Grassroots Carbon

Develop and execute rancher-focused communication strategies, create content and collateral, support community engagement, and serve as a bridge between science and practice. | Minimum of 5 years in communications or stakeholder engagement, with ability to translate technical topics into accessible language, and comfort engaging with agricultural communities. | Grassroots Carbon Public Benefit LLC, is building the #1 grasslands soil carbon storage company. We are a fast-growing start-up and Soilworks Natural Capital portfolio company based in San Antonio, TX. Our rapidly expanding land steward network covers over 6 million acres of grasslands across the US, and we have built a foundation of scientific rigor, quality, and trust. Leading companies like Microsoft, Marathon Oil, HEB, Shopify, and Nestle have selected Grassroots Carbon to reach their carbon reduction goals. Grassroots Carbon offers ranchers additional revenue opportunities via our carbon credit program. We support farmers and ranchers to manage their land for healthy soils, which store more carbon and improve water quality and biodiversity. We are on a mission to convert millions of acres of degraded grazing lands into healthy, thriving grassland ecosystems that capture and store increased amounts of carbon. The Role: Grassroots Carbon is seeking a Director of Communications & Rancher Advocate to serve as the voice of regenerative ranching across our rancher community and the broader public. This role blends strategic communications, content creation, field-informed storytelling, and rancher support. You will translate complex soil/carbon and program details into practical, credible messaging that drives enrollment, retention, and pride of participation—while elevating rancher leadership in regenerative outcomes. You will collaborate across Growth, Marketing, Science/Soil, Partnerships, and Operations, acting as a subject matter expert (SME) communicator, a rancher-facing advocate, and a grant-support contributor to expand resources for participating land stewards. Reporting & Team Structure Reports to: Chief Growth Officer Works closely with: Senior Sales Leader, Inside Account Manager (IAM), Partnerships/Alliances, Rancher Success/Onboarding, Measurement/Science, Legal/Contracts, Marketing/Comms Key Responsibilities: 1) Rancher Advocacy & Community Communications Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization. Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources). Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation. Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events). 2) Content Creation and Collateral Development Produce high-quality content and collateral that accelerates understanding and adoption, including: One-pagers, FAQs, program explainers, pitch decks, case studies, and onboarding guides Field-ready handouts and partner toolkits Website content, blog posts, and email nurture sequences “Talk tracks” and scripts for sales, partners, and leadership Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions. 3) Marketing & Social Media Leadership Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable). Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts. Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.). 4) Subject Matter Expert Communications Operate as a “communications SME” bridging science and practice: Work with internal soil/carbon/science experts to ensure accuracy and credibility Create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes Support webinars, podcasts, speaking engagements, and conference presentations Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based. 5) Grant & Program Support for Ranchers Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition. Contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials. Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education). 6) Field Engagement & Events Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community. Support regional pods/Inside team with messaging, event materials, and partner enablement content. Gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements. Success Metrics (First 6–12 Months) Increased rancher engagement with communications (open/click rates, webinar attendance, event participation). Improved conversion and reduced cycle time attributable to clearer collateral and messaging. Increased production of high-quality rancher stories (case studies, videos, testimonials) and partner toolkits. Strong adoption of consistent messaging across sales, partnerships, and leadership talk tracks. Measurable support in grant submissions and/or rancher resource enablement. Required Qualifications 5+ years in communications, content marketing, stakeholder engagement, community building, or advocacy (agriculture/carbon sequestration preferred). Demonstrated ability to translate technical topics into clear, trusted, audience-specific language. Strong writing/editing skills across formats: long-form, short-form, social, scripts, decks, and collateral. Comfortable engaging ranchers and agricultural communities with humility and credibility. Ability to manage multiple projects and deadlines with strong operational discipline. Preferred Qualifications Background in ranching, livestock production, agronomy, NRCS/extension, ag communications, soil health, conservation, or carbon markets. Experience supporting grants, proposals, or coalition-based funding initiatives. Experience producing multimedia content (basic video, interviews, webinars, podcasts). Familiarity with regenerative practices (adaptive grazing, cover crops where relevant, soil health