HG Insights

Leading consumer insights and innovation strategies to develop new products and enhance brand positioning. | Extensive experience in market research, consumer insights, and product development, with leadership in strategic planning and global research. | Job title: Senior Marketing Manager, Digital Performance Location: US or Pune India Reports to: Senior Director, Brand and Communications HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. We’re seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to lead our SEO, AI-EO, and digital content strategy. This role is ideal for a hands-on, technically adept B2B tech digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate combines data-driven organic, paid and AI search expertise with strong content development skills to improve visibility, traffic, and conversion across digital channels. The role reports to the Senior Director of Brand and Communications. Responsibilities: Work with marketing leadership to develop and set the digital marketing strategic direction. Enhance own the execution and ongoing optimization of B2B SEO, AI-EO, and related programs to accelerate ranking, AI citation, organic traffic, and conversions. Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability. Justify, document, and improve digital marketing tools and platform use, and related workflows. Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering. Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements. Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement. Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities. Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion. Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness. Before You Apply - Role Clarification: This is a specialized, operational role requiring recent and significant focus, experience, and expertise in B2B SEO/GEO. We appreciate broader growth marketing and digital demand experience, but please do not apply unless you currently are solely responsible for and directly executing an organization’s or agency’s SEO/GEO program. This role is not for those who possess limited B2B marketing experience or predominantly manage SEO as part of an overall demand generation program. Requirements: 5-8 years of B2B digital marketing experience with deep expertise and success in AI-GEO and SEO strategy, analysis, and execution - AND at least 3 years of recent agency experience focused solely on SEO program management and operation. Bachelor’s degree in marketing or communications and a current digital marketing certification. Proficiency and technical acumen with organic search, GEO search, and PPC management tools (e.g. GA4, GSC, SEMrush, Ahrefs, Profound, and SearchAtlas). Competency in strategy, page optimization, and conversion, analytics, reporting, and managing digital agencies - demonstrated AI tool use. Exceptional organization, communication, analytical, writing, editing and content development skills. What we can offer you: Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development. A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement. HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.

Lead global HR strategy, organizational design, and employee experience initiatives to support company growth. | Requires 10+ years of HR experience, global or regional HR responsibilities, and proficiency with HR systems and legal compliance. | About the Role At HG Insights, we believe our people are our greatest strength. As the Director / Sr. Director of HR (Head of People), you’ll serve as a strategic partner to our executive team and a trusted advisor to leaders and employees across regions. You’ll lead the design and execution of a global people strategy that reflects our company values —ensuring our culture scales with our growth. This role blends strategy and execution: partnering at the leadership table while driving the operational rigor that keeps our people's practices consistent, compliant, and connected worldwide. This is a strategic and hands-on individual contributor position that plays a pivotal role in shaping the People function’s foundation and influence across the company. Key Responsibilities Strategic Leadership & Business Partnership Partner directly with the Executive team and senior leadership to align people strategy with business priorities, ensuring that talent, structure, and culture enable growth and performance. Serve as an executive advisor on all matters related to organizational design, leadership development, and workforce planning. Bring forward data-driven insights on engagement, retention, and performance to guide executive decision-making. Partner with the leadership team to shape company-wide communications, cultural initiatives, and change management efforts. Employee Experience & Organizational Design Lead initiatives that enhance engagement, belonging, and overall organizational effectiveness across global teams. Build scalable HR programs—including structure design, policy frameworks, and employee engagement initiatives—that foster consistency while honoring local cultures. Maintain a close pulse on organizational health, surfacing timely recommendations that strengthen leadership effectiveness and employee well-being. Performance & Leadership Development Oversee the global performance management process, ensuring clear goal alignment, feedback loops, and accountability. Design and execute leadership development initiatives that build capability, confidence, and culture among people managers. Coach senior leaders and managers to navigate complex people's challenges with empathy and effectiveness. Employee Relations & Policy Governance Serve as the senior point of contact for high-impact employee relations matters, ensuring balanced, transparent, and compliant resolutions. Lead investigations and sensitive matters with professionalism, confidentiality, and cultural awareness. Maintain a deep understanding of labor and employment laws across India, North America, and EMEA to guide risk management and policy development. Global People Operations & Analytics Lead the evolution of global HR policies and processes with an eye toward scalability, compliance, and operational excellence. Partner with Legal, Finance, and Operations to ensure consistency across onboarding, compensation, transfers, and exits. Leverage data and analytics to assess organizational trends and present actionable insights to the leadership team. Advocate for the use of modern HR technologies—including AI-enabled tools—to improve the employee experience and operational efficiency. Qualifications 10+ years of progressive Human Resources experience, including global or regional HR responsibilities (experience supporting employees in India preferred) Demonstrated ability to design and execute HR programs that support scale and business agility Experience handling complex employee relations issues with a commitment to fairness, empathy, and legal compliance Strong interpersonal and communication skills, with the ability to build trust across diverse teams and cultures Comfortable working independently while collaborating cross-functionally with stakeholders at all levels Proficiency with HR systems and tools; experience with implementation and change management is a plus Have an understanding of and preference for AI technologies to enhance employee experience and capabilities throughout the organization A mindset that embraces innovation, continuous improvement, and cultural inclusivity MBA (in Human Resources or related field) preferred

