Discovery Senior Living

Lead localized marketing campaigns, manage budgets and ROI reporting, oversee digital presence and community outreach to drive occupancy growth. | Minimum 5 years marketing experience with 3 years in analytics and budget management, proficiency in digital and traditional marketing, strong communication and organizational skills. | Divisional Marketing Manager – Northeastern US/Seaton Senior Living Location: Remote/Eastern or Central Standard Time (Ideal Locations: Philadelphia, PA, Tampa, FL, Chicago, IL or Boston, MA) Compensation: $80,000– $90,000 + 10% Bonus Travel: Minimal #/p### Seaton Senior Living is seeking an experienced Divisional Marketing Manager to lead community-level marketing initiatives within the Northeastern US. This role is responsible for driving lead generation, lead conversion, and community outreach to support occupancy growth across multiple communities. We are looking for a strategic, creative leader who can: • Develop and implement localized marketing campaigns to support sales and occupancy goals. • Partner with STAT Marketing, Divisional Sales, and community teams on advertising, digital strategy, social media, and events. • Manage budgets, expenses, and ROI reporting for all divisional marketing activities. • Oversee digital presence, including websites, community reviews, and social media engagement. • Research and execute local marketing opportunities to strengthen brand awareness and lead generation. • Collaborate across divisions to share best practices and campaign strategies. Your Role: Divisional Marketing Manager As Divisional Marketing Manager, you’ll serve as the marketing lead for your division, developing and executing strategies that support occupancy and sales performance. You will partner closely with regional and community sales teams, manage marketing budgets, and ensure consistent, brand-aligned messaging across multiple channels. What You’ll Do Marketing Strategy & Campaign Development • Create localized marketing campaigns in collaboration with sales and operations teams. • Research competitive market conditions and identify opportunities to differentiate community offerings. • Develop creative campaigns and sales-driven messaging across traditional and digital channels. Digital Marketing & Media • Partner with STAT Marketing and the Paid Media team on digital advertising strategies. • Ensure community websites, blogs, and online content are accurate and engaging. • Oversee social media presence, including content approval, engagement, and review responses. Outreach & Event Support • Collaborate with sales leaders to ensure professional networking events and referral outreach are effectively marketed. • Coordinate sponsorships and community-level brand awareness initiatives. • Support public relations and special project campaigns. Budgeting & Reporting • Manage divisional marketing budgets, monthly allocations, and invoice processing. • Track and analyze marketing performance, including ROI, cost per lead, and conversion metrics. • Prepare and present reports on divisional marketing activity and results. What You Bring • Education & Experience: Bachelor’s degree in Marketing (preferred) with a minimum of 5 years of proven marketing experience, including at least 3 years in analytics, reporting, and budget/P&L management. • Marketing Expertise: Demonstrated success developing and executing integrated marketing campaigns across digital (paid media, web strategy) and traditional channels. • Technical Skills: Proficiency in Microsoft PowerPoint and Excel; strong ability to analyze data, generate insights, and present results to stakeholders. • Communication Skills: Exceptional writing, editing, and copywriting abilities paired with strong presentation and relationship-building skills. • Professional Attributes: Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced, collaborative environment. Why Join Us? • Full benefits package available (medical, dental, vision, PTO, 401k, and more) • Work in a purpose-driven, resident-first environment • Be part of a collaborative and supportive leadership team • Make a lasting impact on the lives of residents and families Benefits You’ll Enjoy: We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits. About Discovery Senior Living Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation. Equal Opportunity Employer: We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis. Agency Policy: We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly. Employment Scam Warning: We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Manage and execute digital marketing campaigns, coordinate with vendors, optimize performance, analyze data, and support marketing automation efforts. | Bachelor’s degree, 3+ years digital/traditional marketing experience, proficiency with marketing tools, social media platforms, and marketing automation. | About Discovery Senior Living Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments. Due to continued growth, Discovery Senior Living adding a Digital Ad Manager to their home office team in Bonita Springs, FL. The Digital Marketing Ad Manager is a collaborative role with key marketing stakeholders as well as third-party vendors to help develop strategic campaigns and to oversee the execution of digital marketing plans, including but not limited to, the websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as primary digital advertising execution lead ensuring deliverables are provided to third-party vendors and/or channels on-time, within scope, and within budget on behalf of Marketing team members. Coordinate internal resources and/or third parties/vendors for any part of the execution of digital marketing including but not limited to, digital advertising, changes to websites, SEO optimizations and content marketing. Monitor budgets, performance, optimizations, ensuring digital marketing performance meets and exceeds goals. Analyze data and provide recommendations as needed. Identify gaps in marketing data and conversion opportunities through segmentation and analysis. Review as needed with key stakeholders. Communicate platform changes and updates relating to capabilities and functionality. Manage changes to project scope, schedule and costs as needed to support digital marketing objectives and goals for a particular strategy as identified by key stakeholders. Collaborate on the creation, distribution, and list management within our marketing automation platform. Continue to review and refine processes to simplify and create efficiencies. Seek feedback and incorporate into future activities. Execute and meet the strategic objectives set by Marketing leadership. Other duties as assigned. QUALIFICATIONS Bachelor’s Degree preferred, (emphasis on Marketing, Advertising, Communications or Journalism). Minimum three (3) years of digital and traditional Marketing experience in a corporate or agency environment. Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing. Benefits: In addition to a rewarding career and competitive salary, Discovery also offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies. EOE D/V