principles, outcome-based monitoring). Core Competencies Rancher empathy and cultural fluency Clear, practical communication and storytelling Editorial judgment and high standards Cross-functional collaboration and stakeholder alignment Comfort operating in ambiguity and building from scratch Ethical and accurate representation of outcomes and claims What This Role Is Not Not purely a social media manager: this is a field-informed communications leader with rancher advocacy at the center. Not purely a scientific role: you will partner with science and operations to ensure accuracy, but your core function is translation and trust-building. Health, dental, and vision insurance plans, including a flexible spending account option. Open Paid Time Off Policy 9 paid holidays per year as listed in our Company Handbook. Participation in our 401(k) savings plan Company-paid Life and AD&D coverage Educational materials and expenses About Soilworks Soilworks Natural Capital is on a mission to prove Regenerative grazing is the most profitable way to ranch. We are a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement. Our principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration. *No visa sponsorship is available for this position*

Develops and executes communication strategies to advocate for regenerative ranching, translating technical soil and carbon science into accessible content, and engaging rancher communities. | Requires 5+ years in communications or advocacy, with ability to translate technical topics into trusted, audience-specific language, and experience engaging agricultural communities. | Grassroots Carbon Public Benefit LLC, is building the #1 grasslands soil carbon storage company. We are a fast-growing start-up and Soilworks Natural Capital portfolio company based in San Antonio, TX. Our rapidly expanding land steward network covers over 6 million acres of grasslands across the US, and we have built a foundation of scientific rigor, quality, and trust. Leading companies like Microsoft, Marathon Oil, HEB, Shopify, and Nestle have selected Grassroots Carbon to reach their carbon reduction goals. Grassroots Carbon offers ranchers additional revenue opportunities via our carbon credit program. We support farmers and ranchers to manage their land for healthy soils, which store more carbon and improve water quality and biodiversity. We are on a mission to convert millions of acres of degraded grazing lands into healthy, thriving grassland ecosystems that capture and store increased amounts of carbon. The Role: Grassroots Carbon is seeking a Director of Communications & Rancher Advocate to serve as the voice of regenerative ranching across our rancher community and the broader public. This role blends strategic communications, content creation, field-informed storytelling, and rancher support. You will translate complex soil/carbon and program details into practical, credible messaging that drives enrollment, retention, and pride of participation—while elevating rancher leadership in regenerative outcomes. You will collaborate across Growth, Marketing, Science/Soil, Partnerships, and Operations, acting as a subject matter expert (SME) communicator, a rancher-facing advocate, and a grant-support contributor to expand resources for participating land stewards. Reporting & Team Structure • Reports to: Chief Growth Officer • Works closely with: Senior Sales Leader, Inside Account Manager (IAM), Partnerships/Alliances, Rancher Success/Onboarding, Measurement/Science, Legal/Contracts, Marketing/Comms Key Responsibilities: • 1) Rancher Advocacy & Community Communications • * Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization. • Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources). • Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation. • Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events). • 2) Content Creation and Collateral Development • * Produce high-quality content and collateral that accelerates understanding and adoption, including: • * One-pagers, FAQs, program explainers, pitch decks, case studies, and onboarding guides • Field-ready handouts and partner toolkits • Website content, blog posts, and email nurture sequences • “Talk tracks” and scripts for sales, partners, and leadership • Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions. • 3) Marketing & Social Media Leadership • * Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable). • Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts. • Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.). • 4) Subject Matter Expert Communications • * Operate as a “communications SME” bridging science and practice: • * Work with internal soil/carbon/science experts to ensure accuracy and credibility • Create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes • Support webinars, podcasts, speaking engagements, and conference presentations • Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based. • 5) Grant & Program Support for Ranchers • * Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition. • Contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials. • Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education). • 6) Field Engagement & Events • * Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community. • Support regional pods/Inside team with messaging, event materials, and partner enablement content. • Gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements. • Success Metrics (First 6–12 Months) • * Increased rancher engagement with communications (open/click rates, webinar attendance, event participation). • Improved conversion and reduced