Crunchyroll, LLC

Designing and scaling GTM frameworks, aligning cross-functional teams, and improving operational effectiveness. | Over 12 years of experience in GTM, marketing, or operations, with proven ability to influence senior stakeholders and scale systems. | About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're hiring a high-visibility strategy and operations leader to join Crunchyroll's Go-To-Market & Planning organization. Reporting to the VP, GTM & Planning, you'll partner closely with regional, campaign, and LOB leaders. As GTM Strategy & Operations Director, you'll sit at the center of Crunchyroll's Go-To-Market organization, shaping how GTM works. You'll define the operating model, planning rhythms, communication flow, and decision frameworks that help teams worldwide execute launches and campaigns smoothly and effectively. You will focus on running GTM at scale, not managing individual programs, but building the system that makes them work. Key Responsibilities Partner with the VP, GTM & Planning to define and run the go-to-market strategy with clear priorities, metrics, and alignment across regions, products, content, and BD teams Advise senior leaders on GTM priorities and operational decisions with clear insights and recommendations Design and improve how GTM teams plan, make decisions, communicate, and work together Turn GTM strategy into roadmaps, plans, and OKRs; lead biannual planning across regions, products, and channels Align regional, campaign, and LOB teams on shared GTM goals and initiatives Oversee planning, reporting, and analysis to track progress, spot gaps, and improve execution Run weekly GTM leadership meetings, offsites, and planning sessions focused on decisions and follow-through Support cross-functional initiatives where GTM is central (market entries, launches, partner initiatives, channel expansion) Lead cross-functional issue and crisis response so teams can act quickly during market, content, partner, or service changes Improve how product, content, marketing, and BD teams plan and execute together Drive ongoing improvements to GTM effectiveness, collaboration, and ways of working. We are considering applicants available to work a hybrid schedule, with three days each week onsite at our San Francisco office. About You We get excited about candidates, like you, because... 12+ years of experience across GTM, marketing, product, or commercial operations in fast-growing, dynamic organizations 2–3 years experience in management consulting, or as a Chief of Staff in a global organization. Strategic and operational; designs and scales GTM frameworks and systems Influences and aligns senior and cross-functional stakeholders Clear communicator; creates executive-ready materials and simple narratives Acts quickly in fast-changing environments Builds, mentors, and coordinates distributed teams Decisive and methodical; uses practical approaches to solve complex problems Detail-oriented; identifies bottlenecks and improves processes across concurrent work Collaborates effectively with product, content, marketing, BD/partnerships, and analytics Self-starter; brings structure to ambiguity with a strong customer and market focus Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account HSA program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some of our offices are pet friendly! #LifeAtCrunchyroll #LI-Hybrid The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - San Francisco, CA $185,000—$215,000 USD About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Manage and execute marketing campaigns across digital and experiential channels to increase subscriptions and brand awareness. | Requires 5+ years of marketing experience, entertainment or streaming platform background, campaign management skills, and multicultural awareness. | About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the Role Crunchyroll is looking for a Marketing Manager to support business growth across the UCANZ region. In this newly created role you'll report to the Director of Marketing, UCANZ, and partner closely with global line-of-business teams. You’ll play a key role in driving marketing campaigns for SVOD, title launches, brand initiatives, and experiential activations, ensuring Crunchyroll reaches fans in ways that are creative, culturally relevant, and measurable. As the regional marketing lead for the United States, Canada, Australia, and New Zealand, you’ll combine a creative-first mindset with media expertise to plan, activate, and execute campaigns across digital, non-digital, and experiential channels. You’ll work closely with regional social media, global growth marketing, brand teams, media partners, and agencies to deliver campaigns that engage fans, grow subscriptions, and increase brand awareness. Key Responsibilities Execute marketing strategies for multicultural and college audiences across digital channels, events, and other creative GTM methods to drive engagement, subscriptions, and brand awareness Assist with global and regional brand campaigns and events, including college marketing programs, multicultural initiatives, theatrical releases, streaming events, partnerships, and experiential activations Manage project timelines, deliverables, and stakeholder communication, including: Creating content briefs for internal teams or external agencies Overseeing program execution and asset delivery Coordinating with localization teams for translations Partnering with Sony/SPE and Theatrical Marketing teams for campaign assets Collaborate closely with social media, global growth marketing, brand teams, media partners, and agencies to ensure campaigns are locally relevant and impactful Track and analyze campaign performance and KPIs to drive growth of Crunchyroll’s digital footprint in UCANZ, including traffic, search, fan engagement, and subscriptions Collaborate cross-functionally with tech/product teams, internal