Dine Brands Global

Develop and scale local marketing frameworks and manage global agencies to optimize international marketing performance. | At least 5 years in local or brand marketing within franchise or multi-unit environments, Spanish proficiency, and agency/stakeholder management experience. | 10 West Walnut Street Pasadena, CA 91103 Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com. Role Overview The International Local Store Marketing (LSM) Manager is responsible for developing, governing, and scaling local marketing across domestic and international markets. This role serves as the bridge between national brand initiatives and localized execution—ensuring franchisees, and regional teams have the tools, guidance, and clarity needed to activate effectively in their markets. The ideal candidate is—someone who can align priorities, simplify complexity, and partner cross-functionally with agencies, internal teams, and franchise stakeholders to drive consistent, high-impact international and local execution. Key Responsibilities LSM Collaborate with Brand, and international teams to develop and evolve the LSM framework aligned to national brand strategy Establish scalable best practices, playbooks, and guardrails. Partner internally to address franchisee feedback and improve adoption. Agency & Partner Management Serve as the primary global point of contact for LSM agencies. Oversee local creative and execution. Ensure agency outputs meet brand and performance standards. Tools, Platforms & Operations Evolve the LSM portal and related tools as needed. Streamline workflows and approval processes. Define standardized LSM operating processes. Performance, Insights & Optimization Share insights and best practices across markets. Optimize based on performance and feedback. Target base salary $105k-$120k depending on experience. Qualifications Required 5 years of experience in local, field, or brand marketing. Experience in franchise or multi-unit environments. Proven agency and stakeholder management experience. Strong organizational and communication skills. Preferred Experience with LSM platforms or marketing portals. QSR, retail, or hospitality background. International or multi-region experience. Data-driven, analytical mindset. Key Competencies Fluent in Spanish Franchisee-first mindset Ability to simplify complex systems Influence without authority Collaborative and solutions-oriented Success in This Role Looks Like Strong alignment between domestic and international local marketing. High franchisee confidence and adoption of LSM. Efficient, scalable LSM processes. High-quality, consistent local and international execution. Equal Employment Opportunity Statement Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions. For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice. Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.

Lead planning and execution of marketing calendar, campaigns, and menu initiatives to drive growth and profitability. | 4+ years in product development or brand management, leadership experience, strong project management and cross-functional collaboration skills. | 10 West Walnut Street Pasadena, CA 91103 Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com. IHOP is seeking a Manager, Product Calendar Marketing to help shape our marketing calendar and deliver craveable experiences to millions of guests. This role drives strategy, campaign execution, and core menu planning—bringing bold ideas to life across every season. If you’re ready to make an impact for IHOP guests across the country, we want to hear from you! 🥞 A key member of the IHOP Brand Calendar Strategy team, the Manager, Product Calendar Marketing will lead the planning and execution of IHOP’s marketing calendar, ensuring campaigns and menu initiatives align with brand strategy and deliver measurable results. This role partners cross-functionally to bring to life product launches, value menus, seasonal promotions, and core menu cycles, driving traffic and check growth while maintaining consistency and profitability across all touchpoints. Reporting to the Director, Brand Calendar & Product, this role will also be responsible for managing the Associate Manager, Product Calendar Marketing. Key Responsibilities Strategy & Planning • Contribute to development and optimization of product and marketing strategies including menu, value and LTO in partnership with Brand Calendar & Product leadership. • Monitor business and menu performance to inform future campaign and core menu development and achieve brand goals. Calendar Planning • Support marketing calendar planning via development and recommendation of sales driving programs and manage updates, with an aim to be planning 18 months out. • Lead brainstorms for traffic and check driving initiatives, partner with strategy team for opportunity sizing, and prepare recommendations for leadership and franchisee committees for support. • Partner with project management and brand leadership on franchisee support for value advertising. Campaign Execution • Draft integrated briefs for campaigns grounded in insights with aligned objectives and clear key messages. Coordinate reviews up through brand leadership and lead effective cross-functional briefing presentations. • Serve as point of contact for campaign details, merchandising plans, timelines and pivots. Draft systemwide communications for necessary campaign updates. • Review creative and training materials for product accuracy and consistency and to ensure key messages are pulled through. • Lead product execution for calendar launches, leveraging successfully tested menu items or new product development when necessary. Present insights, test results, overall rationale and performance expectations for product decisions to ensure alignment across cross-functional teams, leadership, and franchisee committees. • Prepare new products for implementation including recipe reviews, forecasting, procurement, and supply monitoring with cross-functional and supply chain teams. Manage budget for any obsolete inventory. • Lead any changes in menu item positioning, naming, etc. following pipeline testing and coordinate required research with consumer insights. • Monitor campaign performance to recommend follow-up support or updates and contribute to post-campaign analysis. Core Menu Execution • Drive strategy for core menu cycles, including performance analysis and optimization. • Own recommendations for product additions, modifications and deletions and manage alignment up through leadership to deliver on menu strategy and profitability goals. Participate in recipe reviews and recommendation share-outs. • Develop core creative briefs, applying past menu learnings and research to maximize profitability, and lead the team in creative reviews. • Partner on menu simplification initiatives, product profitability initiatives, and oversee non-traditional and coffee menus. Leadership • Lead associate marketing manager and provide coaching and guidance. • Develop strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally. • Able to effectively influence to achieve mutual business success • Take initiative to stay one step ahead of decisions and communication. • Understand the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership. • Support positive partnerships with the franchise community and with key vendors • Present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees. Qualifications • College degree required; MBA preferred • 4+ years of experience in product development, innovation, or brand management in a national chain restaurant or consumer products goods (CPG) environment required • Exceptional planning and project management skills required; ability to manage multiple projects of complex scope • Ability to influence cross-functional teams and franchise partners. • Passion for food and consumer insights • Experience leading a team of direct reports • Demonstrable knowledge of tactical planning and analytical evaluation • Ability to prioritize, problem-solve and respond quickly to changes in direction • Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team • Strong organization and attention to detail • Strategic thinker with strong negotiation, presentation, and written/verbal communication skills • Proficient in Microsoft Office • Target Base Salary $115k-$130k depending on experience Equal Employment Opportunity Statement Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions. For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.