Huckleberry Labs

The Senior Growth Business Analyst will lead growth analytics and shape growth priorities through data-driven insights. This role involves analyzing user journeys and developing metrics to measure acquisition, conversion, and monetization. | Candidates should have over 5 years of experience in analytics roles, with strong SQL skills and familiarity with tools like Amplitude and AppsFlyer. The ability to translate complex data into actionable insights and a solid understanding of experimentation design are essential. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the Role As a Senior Growth Business Analyst at Huckleberry, you will be a key driver in shaping the strategy of our new revenue initiatives through advanced analytics and insight. You will serve as the dedicated analytics lead for Growth, collaborating closely with Product, Marketing, Engineering, and Design to uncover opportunities, size their potential, and guide the team toward initiatives that accelerate acquisition, conversion, and monetization. Your focus will span the full early user journey. You will analyze how families discover Huckleberry across marketing channels, attribution sources, and platforms, and how they move through our web and app funnels, onboarding experiences, upsell flows, and purchase paths. By connecting these touchpoints, you will build a holistic view of the levers that drive new revenue growth. In this role, you will go beyond analyzing data by transforming insights into stories and recommendations that help the business focus on initiatives with the greatest impact. You will bring structure to how success is measured, ensure growth bets are grounded in evidence, and provide the clarity needed for smarter prioritization. You will also play a pivotal role in strengthening analytics maturity across the company. By building trusted dashboards, establishing clear KPIs, and empowering stakeholders to leverage Amplitude and self-service tools, you will enable a stronger data-driven culture and help Huckleberry scale its impact on families. \n Areas of Responsibility Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app. Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined. Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance. Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions. Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests. Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze. Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action. Requirements 5+ years of experience in business analytics, product analytics, or growth analytics roles, ideally within consumer apps, subscription, or e-commerce businesses Strong expertise in SQL (BigQuery preferred) with the ability to independently query, transform, and analyze large datasets Hands-on experience with analytics tools such as Amplitude and data visualization platforms such as Tableau, Looker, or Data Studio Proven experience with marketing attribution and lifecycle platforms such as AppsFlyer and Braze, and the ability to connect data across these sources to create a comprehensive view of the user journey Demonstrated ability to translate complex data into clear narratives, actionable recommendations, and strategic insights that influence business priorities Experience analyzing full-funnel growth performance, including acquisition channels, web and app conversion, onboarding flows, upsells, and purchase behavior Strong understanding of experimentation design, A/B testing methodologies, and statistical interpretation Proven track record of building dashboards and KPI frameworks that enable both leadership visibility and team self-service Excellent communication skills with the confidence to present insights and influence cross-functional partners including Product, Marketing, Engineering, and Design Ability to thrive in a fast-paced, high-growth environment with evolving priorities \n $105,000 - $150,000 a year Additional benefits include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead and optimize the full growth marketing funnel including user acquisition, activation, retention, and manage director-level marketing teams to drive scalable growth. | 10+ years in growth or performance marketing in consumer subscription industry with 4+ years senior leadership managing director-level reports, expertise in data analytics, attribution, and startup experience. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design). The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC. Areas of Responsibility Holistic Growth Strategy • Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth. • Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. Cross-Functional Growth Pod Integration • Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap. • Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics. • Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts). Channel Strategy & Execution Oversight • Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio. • Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). • Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume. • ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads. • Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels. • Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion. Requirements • Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports • Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention • Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential • Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team • In-depth understanding of creative strategy as it relates to performance marketing • Paid User Acquisition mastery

Lead and optimize the full growth marketing funnel, manage director-level reports, and collaborate cross-functionally to drive efficient user acquisition, activation, and retention. | 10+ years in growth or performance marketing with 4+ years senior leadership managing directors, expertise in full funnel marketing, data analytics, startup experience, and paid user acquisition mastery. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design). The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC. Areas of Responsibility Holistic Growth Strategy - Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth. - Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. Cross-Functional Growth Pod Integration - Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap. - Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics. - Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts). Channel Strategy & Execution Oversight - Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio. - Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume. - ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads. - Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels. - Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion. Requirements • Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports • Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention • Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential • Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team • In-depth understanding of creative strategy as it relates to performance marketing • Paid User Acquisition mastery Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead and optimize the full growth marketing funnel including user acquisition, activation, and retention while managing director-level reports and collaborating cross-functionally. | 10+ years in growth or performance marketing with 4+ years in senior leadership managing directors, strong analytical skills, startup experience, and expertise in full-funnel marketing. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design). The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC. Areas of Responsibility Holistic Growth Strategy - Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth. - Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. Cross-Functional Growth Pod Integration - Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap. - Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics. - Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts). Channel Strategy & Execution Oversight - Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio. - Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume. - ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads. - Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels. - Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion. \n Requirements Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team In-depth understanding of creative strategy as it relates to performance marketing Paid User Acquisition mastery \n $150,000 - $200,000 a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead and own end-to-end new product design, ensuring solutions align with user needs and business goals. Collaborate closely with cross-functional partners to define problems, prototype ideas, and deliver high-quality experiences that ship to users. | 7+ years of product design experience with a strong focus on mobile app design is required. Candidates should demonstrate a deep understanding of user-centered design principles and the ability to use data and user feedback to inform design decisions. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the Role We’re looking for a Principal Product Designer to build the next generation of Huckleberry’s mobile product offerings. As a Principal Product Designer, you’ll lead and own design cycles that turn user insight into exceptional, intuitive experiences that delight and empower our users. Our ethos is to create delightful, beautifully simple, and easy-to-use products. If our mission and our approach resonate with you, this could be your next adventure. \n Areas of Responsibility Lead and own end-to-end new product design, ensuring solutions align with user needs and business goals Create brand new products and experiences that solve user needs in creative, delightful, and innovative ways by deeply understanding user behaviors, motivations, and pain points, and advocating for user-centered design decisions Collaborate closely with cross-functional partners to define problems, prototype ideas, and deliver high-quality experiences that ship to users. Leverage data and insights to inform design decisions, validate concepts, and measure impact. Maintain a high standard of craft through thoughtful use of design tools, such as Figma or Sketch, and a design process that showcases clear reasoning and user-centric decision-making. Drive innovation by staying curious and informed about evolving design trends, technologies, and best practices, sharing learnings to elevate the team’s collective expertise. Requirements 7+ years of product design experience, with a strong focus on mobile app design Track record of creating new products or experiences in emerging or undefined spaces Deep understanding of user-centered design principles, usability, and accessibility Demonstrated ability to use data and user feedback to inform, validate, and refine design decisions Strong collaboration skills, with experience partnering closely with engineers, product managers, and researchers to deliver impactful user experiences. Strong curiosity about new design trends, emerging technologies, and best-in-class experiences Strategic mindset with the ability to connect design solutions to business goals and metrics A portfolio that clearly demonstrates design thinking, decision-making process, and measurable impact on product outcomes \n $140,000 - $180,000 a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead growth analytics and reporting to drive new revenue initiatives by analyzing user acquisition, conversion, and monetization across web and app platforms. | 5+ years in business or product analytics with strong SQL and marketing attribution experience, ability to build dashboards, and excellent communication skills. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the Role As a Senior Business Analyst at Huckleberry, you will be a key driver in shaping the strategy of our new revenue initiatives through advanced analytics and insight. You will serve as the dedicated analytics lead for Growth, collaborating closely with Product, Marketing, Engineering, and Design to uncover opportunities, size their potential, and guide the team toward initiatives that accelerate acquisition, conversion, and monetization. Your focus will span the full early user journey. You will analyze how families discover Huckleberry across marketing channels, attribution sources, and platforms, and how they move through our web and app funnels, onboarding experiences, upsell flows, and purchase paths. By connecting these touchpoints, you will build a holistic view of the levers that drive new revenue growth. In this role, you will go beyond analyzing data by transforming insights into stories and recommendations that help the business focus on initiatives with the greatest impact. You will bring structure to how success is measured, ensure growth bets are grounded in evidence, and provide the clarity needed for smarter prioritization. You will also play a pivotal role in strengthening analytics maturity across the company. By building trusted dashboards, establishing clear KPIs, and empowering stakeholders to leverage Amplitude and self-service tools, you will enable a stronger data-driven culture and help Huckleberry scale its impact on families. \n Areas of Responsibility Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app. Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined. Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance. Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions. Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests. Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze. Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action. Requirements 5+ years of experience in business analytics, product analytics, or growth analytics roles, ideally within consumer apps, subscription, or e-commerce businesses Strong expertise in SQL (BigQuery preferred) with the ability to independently query, transform, and analyze large datasets Hands-on experience with analytics tools such as Amplitude and data visualization platforms such as Tableau, Looker, or Data Studio Proven experience with marketing attribution and lifecycle platforms such as AppsFlyer and Braze, and the ability to connect data across these sources to create a comprehensive view of the user journey Demonstrated ability to translate complex data into clear narratives, actionable recommendations, and strategic insights that influence business priorities Experience analyzing full-funnel growth performance, including acquisition channels, web and app conversion, onboarding flows, upsells, and purchase behavior Strong understanding of experimentation design, A/B testing methodologies, and statistical interpretation Proven track record of building dashboards and KPI frameworks that enable both leadership visibility and team self-service Excellent communication skills with the confidence to present insights and influence cross-functional partners including Product, Marketing, Engineering, and Design Ability to thrive in a fast-paced, high-growth environment with evolving priorities \n $105,000 - $135,000 a year Additional benefits include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead brand storytelling and integrated campaigns to engage parents, collaborate cross-functionally, analyze marketing performance, manage partnerships and PR, and shape brand strategy. | 5+ years in brand marketing with proven ability to craft creative brand stories, execute integrated plans, measure brand results, communicate clearly, and use marketing analytics tools. | About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We’re looking for a Brand Marketing Manager who embraces being both hands-on executor and big-picture thinker. You’ll tell powerful brand stories, obsess the details to launch integrated campaigns, and reach parents across the full consumer journey, while also helping us shape the future of Huckleberry’s brand as we grow. If you strive to push brand marketing forward, understand how to reach parents in meaningful ways, and want to play a key role in scaling a mission-driven startup to support all families, this could be your next adventure. \n Areas of Responsibility Grow the brand: Spearhead meaningful brand storytelling, rooted in insight, that meets parents on their journey and powers acquisition, engagement, and retention. Lead cross-functional projects: Collaborate closely with teams within marketing and across the company to launch fully aligned initiatives with clear timelines, deliverables, and measurable results. Learn and adapt through analytics: Monitor and analyze performance metrics, translate insights into action, and continuously test new ideas to refine future marketing plans. Influence brand marketing strategy: Stay informed of industry shifts, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant. Manage partnership and PR efforts: Drive awareness, credibility, and growth from identifying collaborative opportunities to executing initiatives. Shape the future: Grow into a leader who contributes to the brand’s identity, positioning, and long-term vision and strategy. Requirements 5+ years of experience in a brand marketing role Master at crafting creative brand and product stories that can cut through noise with emotion and clarity Experience leading impactful integrated brand plans from ideation to execution, with no detail left unturned Proven track record of measuring and driving critical brand and business results across the entire consumer journey Clear communicator and team-first collaborator who thrives in a cross-functional, fast-paced environment Sharp, strategic thinker who can translate data into insights into actionable marketing plans Proficiency with tools for marketing analytics, brand tracking, and consumer insights \n $100,000 - $140,000 a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match \n Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.

Lead growth initiatives across mobile apps and website by defining roadmaps, driving experimentation, and scaling successful growth opportunities. | 7+ years in growth product management with strong analytical skills, experience in mobile/subscription businesses, A/B testing expertise, and ability to lead cross-functional teams. | About Huckleberry Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family. We combine Data, AI, and Behavioural Science to build products that help over 4 million families. The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”. We are rapidly growing and building new products to enable every family to thrive. About The Role As a Principal Growth Product Manager, you’ll own the strategy and execution of growth initiatives across Huckleberry’s mobile apps and website. You’ll work cross-functionally with Research, Design, Engineering, Data, and Marketing to unlock key levers that accelerate user acquisition, engagement, retention, and monetization. You will deeply understand user segments and needs, and work with teams to launch both short term and long term growth initiatives that help Huckleberry scale its business and deliver on its vision and mission. Areas of Responsibility • Own the Growth Roadmap: Define and lead a roadmap of initiatives focused on improving activation, engagement, and monetization metrics across web and app platforms • Drive Experimentation: Rapidly ideate, build, and run A/B tests to improve conversion rates, retention, and revenue. Partner closely with analytics to size opportunities and measure impact • Champion Customer Value: Balance growth goals with user-centric product development to ensure that improvements in KPIs reflect genuine value delivered to families • Scale Successful Bets: Identify high-potential opportunities across the customer journey to use rapid experimentation to scale the most impactful initiatives to maximize business outcomes • Tell the Growth Story: Regularly report on growth KPIs, test outcomes, and roadmap progress to stakeholders and company leadership • Systematize Growth: Help build a scalable growth engine by establishing best practices, instrumentation frameworks, and a culture of continuous experimentation • Think Beyond the Product: Pursue creative growth opportunities outside of the core product experience such as partnerships, campaigns, or entirely new go-to-market initiatives to establish new growth opportunities from the ground up Requirements • 7+ years of growth product management experience with experience in mobile and/or subscription-based businesses • Strong analytical and quantitative skills with the ability to use data and metrics to understand user needs to influence product roadmaps, plans, and execution • Track record of delivering measurable results through A/B testing, conversion rate optimization, and iterative product improvements • Experience empowering and motivating a cross-functional team to deliver high-quality, delightful experiences across both web and app • Creative, outside-the-box thinking with deep analytical rigor to uncover new growth opportunities and optimize existing product experiences • Strong oral and written communication across both technical and non-technical audiences • Experience in direct user testing, A/B and multivariate testing, and data analysis • You thrive in a startup or other high-ambiguity environment • Prior experience with user behavior-oriented or habit-forming apps is a plus Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX. Additional benefits include: • Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match