GPS Group Peer Support

Develop and execute a strategic visibility and enrollment plan for MASStrong, including thought leadership, media, conferences, and digital channels. | Senior marketing or communications leadership experience, healthcare or public sector background, strong narrative skills, conference/media experience, and CRM fluency. | ORGANIZATION & PROGRAM OVERVIEW GPS exists to help people from many different communities heal and face the challenges of their lives. At its core, GPS brings people together in structured, facilitated groups that honor lived experience and create space for real connection, honest reflection, and collective care when life gets hard. Our groups support people navigating recovery, grief, perinatal mental health, and the sustained pressure and burnout carried by healthcare workers. To learn more about what we do and what we care about, please visit grouppeersupport.org GPS is part of a larger shift in how behavioral health care is delivered. We are changing how people access support by making high-quality group care more available, more human, and easier to reach. By normalizing group-based support, we help reduce stigma, expand access, and offer a scalable way for communities and institutions to respond to the mental health crisis with connection, structure, and dignity. MASStrong is a Massachusetts-funded program offering free group-based peer support and facilitator training to healthcare organizations across the Commonwealth. It was built for this moment: addressing burnout, strain, and moral injury in a healthcare system under tremendous pressure, and making sure support is there for the people who care for everyone else. MASStrong is time-bound, statewide, and intentionally designed to be low-burden for participating organizations while high-impact for healthcare workers themselves, helping them stay grounded, connected, and able to keep showing up for patients, teams, and communities. THE OPPORTUNITY GPS is seeking a senior-level marketing, visibility, and thought leadership leader (fractional or consulting) to drive MASStrong program enrollment and ensure the program and GPS leadership remain visible, credible, and relevant in statewide and field-level conversations. GPS partners with specialized lobbyists for legislative strategy. This role focuses on public visibility, media, and thought leadership so MASStrong stays understood and top-of-mind across Massachusetts. The leader will work closely with the CEO to translate lived experience, program outcomes, and field insights into clear, strategic visibility. PRIMARY OBJECTIVES (NEXT 12 MONTHS) This role is accountable for building and running an integrated system that: • Fills MASStrong program seats across Massachusetts healthcare, behavioral health, and hospital settings • Sustains a strong public presence for MASStrong as a credible, statewide workforce support program • Positions the CEO as a recognized thought leader in group-based care, workforce wellbeing, and systems-level mental health solutions • Keeps MASStrong visible across conferences, media, and professional platforms • Supports long-term sustainability and renewal by maintaining public relevance and legitimacy • Creates clarity, consistency, and follow-through across outreach, media, and digital channels KEY AUDIENCES This role focuses on audiences that shape participation, perception, and legitimacy: Primary Enrollment Audiences: • Hospitals and health systems • Behavioral health organizations • Community health centers • Healthcare associations and unions Public & Field Audiences: • Healthcare and behavioral health leaders • Conference organizers and conveners • Journalists and media covering healthcare, labor, and mental health • Policy-adjacent audiences and public stakeholders following healthcare workforce issues • Professional and public audiences engaging with thought leadership and field dialogue SCOPE OF LEADERSHIP The marketing, visibility, and thought leadership leader owns strategy and coordination across the following integrated areas. This role is accountable for directing execution but is not expected to personally execute all tasks. A minimal execution pod will support this role and may include social and content execution, CRM and outreach operations, scheduling and follow-up, conference submissions, and light design or production support. This pod is expected to be lean, flexible, and directly managed by the marketing and visibility leader. • MASStrong Enrollment & Institutional Outreach Design and run a targeted Massachusetts enrollment strategy, including: • Clear articulation of the MASStrong offer and value proposition • Segmented outreach by organization type and region • Direct institutional outreach supported by marketing materials • Coordination with program scheduling and enrollment logistics • Ongoing tracking of outreach, conversations, and seats filled • CEO Thought Leadership Strategy • Develop and manage a sustained thought leadership approach for the CEO, including: • Core narratives and messaging themes • Conference and speaking strategy, including high-prestige stages and platforms • Op-eds, articles, and long-form content • Ghostwriting, editing, and content repurposing • Targeting and securing high-visibility thought leadership opportunities (for example, major industry keynotes, top-tier talks, and national platforms) • Guardrails that protect CEO time and energy • Conferences & Convenings Strategy Conferences are a primary channel for visibility and enrollment. This includes: • Identifying high-impact Massachusetts and regional conferences • Managing speaking submissions and panel opportunities • Coordinating conference presence before, during, and after events • Leveraging conferences to support enrollment, media, and visibility goals • Media Strategy & Earned Visibility • Ensure ongoing earned visibility through: • Media outreach and relationship-building • Pitching stories aligned with MASStrong and thought leadership