up for success • Wanting to build a paid acquisition program from scratch without first understanding and improving what already exists • Optimizing for spend, impressions, or lead volume without connecting work to LTV:CAC, pipeline quality, and revenue • Treating creative as a service request rather than a strategic lever for growth • Working in a silo or waiting for other teams to hand you fully formed plans • Preferring highly structured environments with established processes and large support teams • Focusing only on brand awareness or only on performance marketing, without understanding how the two reinforce each other Working hours and location We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perks + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 5 ($180,000). Level is determined based on experience and our interview process. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna • $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually through JOON • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: • Phone screen with our recruiter (30 min) • Hiring manager interview (45 min) • Take-home assignment • Panel interview (60 min) We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Own technical execution of growth improvements across product funnels and manage complex billing domain. | Proficient in Ruby on Rails and React with SaaS product-led growth experience, strong product judgment, and ability to work independently remotely. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role Kit recently formed a dedicated Product Growth team, and we need a Senior Software Engineer II to build the in-product experiences that connect creator needs to realized value, increasing the number of creators who succeed through the product while driving Kit's growth. We're looking for a Senior Software Engineer II to own the technical execution of high-leverage improvements across the full funnel: acquisition, activation, retention, and monetization. This is a full-time IC role best suited for someone who loves being close to the business, cares about measuring and iterating on what they ship, and combines technical knowledge with leadership and extreme ownership. This is a newly formed team that’s still taking shape, so there isn’t a fully built-out structure yet. You’ll have a high degree of autonomy, with the opportunity to step in, identify what needs to be done, and drive work forward. Your support system You'll report to Megan Mullin, and collaborate closely with two engineers, our Senior Product Manager, product designers on different squads, and a data analyst on the growth team. You'll also work cross-functionally with engineers across Kit's product squads, tapping into shared infrastructure, coordinating on funnel-adjacent work, and contributing back to the broader engineering community. This is a newly formed team, so you'll have real influence over how it takes shape. What you'll do First Week: Get oriented in our onboarding curriculum in Notion and get access to key tools — Linear, Figma, Slack, Looker, Omni and our experimentation infrastructure. Start meeting your teammates and cross-functional partners through GTKYs. Get a feel for our codebase, our current funnel metrics, and where the biggest opportunities live. First Month: Dig into the data and current growth opportunities. Understand where creators are dropping off and why, and you have a clear point of view on what's driving disengagement and where the highest-leverage retention opportunities are. Start contributing to active experiments or funnel improvements while you build context. Ship your first changes, to get a real feel for how we move and contribute to our growth strategy. You'll also start getting familiar with our billing domain — a large, legacy codebase that the growth team now owns. First Six Months: Own the end-to-end execution of multiple growth initiatives across the funnel. You're not waiting for a spec, you're helping identify the highest-leverage bets, scoping them with the team, building them, measuring the outcome, and sharing what you learned. You've shipped experiments and owned complex projects that moved meaningful metrics and can speak clearly to what worked and what didn't. First Year: You've established the technical patterns and measurement practices the growth team relies on. You’re a leader on the Growth squad and a strong, trusted partner to Product. You have a clear point of view on what the funnel needs, and you're coaching others toward more analytical, outcome-driven ways of working. You're a core reason the team ships with both speed and confidence. What will S.E.T. you up for success Skills Full-stack engineering. Our stack is primarily Ruby on Rails and React, and you are ideally comfortable with both. Product judgment. You think about the experience, not just the implementation. You have opinions about what's worth building and collaborate with product and design. Data-informed decision-making. You're comfortable in SQL, know your way around analytics tooling like Omni and Mixpanel, and can connect product metrics to business outcomes. Funnel thinking. You understand acquisition, activation, retention, and monetization as a system, not a checklist. You can identify where the real leverage is, and where it isn't. Building reusable infrastructure. You think beyond the immediate experiment. When you build something, you consider whether it can accelerate the next thing too. Comfort with legacy systems. We own a complex billing domain, you don't need to be a billing expert, but you should be someone who isn't intimidated by large legacy codebases and can context-switch