cycle time attributable to clearer collateral and messaging. • Increased production of high-quality rancher stories (case studies, videos, testimonials) and partner toolkits. • Strong adoption of consistent messaging across sales, partnerships, and leadership talk tracks. • Measurable support in grant submissions and/or rancher resource enablement. Requirements • Required Qualifications • * • 5+ years in communications, content marketing, stakeholder engagement, community building, or advocacy (agriculture/carbon sequestration preferred). • Demonstrated ability to translate technical topics into clear, trusted, audience-specific language. • Strong writing/editing skills across formats: long-form, short-form, social, scripts, decks, and collateral. • Comfortable engaging ranchers and agricultural communities with humility and credibility. • Ability to manage multiple projects and deadlines with strong operational discipline. • Preferred Qualifications • * • Background in ranching, livestock production, agronomy, NRCS/extension, ag communications, soil health, conservation, or carbon markets. • Experience supporting grants, proposals, or coalition-based funding initiatives. • Experience producing multimedia content (basic video, interviews, webinars, podcasts). • Familiarity with regenerative practices (adaptive grazing, cover crops where relevant, soil health principles, outcome-based monitoring). • Core Competencies • * • Rancher empathy and cultural fluency • Clear, practical communication and storytelling • Editorial judgment and high standards • Cross-functional collaboration and stakeholder alignment • Comfort operating in ambiguity and building from scratch • Ethical and accurate representation of outcomes and claims • What This Role Is Not • * • Not purely a social media manager: this is a field-informed communications leader with rancher advocacy at the center. • Not purely a scientific role: you will partner with science and operations to ensure accuracy, but your core function is translation and trust-building. Benefits • Health, dental, and vision insurance plans, including a flexible spending account option. • Open Paid Time Off Policy • 9 paid holidays per year as listed in our Company Handbook. • Participation in our 401(k) savings plan • Company-paid Life and AD&D coverage • Educational materials and expenses About Soilworks Soilworks Natural Capital is on a mission to prove Regenerative grazing is the most profitable way to ranch. We are a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement. Our principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration. • No visa sponsorship is available for this position*

Manage and accelerate rancher enrollment processes, coordinate cross-functional teams, and maintain CRM discipline to meet sales targets. | Requires 3+ years in quota-driven sales or customer success, proficiency with CRM, and strong communication skills; experience in agriculture or sustainability preferred but not mandatory. | Grassroots Carbon Public Benefit LLC, is building the #1 grasslands soil carbon storage company. We are a fast-growing start-up and Soilworks Natural Capital portfolio company based in San Antonio, TX. Our rapidly expanding land steward network covers over 6 million acres of grasslands across the US, and we have built a foundation of scientific rigor, quality, and trust. Leading companies like Microsoft, Marathon Oil, HEB, Shopify, and Nestle have selected Grassroots Carbon to reach their carbon reduction goals. Grassroots Carbon offers ranchers additional revenue opportunities via our carbon credit program. We support farmers and ranchers to manage their land for healthy soils, which store more carbon and improve water quality and biodiversity. We are on a mission to convert millions of acres of degraded grazing lands into healthy, thriving grassland ecosystems that capture and store increased amounts of carbon. The Role: The Inside Account Manager (IAM) is an office-based, quota-influencing and quota-carrying sales professional responsible for enrolling ranches under 1,000 acres and equity ranches into Grassroots Carbon’s program. The IAM works out of the San Antonio office and serves as a high-velocity enrollment and coordination hub—owning rapid follow-up, qualification, application progression, and contracting support to drive acres under signed contract. This role operates within the Rancher Sales Pod structure and is expected to maintain disciplined pipeline management in Salesforce and tight cross-functional coordination to ensure a high-quality, scalable rancher enrollment experience. Reporting & Team Structure • Reports to: Chief Growth Officer • Works closely with: Senior Sales Leader, Inside Account Manager (IAM), Communication & Rancher Advocate, Partnerships/Alliances, Rancher Success/Onboarding, Measurement/Science, Legal/Contracts, Marketing/Comms Primary Objectives • Deliver new acres under signed contract within assigned region • Build a repeatable, metric-driven territory engine that increases: • * Qualified rancher pipeline • Application submissions and eligibility progression • Contract velocity and close rates • Rancher experience and referral generation Key Responsibilities: • Primary Objectives • * Deliver acres under signed contract for the IAM segment (<1,000 acres + equity ranches) • Increase sales velocity and conversion by accelerating application eligibility contracting progression • Support Field RAMs and SSLs by removing friction, tightening next-step discipline, and improving data quality • Act as a liaison between corporate (in-house teams) and the field—ensuring internal