Kit

Own the core publishing platform end-to-end, collaborating across teams to align product experiences with company strategy. | 6-9+ years product management experience with scaling software and content creation tools, strong AI fluency, systems thinking, and ability to influence cross-functional teams remotely. | Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We’re looking for a Senior Product Manager to join our builders team, which owns the core publishing platform for creators - how they create email templates, landing pages, forms, newsletter sites, and more. You’ll help enable creators to make and send high-impact, visually appealing, on-brand, and delightful content at scale. This is the core of our business - every creator's journey with Kit starts with building something, and we want that experience to be fast, flexible, and delightful. You'll own key product surfaces end-to-end - from identifying opportunities to shipping products that touch hundreds of thousands of Creators and more than a billion subscribers. This is a full-time senior IC role ideal for someone who thrives on creating high quality products, aligning the company on a broader vision and strategy, measuring impact, and is excited to shape how Kit shows up in the world - literally, in every email, page, and form a creator publishes. Your support system You'll report to Katie Swett Miller, our Chief Product Officer and collaborate closely with Engineering, Design, Data, Marketing, Success, and Sales teams. You'll partner across functions to ensure alignment between product experiences and go-to-market efforts, while having access to a peer group of Product Managers across Kit for support and mentorship. What you'll do First Week: Dive into Kit's product ecosystem, the Builders surfaces (email editor, landing pages, forms, newsletter site), and current tooling for measuring content quality and creator output. Attend Get-To-Know-You (GTKY) meetings with cross-functional partners. Get access and learn key tools like Linear, Mixpanel, Omni, and our design/prototyping stack. First Month: Build rituals. Dive into the products. Meet with a customer. Have shipped your first feature, partnering with engineering, design, and marketing closely. First Six Months: Have an established POV on how we win in the industry. What success looks like for the team and the product space. And have engineers and the broader company understanding progress towards those goals. First Year: Led major initiatives from conception through to successful launch. Impacted customers and the business. What will S.E.T. you up for success Skills Data-informed decision making and quantitative analysis Strong product judgment and prioritization Systems thinking and building for scale Deep collaboration with design on craft and visual quality Cross-functional influence and collaboration Strong AI fluency. Comfortable using AI tools daily in your own workflow and evaluating where AI can meaningfully improve a product Clear written and verbal communication Bonus if you have Publishing or content creation expertise Experiences 6-9+ years in product management with significant ownership of a core, revenue-driving product area. Proven track record building high quality, scaled, software - ideally including creation tools, editors, or content/publishing surfaces. Deep experience with content creation online Partnered closely with design to drive long-term vision for a product area, including hands-on involvement in craft and visual polish Traits High ownership and autonomy in ambiguous environments Comfort balancing short-term wins with long-term vision Systems thinker who builds foundations, not just features Low ego, strong collaborator who influences without authority Intellectually curious with a bias toward learning Clear communicator who can articulate strategy, tradeoffs, results at multiple levels Customer-focused while maintaining business discipline Strong taste and attention to craft - cares about how things look and feel, not just whether they function What won't set you up for success Seeking highly structured environments with predetermined solutions Preferring tactics over systems thinking Needing extensive direction to identify opportunities Discomfort with setting goals and measuring outcomes and work against them Difficulty distinguishing signal from noise in ambiguous situations Indifference to visual/craft quality or treating design as an afterthought Working hours and location We're 100% remote with team members across the globe, but this role requires consistent overlap with our Engineering, Product, and Design teams across Europe and the U.S. The team has fixed meetings from 10:45–11:45 a.m. Eastern on Mondays, Wednesdays, and Thursdays. We also ask team members to keep 12:00–2:00 p.m. Eastern generally available for recurring EPD meetings, planning sessions, our Team Call, and occasional project meetings. This window won't be filled with meetings every day, but we need the flexibility to schedule within it while both our European and West Coast teammates are online. Fridays are focus days, with no recurring meetings. Compensation + perks + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our level 4 ($173,000). Level is determined based on experience and our interview process. Perks + benefits include: Profit Sharing Kit equity 401k with a 5% match We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget Individual learning + development budget ($3,500/year) Gender affirming benefits Childcare benefit up to $3,000 annually through JOON Twenty (20) days of paid time off during each year of employment Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work Ten (10) paid holidays a year Two weeks of paid sick time each year, including mental health + well being days Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period Four-week, paid sabbatical after five years with the team Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: A phone screen with our recruiter (30 min) Hiring manager interview (45 min) Take-home assignment Panel interview with cross functional stakeholders (60 min) Final interview (60 min) We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Optimize paid acquisition channels to improve efficiency, scale growth, and increase qualified inbound sales pipeline. | 8-12+ years growth marketing experience with proven success in paid acquisition, performance measurement, and collaboration across teams. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact. You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. Your support system You'll report to our Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Lead Content Marketing Manager, Creator Educator, and a Social Media Manager. You will work with Growth Product, Product Marketing, Sales, Rev Ops, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets. What you'll do • First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably. What You’ll Own • LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers. • Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths. • Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels. • Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results. • Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers. • Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback. What will S.E.T. you up for success Skills • Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero • Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement • Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments • Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels • Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts • Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams • AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting • Budget management, forecasting, and prioritization in a profitable, resource-conscious company Experiences • 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses • Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue • Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels • Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven • Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes • Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume • Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation Traits • Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done • Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction • Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work • Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers • Data-driven decision maker who optimizes based on performance, customer quality, and business impact • Bias toward action with a strong testing and iteration mindset • Comfortable with ambiguity while still communicating clearly and working in public • Scrappy, resourceful, and excited to drive impact without needing a large team or unlimited budget What won't set you up for success • Wanting to build a paid acquisition program from scratch without first understanding and improving what already exists • Optimizing for spend, impressions, or lead volume without connecting work to LTV:CAC, pipeline quality, and revenue • Treating creative as a service request rather than a strategic lever for growth • Working in a silo or waiting for other teams to hand you fully formed plans • Preferring highly structured environments with established processes and large support teams • Focusing only on brand awareness or only on performance marketing, without understanding how the two reinforce each other Working hours and location We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perks + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 5 ($180,000). Level is determined based on experience and our interview process. Perks + benefits include: • Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna • $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget • Individual learning + development budget ($3,500/year) • Gender affirming benefits • Childcare benefit up to $3,000 annually through JOON • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period • Four-week, paid sabbatical after five years with the team • Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: • Phone screen with our recruiter (30 min) • Hiring manager interview (45 min) • Take-home assignment • Panel interview (60 min) We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Own technical execution of growth improvements across product funnels and manage complex billing domain. | Proficient in Ruby on Rails and React with SaaS product-led growth experience, strong product judgment, and ability to work independently remotely. | Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role Kit recently formed a dedicated Product Growth team, and we need a Senior Software Engineer II to build the in-product experiences that connect creator needs to realized value, increasing the number of creators who succeed through the product while driving Kit's growth. We're looking for a Senior Software Engineer II to own the technical execution of high-leverage improvements across the full funnel: acquisition, activation, retention, and monetization. This is a full-time IC role best suited for someone who loves being close to the business, cares about measuring and iterating on what they ship, and combines technical knowledge with leadership and extreme ownership. This is a newly formed team that’s still taking shape, so there isn’t a fully built-out structure yet. You’ll have a high degree of autonomy, with the opportunity to step in, identify what needs to be done, and drive work forward. Your support system You'll report to Megan Mullin, and collaborate closely with two engineers, our Senior Product Manager, product designers on different squads, and a data analyst on the growth team. You'll also work cross-functionally with engineers across Kit's product squads, tapping into shared infrastructure, coordinating on funnel-adjacent work, and contributing back to the broader engineering community. This is a newly formed team, so you'll have real influence over how it takes shape. What you'll do First Week: Get oriented in our onboarding curriculum in Notion and get access to key tools — Linear, Figma, Slack, Looker, Omni and our experimentation infrastructure. Start meeting your teammates and cross-functional partners through GTKYs. Get a feel for our codebase, our current funnel metrics, and where the biggest opportunities live. First Month: Dig into the data and current