between fast experimentation and slower, more deliberate technical work. Experiences Software engineering experience on product-led initiatives at a SaaS company Worked on a product where the customer relationship involves recurring revenue, trials, or conversion milestones Led experiments end-to-end, and can speak to what you learned, including the ones that didn't work and why Shipped improvements across more than one part of the funnel, not just the part that was assigned to you Worked on a remote-first or distributed team with minimal process overhead Traits You think like a product person. You bring your own point of view on what the funnel needs, what the experiment should test, and whether the proposed solution is actually the right one. You have high agency and ability to work independently while collaborating closely with teammates. You work in public to share progress, post results (even disappointing ones), and document decisions clearly enough that others can build on your work. You're analytical. You want to measure what you ship, but you also know when enough data exists to make a call and when over-indexing on analysis is just delay with extra steps. You believe that creator success is our success, always ****thinking about what it means for a creator to get value from Kit through growth and monetization. You're comfortable in early-stage team conditions. The growth team is new and the playbook isn't written yet. You're energized by that, not unsettled by it. You have a strong interest in AI and an eagerness to experiment to make our work more efficient and effective. What won't set you up for success Preferring to work from a detailed spec rather than helping shape what gets built and why. Discomfort with ambiguity and lack of structure Optimizing for shipping over learning; if you don't care what the experiment result was, this probably isn't the right fit. Wanting extensive approval loops before moving. We trust people to make calls, share their thinking, and move quickly A strong preference for deep specialization. You won’t be doing feature engineering; you’ll be experimenting across the full product-led journey, acquisition through expansion. Working hours and location We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perks + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 4 ($186,000). Level is determined based on experience and our interview process. Within level 4, we have three progression steps — early ($180,000), midpoint ($186,000), and late ($192,000) — that reflect where someone is in their development within that level. As the default, new hires start at the midpoint salary tier. In some cases a hiring manager may recommend a different starting point based on specific, documented rationale. Perks + benefits include: Profit Sharing Kit equity 401k with a 5% match We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget Individual learning + development budget ($3,500/year) Gender affirming benefits Childcare benefit up to $3,000 annually through JOON Twenty (20) days of paid time off during each year of employment Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work Ten (10) paid holidays a year Two weeks of paid sick time each year, including mental health + well being days Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period Four-week, paid sabbatical after five years with the team Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: Phone screen with our recruiter (30 min) Hiring manager interview (45 min) Take-home assignment Technical interview (75 min) Product sense interview (60 min) We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Develop and execute social media content strategies to engage creators, build brand affinity, and generate qualified leads. | 4+ years social media marketing experience with proven growth and business impact, B2B SaaS background, organic and paid social strategies, and authentic creator community engagement. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role Social media is where creators live, learn, and connect—and we need someone who speaks their language because they are one of them. As we scale from product-led growth to sales-led growth, we need a strategic content leader who can bridge the gap between creative storytelling and measurable business outcomes. We're looking for a Content Marketing Manager with a focus on Social Media to build an authentic relationship with creators, create engaging and innovative content, and drives both brand affinity and qualified lead generation. We expect this role to be 60% execution, 30% strategy, 10% internal collaboration. This role is perfect for an established creator who has built their own business through social media and understands the unique challenges and opportunities that creators face. You'll own Kit's social media strategy and execution while bringing authentic creator perspective to drive measurable business results. This role is perfect for a seasoned content marketing professional who thrives at the intersection of creativity and data and gets energized by executing social content. Your support system You will report to the Head of Marketing is led by the Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Sr Affiliate Marketing Manager, Sr Creator Educator, Sr Lifecycle Marketing Manager, 2 Lead Product Marketing Managers, Lead Demand Gen Marketing Manager, and Creator Educator. You'll have direct access to Kit's creator community and customer success stories to fuel authentic social content that showcases real creator wins. What you'll do • First Week: Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands. Attend Get-To-Know-You (GTKY) meetings with Marketing, Product, and Creator Success teams. Get access to social media management tools, design assets, and our brand guidelines. First Month: Complete a comprehensive social media audit and develop platform-specific content strategies. Shadow customer interviews to understand creator pain points and language. Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team. First Six Months: Establish Kit as a trusted voice in the creator economy through consistent, valuable social content. Achieve measurable growth in followers and engagement across primary platforms. Implement social lead generation strategies that contribute to qualified pipeline. Launch at least one viral-worthy campaign that significantly expands our reach. First Year: You'll be instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration. Your social strategy will directly support our revenue goals by generating qualified leads and building brand authority that shortens our sales cycle with creator prospects. What will S.E.T. you up for success Skills • Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results • Social media lead generation - converting social engagement into qualified prospects and pipeline • Visual content creation (graphics, short-form video) that drives action, not just views • Social media analytics and performance optimization with focus on business impact metrics • Community building and audience engagement strategies that nurture prospects through the funnel • Project management and content planning with ability to execute consistent, high-quality content at scale Experiences • 4+ years social media marketing with proven growth results and business impact • B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing • Experience with both organic and paid social strategies that drive qualified leads, not just awareness • Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes Traits • Natural storyteller who can make complex topics accessible while driving action • Data-driven creator with strong instincts for what content will perform and convert • Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative • Self-motivated executor with strong project management skills and bias toward action • Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data • Deeply engaged with creator community - you live and breathe creator economy trends and conversations What won't set you up for success • Purely corporate social media background without personal creator experience or understanding • Discomfort with personal branding or being visible as Kit's social voice and face • Focus only on vanity metrics like impressions, likes, or follower count without connecting efforts to meaningful business outcomes • Rigid content planning that doesn't adapt to real-time trends, conversations, and performance data • Inauthentic community engagement - treating creators as just an audience rather than peers • Preference for heavily produced content over authentic, timely social posts that drive engagement • Limited understanding of creator challenges - if you haven't been a creator yourself, this isn't the role • Inability to connect social activity to business results - we need measurable impact, not just activity Working hours and location We're 100% remote with team members across the globe. You’re encouraged to work the hours that work best for you—as long as you’re showing up for our All Team Calls, marketing-related calls, and delivering on what your role requires. Bonus if you’re based in Chicago, Boise, or NYC where our Kit Podcast Studios are located. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna. • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: • A phone screen with our recruiter • Hiring manager screen • Work sample • A technical interview We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Develop and execute social media content strategies to build authentic creator relationships, drive brand affinity, and generate qualified leads. | 4+ years social media marketing experience with B2B SaaS background, creator personal experience, strong storytelling, data-driven content creation, and community engagement skills. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role Social media is where creators live, learn, and connect—and we need someone who speaks their language because they are one of them. As we scale from product-led growth to sales-led growth, we need a strategic content leader who can bridge the gap between creative storytelling and measurable business outcomes. We're looking for a Content Marketing Manager with a focus on Social Media to build an authentic relationship with creators, create engaging and innovative content, and drives both brand affinity and qualified lead generation. We expect this role to be 60% execution, 30% strategy, 10% internal collaboration. This role is perfect for an established creator who has built their own business through social media and understands the unique challenges and opportunities that creators face. You'll own Kit's social media strategy and execution while bringing authentic creator perspective to drive measurable business results. This role is perfect for a seasoned content marketing professional who thrives at the intersection of creativity and data and gets energized by executing social content. Your support system You will report to the Head of Marketing is led by the Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Sr Affiliate Marketing Manager, Sr Creator Educator, Sr Lifecycle Marketing Manager, 2 Lead Product Marketing Managers, Lead Demand Gen Marketing Manager, and Creator Educator. You'll have direct access to Kit's creator community and customer success stories to fuel authentic social content that showcases real creator wins. What you'll do • First Week: Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands. Attend Get-To-Know-You (GTKY) meetings with Marketing, Product, and Creator Success teams. Get access to social media management tools, design assets, and our brand guidelines. First Month: Complete a comprehensive social media audit and develop platform-specific content strategies. Shadow customer interviews to understand creator pain points and language. Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team. First Six Months: Establish Kit as a trusted voice in the creator economy through consistent, valuable social content. Achieve measurable growth in followers and engagement across primary platforms. Implement social lead generation strategies that contribute to qualified pipeline. Launch at least one viral-worthy campaign that significantly expands our reach. First Year: You'll be instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration. Your social strategy will directly support our revenue goals by generating qualified leads and building brand authority that shortens our sales cycle with creator prospects. What will S.E.T. you up for success Skills • Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results • Social media lead generation - converting social engagement into qualified prospects and pipeline • Visual content creation (graphics, short-form video) that drives action, not just views • Social media analytics and performance optimization with focus on business impact metrics • Community building and audience engagement strategies that nurture prospects through the funnel • Project management and content planning with ability to execute consistent, high-quality content at scale Experiences • 4+ years social media marketing with proven growth results and business impact • B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing • Experience with both organic and paid social strategies that drive qualified leads, not just awareness • Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes Traits • Natural storyteller who can make complex topics accessible while driving action • Data-driven creator with strong instincts for what content will perform and convert • Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative • Self-motivated executor with strong project management skills and bias toward action • Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data • Deeply engaged with creator community - you live and breathe creator economy trends and conversations What won't set you up for success • Purely corporate social media background without personal creator experience or understanding • Discomfort with personal branding or being visible as Kit's social voice and face • Focus only on vanity metrics like impressions, likes, or follower count without connecting efforts to meaningful business outcomes • Rigid content planning that doesn't adapt to real-time trends, conversations, and performance data • Inauthentic community engagement - treating creators as just an audience rather than peers • Preference for heavily produced content over authentic, timely social posts that drive engagement • Limited understanding of creator challenges - if you haven't been a creator yourself, this isn't the role • Inability to connect social activity to business results - we need measurable impact, not just activity Working hours and location We're 100% remote with team members across the globe. You’re encouraged to work the hours that work best for you—as long as you’re showing up for our All Team Calls, marketing-related calls, and delivering on what your role requires. Bonus if you’re based in Chicago, Boise, or NYC where our Kit Podcast Studios are located. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna. • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: • A phone screen with our recruiter • Hiring manager screen • Work sample • A technical interview We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Lead the evolution of the extensibility and automation platform including APIs, plugins, and developer tools to empower creators, while modernizing legacy systems and mentoring peers. | Senior full-stack engineer with deep Ruby on Rails and React expertise, leadership experience, ability to deliver well-tested, maintainable code, and strong communication skills. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We're looking for a Senior Software Engineer II to lead the evolution of our extensibility and automation platform that powers how creators customize Kit to their unique needs. You'll be joining the Ecosystem team, which owns the Kit App Store, developer platform (APIs, plugins, webhooks, OAuth), and automation suite that enables creators to build sophisticated, automated marketing systems. We're a newly forming team tackling both legacy modernization and greenfield opportunities, so your enthusiasm for building resilient teams and transforming brown-field systems into elegant solutions is essential. You're a full-stack, product-minded engineer with deep expertise in Ruby on Rails and React, not content with just shipping features but playing the long game. You see our developer platform not as a technical requirement but as the foundation that empowers thousands of creators to extend Kit in ways we haven't imagined. You combine technical depth with leadership and extreme ownership, partnering closely with Product and Design to shape both the "what" and the "how". You thrive in ambiguity, take initiative without waiting for permission, and