David's Bridal

Owns end-to-end planning and execution of integrated brand campaigns and launches across multiple channels, ensuring cohesive storytelling and strategic alignment. | Requires 12+ years in marketing with proven experience in GTM, campaign management, and leading multidisciplinary teams, with hands-on skills in campaign architecture, channel planning, and creative briefing. | Now accepting internal and returning team member applications for this opportunity! At David’s Bridal, every Dream Maker plays a powerful role in shaping unforgettable moments for our customers—and we know great careers are built from great opportunities. If you are Passionately Enthusiastic about your work, Endlessly Curious about learning and growing, and truly Customer Obsessed in everything you do, this lateral or next‑level role may be the perfect chance to expand your impact. We’re excited to invite Dream Makers who are ready to stretch their strengths, elevate their career journey, and continue bringing our brand promise to life in extraordinary ways. David’s Bridal is seeking a hands-on Go-To-Market leader to own the end-to-end planning, creation, and execution of integrated brand campaigns and launches across the company. This is not a strategy-only role. This leader personally builds integrated GTM and channel plans, shapes campaign architecture, and works directly with channel and creative leaders to bring launches to life across email, website, homepage, social, content, paid media, PR, events, retail, and partnerships. This role serves as the central operator ensuring that brand storytelling, product and service launches, partner initiatives, B2B/SMB offerings, and events all ladder into a single, cohesive GTM engine. Act as the campaign integrator, ensuring every channel is telling the right story at the right moment in the customer journey. This is a player–coach role for someone who thrives in the details, understands how channels work together, and knows how to turn vision into execution at scale. Responsibilities Own the end-to-end GTM planning and execution of go-to-market initiatives including, but not limited to: Major brand campaigns and seasonal moments Product and service launches (e.g., Pearl Planner, Travel by David’s) Partner, vendor, and dropshipper initiatives B2B and SMB offerings, including wedding pro and vendor platforms Events and experiential activations Serve as the single source of truth for what the company is launching, when, and how all GTMs connect. Create and maintain a cohesive GTM framework that ensures initiatives are complementary, sequenced, and not competing. Integrated Campaign & Channel Execution: Personally build campaign architecture, including: Hero message and core narrative Channel roles, sequencing, and funnel strategy Launch phases, drops, sustain plans, and optimization moments Develop hands-on channel plans detailing: Email strategy (audience, cadence, messaging arcs) Homepage and site storytelling flows Social and content narratives Paid amplification strategy in partnership with performance team Own campaign calendars, launch timelines, and prioritization across the business. Own the creation and submission of creative briefs for all major campaigns and GTMs to clearly define: Campaign objectives and work with Director of Brand Strategy on key messages Channel-specific asset needs Creative formats, volumes, and timeline Ensure briefs are actionable, prioritized, and aligned to GTM goal Work with Director of Brand Strategy to deliver cohesive storytelling across all channels Team Leadership & GTM Management: Lead and develop a team responsible for key GTM pillars: Partner Marketing Manager: Partner, vendor, and dropshipper GTMs Product Marketing Manager: Services and offerings such as Pearl Planner and Travel by David’s Events Manager: Bridal shows, B2B trade shows, and in-store events B2B / SMB Marketing Manager: B2B offerings and wedding pro/vendor acquisition Who You Are You are a hands-on GTM operator and people leader who: Has personally built and executed integrated campaigns at scale Is comfortable owning channel planning and creative briefing Knows how to work side-by-side with creative and channel leaders Can zoom out strategically and zoom in to fix execution details Brings clarity, momentum, and accountability to complex organizations Required Experience 12+ years of marketing experience with deep expertise in GTM, campaigns, and integrated marketing Proven experience leading multi-disciplinary marketing teams Hands-on experience building: Integrated GTM plans Channel strategies and campaign calendars Creative briefs and asset plans Strong experience partnering with creative, digital, social, PR, and event teams Thank you for considering this opportunity at David’s Bridal! Love wins when love is for Everyone! Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies. Policy: Candidate Use of AI in Live Interviews We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance. Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate. The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

Owns end-to-end planning and execution of integrated brand campaigns and launches across multiple channels, ensuring cohesive storytelling and strategic sequencing. | Requires 12+ years of marketing experience with hands-on expertise in integrated campaigns, channel planning, and team leadership. | From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail! If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” to this remote opportunity (EAST or CENTRAL preferred) and apply today! David’s Bridal is seeking a hands-on Go-To-Market leader to own the end-to-end planning, creation, and execution of integrated brand campaigns and launches across the company. This is not a strategy-only role. This leader personally builds integrated GTM and channel plans, shapes campaign architecture, and works directly with channel and creative leaders to bring launches to life across email, website, homepage, social, content, paid media, PR, events, retail, and partnerships. This role serves as the central operator ensuring that brand storytelling, product and service launches, partner initiatives, B2B/SMB offerings, and events all ladder into a single, cohesive GTM engine. Act as the campaign integrator, ensuring every channel is telling the right story at the right moment in the customer journey. This is a player–coach role for someone who thrives in the details, understands how channels work together, and knows how to turn vision into execution at scale. Responsibilities • Own the end-to-end GTM planning and execution of go-to-market initiatives including, but not limited to: • Major brand campaigns and seasonal moments • Product and service launches (e.g., Pearl Planner, Travel by David’s) • Partner, vendor, and dropshipper