KFC Europe

Drive execution of global brand narratives and major activations through strategic storytelling and creative tactics. | Bachelor's degree and 5+ years in Brand Marketing or related fields with strong communication and passion for cultural trends. | Who is Taco Bell?    Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.  We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.  About the Job:  The Associate Manager, Creative Brand Strategy is the heartbeat of the Global Brand Narrative team, playing a key role in bringing Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s awareness and perceptions, both in the United States and internationally. This role involves taking big, bold ideas, and translating them into actionable execution tactics across a variety of channels, ultimately connecting with our fans and driving the business forward. The ideal candidate is a strategic and creative thinker with a strong pulse on culture, who knows how to effectively communicate ideas tailored to their audience. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment. Key Responsibilities •    Drive the day-to-day success and campaign objectives of marquis tentpole activations, such as Live Más Live, navigating between agencies and cross-functional teams to bring creative ideas and tactical plans to life. •    Support the furthered development of evergreen brand strategies and initiatives, such as L.O.C.O.S. and Global Taco Exchange, helping to nurture programs that strengthen Taco Bell's brand presence. •    Contribute to the long-term development of future campaigns and brand initiatives by identifying emerging trends, cultural moments, and opportunities that keep the brand relevant and top of mind. •    Manage day-to-day campaign development, including timelines, briefs, approvals, and stakeholder communication to ensure seamless execution across initiatives. •    Assist in the brand planning process by tracking upcoming programs, maintaining calendars, and helping ensure initiatives support broader business and brand objectives. •    Monitor campaign performance and key brand metrics, synthesizing learnings and identifying opportunities to improve future work. •    Support the management of brand storytelling platforms and assets to help ensure consistent and cohesive brand expression across touchpoints. •    Champion creative excellence by staying connected to culture, consumer trends, and category dynamics, bringing fresh perspectives and ideas to the team. •    Build strong relationships across internal and external partners, proactively identifying ways to improve processes and drive effective collaboration. Is this you?  •    Bachelor's degree required •    5+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus) •    Demonstrated ability in driving the development and execution of large-scale integrated campaigns or brand initiatives  •    Strong verbal and written communication skills with the ability to effectively present ideas •    Passionate towards culture; including news, trends, and emerging consumer behaviors •    Highly organized, detail-oriented, and able to manage multiple projects and priorities in a fast-paced environment. •    Strong partnership and cross-functional collaboration skills •    Strategic, creative thinker, and effective storyteller •    Self-motivated, results-driven, strong influencing and prioritization abilities and intellectually curious  Work-Hard, Play-Hard:  •    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday •    Onsite childcare through Bright Horizons  •    Onsite dining center and game room (yes, there is a Taco Bell inside the building)  •    Onsite dry cleaning, laundry services, and carwash •    Onsite gym with fitness classes and personal trainer sessions  •    Up to 4 weeks of vacation per year plus holidays and time off for volunteering  •    Generous parental leave for all new parents and adoption assistance program  •    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting  •    Comprehensive medical & dental including prescription drug benefits and 100% preventive care  •    Discounts, free food, swag and… honestly, too many good benefits to name   [https://nam11.safelinks.protection.outlook.com/?url=https://jobs.tacobell.com/life/&data=05|02|Kaley.Costello@yum.com|8513f21155a740742a3208de83bbdc13|2ba9001dd7f943a3a0986a927ac715ca|0|0|639093040129382111|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=lVIHFtB6ZT2JmjjBQF1NFcnoHap4AF2URaRiloYnbUU=&reserved=0] Salary Range: ­­$109,400 to $128,600 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!  Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.  Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.   US Job Seekers/Employees - To view the "Know Your Rights" poster, click here [https://nam11.safelinks.protection.outlook.com/?url=https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal&data=05|02|Ben.Yuceer@yum.com|56d0ff3f2a2b4410542408de4e4e6d15|2ba9001dd7f943a3a0986a927ac715ca|0|0|639034296045143931|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=eJDPHwgxXw45ZpNf5rJxiNVZlTdGPZSOT1p7berVb74=&reserved=0]. You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here [https://nam11.safelinks.protection.outlook.com/?url=https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com/assets/build/doc/Employee+Privacy+Notice+(TB)+(20230701)_2024(11-13-2024)-Transcend-Links_Final.pdf&data=05|02|Ben.Yuceer@yum.com|56d0ff3f2a2b4410542408de4e4e6d15|2ba9001dd7f943a3a0986a927ac715ca|0|0|639034296045158772|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=Er5Z7pGgGtjTQiJE+X6Kib/uxHAFfNSnHVZhMz7VwSU=&reserved=0].