elevate everyone around you through your generosity and optimism. Most importantly, you understand that great developer experiences create compounding value: when we make it easier for others to build on Kit, we accelerate the entire creator ecosystem. Your support system You'll report to the Engineering Manager who leads the Ecosystem team, a cross-functional product team at Kit. You'll collaborate closely with a Product Manager, Product Designer, and peer Software Engineers. You’ll also have access to a group of Engineers across Kit for support and mentorship, and will start with a peer onboarding buddy who will help you navigate our systems and codebase. What you'll do • First Week: Dive into our codebase and extensibility and automation architecture. Set up your local environment and merge your first production code. Take part in Get To Know You's to meet our distributed team. • First Month: Work through your personal onboarding plan. Begin understanding how Kit App Store supports creators from small to large, and identify opportunities for improvement. Join team activities for planning, building, and measuring the experiences we ship to creators. Actively participate in code reviews, and contribute PRs weekly. • First Six Months: Lead and architect at least one major feature from ambiguous idea to launch. Transform our legacy codebase through strategic refactoring while applying systems thinking to enhance scalability and maintainability. Drive adoption of patterns and conventions that elevate team-wide technical standards. Ensure service reliability by participating in on-call rotations. Present at least one Lunch & Learn session. Actively mentor peers, and champion quality across our codebase. What will S.E.T. you up for success Skills • Deep expertise developing full-stack web applications using both Ruby on Rails and React, with a track record of owning features end to end • Ability to write high-quality, well-tested, performant, and accessible code that balances speed of delivery with long term maintainability with minimal guidance • Support strategic product decisions by anticipating business needs and translating them into technical solutions • Communicate highly effectively across Engineering, Product, and Design to maintain alignment and momentum across complex initiatives • Champion technical health through proactive monitoring, creating dashboards and alerting systems that identify issues early and drive systematic improvements • Ability to lead without authority, aligning teams on goals, trade-offs, and success criteria Experiences • Led major cross-team initiatives from ambiguous requirements to successful delivery with measurable business impact • Modernized and improved existing systems through hands-on brown-field development • Made data-driven decisions throughout the product development lifecycle • Worked transparently by sharing progress, learnings, and seeking feedback early and often • Delivered features that directly impacted customer success and business goals Traits • Model continuous growth while developing others through mentorship, code reviews, and deliberate knowledge sharing • Balance pragmatism with strategic thinking, creating clarity and momentum for teams in uncertainty • Champion creative execution by breaking down complex challenges into achievable steps others want to follow • Pioneer AI adoption strategies that thoughtfully balance experimentation with practical team enablement • Act as a force multiplier by building systems, tools, and knowledge-sharing practices that make the entire team more effective • Shape and champion solutions that deeply align with user needs, balancing technical excellence with product impact Nice to haves You will stand out if you have: • Designed and scaled frameworks used by developers, like RESTful API platforms with versioning or OAuth app scopes • Established thought leadership through conference talks, technical blogs, or significant OSS contributions • Built successful products or partnerships within the creator economy ecosystem What won't set you up for success • Struggling to operate in evolving problem spaces without established processes or guardrails • Preferring to work solo or stay purely technical • Needing full consensus or permission before moving forward • Uncomfortable with direct feedback culture (both giving and receiving) • Prioritizing technical perfection over pragmatic business solutions Working hours and location We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Cost of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perk + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level P4 ($181,000/year). Level is determined based on experience and our interview process. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna. • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We know that most people hate interviewing (we relate!). We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process. Here’s what you can expect from the process: • A phone screen with our recruiter • Hiring manager interview • Work sample • A technical interview • Technical execution and leadership interview We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Build and modernize extensibility and automation platform features for creators, including APIs, plugins, and automation suites. | Senior full-stack engineer with strong Ruby on Rails and React skills, experience in brown-field modernization, product focus, and collaborative problem solving. