Good Inside

Design and iterate on mobile app features to enhance user engagement, collaborating with cross-functional teams. | 5+ years of product design experience, expertise in mobile app design, proficiency in Figma and Adobe Creative Suite, strong analytical and communication skills. | Who We Are Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. The Opportunity Good Inside is looking for a talented and strategically-minded Senior Product Designer to join our fast-growing product team. This role will help elevate the design of our mobile app, both delighting users and reducing as much friction as possible. As a Senior Product Designer, you will work closely with the product team to create intuitive, user-friendly, and visually appealing designs that help parents understand Good Inside, convert them, and drive habitual engagement. This role reports to our Principal Product Designer. This hybrid role requires 3 days per week in our Midtown Manhattan office. What You’ll Own 0 to 1 Design Ownership: Own product design end to end for your product area. Take ideas from an ambiguous problem into first shipped version quickly, make strong calls, and iterate in-market. Product Partnership: Work as a true partner to Product, Engineering, and Content teams. Shape problem definition collaboratively, and push on scope, tradeoffs, and sequencing to maximize impact. Speed & Execution: Move fast without sacrificing quality. Ship early, refine often, and know when “good enough” is right vs. when polish truly matters. Taste & Craft: Set and uphold a high bar for visual and interaction quality. Make deliberate design decisions rooted in experience, usability, and brand. User Insight: Use research and data when it’s useful. Talk to users, test concepts, and translate insights into clear design direction, without slowing momentum. Prototyping & Validation: Create prototypes to help refine ideas and champion/evangelize product features internally. Innovation: Lead design in new product areas where structure is missing. Create clarity, systems, and direction where none exist. Your Skills & Experience Experience: 5+ years of experience in product design, with a strong portfolio showcasing mobile app designs for consumer products. Expertise: Proven track record of designing products that drive habitual user engagement. Tools: Proficiency in tools such as Figma, Adobe Creative Suite, Jira Data-Driven: Strong analytical skills with the ability to interpret data and translate insights into actionable design improvements. Communication: Excellent communication and collaboration skills, with the ability to articulate design decisions and influence stakeholders. Adaptability: Thrives in a fast-paced, early-stage startup environment, with a proactive and flexible approach to problem-solving. Organization: Exceptional organization and project management skills Autonomy: Ability to take ownership of projects, and drive design solutions from start to finish while keeping teams aligned. What We Offer Compensation: Annual salary for this role will be $170k - $190k Company Equity Comprehensive benefits package 401k + Company match Time off to recharge Hybrid work environment A high-ownership, high-performance, high-collaboration culture Equal Employment Opportunity Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone.. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

Create and lead social media and in-app editorial design content to enhance brand identity and user engagement. | 3+ years of social media graphic design experience with proficiency in video editing tools and design software, plus ability to collaborate and adapt quickly. | Who We Are Good Inside is redefining parenting - not as something that should "just come naturally," but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We've already reached millions, and we're just getting started. We're refining our product and expanding our reach to empower even more families. We're looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. The Opportunity We are looking for a Graphic Designer to lead two key areas of design for Good Inside. You will own our social media design and bring Good Inside and Dr. Becky to life across Instagram, TikTok, YouTube, and more. Through your designs, you'll create scroll-stopping, platform-native social content that deepens community connection, elevates our brand, and expands our content's reach to new, untapped audiences. You know what works on Reels vs. Carousels vs. Stories, love experimenting , and can quickly turn ideas into visuals that resonate with millions. You'll partner closely with content, brand, and marketing to keep our visual identity sharp and consistent. In addition, you will lead editorial design for the promotion of our in-app content, creating eye-catching, emotionally resonant "covers" to drive discovery of timely and topical programming within the Good Inside membership app. This hybrid role requires 3 days per week in our Midtown Manhattan office. What You'll Own Social Media Design Creation: • Craft the most compelling, thumb-stopping social-first visual content, including: static posts, carousel posts, Stories, YouTube thumbnails, and more. • Support our short-form video strategy by creating and editing video content, including designing graphics for videos, editing podcast clips, and producing original videos. • Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform. • Regularly experiment and explore new creative directions for social media content. • Partner with the Brand & Design teams to try new creative experiments, making sure what you design feels new and exciting, but still clearly reflects who we are as a brand and stays consistent with our identity. • Apply feedback and implement revisions or edits efficiently to keep pace with the fast-moving nature of social media. In-app Editorial Design: • Create visually striking, on-brand graphics for all in-app content that drive user engagement and make editorial stories pop. • Experiment with new visual formats and layouts to elevate the content experience • Partner with editorial and product teams to develop repeatable visual systems that scale across different content types while keeping the design fresh and distinctive. Your Skills & Experience • 3+ years of experience designing graphics and videos for social media, marketing, or brand - ideally within a digital-first, fast-paced team environment. • Familiar with video-editing tools for social media (CapCut, in-app editors, Adobe Premiere Pro) and crafting "thumb-stopping" shareable content optimized for social platforms. • Proficient in Canva, Figma, Adobe Creative Suite, with experience designing directly within Instagram and TikTok's native tools, and an eagerness and willingness to learn new platforms • Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution. • Foundational understanding of AI tools and how they can enhance creative workflows • Portfolio demonstrating a broad range of design and social media design skills. • Excited about social media design and evolving our brand's social media identity - you stay up to date with design trends and social media best practices. • Speed, adaptability, and a bias toward action - you can go from concept to iteration quickly without sacrificing quality. • Understanding of design for performance (e.g., what makes someone stop and click in a feed). What We Offer • Compensation: Annual Salary for this role will be $80k - $90k • Company Equity • Comprehensive benefits package • 401k + Company match • Time off to recharge • Hybrid work environment • A high-ownership, high-performance, high-collaboration culture Equal Employment Opportunity Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive-believing in and bringing out the good inside of everyone.. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.