initiatives • B2B and SMB offerings, including wedding pro and vendor platforms • Events and experiential activations • Serve as the single source of truth for what the company is launching, when, and how all GTMs connect. Create and maintain a cohesive GTM framework that ensures initiatives are complementary, sequenced, and not competing. • Integrated Campaign & Channel Execution: Personally build campaign architecture, including: • Hero message and core narrative • Channel roles, sequencing, and funnel strategy • Launch phases, drops, sustain plans, and optimization moments • Develop hands-on channel plans detailing: • Email strategy (audience, cadence, messaging arcs) • Homepage and site storytelling flows • Social and content narratives • Paid amplification strategy in partnership with performance team • Own campaign calendars, launch timelines, and prioritization across the business. • Own the creation and submission of creative briefs for all major campaigns and GTMs to clearly define: • Campaign objectives and work with Director of Brand Strategy on key messages • Channel-specific asset needs • Creative formats, volumes, and timeline • Ensure briefs are actionable, prioritized, and aligned to GTM goal • Work with Director of Brand Strategy to deliver cohesive storytelling across all channels • Team Leadership & GTM Management: Lead and develop a team responsible for key GTM pillars: • Partner Marketing Manager: Partner, vendor, and dropshipper GTMs • Product Marketing Manager: Services and offerings such as Pearl Planner and Travel by David’s • Events Manager: Bridal shows, B2B trade shows, and in-store events • B2B / SMB Marketing Manager: B2B offerings and wedding pro/vendor acquisition Who You Are You are a hands-on GTM operator and people leader who: • Has personally built and executed integrated campaigns at scale • Is comfortable owning channel planning and creative briefing • Knows how to work side-by-side with creative and channel leaders • Can zoom out strategically and zoom in to fix execution details • Brings clarity, momentum, and accountability to complex organizations Required Experience • 12+ years of marketing experience with deep expertise in GTM, campaigns, and integrated marketing • Proven experience leading multi-disciplinary marketing teams • Hands-on experience building: • Integrated GTM plans • Channel strategies and campaign calendars • Creative briefs and asset plans • Strong experience partnering with creative, digital, social, PR, and event teams Now that we’ve popped the question, please say “I do”. Full Time Opportunity – A comprehensive benefits package is available. • Rewarding Environment and Competitive Pay • Generous Dream Maker Discount After First Pay Period • Referral Incentive Program • Dayforce Wallet – Get Paid Early! • Health/Dental/Vision Insurance • 401K Program • Paid Vacation, Wellness Days & Holidays, including your Birthday off! • Pet Benefits Love wins when love is for Everyone! Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies. Policy: Candidate Use of AI in Live Interviews We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance. Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate. The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

Leading research and insights to inform product development and strategic planning. | Extensive experience in consumer insights, research methodologies, and team leadership, but lacking specific ecommerce or digital product management skills. | From Aisle to Algorithm and for All Life’s Moments! Step into a key leadership role where you’ll shape the digital vision, strategy, and customer experience for a beloved bridal brand. We’re looking for a forward-thinking ecommerce leader who excels at turning insights into action—driving conversion, engagement, and customer lifetime value through a data driven roadmap, optimized journeys, and high impact site execution. If you bring a passion for digital innovation, cross functional collaboration, and customer first thinking, this remote opportunity (East or Central time zones preferred) offers the chance to make a meaningful and measurable impact. If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today! Sr. Director, Digital Product & Site Merchandising Purpose: The Sr. Director, Digital Product & Site Merchandising leads the strategy, roadmap, and execution of the digital product ecosystem and ecommerce experience. This role owns the end-to-end digital journey, site merchandising, and go-to-market execution, driving conversion, engagement, and customer lifetime value. The Sr. Director partners with cross-functional teams to deliver customer-obsessed, data-driven digital experiences that align to business goals. Essential Functions: • Define and lead the digital product strategy and roadmap aligned to conversion, engagement, and CLV. • Translate business objectives into prioritized digital initiatives, enhancements, and experiments. • Own the customer journey across digital touchpoints and lead UX optimization and experimentation. • Lead site merchandising strategy including promotions, product storytelling, and search optimization. • Own ecommerce KPIs including conversion, AOV, UPT, and funnel metrics, providing insights and dashboards. • Partner closely with IT, UX, Analytics, Merchandising, and Marketing to deliver digital experiences. • Lead, mentor, and develop a team of digital product and site merchandising professionals. Qualifications – Knowledge, Skills & Abilities: Education: BA/BS in Business, Marketing, Digital Commerce, or related field required; advanced degree preferred. Years of Related Experience: 8+ years of ecommerce or digital product management experience; strong background in analytics, optimization, and digital product ownership; experience partnering with technology teams; proven leadership experience. Required Skills & Abilities: Expertise in ecommerce analytics, CRO, UX optimization, digital merchandising, and product management; experience with Adobe Analytics, Google Analytics or similar; strong communication and leadership skills. Now that we’ve popped the question, please say “I do”. Full Time Opportunity – A comprehensive benefits package is available. • Rewarding Environment and Competitive Pay • Generous Dream Maker Discount After First Pay Period • Referral Incentive Program • Dayforce Wallet – Get Paid Early! • Health/Dental/Vision Insurance • 401K Program • Paid Vacation, Wellness Days & Holidays, including your Birthday off! • Pet Benefits Love wins when love is for Everyone! Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies. Policy: Candidate Use of AI in Live Interviews We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance. Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate. The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.

