Gotham Greens

Support financial strategy and decision-making through analysis, reporting, and collaboration with leadership. | Requires 1+ years in investment banking or consulting, strong Excel skills, and experience with financial modeling and strategic analysis. | The Role Gotham Greens is seeking a highly motivated and detail-oriented Strategic Finance Associate to join our team. This role is critical in supporting the company's financial strategy, decision-making processes, and long-term planning. As a Strategic Finance Associate, you will work closely with senior leadership, providing insights that drive growth, optimize resource allocation, and enhance financial performance. The position will work on projects ranging from financial planning & analysis, business operations, fundraising and M&A. What You'll Do • Cross-functional role supporting Vice President of Strategic Finance and the C-suite, with high degree of interaction with and exposure to executive leadership • Prepare ongoing management financial reporting (i.e. P&L, variance vs. budget, KPI monitoring, management discussion & analysis) for the executive team, investors, lenders and other stakeholders, in close collaboration with Accounting organization • Own and operate the company's financial model; perform cash forecasting and annual budgeting • Collect, analyze, and interpret financial and operational data to identify trends, inefficiencies, and opportunities for improvement, in close collaboration with Operations organization • Serve as a liaison between Finance and other departments (i.e. Operations, Sales, Growing etc.) to provide financial leverage / support to analyze business needs from a financial lens by creating detailed business cases to evaluate and support overall corporate strategy, enhance productivity and ensure effectiveness of business processes (i.e. ROI, sensitivity analyses, new product costing etc.) • Provide support to corporate development efforts including analysis and due diligence on new business opportunities, M&A, debt and equity fundraising, and special projects. • Own and maintain due diligence process with prospective investors / financing sources Who You Are • 1+ years' experience at top tier-investment bank, management consulting firm, or similar. • 1+ years' experience within a disruptive growth stage business, preferably within the CPG industry and/or other high tech enabled manufacturing businesses • Advanced Excel skills: demonstrated ability to create and manage complicated spreadsheets; advanced knowledge of excel function • Ability and experience working collaboratively to build and apply financial concepts to solve cross-functional problems and build relationships as a value-add finance partner to internal and external stakeholders • Strong problem-solving skills, and ability to think outside the box both critically and strategically. • Excellent communication skills, both written and verbal, with the ability to present complex information clearly. • Possess strong analytical and problem-solving skills and ability to think outside the box given uncertain set of constraints • M&A, capital markets and valuation experience preferred. • Understanding of general accounting concepts including GAAP and cost accounting • Familiarity with accounting tools and systems e.g. Oracle (ERP) a plus but not required • Experience or interest in joining a fast-paced entrepreneurial environment rapidly disrupting the traditional market for fresh sustainably produced food.

Develop and execute shopper marketing strategies and campaigns, manage promotions and in-store demos, analyze consumer and market data, support new product commercialization and go-to-market launches, and manage consumer experience platforms. | 3-5 years of CPG marketing or shopper marketing experience, proficiency with syndicated data and consumer research, strong analytical and leadership skills, excellent communication, and passion for food and sustainability. | Job DetailsJob LocationHeadquarters - New York, NYRemote TypeOptional Work from HomeSalary Range$55000.00 - $70000.00 SalaryDescriptionShopper and Product Marketing ManagerTHE ROLEGotham Greens is seeking a strategic Shopper and Product Marketing Manager to drive growth by creating strong demand and brand loyalty for the Gotham Greens brand. In this role, you'll lead and implement the shopper marketing strategy and program execution along the entire path to purchase for national, regional and ecommerce accounts that align our brand and retailer business goals, including increasing household penetration, trial and repeat purchase. This person will also help support new product commercialization and go-to-market launch. This role reports to the Vice President of Marketing and will partner with the broader Marketing, Sales and Innovation teams.Gotham Greens is creating new ways to farm, produce local food, revitalize communities, and innovate for a sustainable future. As we grow our brand, we want to find synergies between our brand marketing and customer strategies, translating insights into retailer programs that deliver wins for the customer and the Gotham Greens brand. WHAT YOU'LL DODevelop account-specific shopper marketing strategy with the appropriate vehicles to create best-in-class shopper marketing campaigns. Manage end-to-end execution, including in-store and digital merchandising, promotions, POS, sampling, coupons and other eventsManage shopper marketing asset creation and execution timeline, including writing creative briefs for shopper marketing campaigns, POS and collateralLead in-store demo and field marketing strategies, including brand ambassador staffing, logistics and results reporting. Periodically staff in-store demos and high-profile sampling eventsOwn coupon management, including creating and tracking all manufacturer offers, as well as updating data in clearinghouse database to ensure accuracy, including family code maintenanceAssemble and ship promotional product and point-of-sale collateral mailers to retailers and other third partiesMaintain a consistent, robust understanding of the businesses, competitors and the trends shaping our categories. Analyze business performance via syndicated market data and consumer insights research to monitor business health, competitive activity and category dynamics to inform shopper marketing programsLeverage consumer and shopper insights to develop shopper-centric selling stories and presentations. Help to identify compelling innovation opportunities across existing and new categoriesCollaborate closely with Sales and Innovation teams on sell-in and go-to-market strategies to secure business objectives, distribution, trial and repeat, ensuring successful new product launchesProvide project management and activation support for a variety of marketing projects, including new product development, new product launches, field marketing events, trade shows, greenhouse tours, etc.Manage day-to-day consumer experiences via our customer care platforms, including email and phone. Compile monthly consumer experience reports and distribute coupons as neededWHO YOU ARE3-5 years of experience in CPG marketing, shopper marketing and/or sales, including the development of shopper marketing or consumer engagement programs with retailers across Grocery, Mass, Club and/or Natural channels)Proficiency with syndicated data (e.g., Nielsen, IRI or SPINS), consumer research, analytical tools and concept testing. Experience with customer loyalty card data a plusDeep understanding of consumers and current and emerging trends, curiosity and an insights-led approach to innovationAbility to analyze performance data, present insights and modify strategies as neededStrong leadership skills, exceptional collaboration skills and high ability to influenceWell organized and detail oriented. Self-starter with ability to manage multiple projects and deadlines in a fast-paced environment while maintaining a positive approach to problem-solving.Excellent communication skills (writing, speaking and presenting)Passion for food, wellness and sustainability