InMarket

Lead GTM marketing strategy and commercialization for Audience business, driving positioning, demand alignment, and cross-functional execution to support revenue growth. | 6–10 years in product or GTM marketing, experience in SaaS/ad tech/martech, strong storytelling and positioning skills, and ability to partner with sales and business leaders. | Job Title: Manager, GTM Marketing - Audiences Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. • Source: Wordstream US Google Display Benchmarks for Mobile Media About The Role We are seeking a Manager, GTM Marketing to lead go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories. What You Will Do Own GTM Marketing Strategy for Audiences • Develop and execute the GTM plan aligned to Audience revenue goals • Clarify positioning and value proposition across key ICPs • Support packaging and differentiation in a crowded market • Ensure message consistency across sales, content, and campaigns • You are responsible for how the Audience business is positioned and understood. Partner with Business and Sales Leadership • Align with Audience business leadership on strategic priorities • Identify growth opportunities across verticals and segments • Collaborate with Sales leadership to refine messaging and target accounts • Surface field feedback to inform future strategy • Marketing must be embedded in business decision-making. Lead Commercialization & Enablement Alignment • Manage launch execution for Audience updates and offerings • Partner with Enablement to drive training and certification • Ensure sales materials and playbooks reflect priority narratives • Monitor adoption and adjust as needed • Commercialization must be structured and measurable. Drive Demand & Pipeline Alignment • Align demand programs to Audience priorities • Partner with Demand Generation to increase qualified pipeline • Monitor performance metrics and optimize campaigns • Support account-based marketing initiatives for priority segments Coordinate Cross-Functional Execution • Partner with: • Content & Partner Marketing • Brand & Communications • Demand Generation • Sales Marketing • Sales Enablement • Marketing Operations • Ensure Audience priorities are reflected in shared marketing resources • Strong cross-functional leadership is essential. What Success Looks Like (First 12 Months) • Clear and differentiated positioning in-market • Structured, consistent launch execution across initiatives • Measurable pipeline growth tied to priority offerings • Strong alignment and trust with the GM and Sales leadership • Increased pipeline contribution from Audience programs • Marketing viewed as a direct growth partner for the business Your Experience and Expertise: • 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing • Experience marketing data, SaaS, ad tech, or martech solutions • Strong storytelling and positioning capabilities • Ability to translate technical capabilities into business value • Experience partnering with Sales and business-line leaders • Data-driven and performance-oriented Core Competencies • Business-first mindset with marketing expertise • Highly accountable and outcome-oriented • Decisive and comfortable operating with speed • Strong collaborator who can align diverse stakeholders • Data-driven with a bias toward action Benefits Summary • Competitive salary, stock options, flexible vacation • Medical, dental and Flexible Spending Account (FSA) • Company Matched 401(k) • Unlimited PTO (within reason) • Talented co-workers and management • Agile Development Program (For continued learning/professional development) • Paid Parental Leave For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000 -$150,000. • Title and compensation are flexible and will be commensurate with experience. Exceptional candidates with broader strategic experience may be considered at a higher level. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive. InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Analyze consumer behavior data using SQL and statistical tools to generate actionable insights and communicate findings to clients and internal teams. | Bachelor's degree in a quantitative field, expert SQL skills, experience with databases like MySQL or Redshift, strong data analysis and communication skills. | Job Title: Data Insights Analyst Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. • Source: Wordstream US Google Display Benchmarks for Mobile Media About the role The Data Insights Analyst will have direct access to the world's most advanced 1st and 3rd party data sets. They will use statistical tools and direct SQL queries to mine anonymous consumer behavior data to understand who, how, and why people make purchase decisions. They will create actionable insights for our Fortune 500 clients, public reports, and financial partners. Keen creative and intelligence skills are required to find game changing insights in big data and weave the fact-based persuasive story together in a way non-data junky business people can digest and take action on. Your daily impact as a Data Insights Analyst • Partner with Marketing, Client Strategy, Sales, AdOps and Campaign Insights Managers to deliver client and market insights • Construct useful frameworks and analyze visit data, purchase history demographics and more to learn strategic insights • Interpret data and translate complex concepts to external-facing stories in a clear and concise manner • Build new insights from idea generation through development and production • Determine patterns and trends that can be communicated externally • Provide custom analysis and data visualization builds for internal and external stakeholders as needed • Collaborate with Data Science, Product and Tech to deliver novel solutions for large, open-ended requests • Set the bar for unique, actionable and insightful data Your experience and expertise • Bachelor's degree preferably in Statistics or related quantitative field (e.g. Computer Science, Economics, Mathematics, Physics, STEM, etc.) • Advanced proficiency in Excel • SQL expert • Experience with databases such as MySQL, Redshift, PostgreSql, BigQuery • Ability to answer business questions from our vast existing data sets • Strong data analysis, communication and presentation skills Benefits Summary • Competitive salary, stock options, flexible vacation • Medical, dental and Flexible Spending Account (FSA) • Company Matched 401(k) • Unlimited PTO (within reason) • Talented co-workers and management • Agile Development Program (For continued learning/professional development) • Paid Paternity & Maternity Leave For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $80,000 -$90,000. This role is also eligible for an 8% bonus based on achievement of company goals. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs. InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Drive sales growth by building relationships with agencies, trading desks, and brands to expand market presence and educate senior marketers on programmatic data and self-serve offerings. | 5+ years sales or programmatic execution experience with strong relationships in programmatic agencies and advertising data providers. | Job Title: Sales Director - Programmatic Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. • Source: Wordstream US Google Display Benchmarks for Mobile Media About you InMarket is seeking a talented, and motivated, Sales Director. You will work on our go-to-market in the programmatic advertising ecosystem. Working to build roads with agencies, trading desks, & direct brands you will be tasked with expanding our presence in the market and educating senior marketers on the value in our data and self-serve offerings. Your experience and Expertise • 5 + years in sales or programmatic execution • Experience working in a fast-paced environment • Strong relationships with programmatic agencies, DSPs and other Advertising Data Providers (i.e. OMD, IPG, Trade Desk, Oracle, Lotame, LiveRamp, Adobe Audience Maker, Salesforce.com DMP, Amobee, Centro, etc.) Nice to Have’s • Previous experience in data, programmatic, DSPs, SSPs, or DMPs • Experience selling into programmatic campaigns • Strong advertising and sales experience • Audience and/or data sales experience a plus • Strong listener and proven ability to translate client needs to product solutions Benefits Summary • Competitive salary, stock options, flexible vacation • Medical, dental and Flexible Spending Account (FSA) • Company Matched 401(k) • Unlimited PTO (Within reason) • Talented co-workers and management • Agile Development Program (For continued learning/professional development) • Paid Paternity & Maternity Leave For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington, and Massachusetts, the Targeted Base Salary Range for this role is $125,412 - $175,000 . Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs. Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/