Provide exceptional customer service, manage customer flow, and support sales and store operations. | High school diploma or 1-2 years retail experience, excellent communication skills, and ability to handle multiple customers. | BEST. JOB. EVER! Minimal weekday hours required (join for weekends only!) Generous Team Member discount $400 bonus for every referral hired with NO LIMIT* Competitive hourly pay rates & team bonus Get Paid Early! *Additional terms and conditions apply. At David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail! We make dreams happen—apply today! The Customer Service Representative (CSR) is responsible for interacting with all customers, maintaining a friendly, positive, authentic, empathetic, and professional approach, to deliver a consistent Five-Star Customer Service Experience. The CSR reports to the Store Manager, in partnership with the Operations Supervisor/Manager. The CSR supports the welcome desk, cash wrap, systems/processes, inventory management, and daily routines to ensure the store is foundationally excellent and that the customer has an exceptional shopping experience. Essential Job Functions: Welcome all customers with genuine, and friendly enthusiasm over the phone, virtual chats and in person, communicate clearly and concisely by adapting your style to suit the customers by problem solving, excellent phone skills and resolving conflict. Use all systems to manage the customer flow to deliver Five-Star Customer Service experience. Maintain all service vows which include Being Prepared, Welcoming, ability to Meet the Needs & Be There for all customers, including all operational checklist task and meeting customers emotional and practical needs. Responsible for providing an exceptional service experience to multiple customers at one time and contribute to the store achievement of Five-Star Customer Service. Proactively address customer concerns with confidence. Know when to escalate and partner with leadership team. Communicate how alterations can play an important role in perfecting the dress for her event in partnership with Alterations. Promote all alteration services and personalization options. Maintain store-standards to support a flawless shopping experience. Maintain a high standard of dress to meet the Dress Code policy. Respond promptly to all customer questions providing product and service information. Build and maintain long-term relationships to meet and exceed customer satisfaction and loyalty. Engage in the inventory management procedures by processing orders, receiving, and ensuring first quality standards for all merchandise. Support all cash wrap behaviors and processes transactions with accuracy to make every customer feels celebrated. Assist with all sales promotions and visual updates. Other duties as assigned. Physical Demands: While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for extended periods of time; reach for tools and objects with hands and arms; climb stairs; stoop, kneel, crouch, or crawl; and talk to and hear customers . The employee must occasionally lift to 25 pounds. The employee must be able to see up close and at a distance, as well as use peripheral vision and depth perception, and be able to look at, read, and use a computer, electronic devices, and phones for long periods of time. Education & Credentials: High school diploma or an equivalent degree or 1 -2 years prior retail experience in an apparel, service, or specialty store environment. Now that we’ve popped the question, please say “I do”. Part Time Benefits Include: Rewarding Environment and Competitive Pay Team Bonus Dayforce Wallet – Get Paid Early! Generous Team Member Discount After First Pay Period Vision Care Supplemental Insurances- Critical Illness, Hospital Indemnity and Accidental Injury 401K Program Discount for Identity Theft Protection Discounts for Home and Auto Insurance Discounts for Mobile Legal Benefits (MetLife Hyatt Legal Plans) Pet Insurance Love wins when love is for Everyone! Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies. Policy: Candidate Use of AI in Live Interviews We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance. Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate. The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range 12.00-12.50-15.00 is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.