Fotona

Lead and manage a regional sales team to execute national sales strategy, drive revenue growth, coach and develop sales talent, and ensure operational excellence. | 5-7+ years sales experience in medical device or related field, 2+ years people management, CRM fluency, strong communication, bachelor's degree, and ability to travel extensively. | Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment. Our legacy is strong, our technology is exceptional and we’re just getting started. Role Overview The Southern Regional Sales Manager (RSM) – Aesthetics Division will play a pivotal role in driving Fotona’s continued growth across a defined multi-state territory. This leader will manage and develop a high-performing team of Area Sales Managers (ASMs) & Territory Managers (TMs), accelerate adoption of Fotona’s category-leading aesthetic technologies, and ensure flawless execution of the national commercial strategy established by the VP of Sales. You will translate strategy into regional action, reinforce process discipline, elevate seller capability, and build a culture defined by accountability, collaboration, and winning. If you are passionate about developing talent, exceeding sales goals, and building strong customer partnerships, this role offers a dynamic opportunity to lead in a fast-growth environment. Key Responsibilities 1. Drive Regional Growth & Execute Sales Strategy Execute the national commercial strategy within your assigned region to deliver strong, predictable revenue growth. Develop regional business plans, territory prioritization, and action pathways that align to national objectives. Partner closely with Marketing, Clinical Education, and Operations to ensure your team is aligned on messaging, segmentation, sales motions, and the overall customer experience. Identify opportunities for market expansion, competitive wins, and deeper customer penetration. 2. Lead, Coach & Inspire a High-Performing Regional Sales Team Directly manage and coach RSMs & TMs (as applicable). Build a culture of urgency, accountability, empowerment, and customer-centricity. Drive consistent field execution, customer engagement, and pipeline discipline. Partner with the VP of Sales to assess talent, address performance gaps, and build a strong, scalable bench. 3. Coaching, Development & Culture Provide ongoing skills coaching, weekly 1:1s, and in-field joint selling to accelerate rep effectiveness. Reinforce consistent messaging, product knowledge, and value-based selling motions. Partner with Sales Enablement and Clinical Education to ensure your team receives impactful training, onboarding, and continuous development. Model and promote a positive, collaborative, and high-performance culture. 4. Analytics, Forecasting & Performance Management Manage sales forecasting, territory reviews, and regional pipeline health to support national planning. Use Salesforce.com and data insights to drive activity prioritization, performance improvements, and accurate forecasting. Monitor key metrics (quota attainment, KPIs, funnel conversion, territory development) to ensure strong, sustainable growth. Ensure CRM compliance and reinforce process discipline across the team. 5. Operational Excellence, Process Execution & Sales Enablement Implement and maintain scalable sales processes, frameworks, and weekly operating rhythms defined by Sales leadership. Support compensation plan clarity, quota distribution, and regional incentive communications. Collaborate with Marketing & Enablement to ensure your region has the right tools, messaging, and content to win competitive deals. Drive continuous improvement through feedback loops, consistent field engagement, and process optimization. Qualifications 5-7+ years of sales experience in medical device, aesthetics, capital equipment, or specialty healthcare. 2+ years of people management experience. Proven ability to lead high-performing, geographically dispersed field teams and consistently exceed targets. Demonstrated strength in coaching, talent development, building leaders, and succession planning. CRM fluency (Salesforce.com preferred); strong command of sales technology and reporting. Exceptional communication & executive-level influence skills. Bachelor’s degree required. Ability to travel nationally ~60%+ of the time to support customers, regional leaders, and strategic priorities. Additional Requirements: Ability to work flexible hours, including some evenings and weekends as needed. Ability to lift and carry up to 50 lbs. occasionally, ability to lift and carry over 50 lbs. occasionally, ability to push/pull very heavy equipment on wheels/casters occasionally. Ability to stand, lift, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit and/or drive for extended periods frequently. Why Join Fotona: Opportunity to build and scale a high-growth division within a global platform. Empowering environment that rewards performance and values decisive action. Strong culture of innovation, agility, and continuous development. Compensation & Benefits: Competitive salary + performance-based incentives Medical/Dental/Vision, Life, AD&D, STD/LTD, and FSA/HSA/HRA account options. 401(k) with company match Significant autonomy and opportunity for career acceleration Fotona is proud to be an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.

