FreeWill

The Interim SEO & Growth Marketing Contractor will manage all organic and paid consumer-facing marketing initiatives for FreeWill across the entire marketing funnel. They will also manage the consumer marketing budget, provide regular reporting, and collaborate with various teams to execute special projects. | Candidates should have over 5 years of experience in digital marketing and content creation, with proficiency in tools like Google Search Console and Google Analytics. A strong understanding of SEO fundamentals and the ability to synthesize data into actionable insights are also required. | FreeWill is an award-winning, social-good startup that has partnered with 2,400+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list. All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet. In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. We were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes' Best Startup Employers and the 2025 Most Loved Workplaces® for Diversity; you can also check us out on Glassdoor! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill's VP of Partner Success on either Spotify or Apple. Part-time • Contract • Work from Anywhere in the USA Role Overview The Growth Marketing team leads acquisition and engagement for FreeWill’s consumer audience. We’re looking for an experienced SEO & Growth Marketing Contractor to step in during a team member’s parental leave to maintain and execute key marketing initiatives, ensure smooth reporting, and protect organic performance. The Interim SEO & Growth Marketing Contractor will manage all organic and paid consumer-facing (B2C) marketing initiatives for FreeWill across the entire marketing funnel, including email, Google Ads, SEO/AEO, with a specific emphasis on email marketing. They will manage the consumer marketing budget, provide regular monthly and quarterly reporting, and collaborate with engineering, design, product, and business development teams to execute special projects. **This role will be a 5 month contract position. The compensation for this role will be $75 USD per hour working approximately 20+ hours per week. Please note: We are hiring for this role in the US and Canada. Compensation offered for the role may differ based on location and cost of living. We conduct extensive research to ensure compensation is aligned with the experience level of the role, cost of living, and job market. Information shared about compensation in the respective job posting is the compensation being offered for that specific role/location. If you proceed in the interview process and have any questions, you can discuss with the Recruiter. Responsibilities Core Responsibilities Manage existing email marketing campaigns, set up new campaigns to support new product initiatives, and answer questions from internal teams about campaigns as needed Monitor and report on keyword rankings, traffic trends, and performance of priority landing pages Coordinate with an existing SEO contractor to oversee technical SEO maintenance, including 301 redirects, schema markup, and troubleshooting crawling/indexing issues. Maintain FreeWill’s Learn Center (blog) — draft, revise, update, and publish posts based on existing keyword strategy, in coordination with an existing SEO contractor. Manage existing Google Ads contractor and monitor performance of paid search campaigns Explore and execute on new consumer marketing initiatives as needed (e.g., Reddit) Reporting & Analytics Compile quarterly performance reports in Google Slides for leadership Pull monthly reporting from Google Analytics, SEMrush, and Looker to track spend and performance across marketing tactics Surface and troubleshoot anomalies or areas of concern (ranking drops, traffic fluctuations, etc) Requirements 5+ years experience in digital marketing and content creation, including managing and optimizing advertising and SEM budgets. Proficiency with Google Search Console, Google Analytics, and SEMrush. Familiarity with Webflow CMS. Experience setting up and overseeing automated Customer Lifecycle Marketing email campaigns. Strong understanding of on-page and technical SEO fundamentals. Ability to synthesize data into actionable insights. Preferred, but not required: Technical understanding of HTML/CSS. Experience with Customer.io. Knowledge of estate planning, wills, trusts, and probate. Experience with Reddit/Quora advertising and organic engagement. FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and Canada! Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings! AI Policy We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter. For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted. The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.

