Goodway Group

Lead and execute go-to-market growth strategy, manage agency sales team, collaborate with marketing, and develop strategic partnerships to drive revenue growth. | Proven sales leadership in advertising agency space, consultative selling skills, knowledge of digital marketing and adtech, strong communication and negotiation skills, and ability to collaborate across teams. | Who We Are Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. The VP, Business Strategy Development (Agency Partnerships) is responsible for leading and executing Goodway’s go-to-market growth plan. This person will lead a team of agency focused sellers in close collaboration with marketing, client service, and broader org and grow an important component and client set for Goodway. The role blends strategic selling, client consultation, and team leadership managing a team of sellers and contributing to deliver growth across key markets and verticals. What You Will Do • Develop and lead the GTM agency growth strategy and positioning in close partnership with client services, marketing and key stakeholders. • Manage and coach a consultative agency sales team fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business. • Own the sales forecast and pipeline health in salesforce; provide regular reporting and insights to leadership. • Collaborate with marketing to shape thought leadership and lead generation campaigns, ensuring alignment with strategic sales priorities. • Expertise in marketplace and awareness of Goodway's capabilities, partners and differentiation to deliver differentiated messaging. • Identify and negotiate strategic channel and technology partnerships to accelerate growth and expand service offerings. • Represent the voice of the market and sales needs internally sharing client feedback, competitive insights, and emerging trends to inform product/service innovation. • One team mindset ensuring business and leads are handed off to the right teams and leaders to ensure overall success and best client outcomes. What You Bring • Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships in the advertising agency space • Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights • Consultative Approach: Build new business relationships by understanding the retail media landscape, assessing specific needs and providing strategic recommendations deck to solve client problems • Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies • Digital Acuity: Familiarity with adtech and martech landscapes, retail media networks, staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges • Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships • Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit • Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture. • Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts. • Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new long term Goodway partners How You'll Know You Are Succeeding • Achievement of growth targets across new business and overall revenue. • Increased sales team productivity, accountability, and win rates. The success of the team • High Goodway visibility through partnership with Marketing and awareness among our ICP. • Clear alignment and communication across teams, measured through project success and stakeholder feedback. #usremote Check us out at www.goodwaygroup.com to learn more! If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

Lead client relationships and cross-functional teams to manage and optimize retail media campaigns, provide strategic recommendations, and ensure client satisfaction and business growth. | 7+ years in paid digital media including Paid Search, Paid Social, Programmatic, experience with Retail Media Networks, strong analytical skills, leadership experience, and proficiency with media management platforms like Tableau, Trade Desk, Salesforce, and Meta. | Who We Are Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. This is a contract engagement for approximately 4 months with a start date as soon as possible. The Associate Director (Retail Media Networks) will play a crucial role in bridging strategic leadership and operational management for their client. This position involves developing and nurturing relationships with key decision-makers to support business growth and providing strategically focused solutions. The Associate Director is responsible for managing cross-functional teams dedicated to growing and servicing a roster of key client partners, ensuring successful client and campaign management. Additionally, the Associate Director will contribute to the day-to-day operations, overseeing the management of media campaigns to meet or exceed client/brand goals. In this role, the Associate Director (Retail Media Networks) will develop and maintain mid to senior-level relationships with clients and partners/brands, offering value-add ideas and strategically sound recommendations. They will consult with clients on Retail Media strategy, maintaining a strong understanding of their business, including their products, services, strategy, vision, needs and challenges. What You Will Do: Client Management • Effectively communicate with clients and brands, ensuring they are well-informed and confident in the team, campaigns, recommendation, reporting and overall processes. • Proactively anticipate and resolve client needs and concerns, demonstrating strong problem-solving skills and a commitment to client satisfaction. • Take ownership of daily client deliverables, ensuring accuracy and addressing needs before they are expressed internally or externally. • Contribute thoughtfully to conversations about growing the client’s business through media upsell opportunities, consultation and uncovering process efficiencies. • Demonstrate the ability to think strategically and align objectives with recommendations. • Serve as the primary day-to-day contact, with support from the Director or Senior Director. Thought Leadership • Possess a deep understanding and experience relative to your accounts (retail) to provide thought-leadership and application to Goodway Group strategy. • Possess strong holistic marketing and advertising knowledge and continue to advance knowledge within customer-first, omni channel strategies, people-based targeting, and other advanced Martech applications. • Be an active voice in effectively managing resources and other investments against current and future revenue. Financial & Business Acumen • Ensure accountability and accuracy within internal systems, billing and client deliverables, impacting effectiveness and overall profitability. • Monitor team workload accordingly by understanding current client utilization. Cross-Functional Collaboration • Possess a proficient understanding of media strategy, planning, and analytics to produce high-quality client deliverables. • Keep the full team abreast of client challenges, initiatives, and priorities and effectively communicate client requests to internal stakeholders. • Build excellent rapport with internal stakeholders to execute high-quality client deliverables. • Understand the departments and roles within the organization, the platforms they operate in and the responsibilities of other teams. • Understand how additional resources and companies within Goodway can align with client needs. Proactively identify areas of need for internal team growth and support. Client Development • Act as a trusted advisor that maintains an expert-level understanding of the client goals, that you can influence through trusted advice, business growth insights and strategic recommendations. • Oversee and influence digital media strategy delivering digital recommendations across multiple channels. • Maintain a working knowledge of the client's business, including products, services, strategy, and competitive set, to anticipate marketing opportunities. • Ensure exceptional attention to detail, responsiveness and quality assurance on client deliverables. Representation • Motivate and inspire internal team members by displaying leader-like attributes. • Actively participate in internal and external calls, take initiative on new opportunities, maintain a business-first presence with the client, respect deadlines and communicate effectively internally and externally. What You Bring: • You have a minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape. • Experience working with Retail Media Networks • Proven track record of managing client relationships and delivering successful digital media campaigns. • You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends. • You have a strong understanding of measurement metrics within digital media such as ROAS, iROAS, attribution, media mix, etc. • Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau, Trade Desk,Salesforce and Meta experience preferred. • Strong leadership and team management skills • Self-starter with a team-player mentality • Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred. #usremote Check us out at www.goodwaygroup.com to learn more! If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.