Own the end-to-end execution of strategic partnerships, develop joint business plans, and enable revenue growth through co-marketing, co-selling, and partner enablement. | Requires 5-7 years in partner operations or channel programs in B2B SaaS/tech, with experience managing enterprise partnerships, executing co-selling programs, and familiarity with partnership tech stacks. | About the Role We're seeking an exceptional Partner Development Manager to captain the execution and operationalization of our partnerships program at HG Insights. This is a high-impact role where you'll be the engine that powers our strategic partnerships ecosystem—working alongside category leads to ensure our partnerships with Global Systems Integrators (GSIs), Consultancies, and Technology Platform partners are executing flawlessly and driving measurable business outcomes. As the Partner Development Manager, you'll be the critical execution layer that turns partnership strategy into reality. You'll ensure all the pieces are in place—co-marketing campaigns, enablement programs, sales plays, cross-functional coordination—so that category leads can drive revenue and our partners can successfully deliver value to customers. Think of yourself as the operator who builds the machine and keeps it humming, enabling others to win. This role is perfect for a self-starter who loves getting hands-on, thrives in cross-functional collaboration, and gets energized by being the "make it happen" person who turns potential into results. What You'll Do Partnership Execution & Operationalization Own the end-to-end execution of our partnerships with GSIs, Consultancies, and Technology Platform partners Translate partnership strategies into actionable plans, ensuring we're operationalizing these relationships effectively Build and implement scalable partnership processes, systems, and technologies that enable growth Serve as the primary point of contact for partners, ensuring seamless communication and rapid issue resolution Create and maintain comprehensive relationship maps across partner organizations Revenue Enablement & Growth Support Support account/category leads in driving direct partner account revenue by ensuring all partnership execution elements are firing on all cylinders Enable revenue growth through strategic co-marketing, co-selling enablement, and partner success initiatives that drive consumption and expansion Ensure partners are successfully leveraging HG Insights within their technology platforms (driving additional usage) or consulting engagements (increasing scope and value) Create the operational foundation that empowers category leads to close deals by removing friction and ensuring partners are ready to sell Drive sourced and influenced revenue by connecting partners with our direct sales team and orchestrating collaboration on overlapping accounts Develop and execute joint business plans with category leads that outline clear growth strategies and mutual success metrics Build compelling sales plays, enablement materials, and processes that make it easy for category leads and sales teams to win with partners Conduct quarterly business reviews with partners to assess performance, celebrate wins, identify expansion opportunities, and course-correct as needed Maintain a healthy partnership pipeline and track leading indicators that predict revenue success Co-Selling & Sales Enablement Identify and develop co-selling opportunities with overlapping accounts Connect our sales teams with partners to create powerful synergistic relationships applied to deals Build sales plays and enablement materials that make it easy for both partner and HG Insights teams to sell together Orchestrate resources across teams (sales, technical, marketing) to execute on partner opportunities Participate in RFPs and develop compelling proposals that showcase joint value Co-Marketing & Joint GTM Execute co-marketing initiatives including joint webinars, industry events, case studies, and thought leadership Develop and implement strategic marketing campaigns with partners to amplify reach and generate pipeline Create custom sales materials, presentations, and success stories that demonstrate joint value Coordinate partner participation in industry conferences and speaking opportunities Partner Enablement & Education Conduct partner enablement sessions ensuring partners are fully trained on HG Insights products, value propositions, and use cases Provide ongoing technical and GTM training to partner teams Educate internal teams on partner capabilities, GTM strategies, and how to effectively engage with each partner Develop certification programs and training materials for partners Ensure partners have the tools, resources, and knowledge to successfully position and sell HG Insights solutions Cross-Functional Collaboration Work in lockstep with category leads to align on priorities, strategies, and execution plans Collaborate with Sales, Product, Marketing, Customer Success, and Operations teams to drive partnership success Ensure cross-functional operations are working smoothly across teams Align partnership initiatives to company goals across revenue, retention, and product development Serve as an internal evangelist for the partnerships program, building excitement and buy-in across the organization Program Management & Metrics Implement partnership technologies and systems to track performance, execution quality, and enable scalability Monitor and report on key performance metrics including partner engagement, enablement completion, co-selling activity, pipeline development, and revenue impact Track leading indicators of partnership health: partner training completion, joint