Keysight Technologies, Inc.

The candidate has experience in strategic market analysis and sports marketing analytics but no direct marketing campaign execution or technology stack management. | The candidate has no demonstrated experience or education in marketing, marketing automation platforms, or campaign execution required by the job. | Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. About Us: DES Marketing is a forward-thinking organization dedicated to leveraging technology to drive marketing success. We value innovation, efficiency, and data-driven decision-making. Join our team and be part of a company that is shaping the future of marketing technology. About the Role We are seeking a highly skilled and motivated GTM Specialist to drive the execution of demand generation campaigns for our Software businesses. This role is responsible for executing and optimizing marketing initiatives designed by the campaign strategy team, ensuring seamless multi-channel execution, data-driven performance tracking, and pipeline impact. Responsibilities Campaign Execution & Implementation • Deploy and optimize multi-channel marketing campaigns across email, paid media, content syndication and webinars. • Manage marketing automation platforms (HubSpot) to execute targeted nurture programs and campaigns. • Implement automated workflows to accelerate lead-to-customer conversion. • Own the communication calendar and coordinate localized and vertical-specific campaigns across regions and industries. Cross-Functional Collaboration • Work closely with the campaign strategy and Product Marketing teams to turn high-level GTM plans into tactical, measurable campaigns. • Partner with Sales and SDR teams to ensure seamless lead handoff and effective follow-up processes. Performance Monitoring & Optimization • Track key marketing metrics, including MQLs, SQLs, CAC, pipeline contribution, and ARR impact. • Use A/B testing and conversion rate optimization (CRO) to improve campaign effectiveness. • Analyze data from Google Analytics, Salesforce, and BI tools to refine campaign performance. Marketing Operations & Enablement • * Maintain and optimize campaign workflows, segmentation, and attribution models • Ensure data hygiene and alignment across CRM, ABM platforms, and analytics tools. • Support the creation of sales enablement content to enhance lead nurturing and pipeline acceleration. Qualifications • Bachelor's degree in Marketing, Information Technology, or a related field. • Proven experience in managing marketing technology stacks and tools. • Strong understanding of marketing processes and workflow automation. • Proficiency in data analysis and reporting. • Knowledge of regulatory compliance and data governance. • Excellent communication and training skills. • Experience with database management and data quality practices is a plus Platform proficiency • HubSpot Marketing Hub • Salesforce Sales Cloud • Reporting tools including PowerBI, Tableau • BigMarker, Demandbase Nice to have • Hands-on expertise in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce). • Experience in developing and optimizing email campaigns and webinars • Strong understanding of SaaS customer journeys, including free trials, PLG (product-led growth), and conversion funnels. Qualifications: • Bachelor's degree in Marketing, Information Technology, or a related field. • Proven experience in managing marketing technology stacks and tools. • Strong understanding of marketing processes and workflow automation. • Proficiency in data analysis and reporting. • Knowledge of regulatory compliance and data governance. • Excellent communication and training skills. • Experience with database management and data quality practices is a plus Platform proficiency • HubSpot Marketing Hub • Salesforce Sales Cloud • Reporting tools including PowerBI, Tableau • BigMarker, Demandbase Nice to have • Hands-on expertise in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce). • Experience in developing and optimizing email campaigns and webinars • Strong understanding of SaaS customer journeys, including free trials, PLG (product-led growth), and conversion funnels. Education:UNAVAILABLEEmployment Type: UNAVAILABLE

Support and grow service sales for Keysight’s hardware and software products by managing customer relationships, assisting in account strategies, and supporting sales processes. | Bachelor’s degree in EE, CE, Business or equivalent, internship or project experience in sales or technical environments preferred, willingness to travel up to 50%. | Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities Responsibilities: The Entry-Level Services Account Manager will be trained in proven sales methodologies to support and grow service sales for Keysight’s hardware and software products across a wide range of customer roles—from technicians to executives. Responsibilities include: • Supporting the sale of new service agreements, renewals, and upgrades to existing service contracts. • Building and maintaining customer relationships, learning to influence long-term strategic direction, and becoming a trusted advisor. • Assisting in the development and execution of account strategies to uncover services business growth opportunities. • Learning to navigate complex selling processes and supporting customers through the sales journey. • Understanding customer requirements on both business and technical levels to help ensure comprehensive service coverage. • Contributing to account plans and gaining deep knowledge of the Keysight Services portfolio to help build a strong funnel of annuity business. • Collaborating with account managers, service delivery partners, and executive staff to ensure customer value and success. Key Competencies: Sales Capabilities: • Emerging executive presence with the ability to participate in Customer Business Reviews and coordinate with internal teams. • Ability to develop and maintain positive relationships with customers at various levels. • Willingness to learn how to articulate and demonstrate Keysight’s value propositions. • Commitment to learning disciplined execution of services and renewal sales processes, including funnel management. • Ability to assess customer business initiatives and identify potential service opportunities. • Problem-solving skills for a variety of challenges with guidance from senior team members. • Ability to support complex sales funnels and contribute to business plans that accelerate growth. • Goal-driven with strong interpersonal skills and the ability to collaborate across teams. • Key Attributes: • Strong communication and organizational skills. • Proactive mindset with the ability to work independently in a remote setting. • Goal-oriented with a sense of urgency. • Ability to multitask effectively. • Passion for customer satisfaction. • Positive attitude with sound judgment and resourcefulness. Qualifications Job Qualifications: • Bachelor’s degree in Electrical Engineering (EE), Computer Engineering (CE), Business, or equivalent. • Internship or project experience in sales, customer service, or technical environments preferred. • Strong interest in working with strategic accounts and learning complex sales engagements. • Willingness to travel up to 50% of the time. Careers Privacy Statement***Keysight is an Equal Opportunity Employer.*** Most offers will be between the minimum and the midpoint of the Salary Range listed below depending on the location. MIN $105,780.00 - MAX $207,640.00 Note: For other locations, pay ranges will vary by region US Employees may be eligible for the following benefits: • Medical, dental and vision • Health Savings Account • Health Care and Dependent Care Flexible Spending Accounts • Life, Accident, Disability insurance • Business Travel Accident and Business Travel Health • 401(k) Plan • Flexible Time Off, Paid Holidays • Paid Family Leave • Discounts, Perks • Tuition Reimbursement • Adoption Assistance • ESPP (Employee Stock Purchase Plan) Qualifications: Job Qualifications: • Bachelor’s degree in Electrical Engineering (EE), Computer Engineering (CE), Business, or equivalent. • Internship or project experience in sales, customer service, or technical environments preferred. • Strong interest in working with strategic accounts and learning complex sales engagements. • Willingness to travel up to 50% of the time. Careers Privacy Statement***Keysight is an Equal Opportunity Employer.*** Most offers will be between the minimum and the midpoint of the Salary Range listed below depending on the location. MIN $105,780.00 - MAX $207,640.00 Note: For other locations, pay ranges will vary by region US Employees may be eligible for the following benefits: • Medical, dental and vision • Health Savings Account • Health Care and Dependent Care Flexible Spending Accounts • Life, Accident, Disability insurance • Business Travel Accident and Business Travel Health • 401(k) Plan • Flexible Time Off, Paid Holidays • Paid Family Leave • Discounts, Perks • Tuition Reimbursement • Adoption Assistance • ESPP (Employee Stock Purchase Plan) Education:UNAVAILABLEEmployment Type: UNAVAILABLE