growth opportunities. Understand where creators are dropping off and why, and you have a clear point of view on what's driving disengagement and where the highest-leverage retention opportunities are. Start contributing to active experiments or funnel improvements while you build context. Ship your first changes, to get a real feel for how we move and contribute to our growth strategy. You'll also start getting familiar with our billing domain — a large, legacy codebase that the growth team now owns. First Six Months: Own the end-to-end execution of multiple growth initiatives across the funnel. You're not waiting for a spec, you're helping identify the highest-leverage bets, scoping them with the team, building them, measuring the outcome, and sharing what you learned. You've shipped experiments and owned complex projects that moved meaningful metrics and can speak clearly to what worked and what didn't. First Year: You've established the technical patterns and measurement practices the growth team relies on. You’re a leader on the Growth squad and a strong, trusted partner to Product. You have a clear point of view on what the funnel needs, and you're coaching others toward more analytical, outcome-driven ways of working. You're a core reason the team ships with both speed and confidence. What will S.E.T. you up for success Skills Full-stack engineering. Our stack is primarily Ruby on Rails and React, and you are ideally comfortable with both. Product judgment. You think about the experience, not just the implementation. You have opinions about what's worth building and collaborate with product and design. Data-informed decision-making. You're comfortable in SQL, know your way around analytics tooling like Omni and Mixpanel, and can connect product metrics to business outcomes. Funnel thinking. You understand acquisition, activation, retention, and monetization as a system, not a checklist. You can identify where the real leverage is, and where it isn't. Building reusable infrastructure. You think beyond the immediate experiment. When you build something, you consider whether it can accelerate the next thing too. Comfort with legacy systems. We own a complex billing domain, you don't need to be a billing expert, but you should be someone who isn't intimidated by large legacy codebases and can context-switch between fast experimentation and slower, more deliberate technical work. Experiences Software engineering experience on product-led initiatives at a SaaS company Worked on a product where the customer relationship involves recurring revenue, trials, or conversion milestones Led experiments end-to-end, and can speak to what you learned, including the ones that didn't work and why Shipped improvements across more than one part of the funnel, not just the part that was assigned to you Worked on a remote-first or distributed team with minimal process overhead Traits You think like a product person. You bring your own point of view on what the funnel needs, what the experiment should test, and whether the proposed solution is actually the right one. You have high agency and ability to work independently while collaborating closely with teammates. You work in public to share progress, post results (even disappointing ones), and document decisions clearly enough that others can build on your work. You're analytical. You want to measure what you ship, but you also know when enough data exists to make a call and when over-indexing on analysis is just delay with extra steps. You believe that creator success is our success, always ****thinking about what it means for a creator to get value from Kit through growth and monetization. You're comfortable in early-stage team conditions. The growth team is new and the playbook isn't written yet. You're energized by that, not unsettled by it. You have a strong interest in AI and an eagerness to experiment to make our work more efficient and effective. What won't set you up for success Preferring to work from a detailed spec rather than helping shape what gets built and why. Discomfort with ambiguity and lack of structure Optimizing for shipping over learning; if you don't care what the experiment result was, this probably isn't the right fit. Wanting extensive approval loops before moving. We trust people to make calls, share their thinking, and move quickly A strong preference for deep specialization. You won’t be doing feature engineering; you’ll be experimenting across the full product-led journey, acquisition through expansion. Working hours and location We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory. Compensation + perks + benefits Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 4 ($186,000). Level is determined based on experience and our interview process. Within level 4, we have three progression steps — early ($180,000), midpoint ($186,000), and late ($192,000) — that reflect where someone is in their development within that level. As the default, new hires start at the midpoint salary tier. In some cases a hiring manager may recommend a different starting point based on specific, documented rationale. Perks + benefits include: Profit Sharing Kit equity 401k with a 5% match We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget Individual learning + development budget ($3,500/year) Gender affirming benefits Childcare benefit up to $3,000 annually through JOON Twenty (20) days of paid time off during each year of employment Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work Ten (10) paid holidays a year Two weeks of paid sick time each year, including mental health + well being days Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period Four-week, paid sabbatical after five years with the team Fantastic in-person or virtual retreats with the team twice a year How to apply We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process: Phone screen with our recruiter (30 min) Hiring manager interview (45 min) Take-home assignment Technical interview (75 min) Product sense interview (60 min) We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context. Kit is an equal opportunity employer We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply. Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.