teams have what they need and sales teams provide complete, decision-ready information • 1) Inbound Lead Response & Qualification (Small Acreage + Equity) • * Serve as the first-response owner for inbound requests and centrally routed leads within the IAM segment. • Conduct fast, structured qualification conversations (decision-maker, acreage, ranch profile, program fit, timeline, and next step). • Schedule and coordinate next steps (intro calls, verification kickoffs, contracting reviews), either owned by IAM or handed off to the appropriate Field RAM/SSL based on routing rules. • 2) Enrollment Ownership for <1,000-Acre Ranches and Equity Ranches • * Run a consultative enrollment process for smaller ranches and equity ranch opportunities, including: • * Education on program value, requirements, timelines, and rancher expectations • Application support and completion coaching • Eligibility progression coordination (as defined by stage criteria) • Contracting support and execution assistance • Ensure high-quality documentation and a clean handoff to Rancher Success/Onboarding post-signature. • 3) Field RAM & SSL Support (Deal Desk / Sales Enablement) • * Support Field RAMs and SSLs by managing the “inside” components of the sales motion, such as: • * Call preparation, follow-up sequencing, meeting scheduling, and recap distribution • Document collection and packaging for internal review (science/measurement, contracts, operations) • Coordinating internal stakeholder responses to unblock deals quickly • Maintain a “no dropped handoffs” standard—ensuring prospects always have an active next step. • 4) Corporate Liaison & Information Flow (In-House Field) • * Translate corporate requests into clear action items for the field (and vice versa). • Ensure required deal information is captured from sales teams in a timely, usable format (acreage details, property context, status updates, decision-maker confirmation, and timelines). • Surface recurring friction points (objections, process bottlenecks, data gaps) and propose workflow improvements to Sales Ops / leadership. • 5) CRM Discipline & Forecasting (Salesforce) • * Operate with exceptional Salesforce hygiene, ensuring opportunities are forecastable and execution-ready, including: • * Accurate stage progression • Complete activity logging • Clean account/contact data • Up-to-date next steps, close dates, and acreage projections • Provide weekly visibility into pipeline health for the IAM segment and supported Field territories (risks, blockers, and mitigation paths). • 6) Enrollment Clinics & Centralized Campaigns (Office-Based Activation) • * Partner with Marketing/Comms and the Communication & Rancher Advocate to run virtual and on-site enrollment clinics, webinars, and targeted outreach campaigns designed to accelerate applications, eligibility progression, and contracting. • Build repeatable scripts, call guides, and follow-up sequences for the IAM segment and for supporting Field conversion pushes. Requirements • Required Qualifications • * 3+ years of inside sales, account management, customer success, or sales support experience in a quota-driven environment • Demonstrated ability to manage pipeline activity and move opportunities through defined stages with urgency and accuracy • High proficiency with CRM systems (Salesforce strongly preferred) and comfort operating in a metric-driven cadence • Strong communication skills (phone, email, video) and high attention to detail in documentation • Preferred Qualifications • * Experience in agriculture, ranching, conservation, ag-tech, sustainability, or carbon markets • Experience supporting contracting workflows or coordinating cross-functional deal execution (legal/ops/science) • Comfort working with operational/process stakeholders and acting as a “hub” role • Core Competencies (What “Great” Looks Like) • * Rancher-first approach (credible, respectful of operations, clear communicator) • Pipeline rigor + speed (fast follow-up, tight stage discipline, predictable conversion) • Operational follow-through (no dropped balls; clean documentation; proactive stakeholder management) • Cross-functional coordination (gets answers quickly; unblocks deals; improves internal flow) • Performance Metrics (Typical IAM Scorecard) (Exact targets to be set by leadership.) • * Acres closed-won (signed contract) for IAM segment • Applications submitted and eligibility progression rate Stage velocity (application eligibility contracting • close) • Qualified opportunities created and/or accepted handoffs to Field RAMs • Pipeline coverage, forecast accuracy, and CRM compliance/data quality • SLA-style responsiveness: lead response time, next-step compliance, and stale-opportunity rate (IAM segment + supported Field segment) • Work Environment & Travel • * Primary location: San Antonio office (in-person collaboration with cross-functional teams). • Travel: Limited; occasional travel for key events, team offsites, or select enrollment activations as needed (not a field role). Benefits • Health, dental, and vision insurance plans, including a flexible spending account option. • Open Paid Time Off Policy • 9 paid holidays per year as listed in our Company Handbook. • Participation in our 401(k) savings plan • Company-paid Life and AD&D coverage • Educational materials and expenses About Soilworks Soilworks Natural Capital is on a mission to prove Regenerative grazing is the most profitable way to ranch. We are a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement. Our principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration. • No visa sponsorship is available for this position*