marketing activities, co-selling opportunities created, and partner satisfaction Analyze partnership data to identify trends, execution gaps, and opportunities for improvement Establish governance mechanisms and regular check-ins to ensure smooth cross-functional operations Make data-driven recommendations to optimize partnership program execution and effectiveness Provide category leads with insights and reporting that help them maximize partner-driven revenue What We're Looking For Required Experience 5-7 years of proven experience in partner operations, partner enablement, partner development, or channel programs in the B2B SaaS/technology industry Demonstrated track record of building and executing partnership programs that enabled significant revenue growth Experience managing end-to-end partner relationship execution including onboarding, enablement, program management, and success measurement Proven success operationalizing partnerships with GSIs (e.g., Bain, BCG, EY, Deloitte) and/or major Technology Platform partners in the space Experience executing co-selling programs and enablement that drove sourced/influenced revenue through partners Background supporting complex sales processes in matrixed environments with enterprise software or data solutions Track record of being the "execution engine" that enables account managers, sales teams, or category leads to succeed with partners Technical & Industry Knowledge Deep understanding of sales processes, pipeline management, and revenue operations in the tech industry Familiarity with data, analytics, and intelligence solutions or similar complex B2B offerings Experience with partnership technology stacks and CRM systems (Salesforce, Crossbeam, partner portals, etc.) Understanding of cloud technologies, SaaS business models, and modern GTM strategies Knowledge of partnership economics including deal structures, incentives, and mutual value creation Skills & Competencies Highly Organized: Exceptional project management skills with ability to juggle multiple partners, initiatives, and deadlines simultaneously Data-Driven: Strong analytical capabilities with ability to translate data into insights and actionable strategies Strategic & Tactical: Can think big picture while rolling up sleeves to execute on details Relationship Builder: Ability to build trusted advisor relationships with C-level executives and practitioners alike Excellent Communicator: Outstanding written and verbal communication skills; comfortable presenting to senior audiences Resourceful & Scrappy: Self-starter who finds creative solutions and doesn't wait to be told what to do Collaborative: Thrives working cross-functionally and building consensus across diverse teams Initiative Taker: Proactive approach to identifying problems and implementing solutions Adaptable: Comfortable in fast-paced, rapidly changing environments Desired Qualifications Experience building partnership programs from early stage through scale Background working with data/intelligence platforms or similar complex solutions Proven track record of developing world-class partner enablement programs Experience with consultative selling and value-based selling methodologies Understanding of partner profitability models and customer lifetime value Previous experience in a startup or high-growth environment Knowledge of partner ecosystem trends including nearbound strategies and ecosystem-led growth HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.

Define and implement a data roadmap focusing on AI-driven insights to enhance customer ROI and collaborate across teams to align product strategies. | Extensive experience in data, AI/ML, or analytics platforms, with a strong technical fluency and proven success in leading data-first product portfolios. | About HG Insights HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers. The Opportunity We’re hiring a Principal Product Manager - Data Product to define and implement HG’s rolling 12 month data roadmap focusing on building the world’s leading Revenue Growth Intelligence Fabric. At HG, data is at the foundation of everything we do and is critical to driving positive customer outcomes. This leader will drive how HG transforms raw global data combined with customer first party and additional third party sources into predictive, explainable, and revenue-generating intelligence. The role requires both deep data-science and AI product fluency and practical understanding of how data drives sales and marketing performance in the B2B tech ecosystem. You will: Define and implement the rolling 12 month data roadmap, central to HG’s product offerings, focused on an AI first strategy for data acquisition and data quality, evolving insights to meet customer needs, and improvements to customer delivery endpoints such as data feeds and API/MCP. Be a champion of HG customers to ensure HG’s datasets and insights directly enable and drive ROI for B2B technology use cases such as account prioritization, pipeline acceleration, and territory optimization. Work with the Office of the CTO on the implementation of vetted AI-driven product opportunities (e.g., automated tech-stack detection, buying-stage prediction, intent topic extraction). Work with the HG executive team on roadmap definition, progress updates, and alignment to the overall company strategy. Collaborate with HG Marketing and Customer Success teams to articulate the value of data and AI-driven insights in sales-enablement contexts. Stay ahead of emerging AI/ML trends and generative-AI techniques, assessing their commercial relevance for HG’s data offerings. Represent HG externally as a thought leader in data intelligence and applied AI for B2B technology markets. What You’ll Bring 10+ years of product-management experience in data, AI/ML, or analytics platforms. Demonstrated success leading data-first product portfolios from vision through scaled delivery. Experience collaborating with or within companies like ZoomInfo, 6sense, Demandbase, or similar RevTech leaders. Strong technical fluency across data architecture, model lifecycle management, and cloud data platforms (AWS, GCP, Snowflake, Databricks). Understanding of machine-learning fundamentals (model evaluation, feature selection, supervised / unsupervised learning, LLM integration). Familiarity with GTM and revenue-intelligence ecosystems—how B2B data drives lead scoring, segmentation, and predictive sales motion. Exceptional communication skills, capable of bridging executives, data scientists, and commercial teams. Bachelor’s degree in Computer Science, Engineering, or Data Science (advanced degree preferred).