marketing, global teams, Sony/SPE, and external partners; continuously improve marketing processes and best practices through experimentation and professional development Interface with tech/product teams on multi-language streaming needs (landing pages, show pages, SVOD guides, blogs) Contribute to Crunchyroll’s owned digital footprint, fan/customer sentiment, and engagement Foster a collaborative, cross-functional culture across the organization About You 5+ years of marketing campaign experience, including concept, planning, execution, integration, and reporting Direct-to-consumer, entertainment, or streaming platform marketing experience required Proven expertise in marketing campaign management and technologies, tailoring activations to specific audiences, and achieving marketing/business goals Experience developing business cases and ROI analyses to secure additional marketing investment Track record of leading projects and small teams from concept through distribution and analysis; data-driven and optimization-focused Deep knowledge of the anime landscape, Crunchyroll ecosystem, and broader pop, gaming, and college culture; multicultural awareness is a major plus Flexible, collaborative, and comfortable working in cross-functional teams Proficiency with Creative Asset Management systems, Google Workspace, Word, Excel (advanced macros), and PowerPoint Willingness to travel domestically and internationally as needed Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account HSA program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some of our offices are pet friendly! #LifeAtCrunchyroll #LI-Hybrid The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Los Angeles, CA $86,000—$108,000 USD About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Develop and maintain automated tests and tools to improve reliability and quality of Crunchyroll apps on partner devices, collaborating across teams and driving best practices. | 8+ years experience, Bachelor's degree in CS or related field, expertise in automated testing for web apps using JavaScript, TypeScript, ReactJS, HTML5, and experience automating tests on consumer electronics devices. | About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is growing and changing, presenting unique challenges and opportunities to support millions of anime fans around the world. The Partner Reliability team ensures Crunchyroll fans have an exceptional anime experience on partner devices. As part of this dynamic team, you'll help shape the quality of the Crunchyroll app on TVs, both before and after it is released to production. You'll leverage the latest automated testing, data analysis, and observability and alerting to help drive the next generation of reliability and quality. We are looking for a creative and motivated person who is excited to take on challenging projects and help drive the future of scaling partner device reliability. You will: • Develop automated tests and tools that are part of our build and test automation infrastructure with an eye on scaling and reliability • Innovatively create and develop techniques to automate manual activities in our development and testing process • Operate in an environment where you can leverage multiple teams to help our partners be successful • Set direction and build consensus to drive long-term positive impact on the engineering ecosystem • Evangelize and drive adoption of software development best practices in code health, quality and test stability through frameworks and information sharing, not rules and process In the role of Senior Software Engineer, Device Reliability, you will report to the Director of Partnerships Reliability Engineering. We are considering applicants for the location of Dallas, Texas and San Francisco, California (3 days a week in office). About You We get excited about candidates, like you, because... • You have a Bachelor's Degree in Computer Science, Engineering, or a related field, and 8+ years of practical experience • You have experience building automated tests for web applications using HTML5 • You have experience with JavaScript, TypeScript, ReactJS • You are passionate about quality and new ideas • You have experience developing and automating test cases, test harnesses, and expertise in utilizing the latest technologies will be essential • You have practical experience developing automation to run on consumer electronics devices • You have internal and external partner empathy About the Team The Scaling Client and Partnership Engineering team at Crunchyroll plays a pivotal role in enhancing and expanding our users' experiences. We collaborate extensively with a diverse network of device, payment, and gaming partners to broaden the reach of Crunchyroll's offerings. Our primary goal is to drive growth, open up new acquisition channels, and optimize both the scope and quality of our services. Situated between technology and business, we are dedicated to continually enabling experiences that delights our fans. Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: • Receive a great compensation package including salary plus performance bonus earning potential, paid annually. • Flexible time off policies allowing you to take the time you need to be your whole self. • Generous medical, dental, vision, STD, LTD, and life insurance • Health Saving Account HSA program • Health care and dependent care FSA • 401(k) plan, with employer match • Employer paid commuter benefit • Support program for new parents • Pet insurance and some of our offices are pet friendly! #LifeAtCrunchyroll #LI-Hybrid About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value • Courage. We believe that when we overcome fear, we enable our best selves. • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. • Kaizen. We have a growth mindset committed to constant forward progress. • Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.