First Merchants Bank

Leading product strategy, lifecycle management, and cross-functional collaboration to drive financial and customer outcomes. | Extensive experience in product management, financial performance, and leadership within financial services or related industries. | First Merchants Bank is seeking a Director, Product Management to join our team! This position will lead the strategy, development, and performance of the product portfolio for the line of business. Partner closely with executive leaders, Finance, Marketing, Digital, and Operations to define and execute the product vision, ensuring offerings are competitive, customer-centric, and aligned to strategic growth priorities. Serve as the primary owner of product financial performance, including revenue, profitability, and return metrics, while proactively monitoring marketplace dynamics to identify opportunities to enhance value, deepen customer engagement, and drive sustainable growth. Oversee a team of product managers to deliver a disciplined product management practice that continuously advances product capabilities and strengthens overall business performance. Essential Duties & Responsibilities: • Lead the development and execution of the product strategy and multi-year roadmap for the line of business, ensuring alignment with enterprise strategic objectives, growth targets, and customer needs. Partner with senior and executive leadership to define product positioning, branding, segment strategies, and differentiated value propositions. • Oversee comprehensive product lifecycle management, including market research, business case development, competitive analysis, pricing strategy, feasibility evaluation, launch planning, and ongoing performance optimization to drive revenue growth, cost efficiency, and relationship deepening. • Serve as the primary owner of product financial performance, including revenue, profitability, and return metrics. Develop proformas, forecasts, and financial models that support strategic decision making. Identify optimization opportunities and recommend changes to pricing, fees, features, and portfolio mix to maximize financial outcomes. • Develop, manage, and report on product and portfolio performance metrics, providing actionable insights to senior leadership across Finance, Sales, Operations, Marketing, Digital, and Risk. Continuously assess product health, segment performance, and competitive dynamics to inform strategic adjustments. • Lead and develop the product management team, providing coaching, performance feedback, and professional development to build a high-performing, analytically strong, customer-centric discipline. Oversee team pipelines, capacity planning, and delivery expectations. • Collaborate with cross-functional partners—including Operations, IT, Digital, Marketing, Finance, Sales, Risk, and Procurement—to define priorities, align roadmaps, coordinate delivery schedules, and ensure optimal use of enterprise resources. Lead technical and non-technical teams through planning, development, testing, and launch of product initiatives. • Ensure strong marketplace intelligence and customer insight gathering, including analysis of trends, competitive landscape, client feedback, surveys, and focus groups, to identify emerging needs and opportunities for differentiation or revenue expansion. • Identify and evaluate product and feature opportunities tailored to priority customer segments— such as Stable Mass and Mass Affluent—by analyzing needs, behaviors, profitability profiles, and competitive gaps to ensure offerings align with segment-specific growth strategies. • Oversee vendor relationships related to product delivery, partnering with Procurement to evaluate vendor capabilities, negotiate contracts, ensure performance, and align vendor roadmaps to product strategy. • Ensure compliance with industry regulations and internal policies, partnering with Risk, Compliance, and Internal Audit to evaluate risks associated with new or enhanced product initiatives, and presenting recommendations in alignment with enterprise risk tolerance. • Lead major initiatives, integrations, and change management efforts related to the product portfolio, ensuring strong planning, communication, execution, and stakeholder alignment across functional teams. • Act as a key spokesperson for the product portfolio, communicating vision, strategy, value propositions, and performance to internal stakeholders and external partners where appropriate. To be successful in this position, we require the following: • Bachelor’s degree in business, finance, management or a related field. • A minimum of eight (8) years of experience in product management, product strategy, financial performance management, or related roles within financial services, including demonstrated ownership of product profitability, pricing, and portfolio performance. • A minimum of five (5) years of leadership experience managing strategic, analytical, and/or product management teams, with proven ability to develop talent, lead cross-functional initiatives, and drive enterprise-level outcomes. The following would be a plus: • Strong financial acumen with experience in P&L management, forecasting, pricing, and performance analytics. • Master’s degree. • Project management experience or Agile related certification. First Merchants offers the following: • Base Pay PLUS Bonuses • Medical, Dental and Vision Insurance • 401k • Health Savings and Flexible Spending Accounts • Vacation/Sick Time • Paid Holidays • Paid Parental Leave • Tuition Reimbursement • Additional Benefits A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!

Deliver high quality customer service by processing banking transactions, opening accounts, processing loan applications, and meeting sales goals while supporting banking center operations. | High school diploma, minimum 1 year banking or related sales experience, S.A.F.E Act registration within 3 months, ability to obtain Notary Public, and knowledge of bank products. | First Merchants is seeking a Senior Customer Relationship Representative to join our team! This position is responsible for delivering a high quality and meaningful customer service experience by accurately completing bank transactions, opening accounts, and processing loan applications, as well as identifying products and services to meet the current and future financial needs of bank clients. They are responsible for meeting or exceeding established individual and team sales goals, as well as ensuring service metrics achieve the strategic and tactical goals of the organization. As part of this role you will: • Deliver high quality customer service on a wide variety of general banking matters within the banking center, including processing transactions, opening accounts, and processing loan applications. • Assist with opening and closing of the banking center, conducting audits, and banking center balancing to ensure efficiency. • Assess client’s financial position to identify additional relationship opportunities while utilizing the Gold Standard for Service expectations. This includes acquiring and using in-depth knowledge of products/services of all lines of business at First Merchants. • Meet or exceed established individual and team sales goals to help the Banking Center achieve scorecard goals. • Effectively use the CRM (Client relationship management tool) and guided conversation to assess the client’s current and future financial situation to identify and recommend additional products to deepen client relationship. • Utilize digital tools to provide education and help clients enroll in electronic banking products and services during account opening. • Support the whole bank partnership identified during needs-based conversations including merchant services, treasury management, mortgages, and investments. • Assist in banking center operations and ensure policies and procedures are followed. To be successful in this position, we require the following: • High school diploma or equivalent (GED). • A minimum of one (1) year of banking, sales, or related experience and a minimum of six (6) months of experience selling products or services. • This position requires S.A.F.E Act registration at the time of employment through the Nationwide Mortgage Licensing System (NMLS). Employees hired or transferring into this position will need to meet the qualification requirements within three (3) months of hire. • Ability to obtain Notary Public designation. • Ability to multi-task in a fast-paced environment. • In-depth knowledge of products/services offered by the bank (all lines of business). The following would be a plus: • Prior banking experience. • Ability to sell and cross-sell bank products and services. First Merchants offers the following: • Base Pay PLUS Bonuses • Medical, Dental and Vision Insurance • 401k • Health Savings and Flexible Spending Accounts • Vacation/Sick Time • Paid Holidays • Paid Parental Leave • Tuition Reimbursement • Additional Benefit A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!