JOHNSON HEALTH TECH TRADING INC

Develop and manage content strategy and production for a fitness app, optimize content for engagement and SEO, analyze performance data, and collaborate cross-functionally to enhance user experience. | Bachelor’s degree with 4+ years in digital content management, preferably in health/fitness, strong content strategy and optimization skills, experience with CMS and analytics tools, excellent communication, and passion for wellness. | Description Position Overview: We are seeking an accomplished Digital Content Manager to enhance and evolve Johnson’s JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment as well so off product exercise routines. Under the direction of the Sr. Director of Electrical Engineering, the Digital Content Manager will use a blend of creative, strategic, and analytical skills to manage the content within JRNY’s fitness application, driving user engagement, acquisition, and retention. Responsibilities: Content Strategy & Curation: · Develop and implement a comprehensive content strategy aligned with the app's overall goals and target audience. · Curate and manage diverse content types: strength and cardio workouts, training programs, plans, videos, Explore the World routes, etc. · Collaborate with fitness experts, trainers, and other subject matter experts to create new content, ensure content accuracy and relevance. · Oversee content production, including writing, editing, and sourcing visual assets. Content Optimization & Delivery: · Optimize content for search engine visibility (SEO) within the app and on external platforms. · Implement personalization tactics to deliver relevant content based on user preferences and progress. · Manage the content calendar and ensure timely publication of new content and updates. Performance Analysis & Improvement: · Analyze app usage data and content performance metrics (engagement, retention, conversion, etc.). · Leverage data insights to refine content strategy and optimize for better engagement and user satisfaction. · Conduct A/B testing on content elements (headlines, visuals, formats) to identify optimal approaches. Cross-functional Collaboration & Leadership: · Partner with marketing, product, and design teams to ensure content consistency and alignment with brand guidelines and campaigns. · Collaborate with engineering teams to enhance the content management system and other tools within the app. · Stay up to date with industry trends, competitor activities, and new technologies in digital fitness and content marketing. Requirements Education: · Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. Experience: · Minimum of 4 years of experience in digital content management or a similar role, ideally in the health, wellness, or fitness industry. · Strong understanding of content strategy, content optimization techniques, and performance analysis. · Excellent written and verbal communication skills. · Experience with content management systems (CMS), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks. · Knowledge of mobile user experience principles and user behavior within app-based experiences. · Passion for health, fitness, and helping people achieve their wellness goals. · Ability to work effectively in a fast-paced environment and manage multiple projects Benefits: We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include: · Health & Dental Insurance · Company paid Life Insurance · 401(k) · Paid Time Off benefits · Product discounts · Wellness programs EOE/M/W/Vet/Disability#ZR