Train and evaluate AI models to replicate expert grant writing by reviewing outputs, establishing quality standards, and collaborating with engineers and leadership to improve AI performance. | 7+ years of grant writing experience with proven success, strong evaluation and analytical skills, excellent communication and documentation abilities, and a passion for nonprofit mission and AI-driven innovation. | Full-time • Contract (6 Months) • Working in EST Time Zone About the Role Grant Assistant is FreeWill’s newest product helping nonprofits win more funding through AI-powered tools. We’re seeking an experienced grant professional to be a Grant Writing Subject Matter Expert (SME). You’ll leverage your deep grants expertise to train, evaluate, and refine our AI models; AI experience is a plus, but not required. What this role is: You’re teaching AI systems to replicate your grant writing or evaluation expertise. You’ll spend time evaluating AI outputs, labeling what’s excellent versus what needs improvement or is altogether incorrect, annotating why certain approaches work, documenting patterns, and working with clients and engineers to improve model performance. This is a unique opportunity to shape the future of AI-assisted grant writing and scale impact to countless nonprofits, helping them better fund and achieve their missions. What this role is not: You won’t be writing grants for nonprofit clients, managing a portfolio of partner relationships, or doing traditional grant consulting. FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. This is a full-time contractor position for 6 months and will have a monthly retainer of $9,000. What You’ll Do As our grants subject matter expert and AI model trainer, your primary responsibility is teaching our AI systems to write grants like an expert. You won't be writing grants for clients—you'll be training AI models to do it. Key Responsibilities AI Model Training & Ground Truth Establishment • Serve as the definitive "ground truth" for what constitutes excellent versus poor grant writing, providing the reference standard our AI models learn from • Review AI-generated grant content and assess quality • Create and maintain an annotated library of evaluated AI outputs LLM Judge Development & Calibration • Provide expert judgment to train and assess performance of evaluation systems in collaboration with engineers • Iterate on evaluation approaches based on real-world performance and edge cases Quality Framework & Standards Definition • Establish clear standards for output quality and structured guidelines for grant writing best practices • Document best practices across different grant types Strategic Impact & Measurement • Drive improvement in key performance metrics • Partner with leadership to align AI training priorities with broader product strategy Required Qualifications Grant Writing Expertise • 7+ years of hands-on grant writing and proposal development experience for US nonprofits, with a proven track record of winning competitive applications, or experience evaluating or awarding grant proposals • Deep understanding of what makes grant proposals succeed: narrative structure, funder alignment, evidence presentation, tone calibration, storytelling techniques • Experience across multiple funding sources (federal, foundation, corporate) and grant types (program support, capacity building, capital campaigns, research) • Demonstrated versatility across a wide range of programmatic and thematic areas (such as: health, education, faith-based initiatives, environmental conservation) with the ability to adapt narratives and strategies to each funder’s mission and priorities Evaluation & Analytical Skills • Strong ability to review others' grant writing and provide specific, actionable critiques • Experience identifying patterns across large sets of content and developing classification frameworks or taxonomies • Comfort learning qualitative analysis methodologies such as open coding, thematic analysis, or systematic evaluation processes • Skill in translating tacit knowledge into explicit, teachable principles that can be documented and learned Communication & Documentation • Excellent written communication skills: you can articulate why something is good or bad in a way that both humans and AI training systems can learn from • Ability to create clear, structured documentation of standards, processes, evaluation criteria, and insights • Comfort presenting findings and recommendations to both technical and non-technical stakeholders Mindset • Self-directed and comfortable with ambiguity in an early-stage environment where your role is pioneering • Passionate about nonprofit mission and impact, with genuine commitment to scaling expert grant support through technology • Detail-oriented without losing sight of the bigger picture: you can critique individual outputs while tracking systemic patterns Hiring Process The hiring process for this role is as follows: • Initial Phone Screen (15 minutes) • Hiring Manager interview (30 minutes) • Assignment: Grant critique and quality framework exercise (1-2 hours) • Live Presentation: Present your quality framework and evaluation approach (1 hour) • Offer (contingent on positive references) Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing any updates in terms of the process. If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers. However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks. FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US. Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings! AI Policy We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter. For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted. The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.

Design and develop new features independently, drive technical initiatives, mentor engineers, and integrate AI/ML capabilities in a fast-moving, mission-driven startup environment. | 5+ years experience building complex web applications with leadership skills, proficiency in React, TypeScript, Node.js, SQL, cloud infrastructure, and familiarity with AI/ML tools. | FreeWill is an award-winning, social-good startup that has partnered with 2,200+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list. All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet. In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. In 2024, we were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes' Best Startup Employers and the 2025 Most Loved Workplaces® for Diversity; you can also check us out on Glassdoor! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill's VP of Partner Success on either Spotify or Apple. Full-time • Excellent Benefits • Work from Anywhere in the US (except AL, CO, or LA) About the role We are looking for an ambitious Full Stack Senior Engineer who wants to make an impact at a mission-driven company. You are excited to work with a low-ego, highly collaborative team and take on a high level of responsibility across many projects. FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The salary range for this role is $160,000-170,000. Responsibilities Independently own the design and development of new features Drive technical initiatives that improve quality, efficiency, and sustainability for the team Work on a modern stack, including React, TypeScript, Node.js, PostgreSQL, and AWS Interact closely with a diverse team across legal, growth, sales, design, and product Contribute to the rapid iteration and experimentation required in a 0 to 1 product phase, applying creative problem-solving to ambiguous challenges Explore and integrate AI/ML capabilities into products where they can create meaningful value for users Mentor junior and mid-level engineers and share knowledge through code reviews, pair programming, 1-1 conversations, and broader team trainings Technical Skills 5+ years building production systems for complex web applications Experience leading projects on teams consisting of multiple engineers, a product manager, and designer Business-to-Business and/or Business-to-Business-to-Consumer experience preferred, experience with fintech and/or estate planning a plus Early startup experience strongly preferred Proficient in web architecture including React, API design, and developer tooling Familiar with TypeScript, Express, SQL, observability, performance optimization, continuous integration, automated testing, and cloud infrastructure Exposure to AI/ML APIs, frameworks, or tools and interest in applying them creatively in production environments Comfortable operating in fast-moving, ambiguous environments and building scrappy, scalable solutions that evolve quickly with product needs Hiring Process The hiring process for this role is as follows: Recruiter Phone Screen (30 minutes) Coding Screen: (45 minutes) Super Day Interviews: 4 Final Interviews with FreeWill team members (separate interviews- between 30 minutes and 1 hour) Offer (contingent on positive references) Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing about any updates in terms of the process. If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers. However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks. Benefits In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits: Work from home Unlimited PTO Flexible hours Competitive salary Commuter benefits Company stock options 401k Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage) Short-term and long-term disability insurance Life and AD&D insurance Free One Medical membership Paid parental leave for all parents Perks Regular (virtual) team events $250 monthly co-working budget which can be used for local co-working spaces $300 annual budget to outfit your home office or cover utility bills $1,000 referral bonuses for growing our FreeWill community $1,000 annual professional development budget FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US. Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings! AI Policy We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter. For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted. The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set. #LI-DNI