Deutsch Family Wine & Spirits

Drive brand visibility and sales through elite-level market activation, relationship building, education, and execution of marketing programs in on and off premise accounts. | Minimum 5 years field sales experience in alcohol-beverage or CPG industries, college degree preferred, strong communication and interpersonal skills, valid driver's license, and ability to travel within assigned territory. | Description CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below. As a Sales Activation Manager, you'll ensure ourbrands are the MVP—most visible product—in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role is based in Connecticut. Responsibilities: • Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty. • Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events • Rate of Sale: Improve DFWS brands through activation tactics • Educate and Influence: Lead the education and training efforts in on and off premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind • Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales • Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market • Drive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accounts • Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals • Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyalty • Market Savvy: Knowledgeable about market trends and competitive activities • Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking • Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts Qualifications: • Education: College degree preferred or equivalent experience • Experience: A beverage industry professional with a minimum of 5 years’ field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries • Technical Savvy: Computer literate and functional in Microsoft Office • Objective oriented: focused, and assertive individual who needs little direction or supervision • A team player: able to work in an intense, fast-paced environment • Strong interpersonal and leadership skills: to develop key customer and staff relationships • Strong communication skills: ability to make compelling presentations • Mobility: A valid driver's license and ability to travel within an assigned territory is required • Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends • Location: Live in or near Fairfield County, CT • Compliance: Required to obtain a solicitor’s permit where necessary What We Offer: • Competitive compensation • Career development opportunities • Medical, dental, vision and life insurance, PTO • 401 (k) match • Product allowance to enjoy DFWS products • Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children • Gym reimbursement • Employee Assistance Program We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all. About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila. Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com LI-Remote

Drive sales and marketing performance across national and regional hotel chains by developing account plans, managing distributor relationships, and executing brand strategies. | Bachelor’s degree, 5-7+ years in national accounts on-premise channel with strong hotel chain relationships, wine and spirits experience preferred, excellent presentation and negotiation skills, and ability to travel 40%. | Description CHEERS! Founded in 1981, the Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits is seeking a National Accounts Manager—On Premise Hotel Regional Chains. This role is responsible for driving sales and marketing performance of Deutsch Family Wine & Spirits (DFWS) brands across targeted emerging regional hotel chains, hospitality groups, and national/regional fast casual chains within a defined multi-state territory. The National Account Manager (NAM) will collaborate closely with internal distributor management and external distributor partners, including National Account VPs and Directors, to align on brand priorities, depletion goals, and profitability targets. Key responsibilities include executing company strategies, developing accounts, driving profitable growth, and applying category management best practices with top on-premise operators. This position reports to the Vice President, National Accounts – On Premise. Responsibilities: • Delivery of the annual depletions and share goals within the assigned account base • Penetrate assigned account base including ownership of all hotel chains by developing account plans that increase DFWS BTG/BTB/Cocktail menu placements along with customized LTO programs • Ensure success and retention of national listings by developing and supporting local activations that drive trial, velocity, and build awareness. • Develop and apply category management strategies and principles that align with specific brand priorities and the accounts strategic initiatives. • Prioritize the largest opportunity hotel and regional chain accounts, identify the key levers for future growth, and develop an annual tactical plan that drives incremental volume and profit through: • Increased distribution and improved promotional effectiveness or other volume generating tactics • Continue to develop high-level customer relationships with hotel accounts and customers • Ensure proper alignment and synergy of DFWS brand strategy with key customer objectives • Develop and implement tactics that grow DFWS business at a faster rate than national Nielsen CGA metrics • Work cross-functionally to ensure seamless implementation of all newly launched National programming • Ability to create and influence customized programming that supports NAOP sales efforts with DFWS On Premise Channel team • Penetrate and leverage key distributor national account resources to drive DFWS account-specific priorities • Drive compliance of all mandated and optional programming through DFWS distributor and DFWS direct sales team ensuring we meet and / or exceed our minimum company standards • Work with BI and monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling in our ideas • Meet quarterly with FP&A to manage the respective NAOP region budget to ensure appropriate allocation of resources against targeted NAOP Customers • Fact-based selling and account planning Qualifications: • Bachelor’s Degree • 5 – 7+ years calling on on-premise multi-unit operators, preferably national on-premise hotel chains • National chain hotel strong buyer relationships highly preferred • Proven track record in National Accounts On-Premise channel with existing relationships established • Wine and Spirits experience highly preferred • Brand building and promotional ideation skills highly preferred • Proven experience leading and working with cross-functional teams • Exceptional computer skills, including PowerPoint, Excel, Word, etc. • Strong fact-based selling, presentation, and negotiating skills • Excellent organizational and time management skills • Ability to travel 40% + of your time What We Offer: • Competitive compensation • Career development opportunities • Medical, dental, vision and life insurance, PTO • 401 (k) match • Product allowance to enjoy DFWS products • Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children • Gym reimbursement • Employee Assistance Program We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all. About About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry. The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila. Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com