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We're looking for a Senior Software Engineer to help build our extensibility and automation platform that powers how creators customize Kit to their unique needs. You'll be joining the Ecosystem team, which owns the Kit App Store, developer platform (APIs, plugins, webhooks, OAuth), and automation suite that enables creators to build sophisticated, automated marketing systems. We're a newly forming team tackling both legacy modernization and greenfield opportunities, so your enthusiasm for collaborative problem-solving and transforming brown-field systems into elegant solutions is essential. You're a full-stack, product-minded engineer with strong expertise in Ruby on Rails and React who thinks beyond individual features to understand system impact. You see our developer platform not as a technical requirement but as the foundation that empowers thousands of creators to extend Kit in ways we haven't imagined. You demonstrate ownership by proactively identifying and solving problems, partnering closely with Product and Design to deliver the right solutions. You thrive in ambiguity, bring ideas to life without waiting for perfect conditions, and contribute to a culture of transparency and continuous learning. Most importantly, you understand that great developer experiences create compounding value: when we make it easier for others to build on Kit, we accelerate the entire creator ecosystem. Your support system You'll report to the Engineering Manager who leads the Ecosystem team, a cross-functional product team at Kit. You'll collaborate closely with a Product Manager, Product Designer, and peer Software Engineers. You’ll also have access to a group of Engineers across Kit for support and mentorship, and will start with a peer onboarding buddy who will help you navigate our systems and codebase. What you'll do • First Week: Dive into our codebase and extensibility and automation architecture. Set up your local environment and merge your first production code. Take part in Get To Know You's to meet our distributed team. • First Month: Work through your personal onboarding plan. Begin understanding how Kit App Store supports creators from small to large, and identify opportunities for improvement. Join team activities for planning, building, and measuring the experiences we ship to creators. Actively participate in code reviews, and contribute PRs weekly. • First Six Months: Lead and architect at least one significant feature from idea to launch. Transform our legacy codebase through strategic refactoring while applying systems thinking to enhance scalability and maintainability. Drive adoption of patterns and conventions that elevate team-wide technical standards. Ensure service reliability by participating in on-call rotations. Present at least one Lunch & Learn session. Actively mentor peers, and champion quality across our codebase. What will S.E.T. you up for success Skills • Develop full-stack web applications using Ruby on Rails and React with strong technical proficiency • Write high-quality, well-tested, performant, and accessible code with minimal guidance • Drive product outcomes by understanding how features contribute to creator success and finding simpler solutions • Communicate clearly across Engineering, Product, and Design to maintain alignment and momentum • Debug complex issues effectively across multiple domains Experiences • Planned, estimated, and executed complex projects independently while proactively communicating with stakeholders • Modernized and improved existing systems through hands-on brown-field development • Made data-driven decisions throughout the product development lifecycle • Worked transparently by sharing progress, learnings, and seeking feedback early and often • Delivered features that directly impacted customer success and business goals Traits • Demonstrate growth mindset through continuous learning and rapid skill development • Adapt flexibly to dynamic environments while maintaining proactive ownership of outcomes • Create momentum by bringing ideas to life without waiting for perfect conditions • Strong interest in AI and eagerness to experiment with the evolving landscape to make our work more efficient and effective • Integrate feedback naturally into workflow, both giving actionable input and iterating based on feedback received • Shape and champion solutions that deeply align with user needs, balancing technical excellence with product impact Nice to haves You will stand out if you have: • Built and maintained public RESTful APIs, integrations, or automation products for technical customers • Created public content (OSS contributions, technical videos, or documentation) for developer audiences • Designed or implemented automation architecture patterns • Worked directly in the creator economy space What won't set you up for success • Thriving only in highly structured environments with clear requirements • Preferring to work solo or stay purely technical • Needing full consensus or permission before moving forward • Uncomfortable with direct feedback culture (both giving and receiving) • Prioritizing technical perfection over pragmatic business solutions Working hours and location We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Cost of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perk + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level P3 ($153,000/year). Level is determined based on experience and our interview process. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna. • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: • A phone screen with our recruiter • Hiring manager interview • Work sample • A technical interview • Technical execution and leadership interview We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.