themes • Targeting both Massachusetts and national outlets and platforms, including high-credibility earned placements • Preparing spokespeople and materials • Coordinating timing with program milestones and public moments • Social Media & Digital Presence Social and digital platforms are used strategically to amplify real-world work, including: • LinkedIn as a primary thought leadership and credibility channel • Content that amplifies conferences, media, partnerships, and enrollment • Consistent presence without trend-chasing or performative posting • Targeted and geolocated promotion within Massachusetts to reinforce visibility and awareness • CRM, Tracking & Learning Use CRM tools to: • Track institutional outreach and engagement • Monitor which visibility efforts lead to enrollment or inquiries • Support internal learning and reporting • Reduce reliance on ad hoc or last-minute outreach WHAT SUCCESS LOOKS LIKE Success in this role includes: • Strong and steady MASStrong enrollment across regions • A visible, coherent public narrative about MASStrong and group-based care • Regular speaking engagements and conference participation for the CEO, including high-prestige opportunities when appropriate • Ongoing media mentions and earned visibility, including high-credibility placements • Social channels that reinforce credibility and legitimacy • Reduced scramble to “get the word out” at the last minute • Clear documentation of what works for future cycles WHAT THIS ROLE IS NOT This role is not: • A lobbying or legislative affairs position • A social-media-only role • A generic PR retainer • A national brand campaign • A reactive communications function Depth, clarity, and credibility matter more than volume. IDEAL BACKGROUND The ideal candidate or firm brings: • Senior marketing or communications leadership experience • Experience in healthcare, public sector, or field-building contexts • Strong thought leadership and narrative development skills • Conference and earned media experience • Comfort working closely with executive leadership • CRM fluency and strategic use of data • Ability to prioritize and integrate multiple visibility channels ENGAGEMENT STRUCTURE Fractional or consulting engagement, approximately 20–25 hours per week during the first 60–90 days, with the option to adjust once enrollment and visibility systems are established. The initial phase will focus on MASStrong enrollment momentum, CEO thought leadership setup, and core visibility systems. We are hiring for senior leadership, not solo execution. We expect this person to either bring execution support or help us stand up a minimal execution pod they manage. Compensation is expected to fall within a senior fractional leadership range (approximately $150–$225/hour), depending on experience, scope, and execution support. WORKING STYLE GPS values clarity over noise, substance over spin, strategic restraint, and accountability. We are seeking a partner who can hold enrollment urgency and long-term visibility at the same time, with care for the people and communities this work serves.

Develop and execute a comprehensive visibility and enrollment strategy for the MASStrong program, including media, conferences, and thought leadership for the CEO. | Senior marketing or communications leadership experience, healthcare or public sector background, strong narrative and media skills, and CRM fluency. | ORGANIZATION & PROGRAM OVERVIEW GPS exists to help people from many different communities heal and face the challenges of their lives. At its core, GPS brings people together in structured, facilitated groups that honor lived experience and create space for real connection, honest reflection, and collective care when life gets hard. Our groups support people navigating recovery, grief, perinatal mental health, and the sustained pressure and burnout carried by healthcare workers. To learn more about what we do and what we care about, please visit grouppeersupport.org GPS is part of a larger shift in how behavioral health care is delivered. We are changing how people access support by making high-quality group care more available, more human, and easier to reach. By normalizing group-based support, we help reduce stigma, expand access, and offer a scalable way for communities and institutions to respond to the mental health crisis with connection, structure, and dignity. MASStrong is a Massachusetts-funded program offering free group-based peer support and facilitator training to healthcare organizations across the Commonwealth. It was built for this moment: addressing burnout, strain, and moral injury in a healthcare system under tremendous pressure, and making sure support is there for the people who care for everyone else. MASStrong is time-bound, statewide, and intentionally designed to be low-burden for participating organizations while high-impact for healthcare workers themselves, helping them stay grounded, connected, and able to keep showing up for patients, teams, and communities. THE OPPORTUNITY GPS is seeking a senior-level marketing, visibility, and thought leadership leader (fractional or consulting) to drive MASStrong program enrollment and ensure the program and GPS leadership remain visible, credible, and relevant in statewide and field-level conversations. GPS partners with specialized lobbyists for legislative strategy. This role focuses on public visibility, media, and thought leadership so MASStrong stays understood and top-of-mind across Massachusetts. The leader will work closely with the CEO to translate lived experience, program outcomes, and field insights into clear, strategic visibility. PRIMARY OBJECTIVES (NEXT 12 MONTHS) This role is accountable for building and running an integrated system that: Fills MASStrong program seats across Massachusetts healthcare, behavioral health, and hospital settings Sustains a strong public presence for MASStrong as a credible, statewide workforce support program Positions the CEO as a recognized thought leader