Everplay Learning Labs Inc

Manage the full lifecycle of Facebook/Instagram ad content creation, including strategy, copywriting, design, UGC and influencer management, and process development. | Requires 2+ years in Facebook Ads design and copywriting, 1+ year managing UGC creators, experience in fast-paced eCommerce or DTC startups, and strong organizational and data-driven skills. | About the Role Superspace is an award-winning DTC toy startup that manufactures and sells modular magnetic playsets. We’re looking for a highly creative, hands-on, and results-driven Facebook Ads Expert who is equally skilled in design, copywriting, and editing — and has hands-on experience in UGC creator and influencer discovery, briefing, and management. You’ll own the entire lifecycle of the content creation process of our paid social ads — from concept through execution — while building scalable systems to support ongoing content creation and creator partnerships. Key Responsibilities 1. Facebook Ads Creative Strategy • Expert knowledge of best practices and current trends in Facebook/Instagram ads • Develop winning ad concepts/themes aligned with brand and product principles • Analyse performance data to inform creative iterations 2. Creative Production & Copywriting • Write engaging ad copy tailored to different audience segments • Design and create high-performing ads and social posts (images, videos, GIFs, carousels) • Posting to social channels • Build and manage content creation workflows and maintain an organised creative asset library 3. UGC & Influencer Management • Discover, source, brief, and manage UGC creators • Identify and manage influencers for campaigns (including experience with affiliate marketing programs) • Oversee content quality, brand alignment, and deliverables 4. Process & System Development • Build efficient systems for creative asset storage, versioning, and reporting • Implement clear processes for creator and influencer collaboration Requirements • Proven experience creating and managing successful Facebook and Instagram ad creatives and campaigns • Experience working in fast-paced eCommerce or DTC startup environments • Strong design and video editing skills (experience with tools like Adobe Creative Suite, Canva, CapCut, etc.) • Excellent copywriting and storytelling ability • Experience sourcing and managing UGC creators and influencers • Strong organisational skills with the ability to manage multiple projects simultaneously • Data-driven mindset and familiarity with performance analytics Nice to Have • Experience in affiliate marketing programs Why Join Us • Work with a creative, collaborative, and supportive fast-paced startup team • Opportunity to shape the creative direction of a growing brand • Flexible working arrangements Job Type: Contract Pay: $40.00 - $50.00 per hour Expected hours: 30 – 40 per week Experience: • Copywriting: 2 years (Required) • Facebook Ads Design & Editing: 2 years (Required) • UGC Creator Management: 1 year (Required) Location: • California (Required) Work Location: Remote