Huckleberry Labs

Lead and optimize the entire growth marketing funnel, including user acquisition, activation, and retention, while managing cross-functional teams and aligning strategies. | Over 10 years of growth marketing experience in consumer subscription industries, with proven leadership, data analytics expertise, and full-funnel mastery. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of-which is why we're growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel-from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design). The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC. Areas of Responsibility Holistic Growth Strategy - Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth. - Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. Cross-Functional Growth Pod Integration - Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap. - Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics. - Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts). Channel Strategy & Execution Oversight - Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio. - Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume. - ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads. - Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels. - Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion. Requirements • Experience: 10+ years of progressive experience in Growth in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports • Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel-demonstrating expertise in driving efficient acquisition, purchase conversion, and retention • Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential • Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team $150,000 - $200,000 a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Lead and optimize the entire growth marketing funnel, including acquisition, activation, and retention, while managing cross-functional teams. | Over 10 years of growth marketing experience in consumer subscription industries, with proven leadership in managing senior teams and expertise in full-funnel optimization and analytics. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design). The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC. Areas of Responsibility Holistic Growth Strategy - Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth. - Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. Cross-Functional Growth Pod Integration - Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap. - Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics. - Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts). Channel Strategy & Execution Oversight - Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio. - Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume. - ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads. - Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels. - Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion. \n Requirements Experience: 10+ years of progressive experience in Growth in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving efficient acquisition, purchase conversion, and retention Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team \n $150,000 - $200,000 a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead growth initiatives across mobile apps and website by defining roadmaps, driving experimentation, and scaling successful growth opportunities. | 7+ years in growth product management with strong analytical skills, experience in mobile/subscription businesses, A/B testing expertise, and ability to lead cross-functional teams. | About Huckleberry Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family. We combine Data, AI, and Behavioural Science to build products that help over 4 million families. The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”. We are rapidly growing and building new products to enable every family to thrive. About The Role As a Principal Growth Product Manager, you’ll own the strategy and execution of growth initiatives across Huckleberry’s mobile apps and website. You’ll work cross-functionally with Research, Design, Engineering, Data, and Marketing to unlock key levers that accelerate user acquisition, engagement, retention, and monetization. You will deeply understand user segments and needs, and work with teams to launch both short term and long term growth initiatives that help Huckleberry scale its business and deliver on its vision and mission. Areas of Responsibility • Own the Growth Roadmap: Define and lead a roadmap of initiatives focused on improving activation, engagement, and monetization metrics across web and app platforms • Drive Experimentation: Rapidly ideate, build, and run A/B tests to improve conversion rates, retention, and revenue. Partner closely with analytics to size opportunities and measure impact • Champion Customer Value: Balance growth goals with user-centric product development to ensure that improvements in KPIs reflect genuine value delivered to families • Scale Successful Bets: Identify high-potential opportunities across the customer journey to use rapid experimentation to scale the most impactful initiatives to maximize business outcomes • Tell the Growth Story: Regularly report on growth KPIs, test outcomes, and roadmap progress to stakeholders and company leadership • Systematize Growth: Help build a scalable growth engine by establishing best practices, instrumentation frameworks, and a culture of continuous experimentation • Think Beyond the Product: Pursue creative growth opportunities outside of the core product experience such as partnerships, campaigns, or entirely new go-to-market initiatives to establish new growth opportunities from the ground up Requirements • 7+ years of growth product management experience with experience in mobile and/or subscription-based businesses • Strong analytical and quantitative skills with the ability to use data and metrics to understand user needs to influence product roadmaps, plans, and execution • Track record of delivering measurable results through A/B testing, conversion rate optimization, and iterative product improvements • Experience empowering and motivating a cross-functional team to deliver high-quality, delightful experiences across both web and app • Creative, outside-the-box thinking with deep analytical rigor to uncover new growth opportunities and optimize existing product experiences • Strong oral and written communication across both technical and non-technical audiences • Experience in direct user testing, A/B and multivariate testing, and data analysis • You thrive in a startup or other high-ambiguity environment • Prior experience with user behavior-oriented or habit-forming apps is a plus Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX. Additional benefits include: • Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match