in group-based care, workforce wellbeing, and systems-level mental health solutions Keeps MASStrong visible across conferences, media, and professional platforms Supports long-term sustainability and renewal by maintaining public relevance and legitimacy Creates clarity, consistency, and follow-through across outreach, media, and digital channels KEY AUDIENCES This role focuses on audiences that shape participation, perception, and legitimacy: Primary Enrollment Audiences: Hospitals and health systems Behavioral health organizations Community health centers Healthcare associations and unions Public & Field Audiences: Healthcare and behavioral health leaders Conference organizers and conveners Journalists and media covering healthcare, labor, and mental health Policy-adjacent audiences and public stakeholders following healthcare workforce issues Professional and public audiences engaging with thought leadership and field dialogue SCOPE OF LEADERSHIP The marketing, visibility, and thought leadership leader owns strategy and coordination across the following integrated areas. This role is accountable for directing execution but is not expected to personally execute all tasks. A minimal execution pod will support this role and may include social and content execution, CRM and outreach operations, scheduling and follow-up, conference submissions, and light design or production support. This pod is expected to be lean, flexible, and directly managed by the marketing and visibility leader. MASStrong Enrollment & Institutional Outreach Design and run a targeted Massachusetts enrollment strategy, including: Clear articulation of the MASStrong offer and value proposition Segmented outreach by organization type and region Direct institutional outreach supported by marketing materials Coordination with program scheduling and enrollment logistics Ongoing tracking of outreach, conversations, and seats filled CEO Thought Leadership Strategy Develop and manage a sustained thought leadership approach for the CEO, including: Core narratives and messaging themes Conference and speaking strategy, including high-prestige stages and platforms Op-eds, articles, and long-form content Ghostwriting, editing, and content repurposing Targeting and securing high-visibility thought leadership opportunities (for example, major industry keynotes, top-tier talks, and national platforms) Guardrails that protect CEO time and energy Conferences & Convenings Strategy Conferences are a primary channel for visibility and enrollment. This includes: Identifying high-impact Massachusetts and regional conferences Managing speaking submissions and panel opportunities Coordinating conference presence before, during, and after events Leveraging conferences to support enrollment, media, and visibility goals Media Strategy & Earned Visibility Ensure ongoing earned visibility through: Media outreach and relationship-building Pitching stories aligned with MASStrong and thought leadership themes Targeting both Massachusetts and national outlets and platforms, including high-credibility earned placements Preparing spokespeople and materials Coordinating timing with program milestones and public moments Social Media & Digital Presence Social and digital platforms are used strategically to amplify real-world work, including: LinkedIn as a primary thought leadership and credibility channel Content that amplifies conferences, media, partnerships, and enrollment Consistent presence without trend-chasing or performative posting Targeted and geolocated promotion within Massachusetts to reinforce visibility and awareness CRM, Tracking & Learning Use CRM tools to: Track institutional outreach and engagement Monitor which visibility efforts lead to enrollment or inquiries Support internal learning and reporting Reduce reliance on ad hoc or last-minute outreach WHAT SUCCESS LOOKS LIKE Success in this role includes: Strong and steady MASStrong enrollment across regions A visible, coherent public narrative about MASStrong and group-based care Regular speaking engagements and conference participation for the CEO, including high-prestige opportunities when appropriate Ongoing media mentions and earned visibility, including high-credibility placements Social channels that reinforce credibility and legitimacy Reduced scramble to “get the word out” at the last minute Clear documentation of what works for future cycles WHAT THIS ROLE IS NOT This role is not: A lobbying or legislative affairs position A social-media-only role A generic PR retainer A national brand campaign A reactive communications function Depth, clarity, and credibility matter more than volume. IDEAL BACKGROUND The ideal candidate or firm brings: Senior marketing or communications leadership experience Experience in healthcare, public sector, or field-building contexts Strong thought leadership and narrative development skills Conference and earned media experience Comfort working closely with executive leadership CRM fluency and strategic use of data Ability to prioritize and integrate multiple visibility channels ENGAGEMENT STRUCTURE Fractional or consulting engagement, approximately 20–25 hours per week during the first 60–90 days, with the option to adjust once enrollment and visibility systems are established. The initial phase will focus on MASStrong enrollment momentum, CEO thought leadership setup, and core visibility systems. We are hiring for senior leadership, not solo execution. We expect this person to either bring execution support or help us stand up a minimal execution pod they manage. Compensation is expected to fall within a senior fractional leadership range (approximately $150–$225/hour), depending on experience, scope, and execution support. WORKING STYLE GPS values clarity over noise, substance over spin, strategic restraint, and accountability. We are seeking a partner who can hold enrollment urgency and long-term visibility at the same time, with care for the people and communities this work serves.

