Dataiku

Lead and optimize global demand generation, digital marketing, and content strategies to drive revenue growth. | Requires 15+ years in B2B marketing, deep expertise in digital channels, content, analytics, and SaaS industry experience. | Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge. Role Summary As Vice President of Digital & Growth Marketing, you will lead the global demand engine that powers Dataiku’s pipeline and ARR growth. You will be responsible for integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines. This role requires a modern, data-driven growth leader who combines strategic vision with deep expertise in digital performance, content strategy, and conversion optimization. You will build, scale, and continuously improve a predictable, high-performing marketing engine that fuels awareness, engagement, and revenue. Core Responsibilities Digital & Growth Marketing Leadership • Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth. • Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability. • Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines. Integrated Campaigns • Design and execute global and regional campaigns aligned to priority segments, industries, and product plays. • Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand. • Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI. Digital Demand & Performance Marketing • Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation. • Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI. • Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement. Content Marketing • Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey. • Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel. • Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives. Website & Conversion Operations • Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience. • Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities. • Continuously test, analyze, and refine web performance to increase engagement and conversion. Analytics & Optimization • Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement. • Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates. • Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages. Success Profile Experience & Education • Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred. • 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies. • Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact. Skills & Competencies • Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics. • Strong command of content strategy and storytelling to influence complex B2B buying cycles. • Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools). • Analytical and commercially minded leader who can translate marketing performance into business impact. • Exceptional leadership, collaboration, and communication skills; able to influence at all levels. Behavioral Attributes • Growth-minded, data-driven leader with a bias for measurable results. • Strategic operator who balances creativity with analytical rigor. • Inspires teams through vision, clarity, and accountability. • Comfortable navigating ambiguity and scaling within a fast-paced, global environment. What are you waiting for! At Dataiku, youll be part of a journey to shape the ever-evolving world of AI. Were not just building a product; were crafting the future of AI. If youre ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we cant wait to welcome you to Dataiku! Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Remote Skills: Analysis Skills, Artificial Intelligence (AI), Autoscaling, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Channel Strategies, Communication Skills, Continuous Improvement, Custom Media, Customer Relationship Management (CRM), Demand Generation, Field Marketing, Finance, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Mentoring, Metrics, Online Marketing, Performance Management, Performance Metrics, Product Design, Product Development, Product Marketing, Purchasing/Procurement, Regulations, Reporting Dashboards, Return on Investment (ROI), Sales, Sales Operations, Search Engine Optimization (SEO), Software as a Service (SaaS), Storytelling, Team Player, Thought Leadership, User Interface/Experience (UI/UX), Web Analytics, Web Programming, Website Conversion About the Company: Dataiku