Managing technical operations, supporting product launches, and improving workflows within SaaS environments. | Extensive experience in operations, technical support, and product management, with foundational technical skills; lacks specific partnership or GTM platform experience. | Technology Partnerships Account Lead Location: Remote (preference for SF Bay Area or New York City Metro) About HG Insights HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers. The Opportunity We're seeking an experienced partnerships professional to drive revenue growth across our technology partner ecosystem. As our Technology Partnerships Account Lead, you'll manage a portfolio of high-value GTM technology platforms, scaling existing partnerships and landing new strategic accounts to unlock our revenue growth intelligence in innovative applications. You'll step into a strong foundation—proven integrations, established use cases, and a dedicated GTM team generating leads—and accelerate it into a multi-million dollar revenue segment. This is a high-impact IC role with significant ownership and the infrastructure to help you succeed at scale. What You'll Own Partnership Revenue Management Own and deliver substantial revenue target across technology partnership portfolio Manage high-volume pipeline with disciplined forecasting, tracking, and reporting Drive retention, expansion, and upsell across existing partner accounts Land new technology platform partnerships that extend market reach and unlock new use cases Account Growth & Execution Existing Partners: Scale committed revenue and adoption from current successful integrations New Partnerships: Identify and close bookings with GTM technology platforms aligned with our strategic priorities Untapped Opportunities: Activate and restructure dormant integrations, reseller relationships, and legacy contracts Execute partnership fundamentals: regular cadence calls, QBRs, account planning, renewal & expansion management Develop co-sell strategies and joint GTM initiatives in collaboration with Partner Development Manager Strategic Partnership Development Build executive relationships and sponsorship at C-level within partner organizations Identify creative ways to drive mutual value: joint events, co-marketing, GTM coordination Partner with Product team to communicate market feedback and partnership opportunities Provide strategic input to leadership on partnership trends, priorities, and opportunities Structure partnership agreements, pricing models, and commercial terms that drive mutual success Operational Excellence Maintain rigorous pipeline hygiene and accurate revenue forecasting Navigate complex, multi-stakeholder partnership dynamics across multiple concurrent accounts Drive initiatives forward in ambiguous situations with many moving parts Document best practices and repeatable motions as the partnership segment scales Travel regularly for partner meetings, industry conferences, and quarterly business reviews What You Bring Qualifications 5-7 years in partnerships, channel sales, or strategic account management 2-3+ years working within or selling to GTM technology platforms (sales engagement, CRM, data enrichment, ABM, sales intelligence, etc.) Proven track record managing high-volume pipelines and consistently hitting revenue targets Experience managing strategic accounts with complex stakeholder ecosystems Deep understanding of the GTM technology landscape and how platforms integrate and add value Experience structuring partnership agreements, pricing models, and commercial terms Core Competencies Revenue driver: Comfortable owning quota and driving measurable business outcomes High-volume execution: Exceptional organizational skills to manage multiple partnerships simultaneously Strategic thinker: Ability to identify creative partnership angles and growth opportunities Relationship builder: Strong ability to build trust and credibility with executive stakeholders Collaborative: Natural cross-functional partner with Product, Marketing, and internal GTM teams Self-starter: Thrives in ambiguity and takes initiative to solve problems and drive progress and making operational improvements Business acumen: Understands partnership economics, mutual value creation, and strategic alignment Comfortable with travel: Able to travel 25-40% for partner meetings, conferences, and QBRs Preferred Qualifications: Background in data, analytics, or intelligence platforms Experience with SaaS partnerships or technology alliances Track record scaling early-stage partnership programs Existing relationships within the GTM technology ecosystem Why This Role Matters Technology partnerships are one of HG Insights' fastest-growing revenue channel. As our Partnerships Account Lead, you'll have direct impact on company growth while working with cutting-edge GTM platforms. You'll have the autonomy of an entrepreneurial role with the support of established integrations, proven product-market fit, and a GTM team driving partner leads—giving you leverage to scale faster.