Manage stakeholder contacts and CRM, coordinate outreach events, support communications and partnership development, and assist with grant proposals to expand MASStrong's impact. | Requires 1-3 years experience in outreach coordination or related roles, proficiency with CRM platforms, strong organizational and communication skills, and a bachelor's degree or equivalent. | Outreach & Engagement Manager FULLY REMOTE POSITION Position Overview GPS is seeking a full-time Outreach & Engagement Manager to support the CEO in executing MASStrong’s statewide outreach strategy in Massachusetts This role focuses on stakeholder engagement, contact tracking, CRM management, email follow-ups, and event coordination to expand MASStrong’s impact and strengthen relationships with key partners. The ideal candidate is highly organized, detail-oriented, and proactive, with strong interpersonal and communication skills. They will play a crucial role in ensuring smooth outreach operations, tracking stakeholder interactions, coordinating follow-ups, and supporting outreach events. Key Responsibilities Stakeholder & Contact Management • Maintain and update contact lists in MASStrong’s CRM system (HubSpot), ensuring accuracy and completeness. • Track all stakeholder interactions, meetings, and follow-ups, providing timely updates to the CEO. • Draft and send follow-up emails after meetings, ensuring timely and strategic communication with partners and key stakeholders. • Organize outreach efforts by maintaining a detailed tracking system of contacts, outreach milestones, and engagement history. Outreach Support & Event Coordination • Assist in scheduling meetings, conferences, and outreach events, ensuring smooth logistics. • Coordinate with external partners to confirm attendance, share resources, and schedule follow-ups. • Provide on-the-ground support at stakeholder meetings and outreach events as needed. • Generate monthly reports on outreach impact, including engagement metrics, response rates, and trends. • Calendar & Scheduling Management – Oversee scheduling for training sessions, meetings, and events, ensuring coordination with facilitators and participants. Strategic Communications & Engagement • Assist in the creation of email outreach campaigns and targeted messaging for different audiences. • Support the CEO in developing materials such as fact sheets, talking points, and presentations. • Ensure consistency in outreach messaging and stakeholder engagement efforts. • Oversee development of branded outreach collateral (flyers, newsletters, blog posts, and toolkits), ensuring messages align with GPS’s trauma-informed values and community focus • Contribute to the design, implementation, and ongoing refinement of GPS marketing strategies and campaigns across digital and print platforms, in alignment with the broader MASStrong communications plan • Manage partnership relations: Draft proposals for partnership agreements, generate visuals (timelines, graphics, slides etc.) to inform future partnerships as well as tracking the process before, during and after partnering. (needs to be reworded) Partnership Development & Management • Manage partnership engagement: Support the development of partnership proposals and agreements, including the creation of visual materials such as timelines, graphics, and presentation slides. Track partnership progress from initial outreach through onboarding and implementation, ensuring consistent communication and follow-up. • Create, manage, and implement adaptable partnership structures and materials, supporting scalable implementation across diverse settings. • Foster and maintain strong, collaborative relationships with a variety of organizational partners, with a focus on equity, cultural responsiveness, and long-term engagement. • Monitor and document partnership stages, deliverables, and communication to ensure transparency and accountability throughout the collaboration process. Grants & Program Development • Assist with drafting and editing grant proposals, including narrative development, logic model alignment, and partnership documentation. • Support grant reporting processes by tracking key performance indicators, compiling impact data, and contributing to narrative progress reports. Qualifications & Experience Required Qualifications • Bachelor’s degree in Public Health, Communications, Business Administration, or a related field (or equivalent experience). • 1–3 years of experience in outreach coordination, stakeholder engagement, CRM management, or administrative support. • Experience using CRM platforms (HubSpot preferred) to track stakeholder engagement. • Highly organized with strong attention to detail and ability to manage multiple priorities. • Excellent written and verbal communication skills, particularly in professional outreach. Preferred Qualifications • Experience in healthcare, nonprofit, or advocacy outreach. • Familiarity with stakeholder engagement strategies and contact management best practices. • Proficiency in Google Suite, Microsoft Office, and project management tools (Asana, Trello, or similar). • Spanish fluency is a plus. Compensation & Benefits • Position Type – Full-time (40 hours per week), W-2 employee. • Hourly Compensation – Competitive, based on experience. • Bonuses – Performance-based bonuses may be available. • Paid Time Off (PTO) & Sick Leave – Generous PTO and paid sick time. • Technology Stipend – Financial support for equipment or internet expenses. • Flexible Benefits Fund – An allocated amount that employees can use toward benefits of their choice. About GPS Group Peer Support GPS Group Peer Support provides strength-based, trauma-informed therapeutic care, offering consistent mental health support during stress, crisis, and change. This evidence-based model integrates mindfulness, cognitive behavioral therapy, motivational interviewing, and peer support to reduce the long-term effects of stress and trauma. Designed for easy replication, GPS equips peer specialists, volunteers, and professionals with an interactive, accessible training format. Our scalable approach fosters supportive communities, helping individuals navigate challenges with confidence and resilience.