Leading and executing global product marketing strategies to drive demand, pipeline, and revenue for Dataiku. | Extensive experience in B2B SaaS product marketing, strategic storytelling, market intelligence, and team leadership, with a proven track record in high-growth enterprise tech companies. | Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge. Role Summary As Vice President of Product Marketing, you will lead the global product marketing organization responsible for translating Dataiku’s platform value into differentiated market demand that drives qualified pipeline and ARR growth. This role sits at the intersection of product, marketing, and sales combining strategic positioning, market insight, and commercial execution to shape how Dataiku competes and wins. You will define how we tell our story to the market, guide go-to-market strategies across products and industries, and ensure every message, launch, and enablement asset drives measurable impact. You are a strategic storyteller, a market translator, and a commercial catalyst able to connect technology, customer value, and market opportunity into a unified narrative that accelerates growth. Core Responsibilities Product Marketing Leadership • Lead and scale a global team responsible for positioning, messaging, go-to-market strategy, and sales enablement. • Partner with the CMO and Product leadership to ensure alignment between market opportunity, product strategy, and revenue priorities. • Build a high-performing organization that balances strategic thought leadership with executional excellence. Positioning & Messaging • Define and continuously evolve Dataiku’s market positioning to translate complex platform capabilities into differentiated customer value. • Develop buyer-centric narratives that convert pain points into purchase intent and reinforce category leadership. • Ensure all messaging is consistent, credible, and aligned across marketing, sales, and product functions. Go-to-Market Strategy • Build and execute go-to-market strategies that drive pipeline and revenue across products, industries, and personas. • Own product launches, from strategy and messaging to enablement and measurement. • Partner with Digital & Growth Marketing, Field, and Partner teams to deliver integrated campaigns with clear demand and revenue outcomes. Sales Partnership & Enablement • Partner closely with Sales and Enablement teams to develop competitive content, battlecards, demos, and storytelling assets that improve win rates and deal velocity. • Provide product training, talk tracks, and market insights to ensure sellers can articulate Dataiku’s differentiated value to every persona and buyer stage. • Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities. Market Intelligence & Pricing Strategy • Lead market, competitive, and pricing analysis to inform go-to-market and product decisions. • Deliver actionable insights on trends, buyer behavior, and competitive positioning to shape strategy and investment. • Partner with Finance and Product to align pricing and packaging with market opportunity and revenue goals. Voice of the Buyer • Serve as the champion for customer and prospect perspectives across the business. • Lead buyer research, persona development, and win/loss analysis to ensure product, messaging, and go-to-market strategies reflect real customer needs. • Partner with Customer Success and Product to ensure insights from customers translate into better products and stronger retention. Success Profile Experience & Education • Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred. • 15+ years of experience in B2B marketing with deep expertise in product marketing, competitive intelligence, and go-to-market strategy. • Proven success building product marketing organizations in high-growth SaaS or enterprise technology companies. • Demonstrated ability to translate complex technology into compelling narratives that drive business outcomes. Skills & Competencies • Expert in positioning, storytelling, and go-to-market execution. • Strong analytical and market insight capabilities; skilled at turning data into strategic direction. • Deep understanding of enterprise buyer behavior, sales cycles, and field enablement. • Exceptional cross-functional collaboration and executive communication skills. • Adept at managing high-performing teams and balancing strategic leadership with operational execution. Behavioral Attributes • Market-oriented and customer-obsessed; naturally curious and insight-driven. • Strategic yet pragmatic. Able to toggle between vision-setting and hands-on execution. • Collaborative, persuasive, and data-informed leader with a passion for growth. • Thrives in dynamic, fast-paced environments where clarity, agility, and accountability matter. What are you waiting for! At Dataiku, youll be part of a journey to shape the ever-evolving world of AI. Were not just building a product; were crafting the future of AI. If youre ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we cant wait to welcome you to Dataiku! Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Remote Skills: Analysis Skills, Artificial Intelligence (AI), Business Administration, Business-to-Business (B2B) Marketing, Campaigns, Communication Skills, Competitive Analysis/Strategy, Content Development, Cross-Functional, Customer/Client Research, Finance, International Marketing, Investment Strategy, Leadership, Market Development, Market Entry Strategy, Market Tracking, Marketing, Marketing/Promotional Messaging, Operational Strategy, Partner Sales, Persona/Avatar Development, Persuasion Skills, Pricing, Product Demonstration, Product Development, Product Marketing, Product Positioning, Product Pricing, Product Strategy, Product/Service Launch, Profit & Loss Analysis, Purchasing/Procurement, Regulations, Sales, Sales Closing Skills, Sales Cycle, Sales Prospecting, Sales Strategy, Sales Training, Software as a Service (SaaS), Storytelling, Strategic Planning, Team Player, Thought Leadership, Translation Services About the Company: Dataiku

Manage the entire sales cycle and own a territory engaging enterprise customers across industries to promote Dataiku's data and analytics platform. | 7+ years software field sales experience, consultative selling skills, ability to sell innovation to large enterprises, competitive positioning, and willingness to travel 30-50%. | Dataiku is looking for an experienced Enterprise Account Executive to join our team. Since the launch of our company, we have experienced healthy growth and steady market demand. This is an individual contributor position, newly added due to business expansion. We’re looking for someone who can express passion about new technologies and the possibilities of Data and Advanced Analytics to enterprise customers across a range of industries within an extensive network. This role consists of engaging prospects and customers about their related initiatives to help them develop a more efficient approach, leveraging our platform, Dataiku. As an Enterprise Account Executive at Dataiku, you’ll be responsible for managing the entire sales cycle and own a territory with prospects and customers across a variety of industries. We embrace a culture of accountable camaraderie, and this role will enable you to collaborate cross-functionally with colleagues in marketing, product management, and sales engineering. Together, you’ll showcase the business value of Dataiku’s platform, DSS. What you'll need to be successful - • 7+ years experience in software field sales • Strong belief in a customer centric selling philosophy and applying a consultative approach in customer interactions • Background in selling innovation and new concepts to large Enterprises • Strong ability to develop a vision match with prospects and customers, to develop alignment across different groups and cultivate champions • Good articulation of competitive positioning • Comfortable traveling 30 to 50% • Desired Skills Experience in ‘data’ – big data, analytics, data science, BI/DW, data integration • Early start-up experience is a plus! #LI-LP1