Lead global product launch planning and execution, develop sales enablement resources, create integrated marketing campaigns, collaborate with regional teams and stakeholders, and track performance to optimize marketing efforts. | 5-8 years in product marketing or go-to-market roles with global exposure, experience launching products internationally, strong collaboration and communication skills, data-driven mindset, and ability to travel internationally. | Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability. The Product Marketing Manager is responsible for driving adoption, engagement, and revenue growth across Fotona’s worldwide portfolio by leading commercialization and go-to-market execution. This role ensures that global product launches and campaigns are successfully implemented, consistent with brand positioning, and adapted to meet the needs of regional markets. As the link between upstream strategy and in-market execution, you will partner with regional sales and marketing teams, clinical education, and creative functions to deliver compelling product stories, customer engagement initiatives, and sales enablement tools that accelerate growth across diverse geographies. Key Responsibilities: Global Go-to-Market (GTM) Execution Lead product launch planning and execution globally, ensuring consistent messaging while enabling regional customization. Build global GTM playbooks, campaign toolkits, and launch packages for regional teams. Sales Enablement Develop global sales training programs, presentations, and collateral that highlight product value and differentiation. Partner with regional leaders to equip field teams with customer-ready resources and success stories. Campaign Development & Demand Generation Create integrated global campaigns across digital, events, PR, and partnerships to drive awareness and adoption. Manage the global marketing calendar to align launches, seasonal priorities, and strategic initiatives. Customer & Market Engagement Collaborate with KOLs, providers, and distributors worldwide to create advocacy, testimonials, and reference sites. Monitor post-launch feedback across markets to refine positioning and identify lifecycle opportunities. Cross-Functional Collaboration Partner with upstream program managers to ensure strategic alignment and clear translation of value propositions. Work with creative, digital, and regional marketing teams to ensure consistent brand execution across geographies. Performance & Optimization Track product adoption and marketing campaign effectiveness across regions. Provide insights, best practices, and recommendations to regional teams to optimize execution. Requirements: 5–8 years of experience in downstream product marketing, commercialization, or go-to-market roles with proven global exposure. Demonstrated success launching and scaling products across multiple international markets. Ability to translate complex product features into clear, compelling value stories for customers and partners. Experience creating global sales enablement resources and marketing toolkits. Strong collaboration skills, with a track record of working effectively with regional leaders, sales teams, and cross-functional stakeholders. Skilled in managing multiple global projects simultaneously with attention to detail and timelines. Data-driven mindset with the ability to evaluate campaign success and adjust strategies for maximum impact. Exceptional communication and presentation skills, with the ability to influence stakeholders across cultures and geographies. Experience in highly regulated industries (e.g., healthcare, technology, beauty, or financial services) strongly preferred. Additional Requirements: Valid passport and ability to travel domestically and internationally (approximately 15-20%). Ability to work flexible hours, including evenings and weekends as needed. Ability to lift and carry up to 20 to 50 pounds on a daily/weekly basis, ability to lift and carry over 50 lbs. occasionally, and ability to push/pull very heavy equipment on wheels/casters seldom. Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods. Compensation: Competitive pay based on experience. Excellent benefits package including Medical, Dental, Vision, and Life Insurance. 401(k) with matching. Opportunity to develop and grow a career within a fast-growing and industry-leading company. *Fotona is an equal-opportunity employer.

The Director of Global Brand Marketing will define and steward Fotona’s global brand narrative, ensuring consistent identity and storytelling. This role oversees brand direction, corporate communications, and global events to drive brand equity and customer engagement. | Candidates should have a bachelor's degree and over 10 years of experience in brand marketing with a strong background in global strategy. Experience in regulated industries and the ability to balance creativity with compliance is essential. | Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability. The Director of Global Brand Marketing will be the strategic and creative leader shaping Fotona’s next chapter of growth across both B2B and B2C. This role is responsible for defining the global brand vision, building powerful emotional connections with customers, partners, and communities, and ensuring cultural relevance across markets. As a storyteller, strategist, and activator, you will translate brand purpose into compelling campaigns, content, and experiences that drive awareness, engagement, and long-term loyalty. This role oversees brand, creative direction, corporate communications, and shapes global events, ensuring a consistent, compelling, and differentiated presence in the market. The Director of Brand will act as both strategist and storyteller, uniting creativity with business objectives to drive brand equity, customer engagement, and organizational pride. The ideal candidate has experience leading global brand initiatives in fast-paced, high-growth environments, with the ability to balance creative excellence, strategic insight, and operational execution. Key Responsibilities: Global Brand Leadership: Define and steward Fotona’s global brand narrative across all channels, ensuring consistent identity, voice, and storytelling. Provide strategic and creative direction for campaigns, ensuring alignment with go-to-market strategies and business objectives. Translate brand vision into meaningful consumer connections across B2B and B2C touchpoints. Oversee brand architecture, positioning, and messaging; craft compelling narratives and guide ideation sessions to bring them to life. Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization. Partner with product, marketing, and commercial teams to embed brand positioning into go-to-market strategies. Global Consistency: Establish brand guidelines, playbooks, and frameworks that enable global alignment with local flexibility. Partner with leadership to foster a brand-first culture and serve as a steward of the brand across the organization. Act as the central liaison across functions to ensure unified messaging, asset delivery, promotional alignment, and channel cohesion throughout the campaign lifecycle. Team Leadership: Build, mentor, and inspire a high-performing team, fostering a culture of creativity, collaboration, and accountability. Lead the creative team in developing impactful campaigns, design systems, and content that bring the brand to life. Lead the communications team, including PR and media relations, and stakeholder communications. Cross-Functional Collaboration: Work closely with Product, Growth, Operations, and regional teams to align brand marketing with go-to-market strategies and business goals. Partner with product marketing and sales teams to design events that drive engagement, awareness, and lead generation. Market Insights & Positioning: Leverage research, competitive analysis, and customer insights to refine brand positioning, messaging, and differentiation. Conduct market research and consumer insights to uncover needs, identify opportunities, and stay ahead of category trends. Measurement & Optimization: Track performance, analyze results, and recommend strategic improvements to maximize brand impact and ROI. Budget & Resource Management: Oversee brand marketing budgets, external partners, and agencies to ensure efficiency and creative excellence. Requirements: Bachelor's degree in Marketing, Business, or related field. 10+ years of brand marketing or communications experience with a strong background in global strategy, campaigns, and storytelling across B2B and B2C markets. Experience working within highly regulated industries (e.g., healthcare, beauty, technology, or financial services) with the ability to navigate compliance considerations while driving brand creativity. Proven success in creating and executing integrated brand campaigns across multiple channels and geographies. Understanding of global markets, with experience in localizing strategies for key regions (ex. US, China) Strong analytical and strategic thinker with the ability to translate insights into impactful brand strategies. Exceptional communication and collaboration skills; able to inspire and influence across teams, cultures, and leadership levels. Highly organized, detail-oriented, and able to manage multiple priorities in fast-paced environments. Passion for brand building, creative storytelling, and shaping global brands that inspire trust and loyalty. Additional Requirements: Valid passport and ability to travel domestically and internationally (approximately 15-20%). Ability to work flexible hours, including evenings and weekends as needed. Ability to lift and carry up to 20 to 50 pounds occasionally. Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods. Compensation: Competitive pay based on experience. Excellent benefits package including Medical, Dental, Vision, and Life Insurance. 401(k) with matching. Opportunity to develop and grow a career within a fast-growing and industry-leading company. *Fotona is an equal-opportunity employer.

The Director of Digital Marketing will define and execute Fotona’s digital vision across various channels while ensuring compliance with healthcare regulations. This role involves leading multi-channel campaigns and optimizing performance for business growth. | Candidates should have a bachelor's degree and at least 7 years of digital marketing experience, with 3 years in a leadership role, preferably in a regulated industry. Strong skills in digital tools, performance optimization, and team collaboration are essential. | Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability. Fotona is seeking a Director of Digital Marketing to lead the transformation of our digital ecosystem and strengthen our position as a global leader in medical technology. This role will be responsible for building best-in-class digital experiences that elevate our brand, drive engagement across the customer journey, and deliver measurable business growth. The ideal candidate combines deep expertise in digital marketing and performance optimization with the leadership skills to inspire and guide a high-performing team. This is a rare opportunity to shape Fotona’s digital future, bringing innovation, scalability, and compliance together to create long-term competitive advantage. Key Responsibilities: Digital Strategy & Brand Experience Define and execute Fotona’s holistic digital vision across web, mobile, social, and other digital channels. Translate brand strategy and reputation for innovation into intuitive, scalable, and emotionally resonant digital experiences. Develop and manage the enterprise-wide digital roadmap, balancing short-term wins with long-term innovation. Champion a customer-first mindset, ensuring consistency, accessibility, and usability across all digital touchpoints. Explore and integrate emerging technologies (AI, personalization, conversational interfaces, etc.) to enhance customer engagement. Ensure all digital programs comply with global healthcare regulations, data privacy laws (GDPR, etc.), and medical device marketing standards. Performance Marketing & Analytics Lead development and execution of multi-channel campaigns (search, social, programmatic, email, and web). Drive SEO, content marketing, and organic social strategies, ensuring alignment with paid initiatives. Optimize campaign performance for lead generation, conversion, and revenue growth. Monitor and manage budgets, maximizing ROI and efficiency. Establish KPIs for adoption, retention, satisfaction, and digital revenue, and deliver actionable insights using analytics platforms. Leadership & Collaboration Build, mentor, and inspire a high-performing digital marketing team, establishing clear goals, ownership structures, and career paths. Collaborate with brand, creative, communications, and product marketing teams to ensure cohesive storytelling and execution. Create and uphold standards that ensure design and content excellence across digital channels. Partner with global and regional teams to align digital strategies with corporate priorities and market needs. Serve as a thought leader internally and externally, representing Fotona’s digital innovation at industry forums and events. Qualifications: Bachelor’s degree required; advanced degree preferred. 