Human Capital HR Solutions

Lead e-commerce strategy, manage digital marketing campaigns, optimize website and content, and analyze performance data to drive online sales. | Requires proficiency in SEO, SEM, social media advertising, website management with coding knowledge, content creation, and strong analytical skills. | Overview We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales initiatives. The ideal candidate will possess a deep understanding of digital marketing strategies and e-commerce platforms, with a proven track record of driving traffic, increasing conversion rates, and enhancing the overall customer experience. This role requires a blend of analytical skills and creative thinking to optimize our online presence and maximize revenue. Responsibilities • Develop and implement comprehensive e-commerce strategies to drive traffic and sales across multiple channels. • Utilize SEO tools for keyword research, optimization, and content creation to improve organic search rankings. • Manage and optimize Google Ads campaigns, including SEM and performance marketing initiatives. • Oversee social media marketing efforts, including Facebook Advertising and content management across platforms. • Collaborate with the graphic design team to create visually appealing content using Adobe Creative Suite and Adobe Photoshop. • Maintain the e-commerce website using WordPress, ensuring it is user-friendly, up-to-date, and optimized for conversions. • Analyze website performance using Google Analytics to identify trends, track KPIs, and inform strategic decisions. • Implement email marketing campaigns to engage customers and drive repeat business. • Utilize marketing automation tools to streamline processes and enhance customer engagement. • Work closely with cross-functional teams to ensure alignment on product offerings, promotions, and inventory management. Skills • Proficiency in SEO techniques and tools for effective keyword research and optimization. • Strong understanding of conversion optimization strategies to enhance user experience. • Experience with social media management and advertising, particularly on platforms like Facebook. • Familiarity with Google Ads, Google AdWords, SEM, and analytics tools for performance tracking. • Knowledge of HTML, CSS, JavaScript, SQL for website management and troubleshooting. • Excellent copywriting skills for crafting compelling product descriptions and marketing content. • Experience in digital marketing strategies including B2B marketing approaches. • Ability to manage content creation processes within content management systems (CMS). • Strong analytical skills to interpret data insights for informed decision-making. Join our team as we continue to innovate in the e-commerce space! Job Type: Full-time Pay: $300.00 - $500.00 per month Work Location: Remote