Lead marketing partnerships and execute brand and commercial strategies across Central American markets. | Over 5 years experience in integrated marketing or media roles with POE strategy and agency management, plus Spanish proficiency. | Who is Taco Bell? Taco Bell (TB) Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos, burritos and quesadillas, among other crave-able choices like the Crunchwrap Supreme and Nacho Fries.  In the US, Taco Bell and its more than 250 franchisees proudly serve more than 46 million customers each week through over 7,000 restaurants, as well as through mobile, desktop and delivery ordering platforms.   Internationally (outside of the US), Taco Bell has over 1,100 restaurants, with a bold goal to sit at 3,000 restaurants by the end of 2025. The brand’s steady growth and strong business model have earned it the #1 position on Entrepreneur’s “Franchise 500 list” two years running and has been named “Most Innovative Company” by Fast Company and AdAge “Marketer of the Year.” As part of Yum, alongside our sister brands – KFC, Pizza Hut and The Habit Burger Grill – we are famous for career growth and development, as well as constantly pushing innovation and inspiration in the QSR sector. Much of Taco Bell’s everlasting appeal with its fans and legendary connection in lifestyle culture are rooted in first-ever, buzzy marketing campaigns, like selling out “The Bell Hotel”— the first-ever QSR-themed resort hotel—in less than two minutes; the brand continues to push the boundaries of becoming a “Category of One” with young, diverse audiences. We encourage our fans to “Live Mas” and connect with them through sports, gaming and new music via our Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program.   About the Job Step into a high-impact role at the center of Taco Bell’s growth across Central America—where bold brand thinking meets hands-on market execution. This is an opportunity to influence performance across some of the region’s most dynamic markets while directly shaping how Taco Bell shows up across culture, media, and guest experiences. The Brand + Comms Manager for Latin America & the Caribbean (LA&C) – Central America is responsible for supporting Taco Bell franchisees and their marketing teams across Central America, ensuring strong execution of the brand, calendar, and commercial strategy within each market. This role serves as the primary marketing partner for Guatemala, Costa Rica, El Salvador, and Panama, helping markets plan proactively, execute effectively, and build stronger local marketing capability over time. In addition to market leadership responsibilities, this role will act as a regional subject matter expert in Paid, Owned, and Earned (POE) communications strategy to help elevate how Taco Bell shows up across media, social, and culture throughout Latin America & the Caribbean. The ideal candidate is equal parts: •    Brand builder •    Operator •    Coach •    System thinker At its core, this role is about delivering impact today while shaping the future of how marketing works across the region. This role reports to the LA&C Marketing Director. The Day-to-Day •    Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar •    Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness •    Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement •    Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management •    Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy •    Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate •    Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes •    Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets Is This You? •    5+ years in integrated marketing or media roles, preferably across multiple markets. •    Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned. •    Experience managing cross-functional and cross-market teams. •    Proven record of leading agency partnerships and delivering efficiency improvements. •    Strategic thinker with hands-on capability to review creative and media execution. •    Fluency in Spanish is a plus Why Taco Bell? •    We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with Más! •    We are about more than just building restaurants—we connect with our fans through their passions including sports, gaming, and music •    We know that employees want a company they can live and grow with; they crave a unique culture that fosters creativity and encourages pursuit of passion, and they look for opportunities to take risks, develop skills and learn in ways that fit their lifestyle •    We foster a culture of authenticity and believe all people can make a difference Work-Hard, Play-Hard:  •    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday •    Onsite childcare through Bright Horizons  •    Onsite dining center and game room (yes, there is a Taco Bell inside the building)  •    Onsite dry cleaning, laundry services, and carwash •    Onsite gym with fitness classes and personal trainer sessions  •    Up to 4 weeks of vacation per year plus holidays and time off for volunteering  •    Generous parental leave for all new parents and adoption assistance program  •    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting  •    Comprehensive medical & dental including prescription drug benefits and 100% preventive care  •    Discounts, free food, swag and… honestly, too many good benefits to name   [https://nam11.safelinks.protection.outlook.com/?url=https://jobs.tacobell.com/life/&data=05|02|Kaley.Costello@yum.com|8513f21155a740742a3208de83bbdc13|2ba9001dd7f943a3a0986a927ac715ca|0|0|639093040129382111|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=lVIHFtB6ZT2JmjjBQF1NFcnoHap4AF2URaRiloYnbUU=&reserved=0] Salary Range: ­­$137,900 to $152,000 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!  Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.  Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.   US Job Seekers/Employees - To view the "Know Your Rights" poster, click here [https://nam11.safelinks.protection.outlook.com/?url=https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal&data=05|02|Ben.Yuceer@yum.com|56d0ff3f2a2b4410542408de4e4e6d15|2ba9001dd7f943a3a0986a927ac715ca|0|0|639034296045143931|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=eJDPHwgxXw45ZpNf5rJxiNVZlTdGPZSOT1p7berVb74=&reserved=0]. You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here [https://nam11.safelinks.protection.outlook.com/?url=https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com/assets/build/doc/Employee+Privacy+Notice+(TB)+(20230701)_2024(11-13-2024)-Transcend-Links_Final.pdf&data=05|02|Ben.Yuceer@yum.com|56d0ff3f2a2b4410542408de4e4e6d15|2ba9001dd7f943a3a0986a927ac715ca|0|0|639034296045158772|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ==|0|||&sdata=Er5Z7pGgGtjTQiJE+X6Kib/uxHAFfNSnHVZhMz7VwSU=&reserved=0].