7+ years of progressive digital marketing experience, including website launches and integrated campaign management. 3+ years in a leadership role within a high-growth, corporate environment; medical device or other highly regulated industry experience strongly preferred. Proven success in building and scaling digital ecosystems that deliver measurable business results. Strong ability to translate brand vision into high-impact digital strategies. Demonstrated experience and knowledge of a myriad of digital tools and platforms. Advanced skills in conversion rate optimization, funnel optimization, and A/B testing. Strong collaboration skills, with the ability to work across creative, technical, and commercial functions. Excellent leadership, communication, and presentation skills. Additional Requirements: Valid passport and ability to travel domestically and internationally (approximately 15-20%). Ability to work flexible hours, including evenings and weekends as needed. Ability to lift and carry up to 20 to 50 pounds occasionally. Ability to work at a computer and sit for extended periods. Compensation: Competitive pay based on experience. Excellent benefits package including Medical, Dental, Vision, and Life Insurance. 401(k) with matching. Opportunity to develop and grow a career within a fast-growing and industry-leading company. *Fotona is an equal-opportunity employer.

Prospect and develop new medical/aesthetic customers in the Mid-Atlantic territory through cold calls, trade shows, and meetings while maintaining product knowledge and managing travel. | 2+ years outbound B2B sales experience preferably in aesthetic or medical device industries, strong prospecting skills, CRM experience, ability to travel and work flexible hours. | Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability. Fotona is currently seeking a highly motivated and talented Sales Professional based in the Washington, DC area to prospect and develop new Medical/Aesthetic customers in our Mid-Atlantic Territory. This is an excellent opportunity for a successful sales professional with honed prospecting skills to represent a leader in the aesthetic laser market. Aesthetic Industry experience, Capital Equipment, Durable Medical Equipment, Medical Device sales experience, and high volume lead generation, as well as a proven track record in closing deals are preferred. Sales Professionals will gain hands-on education and experience with leading-edge laser technology while receiving a competitive salary and commissions and accelerating their career aspirations. Continuous study of Fotona products, medical aesthetics, and the aesthetic/medical laser industry is expected and required for success. Responsibilities: Demonstrate professionalism, excellent communication, and organizational skills, and establish a strong sense of trust among Fotona’s growing customer base. Manage high-volume cold calls to medical practices and med spas. Identify decision-makers and evaluate the buying process. Determine prospects' business needs and goals to determine solutions. Actively seek out new customers through prospecting, trade shows, virtual and live meetings, and other points of contact. Study frequently to remain knowledgeable on products and services offered by Fotona LLC. Demonstrate a consistently strong work ethic, excellent communication skills, and organizational skills. Travel within a territory, as well as attending trade shows, trainings, and other events is required in this role. Ability to work flexible hours, including some evenings and weekends. Represent Fotona with high-level integrity and professionalism. Qualifications: Minimum 2+ years experience in outbound business-to-business sales experience in the Aesthetic industry preferred. Aesthetic Industry, Capital Equipment, Durable Medical Equipment, and/or Medical Device sales experience preferred. Demonstrated ability to develop qualified appointments. Knowledge of sales and marketing principles and strategies. Excellent phone, written, and in-person sales and communication skills. A strong passion for prospecting. Basic MS Office Suite and computer/internet skills for communications and research. Experience using CRM tools, Salesforce preferred. Reliable, strong work ethic and ability to work independently to produce results. Additional Requirements: Ability to drive within the territory daily. Ability to travel overnight (30% on average) within the territory and outside of the territory for attendance at national trade shows, trainings, and other events. Ability to work flexible hours, including some evenings and weekends as needed. Ability to lift and carry up to 50 lbs. occasionally, ability to lift and carry over 50 lbs. occasionally, ability to push/pull very heavy equipment on wheels/casters occasionally. Ability to stand, lift, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit and/or drive for extended periods frequently. Education: Associate’s or Bachelor’s degree preferred though not required. Compensation: Competitive salary based on experience and track record, plus uncapped commissions. Monthly car allowance and business expenses reimbursed. Benefits package including Medical, Dental, Vision, Life and AD&D Insurance, and 401(k) with matching. *Fotona is an equal-opportunity employer.