Fellers Llc

Deliver installation training for automotive films, provide technical support, and develop training materials. | Minimum 3 years installation experience with automotive films, training experience, and relevant certifications from 3M or Avery Dennison. | About Fellers, LLC Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. Since 2021, Fellers has been private equity owned, and focused on investing heavily in expanding business into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. About the role The Field Training and Product Support Specialist will deliver installation training for Automotive and Sign and Graphics film products and provide technical support to installer customers. This role is critical to sustaining and building training capacity. The position requires strong installation expertise, technical product knowledge, and the ability to execute structured, high-quality training programs while conveying the value of partnering with Fellers to gain the benefits of the speed, service, and selection values provided by Fellers. What you'll do • Facilitate hands-on installation training for automotive films (PPF, window film, and vinyl wrap), ensuring consistent learning outcomes and adherence to best practices • Deliver clear technical explanations of film behavior, product differences, application techniques, and troubleshooting methods. • Provide technical support and product guidance to internal sales teams and external installer customers across branded and private-label offerings. • Partner closely with sales to support pre- and post-sale customer needs, helping drive product adoption and customer success. • Act as the primary technical resource for Cheetah Wrap and Fellers Black, ensuring strong product knowledge for internal and external partners. • Develop and maintain training materials, agendas, curriculum frameworks, key learning objectives, and site requirements aligned with product specifications. • Contribute insights to the ongoing development of the training program, including course mix, delivery methods, and operational processes. • Continuously update and expand product knowledge to support accurate training, customer guidance, and sales growth. • Establish and maintain a safe, professional, and well-organized training environment in all locations. • Take initiative to understand customer needs and recommend solutions that enhance product outcomes and usage. • Travel approximately 32 weeks per year to conduct training, visit customer sites, and support industry-related activities. • Build strong, trusted relationships with customers through professionalism, expertise, and consistent follow-through. Qualifications • Ability for overnight travel 32 weeks per year • Minimum of 3 years proven installation experience with automotive films, including paint protection film (PPF), window tint, and vinyl wrap. • Minimum of 3 years experience in a training environment, responsible for developing training content, agendas, and instructional materials. • Prior sales experience a plus, as interaction with shop owners can cement the relationship with Fellers • Documented experience delivering installation training or conducting technical demonstrations in a professional environment. • Strong technical understanding of automotive films and prior exposure to wrap shop or production environments. • Valid and current certifications (or ability to certify on the job) from 3M or Avery Dennison in relevant automotive film products required, Avery BWF a plus. • Strong written and verbal communication, customer interaction, and problem-solving skills in technical contexts. • Proficient in Microsoft Office Suite, ability to learn Salesforce. Physical Requirements • Ability for overnight travel a minimum of 32 weeks per year • Repeated lifting, bending, reaching and stooping • Must be able to push, pull, and lift materials weighing up to 50 lbs repeatedly

Drive growth of the Automotive product segment by acquiring new customers and increasing sales within an assigned territory through field visits, cold calling, and strategic outreach. | 5+ years of business development or sales experience, proficiency with CRM systems, excellent communication and relationship-building skills, ability to work independently and manage time efficiently, and residency within the specified southern US states. | About Fellers, LLC Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. In 2021 Fellers was purchased by APG, a San Francisco based Private Equity firm. Since this time, Fellers has invested heavily in their business and has expanded into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. About the role The Business Development Manager (BDM) is responsible for driving growth of the Automotive product segment within an assigned territory. This role is focused on business expansion—not account maintenance—with an emphasis on acquiring new customers and increasing sales of existing accounts. The key objective is to grow sales of proprietary Automotive Films (color change, AWF, PPF, and PCC). The BDM serves as a subject matter expert in the Automotive Segment and plays a critical role in identifying, qualifying, and converting new business opportunities. In addition to owning the Automotive portfolio, the BDM collaborates with Sign and Graphics BDM’s to support growth initiatives across the Sign and Graphics division. What you'll do • Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up. • Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage. • Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting. • Utilize deep product expertise in automotive films to deliver impactful in in-person presentations with installers, wrappers, tint shops, body shops, auto detailers, and printers to generate leads and close sales. • Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel. • Develop tailored sales presentations and proposals that clearly communicate product value and differentiation. • Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth. • Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory. • Collaborate with the Sign and Graphics team by identifying potential cross-division opportunities and engaging the appropriate BDM for support. • Represent the company at regional and national trade shows as needed to increase visibility and drive new business. • Build and maintain strong, trust-based relationships with customers, vendors, and internal teams—while proactively supporting vendor and customer needs within the Automotive segment, including Fellers, Cheetahwrap, and Interwest. • Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value. • Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience. Qualifications • High school degree or equivalent is required. • 5+ years of experience in a business development or related sales role. • Proven track record of successful new business development. • Proficient with Microsoft Office Suite. • Experience with Salesforce a plus. • Proficiency with CRM systems required. Required Skills/Abilities • Must physically live within assigned geography (AR, LA, MS, AL, TN, KY, NC, SC) • Must be a self-starter, enthusiastic, driven & self-motivated. • Excellent communication skills (interpersonal, verbal and written). • Strong relationship builder. • Ability to multi-task, work remotely and independently. • Ability to manage time efficiently. • Proficiency with using a PC and with Microsoft Windows based programs.gh school degree or equivalent is required.