Kinter

Lead and grow a small marketing team to build and execute pipeline and revenue-generating strategies across multiple channels. | Proven B2B SaaS marketing leadership with hands-on execution experience, strong alignment with sales, and ability to build marketing operations and brand presence. | Kinter builds agents for mid-market finance teams. Prepaid, accruals, payroll, reconciliation, and more: the repetitive, judgment-heavy work that keeps finance teams stuck in spreadsheets every close. We're a lean, product-centric team (~30 people) moving fast with an exciting product we launched a few months ago. Backed by a16z, Bain Capital Ventures, and Y Combinator, we're now at the stage where marketing needs a hands-on leader who can turn a small team into a real pipeline engine. What matters most is that you've been close to pipeline and revenue generation, not that you've had the biggest title. Today the team consists of one person focused on demand gen and one focused on brand and design. You'll work directly alongside them, roll up your sleeves on execution where needed, and grow the team thoughtfully as pipeline results justify it. How you'll make an impact here Own pipeline and define the strategy across paid, content, events, and outbound Own demand generation, outbound, and GTM alignment with our sales motion, working closely with our CRO to make sure marketing programs translate directly into qualified pipeline and revenue. Working closely with our demand gen manager to build and refine the demand gen engine, sharpening our outbound approach, and creating a tight feedback loop between marketing, sales, and product so messaging and targeting keep improving. Building strong marketing ops foundation for the team to accurately understand and predict performance and attribution. Building Kinter's presence and voice in the market, helping to create content that supports both demand gen and our long-term positioning and messaging that helps prospects and customers understand why Kinter is different from legacy automation and point solutions. Manage and grow a small team (currently one demand gen manager and one brand/design lead), setting priorities and staying close to execution Stay close to the market, our competitors, and our buyers (finance and accounting leaders) to keep our story sharp and differentiated What you'll bring to the team Successful track record of B2B SaaS marketing leadership owning pipeline and revenue results, ideally at an early-stage or startup company Bonus points for experience marketing fintech, accounting, or finance software, or AI or AI-native products Experience aligning marketing tightly with a sales-led GTM motion, including outbound. We care more about proximity to pipeline and hands-on execution than title or team size managed previously A bias toward hands-on execution: you're comfortable being one of a small number of marketers doing the work yourself, not just directing others Can see the big picture while skilled enough to run all of marketing (and hire for it), not just once piece. Exceptional leader who’s great at hiring, onboarding, coaching, helping the team grow, and getting them excited to go fast Strong instincts for brand, content, and product marketing that you can layer in once the pipeline engine is running How we work Everyone at Kinter operates by five values. Here's what they look like in this role specifically: Be Fearless: There's no established demand gen playbook here yet. You'll build the pipeline engine from scratch rather than wait for someone else to hand you a proven motion Just Do It: With a two-person team and a lot of ground to cover, a campaign the team can launch and iterate on this week beats a fully polished plan that takes a quarter Sweat the Details: Sloppy targeting, a mismatched message, or fuzzy attribution wastes pipeline dollars and sales time. Precision in segmentation, messaging, and reporting is what makes the pipeline number trustworthy Obsess Over Customers: You'll spend real time with finance and accounting leaders to understand what actually gets their attention, not just what looks good in a campaign brief Tell It Like It Is: If a campaign isn't working, a message isn't landing, or sales and marketing are out of sync, we want to hear that directly from you, early, not buried in a quarterly readout

Build and maintain ERP integration layers and full-stack features for a finance-focused AI platform. | Experience with web applications, third-party API integrations, problem-solving, and working across the stack in a startup environment. | Kinter builds AI agents that execute the expense-side of the accounting close for mid-market finance teams. Prepaid, accruals, payroll, reconciliation, and more: the repetitive, judgment-heavy work that keeps finance teams stuck in spreadsheets every close. We're a lean, product-centric team (~30 people) moving fast with an exciting product we launched a few months ago. Here you'll do the best work of your life and have a massive impact: what you ship this month is used by finance teams the next. How you'll make an impact here Work with the team to build the Kinter platform from the ground up. We’re a few months into launching the full platform which means there’s a ton of product discovery, exploration, validation and complex problems to solve here. Start by building the ERP integration layer connecting our agents to NetSuite and other ERPs: authentication, data mapping (chart of accounts, journal entries, vendor and customer records), OCR, and edge cases that only become obvious in production and at scale. Work directly with customers and their finance teams to understand how their ERP is configured, and translate that into data that our agents can rely on. Move fluidly across the stack: backend services that talk to ERPs, the data layer that feeds our agents, and the product that surfaces actionable intelligence to finance teams. Own problems end to end, from investigating API quirks to shipping, monitoring, and iterating our flagship product. Help define how Kinter approaches new data sources for our agents as we expand support for enterprise systems; the patterns you build now become the template for what comes next. Work closely with product, engineering, leadership, and customers directly. Given the size of the team, decisions move fast and your work is visible. What you'll bring to the team Solid experience building web applications and services with Node.js, TypeScript, and React, and comfort working across frontend and backend as needed. Experience integrating with third-party APIs, ideally ERPs (NetSuite, QuickBooks, Sage, Oracle Fusion, SAP) or other financial and accounting systems. Strong experience with complex, quirky third-party APIs more broadly (payments, banking, CRM) is also relevant if it involves careful data mapping and edge case handling. Excellent problem-solving skills: comfortable diagnosing issues with incomplete information, breaking down ambiguous problems into actionable steps, creativity in finding solutions, and building resilient systems, often around unreliable third-party endpoints. A generalist and self-starter mindset. You're energized by learning a new domain (accounting) and by owning a feature from idea to production, rather than staying in one layer of the stack. And you’re curious and show initiative, taking ownership beyond only what task is assigned to you. Extreme collaboration. You’ll work across small, cross-functional teams, which means knowledge-sharing, pairing up with other engineers, product managers, and designers, removing bottlenecks and helping the broader product team hit their goals. Experience running production systems (deploying, testing, monitoring, debugging) and building with reliability and observability in mind from the start. Comfort with ambiguity and a startup pace. Our roadmap shifts with what customers need, and you'll help shape it - not just execute it. Which also means you need to be organized to structure code, tasks and projects, prioritizing between quick wins and deeper engineering investments. How we work Everyone at Kinter operates by five values. Here's what they look like in this role specifically: Be Fearless: You'll work in parts of the stack nobody has fully figured out yet, whether that's an undocumented API quirk today or a new agent workflow six months from now. That means moving into the uncertainty instead of waiting for someone else to derisk it first Just Do It: We're a small team with a product that shipped a few months ago. A working feature you can iterate on beats a perfect plan that takes a quarter, whatever part of the product you're touching Sweat the Details: A misread chart of accounts, an off-by-one in a journal entry, or a subtle bug in an agent's output can misstate a customer's books. Precision matters everywhere in this product, not just in the integration layer Obsess Over Customers: You'll spend real time with customers' finance teams, understanding how their close actually works today, before you write a line of code. That habit doesn't change as you move from integrations into other parts of the product Tell It Like It Is: If an approach won't hold up, whether that's an integration assumption, a product decision, or a piece of scope you think is wrong, we want to hear that early and directly, not after it's live